Optimizely is one of the most popular tools among CRO professionals. Those who already use Optimizely have insight and can verify that it is one of the best tools out there for A/B testing.
What makes Optimizely so great
For starters, it’s full-stack. If that doesn’t ring a bell, then let me put it this way. Optimizely tries to satisfy almost every need, and of course, we can test our mobile or even smart TV application with it. You can give developers a free hand to try different search algorithms.
It scales well, which means it’s a great choice for larger companies or teams who can take advantage of its many features at a higher price. In addition to standard A / B tests, more experienced users can test personalized content or referral system logic, while Stats Engine makes the job of the beginner testers a lot easier.
Why Capturly goes well with Optimizely
While Optimizely makes A/B testing super easy, Capturly does an outstanding job in identifying users’ pain-points, thus produce a material that is worth testing. To optimize a website from start to end, you need two things. First, you need user data, then based on what you’ve collected, you might want to make changes. We can retrieve a lot of useful data from our website using traditional website analytics tools – if you are new to website analytics in general, read this in-depth guide on website analytics – but there are often blurry patches that Capturly can respond to.
Capturly seeks to answer questions such as
- why am I lacking conversions on my website?
- what makes an “almost” customer bounce off and leave the shopping cart behind?
- how do my visitors consume the contents of my website?
- what are the most annoying parts of a form on my website?
Once you can find pain-points that cause users to bounce off without performing the desired action, you can start testing results. This is where Optimizely takes control. In a nutshell with these tools, you have the opportunity to do everything from start to finish and cut down costs at the same time.
Wrapping up
As you can see what we have here is a nice and consistent flow. Combining a full-stack website analytics platform such as Capturly with an efficient testing tool such as Optimizely, you can unlock the full potential of your online business without burning your money on guesswork. As a matter of fact, I would take this up a notch by claiming that Optimizely itself is a great tool, but if you combine it with Capturly you have the whole package.