{"id":892,"date":"2017-07-28T14:27:24","date_gmt":"2017-07-28T12:27:24","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=892"},"modified":"2020-06-09T11:35:13","modified_gmt":"2020-06-09T09:35:13","slug":"the-next-big-bang-in-ux","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/","title":{"rendered":"Why Bots are the Next BIG Thing in\u00a0UX"},"content":{"rendered":"<p class=\"r\"><em> I already wrote a whole article\u00a0on <strong><a href=\"https:\/\/capturly.com\/blog\/create-a-simple-working-chat-bot-in-2-hours\/\">how can you create chatbots without coding experience<\/a><\/strong>. As I dug deeper I saw that this topic is far from done. It has so much to offer and it&#8217;s interesting to witness a new technology arise. <\/em><\/p>\n<p class=\"graf graf--p\"><em class=\"markup--em markup--p-em\">When the Internet was still a newborn, those who reacted in the early stage are the biggest players out there now. <strong><a href=\"https:\/\/www.entrepreneur.com\/article\/197608\">Jeff Bezos visioned the Amazon <\/a><\/strong>while driving from New York to Seattle. The little garage business he launched in 1994 turned out to be a ground breaking achievement. Uber, Airbnb, and much more have proven that great ideas that are emerging from the IT sector can shape the world.<\/em><\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">From this article, you will learn about the basics of bots. You\u2019ll get answers to questions such as:<\/strong><\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li\"><em class=\"markup--em markup--li-em\">What are bots and where do they come from?<\/em><\/li>\n<li class=\"graf graf--li\"><em class=\"markup--em markup--li-em\">Why do we need them?<\/em><\/li>\n<li class=\"graf graf--li\"><em class=\"markup--em markup--li-em\">What are the common bot types and what are the benefits?<\/em><\/li>\n<li class=\"graf graf--li\"><em class=\"markup--em markup--li-em\">What is onboarding and how should it look like?<\/em><\/li>\n<\/ul>\n<blockquote><p>Let&#8217;s begin!<\/p><\/blockquote>\n<h3 class=\"graf graf--h4\">What are bots and where do they come\u00a0from?<\/h3>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*LQxW2bSNJ6NMU1LTVQsNtg.png\" alt=\"website bots illustration\" width=\"400\" height=\"300\" data-image-id=\"1*LQxW2bSNJ6NMU1LTVQsNtg.png\" data-width=\"400\" data-height=\"300\" \/><\/figure>\n<p style=\"text-align: center;\">Figure 1. by <a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/dribbble.com\/growcase\" target=\"_blank\" rel=\"contact noopener\" data-href=\"https:\/\/dribbble.com\/growcase\">Emir\u00a0Ayouni<\/a><\/p>\n<p class=\"graf graf--p\">The term has gained different meanings over the years. In the Gaming industry, they appear as \u201cAI\u201d characters that do certain things for\u00a0the user. Botnets are multiple hijacked computers in the hands of hackers and they\u00a0<strong><a href=\"https:\/\/www.lifewire.com\/what-are-malicious-bots-2487156\">can do certain tasks such as send out spams<\/a><\/strong>. My short version would sound like this:<\/p>\n<blockquote class=\"graf graf--pullquote graf--startsWithDoubleQuote\"><p>\u201c<a href=\"https:\/\/medium.com\/@kipsearch\/why-bots-are-the-next-industrial-revolution-4f4093a400eb\">Bots are the new revolution<\/a>\u00a0that WILL re-shape the way we think about customer experience.\u201d<\/p><\/blockquote>\n<p class=\"graf graf--p\">Bots are everywhere nowadays. However, they aren\u2019t new at all. This might sound sci-fi but they have been around us since 1966. Joseph Weizenbaum, a German-American computer scientist, wrote ELIZA a therapist-bot It was lacking intelligence, but it could ask certain questions such as: \u201cHow does that make you feel?\u201d<\/p>\n<p class=\"graf graf--p\">Modern bots can do the same; however, they do so in a more sophisticated and\u00a0intelligent manner. They come in all kinds of forms for different purposes. First, you have your simple chatbots. They appear in your favorite messaging apps such as Messenger or Skype; they can also be very useful if you want to automatize your business or make a purchase, book a flight, etc. By means of these chatbots, the above-mentioned actions take significantly shorter time.<\/p>\n<p class=\"graf graf--p\">Then there are the personal assistants like Siri and Cortana which seem to be the goal for many developers. Amazon\u2019s Alexa even has its own little hardware and uses voice communication. <strong><a href=\"http:\/\/money.cnn.com\/2016\/01\/03\/technology\/mark-zuckerberg-2016-personal-goal\/index.html\">Mark Zuckerberg has even set up a personal goal<\/a><\/strong>:<\/p>\n<blockquote class=\"graf graf--blockquote graf--startsWithDoubleQuote\"><p>\u201cMy personal challenge for 2016 is to build a simple AI to run my home and help me with my work. You can think of it kind of like Jarvis in Iron Man.