{"id":7762,"date":"2023-07-25T11:18:00","date_gmt":"2023-07-25T09:18:00","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=7762"},"modified":"2023-11-24T14:08:20","modified_gmt":"2023-11-24T13:08:20","slug":"video-marketing","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/video-marketing\/","title":{"rendered":"How to Create a Successful Video Marketing Strategy for Your E-Commerce Store"},"content":{"rendered":"\n<p>The rise of e-commerce has shifted the way people shop. Today, online shopping is preferable to visiting brick-and-mortar stores. Buyers can easily find various options, compare prices, and get deals. But video marketing can help you reach and retain your target audience more easily.<\/p>\n\n\n\n<p>While e-commerce doesn\u2019t show any sign of wavering soon, <a href=\"https:\/\/capturly.com\/blog\/best-video-marketing-strategies-that-generate-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> is also on the rise to support online businesses. Showcasing products through short tutorials, explainers, or product videos can effectively capture customers.<\/p>\n\n\n\n<p>If you just join the e-commerce arena, the journey can be overwhelming. The following discussion can come in handy for you to run the business. Let\u2019s delve deeper to learn how to create a video marketing strategy for your e-commerce store.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/video-marketing\/#Why_Your_ECommerce_Store_Needs_Video_Marketing\" title=\"Why Your ECommerce Store Needs Video Marketing\">Why Your ECommerce Store Needs Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/video-marketing\/#How_to_Create_a_Successful_Video_Marketing_for_E-Commerce\" title=\"How to Create a Successful Video Marketing for E-Commerce\">How to Create a Successful Video Marketing for E-Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/video-marketing\/#TOP_5_video_marketing_examples_from_brands_who_nailed_it\" title=\"TOP 5 video marketing examples from brands who nailed it\">TOP 5 video marketing examples from brands who nailed it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/video-marketing\/#Takeaway\" title=\"Takeaway\">Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_ECommerce_Store_Needs_Video_Marketing\"><\/span>Why Your ECommerce Store Needs Video Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Today, small to big brands incorporate video marketing for their e-commerce stores. They put videos on a <a href=\"https:\/\/capturly.com\/blog\/high-converting-e-commerce-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a>, product descriptions, or other sections within their e-commerce page.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Did you know?<\/strong><\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wyzowl&#8217;s research<\/a>, 8% of respondents said they aren\u2019t interested in creating video content because they don\u2019t feel video is needed. However, 96% of users surveyed said they had consumed video content to learn more about a product.<\/p>\n<\/blockquote>\n\n\n\n<p>In fact, videos are versatile content to achieve various business goals. Some brands also incorporate <a href=\"https:\/\/explainerd.com\/social-media-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media videos<\/a> to drive traffic, engagement, and sales in their online stores.<\/p>\n\n\n\n<p>If you\u2019re still hesitating to use video marketing, here are some good reasons you can consider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content the Consumer Wants<\/h3>\n\n\n\n<p>Videos are preferred by audiences compared to written descriptions. Typically, short <a href=\"https:\/\/capturly.com\/blog\/using-videos-to-improve-customer-experience-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">video content drives higher engagement<\/a>. That\u2019s why many brands create Tiktok, Reels, and YouTube Shorts content.<\/p>\n\n\n\n<p>Short videos allow audiences to obtain vital information quickly. The common time frame for marketing videos is between 30 to two minutes. After the two-minute mark, audiences will most likely lose interest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"650\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/07\/Social-Media-Video-Marketing.gif\" alt=\"Short video content\" class=\"wp-image-7774\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Improve the Store\u2019s Discoverability<\/h3>\n\n\n\n<p>Videos can help your e-commerce store to be more discoverable through search engines, especially Google. Visual content can enhance your e-commerce SEO.<\/p>\n\n\n\n<p>Providing valuable video content and optimizing its performance online can help you generate positive results. You can reach more relevant audiences and increase the chance of <a href=\"https:\/\/capturly.com\/blog\/perspectieve-of-a-cro-expert-from-clicks-to-bookings\/\" target=\"_blank\" rel=\"noreferrer noopener\">making higher sales<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enhance the Marketing and Sales Cycle<\/h3>\n\n\n\n<p>Videos can help you deliver marketing messages, engage audiences, and capture customers effectively. If you perform the proper practices, it will enhance your marketing and sales cycle.<\/p>\n\n\n\n<p>You must create compelling content that speaks to your target audience to encourage them to take the desired action. Use effective sales techniques like <a href=\"https:\/\/breadnbeyond.com\/articles\/animated-commercials\/\" target=\"_blank\" rel=\"noreferrer noopener\">animated ads<\/a> and retargeting ads to bring customers back to your store and encourage repeat purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cost and Time Efficient<\/h3>\n\n\n\n<p>As a marketer, it\u2019s a sure thing that you must stay within the budget allocation. <a href=\"https:\/\/capturly.com\/blog\/explainer-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creating videos<\/a> is relatively easy and affordable. You can create content with a smartphone camera and edit it using a free tool online.