Why is it important to track our website performance? The reason is simple: by staying on top of our metrics, you can identify the major gaps in your strategy and even predict the future of your business. You are what you measure. As one of the most traditional and highly accessible analytics tools, Google Analytics
A Landing page is a platform for engagement on your website. As a website owner, your goal is to get in touch with people who are interested in your offers. Whether you want to sell goods, provide services or just share your thoughts on the internet, the more people you attract, the more chance you have to
Staying up to speed on the latest trends can be a challenge, particularly in the field of web design. Thankfully, DesignAdvisor has taken the time to compile a handy infographic called 15 Web Design Trends 2018, so you don’t have to look too far. Here you’ll learn not only about the importance and benefits of
If you have decided that you are not providing great user experience, you need to take the steps to make sure that you start providing one. Let’s take a look at some of the things you can do… Start by describing whom your primary user is You need to describe who your primary user is.
Based on everything we’ve seen and experienced in the previous years, your SEO game in 2019 should only get stronger. More brands to compete against in a very crowded online realm paired with more demanding customers means that search engines will also refine their means of filtering businesses to deliver the best possible results for
We have been using user experience design – or UX design for short -for many years now. In our present case, user experience design is actually web design but from a different approach. What makes this approach special is that every element of the design is a subordinate principle of the user; in other words,
Have you ever thought about launching your own e-commerce business but didn’t know where to start? You’re not alone. Nowadays, anyone can get an online store up and running in a matter of hours. That’s all well and good, unless, in your hurry, you pick the wrong platform and are forced to either start from
E-commerce marketing doesn’t need to be hard. If you already have some customers, you can get them to promote your website for you through a referral program. This will allow you to get more out of your paid promotions for you to triple the value of each customer that comes to your website. When someone
30% of the US’s annual retail sales occur in the holiday season. It’s estimated that $717.5 billion will be spent this season alone. And of course, the “holiday” that kicks it all off… Black Friday. But what is the history of Black Friday, and who are the marketing geniuses behind its creation? Well, technically it
What does the term ‘conversion’ stand for? If you have not met this concept during AdWords ads, you can still easily figure out the meaning: an event counts as a conversion when a visitor of your website does something desirable. I could also say that he/she is converting from a visitor to a (potential) customer.