<\/p><\/blockquote>\n<blockquote class=\"graf graf--blockquote\"><p>I\u2019m going to start by exploring what technology is already out there. Then I\u2019ll start teaching it to understand my voice to control everything in our home\u200a\u2014\u200amusic, lights, temperature and so on. I\u2019ll teach it to let friends in by looking at their faces when they ring the doorbell.\u00a0\u2026\u201d\u200a\u2014\u200aMark Zuckerberg<\/p><\/blockquote>\n<p class=\"graf graf--p\">Regardless of the level of complexity and the purpose of\u00a0them, one thing is common:<\/p>\n<blockquote class=\"graf graf--blockquote\"><p>they are new user interfaces, a new ways of\u00a0exposing services through conversation.<\/p><\/blockquote>\n<p class=\"graf graf--p\">This also means that these aren\u2019t the\u00a0actual services.<\/p>\n<h3 class=\"graf graf--h4\">Why do we need them in the first\u00a0place?<\/h3>\n<p class=\"graf graf--p\">We have beautiful responsive websites that scale well on multiple platforms. We have apps for all kinds of tasks, so why not just use them?<\/p>\n<blockquote class=\"graf graf--blockquote\"><p>Here is the thing:<\/p><\/blockquote>\n<p class=\"graf graf--p\">In the last couple of years not only the software industry has changed but also the expectations of the users. User experience designers try to keep up with the ever-changing user behavior and adapt new technologies in order to meet the user\u2019s requirements and deliver a pleasant and convenient experience.<\/p>\n<p class=\"graf graf--p\">The most influential core factors of the development concerning user behaviour:<\/p>\n<ol class=\"postList\">\n<li class=\"graf graf--li\">Users adapted to the mobile platform on a large scale. This made it harder and more expensive to impress them through the \u201ctraditional\u201d web-based interface.<\/li>\n<li class=\"graf graf--li\">Apps gained popularity and the whole ecosystem became saturated. This resulted in <strong><a href=\"https:\/\/venturebeat.com\/2016\/08\/02\/why-chatbots-are-replacing-apps\/\">users getting bored of the overwhelming supply of apps<\/a><\/strong>. More than 80% of the apps get deleted in 3 days after installation.<\/li>\n<li class=\"graf graf--li\">However, being able to connect with others in every situation\u00a0turned out to be a huge benefit for the users. This helped messaging apps to remain popular, resulting in more than one being installed on a device.<\/li>\n<li class=\"graf graf--li\">According to a study from 2016: 16\u201324 year-olds use their mobiles to access the Internet for an astonishing <strong class=\"markup--strong markup--li-strong\">3.26 hours a day<\/strong>. <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/blogs.worldbank.org\/publicsphere\/6-2016-media-revolutions-time-spent-online-continues-rise\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/blogs.worldbank.org\/publicsphere\/6-2016-media-revolutions-time-spent-online-continues-rise\"><strong class=\"markup--strong markup--li-strong\">Users spend more time online<\/strong><\/a> and most of the time with messaging.<\/li>\n<li class=\"graf graf--li\">These apps opened a new gateway for products and services in a way of direct exposure.<\/li>\n<\/ol>\n<p class=\"graf graf--p\">The following figures (<em class=\"markup--em markup--p-em\">Figures 2 to 3.<\/em>) represent the growing usage of messaging &amp; social media apps.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*OQauQCAdwGKX_4AqgGYSCg.png\" alt=\"usage of messaging &amp; social media apps\" width=\"800\" height=\"598\" data-image-id=\"1*OQauQCAdwGKX_4AqgGYSCg.png\" data-width=\"1536\" data-height=\"1150\" \/><\/figure>\n<p style=\"text-align: center;\">Figure 2. Source: <a class=\"markup--anchor markup--figure-anchor\" href=\"http:\/\/flurrymobile.tumblr.com\/post\/155761509355\/on-their-tenth-anniversary-mobile-apps-start\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/flurrymobile.tumblr.com\/post\/155761509355\/on-their-tenth-anniversary-mobile-apps-start\">Flurry Analytics Blog<\/a><\/p>\n<blockquote class=\"graf graf--pullquote graf--startsWithDoubleQuote\"><p><em>\u201cTime spent in Social and Messaging apps grew by an astounding 394% over the last year, proving to be the driver that helped mobile achieve its year-over-year time-spent growth of 69%\u201d- Flurry Analytics<\/em><\/p><\/blockquote>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*wAdk5cU1XG95wbSYhiiOMQ.png\" alt=\"mobile app time spent grow\" width=\"800\" height=\"598\" data-image-id=\"1*wAdk5cU1XG95wbSYhiiOMQ.png\" data-width=\"1532\" data-height=\"1146\" \/><\/figure>\n<p style=\"text-align: center;\">Figure 3. Source: <a class=\"markup--anchor markup--figure-anchor\" href=\"http:\/\/flurrymobile.tumblr.com\/post\/155761509355\/on-their-tenth-anniversary-mobile-apps-start\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/flurrymobile.tumblr.com\/post\/155761509355\/on-their-tenth-anniversary-mobile-apps-start\">Flurry Analytics Blog<\/a><\/p>\n<h3 class=\"graf graf--h4\">Bot types<\/h3>\n<p class=\"graf graf--p\">In the first section, I have mentioned the <a href=\"https:\/\/www.consumersadvocate.org\/chatbots\">best chatbots<\/a> and personal assistants with their different levels of intelligence. But there are more ways to distinguish them. One way can be the number of users involved into the communication at\u00a0a particular time.