<\/p>\n\n\n\n<p>Not to mention that videos are versatile content. You can use them for multiple social media platforms and email marketing. Also, you can use tools and automation to streamline your marketing efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"650\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/07\/Creating-Video-Marketing-Content.gif\" alt=\"Cost and time efficient video marketing\" class=\"wp-image-7775\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Trackable and Measurable Strategy<\/h3>\n\n\n\n<p>One of the best traits of video marketing is that you can track and <a href=\"https:\/\/capturly.com\/blog\/complete-guide-for-social-media-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">measure performance<\/a> easily. There are many marketing tools that you can use for various purposes. Some are also free to use.<\/p>\n\n\n\n<p>You can easily create, distribute, and optimize video content. Some marketing tools also offer collaboration tools that allow you to assign and communicate projects with other team members without a problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Successful_Video_Marketing_for_E-Commerce\"><\/span>How to Create a Successful Video Marketing for E-Commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For smaller businesses, implementing video marketing for their e-commerce can be daunting. Worry not! We\u2019ve curated the ultimate ways to create successful video marketing. Let\u2019s explore the list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Clear and Achievable Goals&nbsp;<\/h3>\n\n\n\n<p>Starting video marketing is never plain sailing. You need to plan, create, and <a href=\"https:\/\/capturly.com\/blog\/how-to-optimize-your-e-commerce-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize content<\/a> for the long run. It also requires managing your e-commerce store and multiple social media platforms.<\/p>\n\n\n\n<p>Before starting your journey, set clear goals for your e-commerce. Setting clear goals help you stay focused and relevant in every decision. It\u2019s also essential to ensure that your goals are achievable.<\/p>\n\n\n\n<p>A way to achieve your big goal is to break it down into smaller targets. For example, if you want to generate 1,000 sales, consider dividing it into monthly targets. So, you can expect to sell 100 products each month.<\/p>\n\n\n\n<p>The following charts show some common goals that many marketers set when implementing video marketing. You can also take the charts as a reference in developing your business goals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"650\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/07\/Video-marketing-goals.gif\" alt=\"Video marketing goals\" class=\"wp-image-7776\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.statista.com\/statistics\/1318052\/leading-video-marketing-goals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Identify and Understand Your Target Market<\/h3>\n\n\n\n<p>Before you start creating video content, it\u2019s essential to have a clear understanding of your target market. You need to know your potential customers, their interests and pain points, and what type of content they prefer.&nbsp;<\/p>\n\n\n\n<p>Conducting market research and building customer personas can help you gain insights into your audience and create videos that resonate with them. Knowing your audience\u2019s demographics, interests, and behavior can also help you tailor your video content to their needs.&nbsp;<\/p>\n\n\n\n<p>Consider segmenting audience demographics and psychographics. You can have great insights and make better decisions, including choosing what type of video content fits your brand and audience best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Short and Valuable Videos<\/h3>\n\n\n\n<p>In a fast-paced digital world, human attention spans get shorter. It\u2019s important to create short and valuable videos that get to the point quickly. Short videos are the best way to grab attention and engage audiences.<\/p>\n\n\n\n<p>The optimal length for a video is two minutes or less. On top of that, viewers engage more with videos that provide valuable information. You can provide <a href=\"https:\/\/breadnbeyond.com\/explainer-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">animated videos<\/a>, tutorials, testimonials, and other types of <a href=\"https:\/\/slidemodel.com\/video-presentations\/\" target=\"_blank\" rel=\"noreferrer noopener\">video presentations<\/a> to keep your content diverse and interesting.&nbsp;<\/p>\n\n\n\n<p>Audiences will likely lose interest if you go longer than the two-minute mark. This case can lead to a lower engagement rate and ineffective marketing content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Include a Clear Call-to-Action (CTA)<\/h3>\n\n\n\n<p>Each video you create should include a clear call to action (CTA) that tells your audience what you want them to do next unless you want your video to be entirely educational for mainstream people.