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Do you already have a website? Amazing! But the work starts just now! It’s not enough to create a site, you have to be able to measure its performance somehow, so you know what really works for your page and what doesn’t! Don’t worry, everyone feels lost in the world of metrics at first, but
Are you looking for ways to make your display ads more effective? Have you tried your best to create high-converting ads, but still can’t seem to get the desired results? It can be discouraging to spend time and money creating display ads that don’t get noticed or convert into sales. But the good news is
Sustainability is one of the key elements for the survival of future generations. There will be a time when we will run out of resources, our Sun won’t warm our planet as it warms now, and life ceases to exist. However, we still have millions of years to find another planet and inhabit it. If
Have you ever received negative reviews about something you worked on? It can be tough to hear, but when it comes to improving user experience, incorporating constructive criticism can be valuable. Negative feedback can often provide more insight into what customers want and need. By paying attention to what they are saying you can make
Have you ever visited a website for some reason, but instead of finding what you came for, you ended up on a 404 error page? If your answer to this question is yes, ask yourself how you reacted to this, or what was the first thing that came to your mind about the website in
Being an eCommerce business owner or marketer, you know how hard cart abandonment can hit your confidence! Potential buyers habitually tend to back out after proceeding to the payment page. It’s natural to wonder why the sale didn’t convert, or what made the visitor change the purchase decision even after adding the item to the
Driving traffic to your website is great, but the real buck-maker lies in a website’s capability to retain customers and drive conversions. It can happen that, you have high traffic but you only notice a few conversions. Many factors influence these revenue-scaling activities – from web design and web content to user experience. Thus, it’s imperative
Mobile apps are now a key element of any online business strategy. As per the top mobile application development company, an eCommerce mobile app is no longer an option but a necessity. But why are mobile apps so important for e-commerce businesses, and how can you build a mobile e-commerce app that’s designed for success?
As you probably already heard, this year Universal Google Analytics (UGA) will be replaced by Google Analytics 4 (GA4). This may be a source of satisfaction for many and concern for others, as everyone is used to the old Google Analytics interface and usage. The question is if you’re one of those who are not
No matter, whether you are a digital marketer, UX designer, or product manager, you might deal with defining issues and bugs on your website. You can understand the vital role that website optimization plays in the success of your business. But let’s face it – identifying and fixing website issues can be a real challenge.