<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Personal bots:<\/em><\/strong><\/p>\n<p class=\"graf graf--p\">Direct messaging and personal assistant bots can be considered as such. They offer a single-user, direct communication method. A good example should be Facebook at the moment. It only allows this form of communication between bot and user.<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Team bots:<\/em><\/strong><\/p>\n<p class=\"graf graf--p\">\u00a0They can be more complex. The main \u201cproblem\u201d that designers have to face is the fact that multiple users can communicate with the bot at the same time. While personal bots are limited to one user at a time, some platforms such as Slack implemented the one-to-many method quite well. Another way would be the level of depth or purpose.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*9N71csu-_q-JWr4VRefmPQ.png\" alt=\"team chatbots\" width=\"547\" height=\"193\" data-image-id=\"1*9N71csu-_q-JWr4VRefmPQ.png\" data-width=\"547\" data-height=\"193\" \/><\/figure>\n<p class=\"graf graf--p\">Amazon\u2019s Alexa should be considered as a personal bot by being called personal assistant. However, it treats every person in the household as an individual user. The household itself is a team, and the users can \u201cchannel\u201d requests. If user 1 asks for a song, Alexa will play it. Then user 2 can ask to lower the volume and if user 3 asks for another song, it will be granted.<\/p>\n<p class=\"graf graf--p\">Who knows, maybe in the near future it could decide who is higher on the hierarchy list <strong><a href=\"http:\/\/www.techradar.com\/news\/amazons-alexa-could-one-day-recognize-the-sound-of-your-voice\">based on the voice ID<\/a><\/strong> of the individual.<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Domain\/brand specific bots:<\/em><\/strong><\/p>\n<p class=\"graf graf--p\">The biggest advantage of this type is that it can go into every detail of a certain service. If we imagine a travel bot, it can help the user to book flights, offer accommodation based on location, manage a wishlist, or notify on discounts.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*o3AdKk-RohGuiZpf_HTG8A.gif\" alt=\"airbnb chat bot \" width=\"600\" height=\"500\" data-image-id=\"1*o3AdKk-RohGuiZpf_HTG8A.gif\" data-width=\"600\" data-height=\"500\" \/><\/figure>\n<p style=\"text-align: center;\">Figure 4.<\/p>\n<p class=\"graf graf--p\">As I mentioned above, due to the app saturation, users got bored of installing specific brand apps. This applies, even more, when they wish to contact the brand\/domain only every once in a while.<\/p>\n<blockquote class=\"graf graf--blockquote\"><p>Bots provide brands a new way of engagement while letting\u00a0the user \u201cbreathe\u201d.<\/p><\/blockquote>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Super bots:<\/em><\/strong><\/p>\n<p class=\"graf graf--p\">They are super indeed. They combine multiple features in one environment. The main benefit is that the user doesn\u2019t have to learn and use multiple bots for general purposes such as getting information about the weather, latest news or to kill time. <strong><a href=\"http:\/\/www.pocket-lint.com\/news\/137722-what-is-google-assistant-how-does-it-work-and-which-devices-offer-it\">If we look at Google Assistant<\/a><\/strong> this advantage is more obvious than ever before.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*h_yicKk0YuimOqa2_2wpZg.gif\" alt=\"advanced google assistant \" width=\"300\" height=\"534\" data-image-id=\"1*h_yicKk0YuimOqa2_2wpZg.gif\" data-width=\"300\" data-height=\"534\" \/><\/figure>\n<p style=\"text-align: center;\">Figure 5.<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Business and Consumer bots:<\/em><\/strong><\/p>\n<p class=\"graf graf--p\"><strong><a href=\"https:\/\/capturly.com\/blog\/create-a-simple-working-chat-bot-in-2-hours\/\">Business bots can facilitate certain business processes<\/a><\/strong>\u00a0by offering straight-to-the-point communication and focusing on productivity. The main goal is to get things done in time. It can act as a manager that coordinates different processes, collect information from team members and so on.