Data is a highly valuable asset for any modern business. It helps businesses understand and improve their processes, thereby saving time and money. But data is meaningless until its conversion into usable information. Data science is the process of mining large sets of structured and unstructured data and determining covert patterns to obtain actionable insights.
In 2022, 72% of total marketing budgets will go toward digital marketing channels. There is a significant shift in the way businesses market their products and services in recent years since e-commerce has become the primary choice for consumers. Therefore, brands must reinvent their marketing strategies to keep up with current demands and increase leads.
First off, let us explain what this Session Replay we are talking about here is. We are talking about a web analytics tool that can help you understand your website visitors better. How? Well, it allows you to record their whole journey on your website, from start to finish. What makes it such a powerful
Artificial Intelligence (AI) and Machine Learning (ML) technologies have changed the landscape of e-commerce business. They are reducing human intervention and increasing product personalization. AI also improves the e-commerce conversion rate significantly in modern web environments. In this article, we’ll talk about the minimum viable product MVP, artificial intelligence, and machine learning in modern e-commerce
Using session replays can greatly improve your customer satisfaction in many ways. What is session replay exactly and how can you leverage its power for outstanding customer experience? Let us begin with some data backed by research on the importance of customer satisfaction in helping an organization accomplish its goals. Businesses moving on a positive
When you look at a fancy website that offers good user experience at the same time you might think it probably lacking optimization opportunity. The same goes for ugly sites. They must be sacrificing beauty for SEO. So what should you pick at the end of the day? The Beauty or the Beast? History Back
Modular marketing is a relatively new concept that has started gaining traction in recent years. It’s the process of breaking down your marketing efforts into smaller, more manageable pieces. The idea behind modular marketing is to make it easier for all parties involved — including marketers, salespeople, operations staff, and even customers — to work
Representing the process of planning, creating, and sharing content with a target audience, content marketing is a brilliant way to raise brand awareness, encourage consumers to take action, and increase revenue. But as any good marketer knows, content marketing isn’t a certain, fail-safe method for generating conversions. Posting content that audiences find interesting and valuable
If you’re having trouble increasing traffic to your recruitment website then here are numerous effective methods for increasing website traffic. Let’s begin! A recruitment website is a must-have nowadays. The ability to target the right audience is one of the finest benefits of having an effective recruitment website. Candidates visit a variety of websites, including
Heat maps are very important tools for graphical designers and for conversion rate optimization. Not only do they look great, but they actually give you some very important information about your website and tell you how you can improve it. That’s why you must learn how to use heatmap. Heat maps are graphical representations of