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Using session recordings (or replays) can greatly improve your customer satisfaction in many ways. What is session replay exactly and how can you leverage its power for outstanding customer experience? Let us begin with some data backed by research on the importance of customer satisfaction in helping an organization accomplish its goals. Businesses moving on
When you look at a fancy website that offers good user experience at the same time you might think it probably lacking optimization opportunity. The same goes for ugly sites. They must be sacrificing beauty for SEO. So what should you pick at the end of the day? The Beauty or the Beast? History Back
Modular marketing is a relatively new concept that has started gaining traction in recent years. It’s the process of breaking down your marketing efforts into smaller, more manageable pieces. The idea behind modular marketing is to make it easier for all parties involved — including marketers, salespeople, operations staff, and even customers — to work
Heat maps are very important tools for graphical designers and for conversion rate optimization. Not only do they look great, but they actually give you some very important information about your website and tell you how you can improve it. That’s why you must learn how to use heatmap. Heat maps are graphical representations of
While attracting customers to your site and convincing them to make a purchase is crucial for the success of your e-commerce business, this doesn’t always guarantee a sale. For many websites, it’s usually the shopping cart and checkout page design, along with a site’s functionality, that can make (or break) a customer’s purchase. So, how
As we progress through the Fourth Industrial Revolution, the demand for some jobs increases while others are falling. Due to this trend, many entrepreneurs and economists are concerned about future employment stability. While some occupations will be lost, experts across the board, from finance to supply chain, anticipate that the newly created jobs will surpass
Did you know that there are nearly 3.5 billion active social media users in the world? That is a number that can no longer be taken lightly on the business side. That’s why social media platforms are playing an increasingly important role in the marketing activities of companies, be they successful small and medium enterprises, large
Did you know — according to a survey, 98% of customers are dissuaded from buying a product owing to incomplete or incorrect content? In fact, half the shoppers return the product they buy because it doesn’t match the description that went along with it on the e-store. Who knew content could affect your sales to
We all know that content is king, but what is content without content analytics? Marketers today focus on creating high-converting copies that sell their message and help them reach their goals. In addition to, while content creation is a demanding task that requires both creativity and resourcefulness. It means nothing without proper content analysis. Not knowing
All the different stages of your customer journey deserve your attention. When you constantly invest time and money into boosting your brand awareness, doesn’t it make sense to start leveraging that awareness to build more engagement and consequently profit? If you’re already able to bring people to your website – kudos to you! That kind