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There are a number of business owners that are struggling with getting more traffic on their online store. They’ve tried just about everything and nothing seems to work. They are looking for an answer to an important question, which sounds like this: What could be the reason if your webshop traffic can’t increase? Any webshop
If you want to understand the mission and the definition of Scrollytelling, then look no further! With the use of Scrollytelling, a long-form story is turned into an interactive experience. By conveying ideas that can’t be expressed in words alone, audio and video material offers a deeper depth of meaning. With this method, you can
Heatmaps are unavoidable nowadays if we want to speak or write something about web analytics. Numerous sites on the internet provide heatmap tools for other businesses who want a 2 or 3D representation of qualitative data. Mostly these are about their users’ habits, to filter the mistakes and make things better. Although other tools must
Having a good user experience can have a huge impact on the success of your eCommerce site. It can mean the difference between a sale and a sale that gets lost. Here are four things you should look out for when considering your site’s user experience. The Role of User Experience in Ecommerce Success In
With more SaaS tools available today than ever before, regardless of what type of business you have or what type of services you provide, there’s a chance that you have countless feature-rich apps available to help you out. In fact, with so many SaaS tools and platforms at their disposal, most businesses often need help
In the case of all types of business, tracking the achievements of your website is crucial. If your website performs well, it fulfills the customers’ needs. If it doesn’t, there’s something to improve. The performance of your website could be measured through multiple methods. Each method puts your setup into a different aspect. What’s more,
The e-commerce customer journey is a crucial aspect of online sales and success. Understanding the various stages a customer goes through before making a purchase, from awareness to advocacy, can provide valuable insights into their behaviour and preferences. With the right analytics tools, businesses can track and analyze customer interactions, gather data, and make informed
Heatmap is a form of data visualization tool, where values are represented by colors. It provides you with a very understandable way to analyze data, without any further knowledge of other topics, like math, programming, etc. Heatmaps have been with us for about 150 years, although it wasn’t a widely used tool until the last
Heatmap is a very easy tool. It is an illustration tool where values are represented by colors. It can be useful for measuring website processes, although experts use it for biotechnology, sports, or to manage a crisis as well. In this article, I won’t introduce you to all the possible usage, or the history of
According to UXCam, the primary goal of user behavior analytics “is to identify whether there are any security incidents taking place.” When UX enters the picture, it’s not just about security, you’re focusing on improving the user experience on your website purely through observation. You know when you enter a website and receive the notification