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Having a webshop that drives traffic is one thing. There’s nothing really special about it. It’s basically opening a store in a crowded part of the town. You fire up your marketing and people start visiting you. How neat is that? Too bad if they do a 180 degree turn and leave without any indication
It can be a real challenge to create a top-notch landing page. Not only that it needs to be eye-catching, but it also needs to be informative for your audience. If you already own a website, you should know by now how hard it can be to drive quality traffic to it and that’s only the
This article is a follow-up of the previous: Why Bots are the next Big Bang in UX. I closed the article with the introduction of the onboarding process, to be more specific, the importance of tutorials, which can be summarized this way: “So next time the user talks to the bot, it should be more
I already wrote a whole article on how can you create chatbots without coding experience. As I dug deeper I saw that this topic is far from done. It has so much to offer and it’s interesting to witness a new technology arise. When the Internet was still a newborn, those who reacted in the early
There’s a lot of buzz around chatbots lately. In fact, some claim that it’s the next big boom in the world of UX. Facebook launched its platform for Messenger, that people consider as an “information bot” rather than a chatbot. Twitter users even managed to “corrupt” Microsoft’s innocent AI chatbot in less than 24 hours.
Before we can ask this question you need to understand what retention rate stands for. This is the key when it comes to determining how good your business is concerning customer experience. What does customer retention rate mean? In a nutshell, it can be defined as a metric that represents a number of customers that are
When people hear the word “data” , often the following things come to mind: the more is the better objective judgement numbers not innovative When taking the stereotypes mentioned above into web/app development, you can often hear “It seems that we got the same conversion rate even after the new design.. according to the data.”
Apps, websites that we use on a daily basis are not only about functionality anymore: they also should trigger emotions. Humans are curious beings; we like interactions and things that are responsive. This also applies to the Internet. People are looking for a way to connect emotionally. As UX is evolving, new methods appear. However,
You may be wondering what you can get from an article like this. My goal is to give an in-depth look at the basics of wireframing from a more practical perspective. In this article we’re going to answer the following basic questions: – Who uses it? – Why should you consider using them? – How can
In the past few years, UX has changed. A lot. Not only the techniques but also the user’s expectation. This has an effect on UI design as well. The constantly developing background technologies made animation finally viable. It’s not considered a curse sent upon users by some witches of Salem, something that holds back people. In