<\/p>\n<p class=\"graf graf--p\">Consumer bots, on the other hand, can \u2014 and also expected to \u2014 be chatty, fun and personal. They can go off-topic and offer activities to kill time in one way or another. This doesn\u2019t mean that they can\u2019t offer productivity. Lark, the coach bot, for example, is designed to keep the user in shape.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*PR-kIThO8QkVYRNwLNFvkw.png\" alt=\"consumer bot\" width=\"579\" height=\"387\" data-image-id=\"1*PR-kIThO8QkVYRNwLNFvkw.png\" data-width=\"579\" data-height=\"387\" \/><\/figure>\n<p style=\"text-align: center;\">Figure 6.<\/p>\n<blockquote class=\"graf graf--pullquote graf--startsWithDoubleQuote\"><p>\u201cBusiness bots are designed to get things done in time, while consumer bots are all about entertainment.\u201d<\/p><\/blockquote>\n<h3 class=\"graf graf--h4\">Onboarding<\/h3>\n<p class=\"graf graf--p\">You know how first impressions matter so much in life? When <strong><a href=\"https:\/\/capturly.com\/\">optimizing your website or landing page for conversion<\/a><\/strong> the same principle can be applied. Onboarding describes all of those processes that the user goes through in order to get the desired first impression.<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Declaring the Purpose<\/em><\/strong><\/p>\n<p class=\"graf graf--p\">When designing the onboarding process, the most common question a user can ask is:<\/p>\n<blockquote class=\"graf graf--pullquote graf--startsWithDoubleQuote\"><p>\u201cWhat does it\u00a0do?\u201d<\/p><\/blockquote>\n<p class=\"graf graf--p\">The bot has to be very clear and transparent in order to answer this question. I would like to take a step further and add a small twist.<\/p>\n<blockquote class=\"graf graf--pullquote graf--startsWithDoubleQuote\"><p>\u201cWhy should I use\u00a0it?\u201d<\/p><\/blockquote>\n<p class=\"graf graf--p\">This is super important, because at the end of the day if it can answer only the first question, there is a high chance that it will end up in the dumpster. So again, the bot must be clear about what it does and <strong class=\"markup--strong markup--p-strong\">explain how it can be helpful<\/strong>.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*kNYa-DEAMXNt2m0ptVfoXg.png\" alt=\"e-commerce chat bot example\" width=\"400\" height=\"300\" data-image-id=\"1*kNYa-DEAMXNt2m0ptVfoXg.png\" data-width=\"400\" data-height=\"300\" \/><\/figure>\n<p style=\"text-align: center;\">Figure 7. by nb<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">The tutorial process<\/em><\/strong><\/p>\n<p class=\"graf graf--p\">You can\u2019t expect a user to just figure out everything. Even if a bot is considered to be fairly easy and convenient to use, <strong><a href=\"https:\/\/www.dtelepathy.com\/blog\/design\/ux-flows-onboarding\">providing a guidance will reduce the chance of confusion<\/a><\/strong>.<\/p>\n<blockquote class=\"graf graf--pullquote\"><p>But wait there\u2019s\u00a0more!<\/p><\/blockquote>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" loading=\"lazy\" class=\"graf-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*QyfdVhSTAb3xGGfVIXaQJQ.png\" alt=\"chatbot onboarding process example\" width=\"720\" height=\"658\" data-image-id=\"1*QyfdVhSTAb3xGGfVIXaQJQ.png\" data-width=\"720\" data-height=\"658\" \/><\/figure>\n<p style=\"text-align: center;\">Figure 8.<\/p>\n<p class=\"graf graf--p\">If you look at Hi Poncho\u2019s \u2014 a funny little weather bot \u2014 onboarding process, it demonstrates the tutorial quite well. First, it asks for a location, then &#8211; \u00a0instead of more questions &#8211; tells the user what it is designed for. It predicts and tells the weather at the particular location after it generates additional hooks by asking the user about scheduling preferences. This can lead to future engagements while making things comfortable for the user at the same time.<\/p>\n<blockquote>\n<p class=\"graf graf--p\">So next time the user talks to the bot, it should be more like a conversation between friends who know each other.<\/p>\n<\/blockquote>\n<h3 class=\"graf graf--h4\">Conclusion:<\/h3>\n<p class=\"graf graf--p\">Bots are everywhere nowadays. However, they&#8217;ve been existing since 1966. The way Users adapted to the mobile platform at a large scale, it was getting harder to impress them with the web only. After apps went\u00a0viral and the ecosystem became saturated, a new way of communication appeared on the market. There are multiple types of bots serving different purposes, but one thing is common. These bots need a proper onboarding process in order to ensure future engagements.<\/p>\n<h5 class=\"graf graf--p\" style=\"text-align: center;\">What&#8217;s your opinion on the topic? What would you like to read next? Please leave your thoughts and ideas in the comment section below. Also sharing is caring and keeps us motivated!