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Retail ecommerce surpassed $4.9 trillion in worldwide sales in 2021. And there’s no slowing down in sight. So how do you capture a slice of this lucrative pie? It all starts with choosing the proper payment solution for your ecommerce business. After all, if you don’t have a payment solution, there’s no way for your
One of the most important aspects of user experience (UX) research is analytics. By understanding how users interact with your content, you can make informed decisions about what to change or improve in order to meet their needs better. However, simply relying on web analytics data isn’t enough – you also need to understand why
Imagine that you have attracted several leads to your site, but only a portion of them make a purchase. So what to do now? Conversion rate is a quintessential metric when we talk about measuring the success of your online business. In terms of sales, it indicates how many leads are “converted” (i.e. become paying
These days there are as many SEO tools out there as grains of sand. How are you supposed to sift through 100s of options to find the 1 or 2 best tools for your business? Doing so would take countless hours and still may not end up fruitful. The problem is: you absolutely have to
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. But the reality doesn’t always live up to expectations. There are many ins and outs when launching an email campaign.
The eCommerce industry was a lifesaver for millions of people worldwide stuck in their homes during the pandemic lockdowns. It empowered them to shop for necessities and luxuries without ever leaving their homes, buying everything from medicines to groceries at the click of a button. According to a study, more than 273 million Americans will
How do you spread the news about the company and the items or services it offers? That’s what your marketing should do. But effective online marketing should achieve much more. For example, it has to provide insights into better customer experience, sustain a positive brand reputation, and generate the conversions that matter to your business.
You have a charming-looking site that attracts hundreds of thousands of visitors, but you realize that you only have a few sales compared to that significant user flow. So what went wrong? Low conversion rate could be frustrating when everything feels under control but the numbers are not justifying it. That’s when UX comes into
We, as human beings, are visual creatures who constantly take in and process information through our eyes. That’s the reason why we should never underestimate the power of product images. Great product images can evoke certain emotions in shoppers, ultimately leading to a purchase. While many factors can influence the decision of your potential customers,
Data is a highly valuable asset for any modern business. It helps businesses understand and improve their processes, thereby saving time and money. But data is meaningless until its conversion into usable information. Data science is the process of mining large sets of structured and unstructured data and determining covert patterns to obtain actionable insights.