Tired of constantly looking for new clients? Life is so much easier when you keep your existing customers so happy that they keep coming back. It’s more affordable to keep your existing customers than to keep getting new ones. That sounds wonderful – after all, who wouldn’t want to save money that way? According to
In the last decade, the whole real estate market has changed, and this “revolution” is yet to come to an end. Real estate websites use new and new techniques to convince potential buyers, and there’s no time to sit on your successes, as your competitors will take your crown away. In 2023 approximately 68% of
One of the most commonly misinterpreted metrics is the bounce rate. In good cases, it is misinterpreted, in bad cases it is not, and with certain settings, it can even distort the measurement of the bounce rate. Therefore, in this article, we want to provide a comprehensive overview of bounce rate and how and by
Running a website is not an easy task, as there are a lot of things to deal with daily. Whether it’s broken links, JavaScript errors, or website usability bugs, these are all problems that need to be addressed. The ultimate goal is to fix website errors so that website visitors are satisfied, which can lead
Psychology and economics were always connected with each other, maybe just humans didn’t know anything about this. Yes, because up to the 20th century, there was no research on the connection between these two areas. People worked in these two parts of life separately, and maybe if they had observations, and clues about a possible
In the modern world of digital marketing, it’s very tricky to find new customers and convince them for a potential buy. According to Invesp’s research, acquiring a new customer is five times more expensive than acquiring an existing one. Of course, in certain times you can’t only rely on existing customers. It depends on your
Nowadays websites and apps use a lot of tactics to increase their visitors’ user experience. It’s not a coincidence! The thing is, there was some research in this specific area in the last couple of years which all stated that today’s generations think differently than the older generations. People nowadays connect joy and happiness with
Startups are not for everybody: when you come up with something revolutionary, many people think you already won the big prize. However, it’s just the tip of the iceberg. According to Startupgenoms 2019 research, every 11 startups fail from 12. That’s a 92% failure rate, more than in any other industry. The dream of startuppers
Why do you eat at McDonalds? Because it’s the cheapest option in town? Then, why don’t you buy something at the local bakery? Maybe, do you want to eat something warm? Then why don’t you go to a low-budget canteen, which seems even healthier than what Mcdonald’s offers? No hate, I don’t have any personal
We might all think that creating error messages is the easiest part of creating a new website. We don’t need to care about it too much, the user just needs to find the right solution for the arising issue. Well, you’re right, in one part. Error messages appear because of slips (the user needs to