<\/p>\n\n\n\n<p>But if you have a specific goal, like increasing sales, you must provide a clear CTA. Display or speak out your CTA to <a href=\"https:\/\/capturly.com\/blog\/conversion-rate-optimization-nearly-everything\/\" target=\"_blank\" rel=\"noreferrer noopener\">drive conversions<\/a>, whether it\u2019s subscribing to your channel, visiting your website, or making a purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"650\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/07\/CTA-in-video-marketing.gif\" alt=\"Using CTA in video marketing\" class=\"wp-image-7777\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Video SEO&nbsp;<\/h3>\n\n\n\n<p>Optimizing your videos for search engines is crucial to increasing visibility and <a href=\"https:\/\/capturly.com\/blog\/how-to-increase-e-commerce-traffic-both-organic-and-paid\/\" target=\"_blank\" rel=\"noreferrer noopener\">traffic<\/a> to your website. Video SEO needs you to use relevant keywords in your video titles, descriptions, and tags, as well as optimize your video file names and use closed captions or subtitles.&nbsp;<\/p>\n\n\n\n<p>Including relevant keywords in your video content and metadata helps search engines understand your video. You can also increase the chances of it appearing on search engine results pages (SERPs).&nbsp;<\/p>\n\n\n\n<p>Additionally, closed captions or subtitles can help improve accessibility and make your videos more searchable. Some brands also add timestamps and ending cards to fully optimize their content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leverage Social Media for Promotion<\/h3>\n\n\n\n<p>Social media is a powerful channel for promoting your video content. They help you reach a broader and more relevant audience. You can also try their paid advertising and influencer marketing if you want an instant result.<\/p>\n\n\n\n<p>Besides, sharing your videos on your social media channels, such as Facebook, Twitter, Instagram, and LinkedIn, can help increase visibility and drive engagement. Social media platforms also provide analytics and insights to help you understand how your videos are performing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"650\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/07\/Video-sharing.gif\" alt=\"Sharing a video on social media\" class=\"wp-image-7778\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Measure Results and Make Adjustments<\/h3>\n\n\n\n<p>It\u2019s important to continuously measure your video marketing campaigns and make adjustments as needed. In this case, <a href=\"https:\/\/capturly.com\/blog\/how-to-find-the-best-website-analytics-tool-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">analytics tools<\/a> are vital to helping you track essential metrics, such as views, engagement, and conversions.<\/p>\n\n\n\n<p>Your e-commerce platform usually has an analytics page that you can explore. If you promote your product on social media, you can check the analytics page to see your audience\u2019s reach and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a Comprehensive Marketing Tool<\/h3>\n\n\n\n<p>Using a comprehensive marketing tool helps you work efficiently. For instance, e-commerce platforms like Shopify provide various features to assist you in building, managing, and growing your online store.<\/p>\n\n\n\n<p>It offers website hosting, payment processing, and inventory management. You can also create product pages, set up discounts, and track your eCommerce store\u2019s performance on a single platform.<\/p>\n\n\n\n<p>Here are more options for marketing tools to help you run your e-commerce store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Capturly<\/h4>\n\n\n\n<p><a href=\"https:\/\/capturly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capturly<\/a> is a potent player as a marketing tool. It focuses on helping users to research the market and analyze your e-commerce store. It combines traditional analytics, <a href=\"https:\/\/capturly.com\/features\/conversion-funnel\" target=\"_blank\" rel=\"noreferrer noopener\">conversion funnel features<\/a>, <a href=\"https:\/\/capturly.com\/blog\/using-session-replays-to-identify-and-fix-website-issues\/\" target=\"_blank\" rel=\"noreferrer noopener\">session replays<\/a> and <a href=\"https:\/\/capturly.com\/blog\/understanding-the-role-of-heatmaps-in-improving-your-websites-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">heatmaps<\/a>.<\/p>\n\n\n\n<p>If your main goal is to force conversions and <a href=\"https:\/\/capturly.com\/blog\/effective-customer-retention-strategies-for-small-e-commerce-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">retention<\/a>, Capturly can be the best fit for your e-commerce store. It has comprehensive analytics and reporting to drive your business toward success.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/capturly.com\/features\/session-replay\/demo\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"650\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/07\/Session-Recording-Demo.gif\" alt=\"Session Recording Demo\" class=\"wp-image-7779\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Hootsuite<\/h4>\n\n\n\n<p>Hootsuite is a management tool that helps you schedule and publish social media posts across different platforms, including Facebook, Twitter, Instagram, and LinkedIn.&nbsp;<\/p>\n\n\n\n<p>You can manage multiple social media accounts in a single dashboard. It helps you engage and connect with your followers by replying to their comments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">OptinMonster<\/h4>\n\n\n\n<p>OptinMonster is a handy marketing tool if your goal is to capture leads and grow your email list. You create targeted pop-ups, slide-ins, and other forms on your eCommerce store.&nbsp;<\/p>\n\n\n\n<p>Surely, OptinMonster has an analytics page to track your lead generation. Besides, it helps you find quality and relevant audiences to boost conversions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mailchimp<\/h4>\n\n\n\n<p>Email marketing can enhance your e-commerce performance. Mailchimp comes in handy to help you create and send email campaigns to your eCommerce store\u2019s subscribers.