There’s a lot of buzz surrounding WhatsApp in today’s age of social media dominance. By using the platform for exchanging personal messages to maintain professional communication, WhatsApp has quickly grown to accumulate around 2 billion active users worldwide. It is convenient and affordable for people to engage in private and secure conversations.
With the business industry inclining more towards the increased use of social media channels to foster their company’s growth, the influence of WhatsApp cannot be overlooked. So, more companies started to use WhatsApp for business in their digital marketing strategy.
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What is the Importance of WhatsApp for Businesses?
With half of the world’s population using WhatsApp, business owners can find more audiences. Using your contact base, you can reach out to new customers and potential leads to increase your conversion rate.
Owing to the numerous benefits of using WhatsApp for business, many incorporate its use in their digital marketing strategy. Some of the significant advantages of using WhatsApp for businesses are listed below.
Fosters Two-Way Communication
WhatsApp facilitates easy two-way communication between business owners and customers, enabling the former to notify the latter with various updates of their service offerings. It acts as a direct gateway of communication between these two parties.
Improves Customer Support
Before introducing WhatsApp, customer support meant waiting long in the call line for staff to respond to their queries. But with WhatsApp, customers have easy access to a personal chat environment through which they can solve their queries in real-time. It can yield brand loyalty for your business.
Increases Customer Connectivity
With instant communication, using WhatsApp for business allows entrepreneurs to keep their customers in the know. Customers can easily keep track of their orders or learn about the upcoming product releases. For instance, interactive messages can redirect customers to product pages, and they can check if the products have been restocked.
Offers Branding Elements
WhatsApp enables business owners to create a business account, using which they can insert branding elements into the conversation. For example, you can use this feature to link your website and share your store locations, contact details, and other promotional details.
How to Set Up a WhatsApp Business Account?
Now I will explain how to create a WhatsApp Business account. To do it, you need to understand some steps.
- Go to Google Play Store or App Store, and download the WhatsApp Business app.
- Read and accept the terms and conditions offered by WhatsApp Business.
- Add your business contact number and verify it.
- Add your business name and set up your profile.
How to Use WhatsApp for Business as Part of Your Digital Marketing Strategy?
Whether you own a small-scale start-up that targets local audiences or a relatively big business that targets a national or global audience, WhatsApp is an effective marketing tool for all alike. But then, how to use WhatsApp for business as part of your digital marketing strategy?
Here are some suggestions to help you out.
Incorporating the use of AI-integrated chatbots can be of great help to businesses. By creating a personal WhatsApp chatbot, you can facilitate the instant in-app booking and scheduling of your customers’ services.
With a WhatsApp business account, you can quickly generate templated messages and schedule them to automate conversations. Moreover, it enables you to send timely messages and auto-replies to your customers when you or your admin is unavailable. Thus, it sets a good benchmark of your response time to your customers and renders them an enhanced user experience.
Send Notifications and Alerts
By using WhatsApp for business, you can send notifications and alerts to your customers about the latest updates of your new products or services, discounts, offers, ongoing sales, and more. In addition, you can also notify them of the time-sensitive information pertaining to shipping, system outage, or change in the itinerary.
Using this automated messaging feature, you can also send reminders to your customers about completing their signup processes of any service or purchases left in the cart to do away with application drop-offs and abandoned carts.
Surveys are a creative and engaging way to learn how customers feel about your products and services. But do you know how to use WhatsApp for business surveys?
First, create a survey form related to your business offerings. Next, share its link on WhatsApp, encouraging your customers to participate in it and leave valuable and honest feedback. Then, you can utilize this feedback to streamline your business’ efficiency by understanding buyers’ preferences and requirements.
Use the WhatsApp Pay Option
Digital payment is no longer characterized by the limited usage of a particular group of people because more users have started relying on it. Therefore, setting up the WhatsApp Pay option for your business account is crucial. It fosters the ease of payments for your customers. This convenience can lead them to opt for your business offerings even in the future.
Creating labels in WhatsApp and segregating your customers and contacts accordingly can be helpful. For instance, you can create a label for pending payments and add the contacts who fit in this list.
Likewise, you can create labels for various other purposes, such as new orders, completed orders, paid orders, and more. It can help in effective contact tracking and seamless business management.
Utilize WhatsApp Status
If you’re looking for a creative corner on WhatsApp where you can get imaginative and share engaging posts related to your business, it is the WhatsApp status. Start using WhatsApp for businesses to post arresting stories updating your customers about the latest product releases, upcoming sales, and more.
However, do not limit your posts to stories. Instead, share some aesthetic videos of your products or services, behind-the-scenes (BTS) videos of your business, success stories, achievements, memes, and the like to connect more with your consumers.
More companies have started relying on WhatsApp to promote their businesses and increase conversions in the past few years. It has led the sphere to be competitive.
Thus, developing better digital marketing strategies with WhatsApp has become necessary.
- Start by switching to the WhatsApp Business application.
- WhatsApp’s end-to-end encryption keeps your conversation with customers private and secure.
- Keep your customers engaged and updated with reminders and alerts at regular intervals.
- Add payment options to facilitate convenience and deliver a better customer experience.
- Categorize labels for better contact and sales management.
- Get creative with WhatsApp status to boost your engagement rate
Apart from leveraging your customer service, using WhatsApp for business can also facilitate easy collaboration and hassle-free communication among your team members, increasing the overall growth of your company.