You will face challenges of many kinds when you launch your products and services on the market, so you must be well prepared to deal with them using a variety of tactics. One of these strategies is creating a website that will help your business stand out in a very competitive market.
This article will cover the value of having a website that is user- and search engine-friendly, how to design one, which builder to use, and the importance of choosing the right platform for your company’s needs and goals.
Table of Contents
The Importance of the Website to the Company
A website for your business is a requirement in the modern era. You must also optimize it for search engines and user experience. Some of the most significant reasons for having a website include:
- It helps to increase the visibility of your business and attract customers.
- It helps build the trust and credibility of the business.
- It keeps customers up to date with the latest information about the industry and offers.
- It helps you increase sales and contributes to the growth of your business.
- Ranking higher in search engine results is made possible by optimization.
- Provides a competitive advantage.
There are many other reasons why you should have a website, and having one is not enough. You also need to update and optimize it for search engines, as Google’s algorithm is constantly changing and the competition is growing extremely fast.
“The secret of a high-ranking website is not its colors but its content.” – Amit Kalantri
How to Build a Website – Which Website Builder to Choose?
Now that you know how crucial it is to have a website for your company, we’ll explain how to build one, which website builder to use, and why.
There are many website builders that you can use to create a website, but in this article, we will focus on WordPress, Webflow, and Squarespace, as they are well-known for their efficiency and fast website development.
WordPress Builder
With the WordPress builder, you can create a website that meets your individual requirements, from a simple blog to an e-commerce shop, regardless of the type and area of your business or the size of your company. This well-known website builder is used for a considerable number of websites all over the world.
This builder offers various plugins and themes as it is a content management system (CMS). Payment gateways, social media sharing buttons, and contact forms can all be added with plugins. By using plugins like Rank Math to write your title tags and meta descriptions following the best SEO principles, you can optimize your website for search engines with WordPress.
Why should you choose this website builder?
Some of the reasons why you should choose WordPress to create your website include:
- It suits businesses of all sizes and is easy to install, configure and create a website.
- It offers a wide range of customization options that allow you to create a website that is informative, with easy navigation and calls to action that encourages users to continue the process. WordPress has more than 54,000 plugins.
- You can get this builder for free, although you may need to install plugins, they don’t cost much.
- It has built-in features that help your company optimize your website for search engines and make it user-friendly.
- You can maintain your website anywhere you want and it is accessible from anywhere in the world.
- WordPress allows you to create a website that is also mobile-friendly.
- It is very flexible
- You don’t need to be an expert in HTML or code editing to create a website with this builder, although knowledge of the HTML language is an advantage.
- WordPress also allows you to organize your own website.
You can take advantage of the many benefits of this website builder to create a website that will increase sales and expansion of your business. You can work with experts in this field who will help you with their professionalism if you feel that you are not ready to start this process on your own.
Working with digital marketing and professional WordPress development companies is crucial because they know what content to place on the website depending on the nature of your business, where to place calls to action, and which plugins to use. You can work with NYC WordPress development companies as well as companies in San Francisco, Chicago, Boston, and other places.
Popular websites built with WordPress Builder
This platform builder is used by people and companies to create their websites as well as to manage and update them with the most recent news, deals, and other interesting stuff. WordPress has produced some well-known websites, including:
- Capturly
- Time Inc
- Sony Music
- Walt Disney Company
- The Rolling Stones
- The New Yorker
- BBC America
Webflow Builder
Another website builder you can use to create a flexible website without using code is Webflow. This website builder offers a user-friendly visual interface and a variety of themes and components to help you create a distinctive website that will impact both the user experience and search engine optimization.
The Webflow builder has a variety of features, including e-commerce, SEO, and integration with external tools like Google Analytics. It also has the great benefit of automatically generating responsive designs, which makes it simple for your business to create a website that looks great on desktops, tablets, and mobile devices.
Why should you choose Webflow?
There are numerous features that are also reasons why you should use this website builder, some of which are listed below:
- You can create a responsive website without writing code.
- The platform offers various integrations and plugins to improve the functionality of the website.
- You can design and customize the layout and visual elements of your website.
- There are a variety of templates, or you can start from scratch.
- On the platform, you create and manage dynamic content for your website.
- It offers various SEO functions that help you improve your website’s ranking in search engines.
- It allows you on the website to reuse CSS classes.
Some websites are built with Webflow Builder
Some popular websites that have been built using Webflow include:
- Hootsuite
- Teachable
- The Grid
- Latte
- Framer
Squarespace Builder
You can use this website builder to make a professional-looking website, and one feature you’ll appreciate is the ability to use a drag-and-drop interface to create a website without any coding. Moreover, Squarespace acts as a hosting platform.
You may easily personalize your website using Squarespace’s powerful builder, which offers a wide range of template and design possibilities. Or, you can leave this process to professionals.
Features that will convince you to use this builder
The Squarespace builder is quite simple to use and has some incredible features, some of which we’ve included below:
- It offers a wide range of models and designs.
- The user-friendly interface allows you to add text, images, videos, galleries, shapes and other design elements to your website.
- The e-commerce option this builder has is incredible because it allows you to create an online store, add products and accept payments directly through the website.
- It offers a variety of marketing tools to help you promote your goods and services.
- You can use it to manage and generate blog posts on the website.
- It also offers a range of SEO tools that you can use to optimize your website for search engines.