&nbsp;<\/p>\n\n\n\n<p>You can automate email marketing, segment your audience, and track your campaign\u2019s performance. Consider creating personalized templates to work faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TOP_5_video_marketing_examples_from_brands_who_nailed_it\"><\/span>TOP 5 video marketing examples from brands who nailed it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lastly, let&#8217;s explore a few video marketing examples and see how they work in real life. These brands and companies have achieved great success with their viral content. Let&#8217;s learn from their accomplishments and see what we can take away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kodiak Cakes&nbsp;<\/h3>\n\n\n\n<p>Discover the irresistible charm of this timeless product video that has captured the attention of over 5 million viewers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Good Looking Flapjacks - Kodiak Cakes\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/U1aOmoYIOcM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>This engaging video marketing masterpiece not only presents the features of the product but also tantalizes your taste buds with a delicious syrup drizzle that promises to satisfy even the most selective sweet tooth.&nbsp;<\/p>\n\n\n\n<p>Immerse yourself in this visual feast and witness the magic that can ignite desire, making you eagerly place a Kodiak Cakes product at the top of your shopping list during your next trip to the store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LG<\/h3>\n\n\n\n<p>LG&#8217;s 2013 video has captivated more than 41 million viewers, and it&#8217;s not hard to understand why. The meticulously crafted and flawlessly executed video marketing demonstrates LG&#8217;s clever creativity.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Ultra Reality: What would you do in this situation? - LG Meteor Prank\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/ynvKWYvyCqw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The main objective of the advertisement is to emphasize the exceptional quality of their high-resolution TVs, cleverly hidden within a lighthearted prank. Moreover, it serves as a testament to the idea that being naturally cool can often lead to great benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Netflix<\/h3>\n\n\n\n<p>The response to Netflix&#8217;s interactive video marketing strategy released in 2019 was overwhelmingly positive. This captivating approach invited users to engage in an adventurous game, leaving viewers delighted and captivated.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Call of the Wild - An Interactive YouTube Video | You vs. Wild | Netflix\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/52ZkFD-YlmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>A commenter aptly described it as the most innovative advertisement on YouTube. If you\u2019re looking for a remarkable and unforgettable marketing campaign, taking inspiration from this video could be a game-changer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dove<\/h3>\n\n\n\n<p>As a well-known brand, Dove has effectively used this compelling video campaign, which has reached over 70 million views, to drive consumer consciousness about the diverse perceptions individuals have of themselves.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Dove Real Beauty Sketches | You\u2019re more beautiful than you think (3mins)\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/XpaOjMXyJGk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>By employing this powerful initiative, Dove aims to foster empathy among viewers and promote positive self-image. If you are building your brand or business around the concept of self-esteem, adopting a similar strategy could be a valuable approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grammarly<\/h3>\n\n\n\n<p>Grammarly has revolutionized the perception of customer feedback through a captivating video, which has garnered an astonishing 564 million views.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Enhance Your Writing | Grammarly\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/MOo9iJ8RYWM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Did you know?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginewatch.com\/2016\/09\/06\/how-a-customer-reviews-strategy-can-impact-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">72%<\/a> of consumers take action only after reading positive reviews.<\/p>\n<\/blockquote>\n\n\n\n<p>This remarkable production expertly combines a relatable individual, a compelling backstory, and a concrete example with the feedback, ultimately showcasing the exceptional quality of Grammarly&#8217;s service.&nbsp;<\/p>\n\n\n\n<p>By skillfully highlighting the undeniable benefits of using Grammarly, the video effortlessly persuades viewers of the substantial improvements they can achieve in their lives. This impactful approach can be effectively applied to nearly any industry, as customers place immense trust in <a href=\"https:\/\/capturly.com\/blog\/constructive-criticism-improving-user-experience-with-negative-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">genuine customer feedback<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span>Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Incorporating video marketing for your e-commerce store is a long-term investment for your business. You can enhance SEO, improve brand awareness, and build a more substantial online presence.<\/p>\n\n\n\n<p>Besides, video is versatile content that you can customize and personalize. You can create videos according to your goals, such as educating, engaging, generating leads, or driving sales. The above discussions can help you build a successful video marketing strategy for your e-commerce store.