If you have decided that you are not providing great user experience, you need to take the steps to make sure that you start providing one. Let’s take a look at some of the things you can do…
Start by describing whom your primary user is
You need to describe who your primary user is. Yes, the age and the gender may be slightly helpful, but this is not what we are getting at. What are the typical behaviors and needs of your primary user? Considering this will help you to design a website and a user experience that completely caters to their needs.
Optimize language capabilities
Source: Dmitry Ratushny
Add audio features, interactive visual chat, and SaaS language translation to your website. This is a great way to ensure that the excellent user experience extends to all.
Speak to people that use your website
You might not want to hear what people have to say about your website in case it is bad news. However, although the truth hurts, this is the only way to find out what people really make of your website, as well as the steps that you can take to ensure you provide an outstanding user experience. Another thing you can do is to inspect how your users behave on your website. Sophisticated website analytics tools
Go for a different web host
This is a good move to make if your website is slow. The host you work with can have a massive impact on website performance.
Source: Priscilla Du Preez
Earlier, when we mentioned about the content needing to be updated regularly, as well as your website needs to add value and not just talk about sales, one of the ways you can fix this is via educating users. Provide content that will give them new information. This will establish your business as an expert in the field. It will also ensure users have the right information that will lead them to then purchase from you – and you do this without directly promoting.
Utilize a wide range of different types of content
You need to embrace different types of content, from videos to stats. Infographics are a good place to start because they make content more pleasing to the eye and a lot easier to digest.
Make sure the design of your website is responsive
In 2018, a responsive website is not a luxury – it is a necessity! If your website does not look good or operate seamlessly on a mobile device or a tablet, you are never going to reach the heights of online success you are aiming for. The best thing to do is to find a great website builder that can optimize your website. This study from UK Web Host Review delves into the best website builders available.
Change your error message
Source: Nathan Dumlao
No one wants to see an error message. When you land on a website, and it says that the page does not exist or you have landed on the wrong thing, it can be annoying, right? It is even worse when this message blames you or offers little information. Instead, make sure your error message is friendly and helps people to get to somewhere useful.
Run a test that assesses the usability of your website
UX is all about testing. Running a usability test on your website is another excellent way to improve your user experience. This is the only way you will truly know how well your website works. You should enlist the help of a few people. Direct them to do a different task each and see how they manage. Do not give them any pointers!
As you can see, there are many different elements that come together to determine whether not a business has a good or bad user experience. The importance of offering an excellent user experience cannot be underestimated. However, it is not always easy to achieve. That is why you need to continue to monitor your efforts all of the time. Moreover, use the advice that has been mentioned above to help you. Don’t start panicking if you feel your website is providing a poor user experience – it can be resolved. You simply need to get to the action, and there is no time like the present, right?