<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>I already wrote a whole article\u00a0on how can you create chatbots without coding experience. As I dug deeper I saw that this topic is far from done. It has so much to offer and it&#8217;s interesting to witness a new technology arise. When the Internet was still a newborn, those who reacted in the early<\/p>\n","protected":false},"author":5,"featured_media":894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[26,23,38,81,82,20,29,80,40,45,83,24,42,39,19,10,11,15,43],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Bots are the Next BIG Thing in\u00a0UX - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Learn about the basics of bots. What are bots and where do they come from, why do we need them? And what are the common bot types and what are the benefits?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Bots are the Next BIG Thing in\u00a0UX - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"Learn about the basics of bots. What are bots and where do they come from, why do we need them? And what are the common bot types and what are the benefits?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-28T12:27:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-09T09:35:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/07\/58311e3f691d9b4efd5e4d3d96f846b9.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Sophie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/\",\"url\":\"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/\",\"name\":\"Why Bots are the Next BIG Thing in\u00a0UX - Capturly Blog\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2017-07-28T12:27:24+00:00\",\"dateModified\":\"2020-06-09T09:35:13+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/d2fa9a6984d3c94b27710eb3307d4cdc\"},\"description\":\"Learn about the basics of bots. What are bots and where do they come from, why do we need them? And what are the common bot types and what are the benefits?\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Bots are the Next BIG Thing in\u00a0UX\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/d2fa9a6984d3c94b27710eb3307d4cdc\",\"name\":\"Sophie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/211636dc42cdb9c80a0ea48309f82b5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/211636dc42cdb9c80a0ea48309f82b5e?s=96&d=mm&r=g\",\"caption\":\"Sophie\"},\"url\":\"https:\/\/capturly.com\/blog\/author\/sophie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Bots are the Next BIG Thing in\u00a0UX - Capturly Blog","description":"Learn about the basics of bots. What are bots and where do they come from, why do we need them? And what are the common bot types and what are the benefits?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/","og_locale":"en_US","og_type":"article","og_title":"Why Bots are the Next BIG Thing in\u00a0UX - Capturly Blog","og_description":"Learn about the basics of bots. What are bots and where do they come from, why do we need them? And what are the common bot types and what are the benefits?","og_url":"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/","og_site_name":"Capturly Blog","article_published_time":"2017-07-28T12:27:24+00:00","article_modified_time":"2020-06-09T09:35:13+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/07\/58311e3f691d9b4efd5e4d3d96f846b9.gif","type":"image\/gif"}],"author":"Sophie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/","url":"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/","name":"Why Bots are the Next BIG Thing in\u00a0UX - Capturly Blog","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2017-07-28T12:27:24+00:00","dateModified":"2020-06-09T09:35:13+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/d2fa9a6984d3c94b27710eb3307d4cdc"},"description":"Learn about the basics of bots. What are bots and where do they come from, why do we need them? And what are the common bot types and what are the benefits?","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/the-next-big-bang-in-ux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Bots are the Next BIG Thing in\u00a0UX"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/d2fa9a6984d3c94b27710eb3307d4cdc","name":"Sophie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/211636dc42cdb9c80a0ea48309f82b5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/211636dc42cdb9c80a0ea48309f82b5e?s=96&d=mm&r=g","caption":"Sophie"},"url":"https:\/\/capturly.com\/blog\/author\/sophie\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/892"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":23,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/892\/revisions"}],"predecessor-version":[{"id":3886,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/892\/revisions\/3886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/894"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}