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A business startup requires effort to push its productivity higher, which is possible by following an effective growth strategy. Marketers must follow various techniques by analyzing the competition, audience, and scope of their services in the targeted industry. The growth process for an effective marketing strategy should involve content marketing, social media marketing, and marketing
Ever since the pandemic upended our world, businesses across multiple sectors are fast evolving to drive successful digital transformations. They have more or less learned to work and thrive online, help their workforce find a balance between work and home lives, and still drive greater profits. The rise in online activity naturally resulted in a
A website is a living, breathing entity that needs to be updated regularly in order to keep it relevant and engaging for users. If you’re not updating your website consistently, you’re doing yourself and your business a huge disservice. So, how often should a website be updated? The answer isn’t as cut and dry as
We frequently utilize acronyms in the search engine optimization industry. There are many indications and indices on this subject, so many that it might be difficult to determine which indicator signifies what or which indicator is important to monitor. For instance, while many experts contend that SS (Spam Score) is a trivial signal, others assert
Hey there! Glad to see that you are all set to make a perfect WordPress website for your e-commerce brand. However, your presence here makes it evident that you have not selected the theme yet, but guess what? There’s nothing to worry about – we’ve got you covered! If you are struggling to choose a
Retail ecommerce surpassed $4.9 trillion in worldwide sales in 2021. And there’s no slowing down in sight. So how do you capture a slice of this lucrative pie? It all starts with choosing the proper payment solution for your ecommerce business. After all, if you don’t have a payment solution, there’s no way for your
One of the most important aspects of user experience (UX) research is analytics. By understanding how users interact with your content, you can make informed decisions about what to change or improve in order to meet their needs better. However, simply relying on web analytics data isn’t enough – you also need to understand why
Setting up a startup can be quite a challenge. There are many factors that you need to consider when you are setting up a startup. You want to set it up in a way that will maximize the growth potential of it. One area that can help your startup grow faster and gain friction in
Imagine that you have attracted several leads to your site, but only a portion of them make a purchase. So what to do now? Conversion rate is a quintessential metric when we talk about measuring the success of your online business. In terms of sales, it indicates how many leads are “converted” (i.e. become paying
These days there are as many SEO tools out there as grains of sand. How are you supposed to sift through 100s of options to find the 1 or 2 best tools for your business? Doing so would take countless hours and still may not end up fruitful. The problem is: you absolutely have to