A heatmap is an effective tool and technique that visualizes visitors’ interactions to gain insight into how users behave on a website, where they click, what they miss, and how far they scroll down. In this article, you’ll find everything you need to know about heatmaps, starting from the basics to the advanced usage of […]
Heatmap (or heat map) is an umbrella term for different types of heatmaps that show different kinds of information about user interactions. In the following, we’ll provide insight into the usage of each type. What types of heatmaps are available? There are three types of heatmaps. Click heatmaps (or tap heatmaps): click heatmaps are based […]
In this section, you’ll learn about how you should read and analyze heatmaps to make the most of them. Luckily, they are easy-to-use and easy-to-understand! What does a heatmap tell me? A heatmap tells you which is the most and least engaging part of your website. After considering the results of a heatmap analytics, you […]
A heatmap analysis answers lots of questions. In the following, you can learn how and when we recommend using heatmaps. We’ll list the benefits of the analysis. How to create a heatmap? There are some easy steps you need to follow while creating a heatmap. You can read their brief explanation here. In the case […]
Heatmaps can provide informative data about user behavior, however by combining other tools you can get the most out of your analytics strategy! How to combine traditional analytics with heatmaps? However traditional tools like Google Analytics or Capturly Analytics provide you with a wide range of charts and statistics about your website, combining them with […]