Track the performance of your most important metrics and learn how to use events in Capturly.

What kind of analytics can Capturly offer?

Capturly has a wide range of features that offer visitor insights.

Analytics platform – This is your standard analytics platform. Here you can keep an eye on your most important metrics such as the number of sessions, the average duration of visits, bounce rate, or the usage and proportion of different kind of devices.

Session replay – Capturly’s session replay feature automatically records the mouse movement, clicks and scrolling motions of users who interact with your website. You can analyze and review these recordings later to prevent problems that would occur in the future.

Heatmaps – Heatmaps are one of the main sources of qualitative data. It shows an aggregated view about how visitors behave on your website. Click heatmaps reveal those areas where the visitors expect a clickable object such as a Call-to-action button or a pop-up. Scroll heatmaps cover your webpage with a colored filter, displaying exactly how far visitors scroll down. It helps you to decide where you should place attention-grabbing elements. Segment heatmaps tell you where your traffic comes from. This way you can distinguish returning visitors, and compare traffic sources.

Conversion Funnels – This feature focuses on the convertibility of your website. It shows you the full conversion process of your website from where your visitor arrives on your landing page up until the desired action happens (for example the visitor purchases a product, subscribes to a newsletter, downloads a pdf, etc.). You can set up and compare specific goals and track the effectiveness of every step. It displays where does your website lose visitors and need further tweaking.

Event Analytics – Capturly can track events and goals for you. With event analytics user interactions such as clicks, video plays, downloads can be tracked independently using custom variables. Goals can be defined as completed activities, that help you determine how well your website performs (such as blog subscription, purchases, etc.).

What do Campaigns in Capturly exactly mean?

This means the campaign parameters added to your destination URLs. These parameters can be tracked when you receive traffic through these URLs. Parameters are set after the “?” character in the URL.

Heads up: Adding parameters to your destination URLs can help you to track different campaigns and ad channels. Example: here’s an URL with campaign parameters:  https://randomsite.com?source=facebook&campaign=springsale . In our example, the parameters tell the owner of randomsite.com that the visitor will come from Facebook in the Spring Sale campaign if they click on this URL.

What do Visits/Sessions exactly mean?

A session differs from a visit in a way, that it is defined as a group of interactions – not just pageviews –  performed by the visitor of the website during a timeframe. Each time a visitor performs a desired action, it counts as a session. These interactions can be mouse movements, clicks, scrolling motions, form fills and more. Sessions have an expiration time. After 30 minutes of inactivity, or after the revisit happens from a different traffic source, a new session starts.

Example: Your potential visitor finds an article online. In that article, there is an anchor text or Call-To-Action that directs traffic to your website. After clicking on it, you’ll gain a visitor. The visitor browses more of your content, then stops being active for 30 minutes without closing your website. After 30 minutes – and the first session – expired, the visitor becomes active again (e.g. browses more content, subscribes to the newsletter). This will count as a second session but the number of visits is still one.

What does Visitor exactly mean?

A visitor is a person who enters your website from another page that is outside your website. Every person counts as one visitor, even if they visit your website multiple times a day. This adds to the precision of measurement by eliminating duplications.

Example: Your potential visitor finds an article online. In that article, there is an anchor text or Call-To-Action that directs traffic to your website. After clicking on it, you’ll gain a visitor.

What does a Session exactly mean?

A Session is a group of actions (eg. link clicks, page views, downloads) one user takes within a given time frame on your website. In Capturly, this default time frame is 30 minutes.

Example: Your potential visitor finds an article online. In that article, there is an anchor text or Call-To-Action that directs traffic to your website. After clicking on it, you’ll gain a Visitor and his Session will start. The visitor browses more of your content, then stops being active for 30 minutes without closing your website. After 30 minutes – and the first session – expired, the visitor becomes active again (e.g. browses more content, subscribes to the newsletter). This will count as a second Session.

What do Actions exactly mean?

Actions are trackable and measurable interactions. Every time a visitor visits a page and clicks on a link, download a file or performs a search on your website using your built-in search engine, it counts as an Action.

What does Retention exactly mean?

Customer retention rate can be defined as a metric that represents a number of customers who are satisfied and keep returning to your business in one way or another.

What does an event exactly mean?

Events are user interactions that can be tracked independently from a webpage. (e.g. pageviews, ad clicks, video plays, downloads, scrolls).

How can I create custom events in Capturly?

You can create events by using custom variables. Using this method, you can filter the recording list based on visitor data (e.g. user id, email, newsletter campaign) or events (e.g. button clicked, video watched).

You will need to place the following line into your javascript code between <script> and </script> tags like shown in the example below:

Heads up: Change the words  ‘LABEL’, ‘ACTION’, ‘VALUE’  to your own data

<script>
$(‘a.like’).on(‘click’, function(e){
trq(‘set’, ‘likebutton’, ‘click’, ‘add’);
});
</script>

If you would like to add an event to your website, you will need permission to edit the code of your website. You can add as many custom events to your website as you want.

Heads up: If you are not familiar with coding, we recommend to contact a developer to add the custom events to your website. Let’s have an example. Here we have the code snippet of a button. The class and the style attributes may differ in your case, but it will be very similar for every HTML button on the web.

capturly create custom events 1

If we would like to add a click action custom event to this button, the only thing we have to do is simply add the onlick event attribute to the button and set the parameters of the custom event.

capturly create custom event 2

In this case, the  onclick  event attribute will call the  trq function  of Capturly on each button click, which will send the parameters to Capturly.

After a custom event is set, it will be sent to Capturly each time the given action is made on your website. You will find your tracked custom events in the  Events  submenu under the  Acquisition  menu.

What does a goal exactly mean in Capturly?

A goal can be defined as a completed activity or in other words a conversion(e.g. subscribers on a blog, or purchases on an e-commerce site). It has a significant role in determining how successful your website performs.

How can I create goals in Capturly?

In order to create a new goal all you have to do is follow these simple steps:

STEP 1 Log into your Capturly account

STEP 2 Pick  Goals  from the menu on the left and then click on  Manage Goals 

STEP 3 Click on  Create new goal  like highlighted on the image below

STEP 4 Add a name and a description to your goal and choose a trigger action

Heads up: On the example above, the goal will trigger when the visitor visits the URL specified by you. You can also define specific keywords in your URLs. Optionally you may want to set a value for your goals. Goal values are great if you wish to track your leads from for example newsletters, document downloads or trial account signups for example.

STEP 5 Click on the  Create new goal  button to finish the process.