- The Squarespace platform, which allows you to publish and organize your website, also offers a number of analytics and reporting options to help you monitor your website’s performance.
Some websites are built with Squarespace Builder
The following is a list of well-known websites created with Squarespace:
- Blue Bottle Coffee
- Keanu Reeves
- Exo Protein
- The Black Tux
- Squarespace Blog
“A business must have a website because office hours apply to a workplace, not to a website.” – Amit Kalantri
Differences between the top 3 website builders – Squarespace, WordPress, and Webflow
In this article, we have given you information on three website builders that are very efficient and professional to use to create your company website, but if you are still not sure which one to choose for your needs, we have highlighted some key features.
Website Builders Use
- WordPress
Compared to the other two builders, WordPress is more difficult to configure and customize and requires some technical knowledge. You must set up and maintain your own server, domain, and host. You need to understand how to deploy, activate, and configure plugins, as well as how to use CSS and HTML to modify themes and templates.
Although you may find it a bit more difficult to use, WordPress has a sizable community of developers and users who provide help, guides, and other materials and are willing to support you in the process.
- Webflow
With this builder’s simple interface, anyone without coding experience can easily produce a professional website with excellent content and user-friendly navigation. It is a fantastic option for designers, business owners, and anyone looking to quickly and easily develop a website because of its easy design tools, built-in functionality, and instructional resources.
- Squarespace
This builder features a user-friendly drag-and-drop interface similar to Webflow, which makes it simpler to design websites. Squarespace handles the technical elements, such as hosting, security, and software updates, so that you can concentrate on developing content and administering your website.
Customization
- WordPress
WordPress is a well-known platform that gives you the chance to install a large number of plugins, which will assist you in designing and developing your website in many ways. You can also choose from a sizable collection of third-party themes to personalize your website.
- Webflow
On the other hand, Webflow is more appealing when it comes to customization, as the platform offers more options for design customization than the other two builders. This platform enables you to create animations and layouts with greater complexity as well.
- Squarespace
If we compare the Squarespace builder with the WordPress and Webflow builders, this platform provides a smaller selection of design templates and themes for customization.
Due to the customization options, we advise using Webflow Builder, experimenting with various themes, and creating a unique and eye-catching website.
Hosting
- WordPress
Since WordPress does not offer hosting, in search of hosting terms we advise you to use one of the other two platforms because it will be less expensive and take less time.
- Webflow
Webflow Builder has built-in hosting available when it comes to the hosting part. The benefit of this function is that it eliminates additional hosting costs for you.
- Squarespace
Similar to Webflow, this builder has built-in hosting, so you won’t need to manage your server or set up a separate hosting account.
Pricing Plans
- WordPress
WordPress may be installed for free, which gives the platform an edge. But, other components, such as hosting and plugins, require additional fees. You could expect to pay a variety of prices depending on the type of plugin and what it offers.
- Webflow
This builder is a subscription-based service with pricing plans based on website features and hosting requirements.
- Squarespace
Similar to Webflow in terms of pricing, Squarespace is a subscription-based service that is based on user needs and web features.
E-commerce Feature
- WordPress
WordPress plugins can be used to manage your online store’s operations. Also, you can use a variety of testimonial plugins on your website. It’s critical to include client testimonials because what other customers have to say about your goods can influence a buyer’s decision.
- Webflow
You can build online stores, administer them, and sell your products directly from your website using Webflow’s E-commerce features.
- Squarespace
Squarespace’s website builder includes an e-commerce function that you may use to professionally manage your online store and strengthen your company.
Simplicity
- WordPress
WordPress is perfect for your needs if you’re willing to confront technological challenges, pick up new abilities, and pay more to customize your website in a special way.
- Webflow
Webflow is the ideal platform for starting and designing your website if you need more complex design and animation capabilities.
- Squarespace
Squarespace is ideal for you if you want to start with the basics because it is easy to use, even though it has some customization restrictions.
Search Engine Optimization Feature
- WordPress
There are numerous plugins available for WordPress that can assist you in improving your website’s search engine ranking. You may edit the HTML of your website and optimize your meta tags and titles.
WordPress has more functionality accessible compared to Webflow and Squarespace, helping your website rank higher on Google and other search engines.
- Webflow
Webflow also has built-in tools to optimize the content of your website, such as meta tags and alt tags for images.
- Squarespace
This builder has built-in search engine optimization tools, such as meta tags, URL customization, and mobile optimization.
The Builders’ Developmental Age
- WordPres
Since its first release as a blogging platform in 2003, this builder has developed into a complete content management system (CMS) and website builder.
- Webflow
In 2013, Webflow was introduced as a visual website builder. Today, it is a powerful builder that people like using.
- Squarespace
Since its launch in 2004, Squarespace has been a popular platform for building websites.
Conclusion
Websites are a crucial tool that businesses use for a variety of purposes. Your website may help you inform customers about your goods and services, increase your visibility and sales, stay one step ahead of the competition, and, by optimizing it, you’ll rank higher in search engines.
Knowing and understanding which builder to use is a very key component. You may make your process easier by working with experts who will know which builder to use, which plugins to install, and what features will help.
Three website builders—WordPress, Webflow, and Squarespace—will help you create an advanced website based on your requirements and wishes. They are simple to use and maintain and have intriguing features; moreover, Webflow and Squarespace are hosting platforms. On the other hand, WordPress is quite robust, and if you want to rank higher in search engines, this builder will help you a lot because it has a large number of great plugins and customization features.