{"id":125,"date":"2018-03-10T15:26:56","date_gmt":"2018-03-10T15:26:56","guid":{"rendered":"https:\/\/capturly.com\/documentation\/?p=125"},"modified":"2023-02-01T11:02:40","modified_gmt":"2023-02-01T11:02:40","slug":"what-is-a-funnel","status":"publish","type":"post","link":"https:\/\/capturly.com\/documentation\/what-is-a-funnel\/","title":{"rendered":"What is a funnel?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A conversion funnel shows how well is your website able to convert visitors into customers. With the help of Capturly\u2019s funnel, you can specify certain goals and measure the effectiveness of each step. <\/span><span style=\"font-weight: 400;\">A funnel can help you to understand where you lose your visitors in a current process. Imagine it as a visualization of how your visitors get from A to B.<\/span><\/p>\n<p><b><i>Example: <\/i><\/b><i>Lets see a<\/i><em><span style=\"font-weight: 400;\">&nbsp;basic newsletter subscription process.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Visitors arrive on the landing page<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Click on the Call-to-action (CTA)<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Fill out a form<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Clicked on the link in the confirmation email<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">\u201cThank you\u201d page is presented<\/span><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A conversion funnel shows how well is your website able to convert visitors into customers. With the help of Capturly\u2019s funnel, you can specify certain goals and measure the effectiveness of each step. A funnel can help you to understand where you lose your visitors in a current process. Imagine it as a visualization of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","hentry","category-conversion-funnel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a funnel? - Capturly Documentation<\/title>\n<meta name=\"description\" content=\"Conversion funnels show how well is your website able to convert visitors into customers. 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