Conversion rate optimization is a crucial process for every website. It helps you to capture people’s interest right up to the point of purchase.
This process goes through every step of the visitor’s journey to becoming a customer. It is a never-ending story, as people’s online habits and activities are constantly changing.
Also, it is cheaper to keep people who are already visiting your site and convert them into customers than it is to try to get more people to visit your site without improving how many of them buy something.
What is a conversion in marketing?
In marketing, a conversion means getting someone who might buy something to actually do something you want, like buying a product or filling out a form.
It’s a really important sign of success in marketing. When someone visiting your website does something that helps your business
- signing up for your newsletter
- getting a free item
- downloading an e-book
Think of conversions as how people react to your advertising, how you get leads, and how you present your brand. If you’re not getting enough reactions, it’s time to change something.
But, just knowing what these important actions are isn’t enough. You also need to figure out how many actions by customers are needed to make really good money for your business.
And this is when conversion rates come into play!
What is the conversion rate?
Conversion rate is .
💡 For example:
- If you have 100 followers and they complete 10 desired conversions, then your conversion rate is 10%.
- It’s one of the most preferred indicators that can tell you a few things about the performance of your business.
CR = Number of goals achieved / number of visits x 100