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Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. But the reality doesn’t always live up to expectations. There are many ins and outs when launching an email campaign.
The eCommerce industry was a lifesaver for millions of people worldwide stuck in their homes during the pandemic lockdowns. It empowered them to shop for necessities and luxuries without ever leaving their homes, buying everything from medicines to groceries at the click of a button. According to a study, more than 273 million Americans will
How do you spread the news about the company and the items or services it offers? That’s what your marketing should do. But effective online marketing should achieve much more. For example, it has to provide insights into better customer experience, sustain a positive brand reputation, and generate the conversions that matter to your business.
You’d like to predict your customers’ demands yet you don’t use any tool to analyze their behavioral patterns? Trying to find out the consumers’ next moves without having previous data on their habits is nothing else but groping in the dark. However, this article might shed a light on you if you haven’t heard about
Ready to grow your business? Knowing your potential customers lets you expand the sales of your brand rapidly. Once you know everything about your target audience— it’s time to narrow down ways to sell them. Mastering how to sell a product—online or offline— allows you to give your business a chance to stand out. A
You have a charming-looking site that attracts hundreds of thousands of visitors, but you realize that you only have a few sales compared to that significant user flow. So what went wrong? Low conversion rate could be frustrating when everything feels under control but the numbers are not justifying it. That’s when UX comes into
Your customers are the lifeblood of your business. It means that what they think of your business must be one of the most important things you collect and listen to. You might think that you’ve invested in so many things just to make your customers satisfied and happy. But, how do you know that they
We, as human beings, are visual creatures who constantly take in and process information through our eyes. That’s the reason why we should never underestimate the power of product images. Great product images can evoke certain emotions in shoppers, ultimately leading to a purchase. While many factors can influence the decision of your potential customers,
Sales funnels are one of the most important aspects of online marketing, yet they are often misunderstood and underutilized. A sales funnel is simply a process that leads a potential customer from initial awareness of your product or service, through interest and consideration, to ultimately making a purchase. Nevertheless, not all sales funnels are created
Data is a highly valuable asset for any modern business. It helps businesses understand and improve their processes, thereby saving time and money. But data is meaningless until its conversion into usable information. Data science is the process of mining large sets of structured and unstructured data and determining covert patterns to obtain actionable insights.