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The most successful brands have always craved a deep understanding of their customers. Why? When brands know their customers, they have the wisdom needed to build long-term customer relationships, solve customer pain points, and enhance the customer experience. But understanding customers is not always easy. With multiple customer datasets to sift through and no unified
Conversion rate is a statistic to determine how many visitors or prospects turn into paying customers or leads for a business. It’s one of the most important numbers for businesses today, and chances are you’ve been tasked with sending visitors down your conversion funnel. With email, blog, and online ad campaigns becoming more competitive every
So you want to pursue UX design as a career? Are you worried about the future of UX as a discipline or that robots will take your job? Do you want to stay ahead of your competition by eyeing future trends? If you answered yes to any of these questions, this guide is for you!
The COVID-19 pandemic has had a volatile impact on the global economy. While retail sales tanked in the brick-and-mortar set-up, the online business arena saw a phenomenal acceleration. According to a source, at least 85,000 businesses – both B2B & B2C – set up their online stores to capture their niches that have now shifted
Are you thinking about redesigning your website? You should take into consideration that once your page loads, people form an opinion in .05 seconds. There is no place for unnecessary elements and bugs there. However, there are some things to keep in mind when redesigning a website. This article will explain what a website redesign
Have you ever felt that your conversion rate is too low? Actually, the value of conversion rates can be very different and variable across different online industries. The average conversion rate for websites is 2.35%, however, the average return on investment (ROI) for those using CRO tools is 223%. CRO statistics indicate that investing in
Email marketing is one of the best ways to engage with your prospects and build an exciting relationship with your customers. Why is this so? According to HubSpot, email marketing generates as much as 3,800% ROI if you have your piece together and you are converting efficiently. An increase in profits will massively take your
Conversion rate optimization tools have proven to have an ROI of a whopping 223% for businesses across all niches. No brand or company in the world would not want more conversions, right? However, only about 22% of users are satisfied with their conversion rates. But how can you increase the chance of people buying your
There is huge potential in utilizing session replays in 2021 if you know how to use them to your advantage. With this strong tool in your hands, you can take a look at how users interact with your website or web application. Generating a playback of a users’ journey can help you understand your digital
With there being an infinite number of businesses nowadays, both online and not, it is essential for your brand to stand out to achieve success. You can earn some success level without being niche, especially if your product or service is highly sought after. Yet, niche branding can make your brand easily identifiable and push