<\/p>\n\n\n\n<p>______________________________________________________________________________<\/p>\n\n\n\n<p><strong>Author Details:<\/strong><\/p>\n\n\n\n<p>Andre Oentoro is the founder of <a href=\"https:\/\/breadnbeyond.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Breadnbeyond<\/a>, an award-winning <a href=\"https:\/\/breadnbeyond.com\/explainer-video-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">explainer video production<\/a> company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).&nbsp;Twitter: @breadnbeyond | Email\/Gravatar: andre@breadnbeyond.com&nbsp;|&nbsp;LinkedIn: Andre Oentoro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of e-commerce has shifted the way people shop. Today, online shopping is preferable to visiting brick-and-mortar stores. Buyers can easily find various options, compare prices, and get deals. But video marketing can help you reach and retain your target audience more easily. While e-commerce doesn\u2019t show any sign of wavering soon, video marketing<\/p>\n","protected":false},"author":45,"featured_media":7765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Marketing Strategy Guide for Your E-Commerce Store<\/title>\n<meta name=\"description\" content=\"TOP 5 brands who nailed video marketing. A good video marketing strategy can boost your customer reach, sales and brand awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing Strategy Guide for Your E-Commerce Store\" \/>\n<meta property=\"og:description\" content=\"TOP 5 brands who nailed video marketing. A good video marketing strategy can boost your customer reach, sales and brand awareness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/video-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T09:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T13:08:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/07\/video-marketing-strategy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viktoria Balog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viktoria Balog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/video-marketing\/\",\"url\":\"https:\/\/capturly.com\/blog\/video-marketing\/\",\"name\":\"Video Marketing Strategy Guide for Your E-Commerce Store\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2023-07-25T09:18:00+00:00\",\"dateModified\":\"2023-11-24T13:08:20+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/6e7d157539ce12574b010a06b041c27d\"},\"description\":\"TOP 5 brands who nailed video marketing. A good video marketing strategy can boost your customer reach, sales and brand awareness.\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/video-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/video-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/video-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Successful Video Marketing Strategy for Your E-Commerce Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/6e7d157539ce12574b010a06b041c27d\",\"name\":\"Viktoria Balog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/097e668ff79536141cd3364a51414f58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/097e668ff79536141cd3364a51414f58?s=96&d=mm&r=g\",\"caption\":\"Viktoria Balog\"},\"sameAs\":[\"http:\/\/capturly.com\"],\"url\":\"https:\/\/capturly.com\/blog\/author\/viktoria-balog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video Marketing Strategy Guide for Your E-Commerce Store","description":"TOP 5 brands who nailed video marketing. A good video marketing strategy can boost your customer reach, sales and brand awareness.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/video-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Video Marketing Strategy Guide for Your E-Commerce Store","og_description":"TOP 5 brands who nailed video marketing. A good video marketing strategy can boost your customer reach, sales and brand awareness.","og_url":"https:\/\/capturly.com\/blog\/video-marketing\/","og_site_name":"Capturly Blog","article_published_time":"2023-07-25T09:18:00+00:00","article_modified_time":"2023-11-24T13:08:20+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/07\/video-marketing-strategy.png","type":"image\/png"}],"author":"Viktoria Balog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Viktoria Balog","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/video-marketing\/","url":"https:\/\/capturly.com\/blog\/video-marketing\/","name":"Video Marketing Strategy Guide for Your E-Commerce Store","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2023-07-25T09:18:00+00:00","dateModified":"2023-11-24T13:08:20+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/6e7d157539ce12574b010a06b041c27d"},"description":"TOP 5 brands who nailed video marketing. A good video marketing strategy can boost your customer reach, sales and brand awareness.","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/video-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/video-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/video-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Create a Successful Video Marketing Strategy for Your E-Commerce Store"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/6e7d157539ce12574b010a06b041c27d","name":"Viktoria Balog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/097e668ff79536141cd3364a51414f58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/097e668ff79536141cd3364a51414f58?s=96&d=mm&r=g","caption":"Viktoria Balog"},"sameAs":["http:\/\/capturly.com"],"url":"https:\/\/capturly.com\/blog\/author\/viktoria-balog\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/7762"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=7762"}],"version-history":[{"count":24,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/7762\/revisions"}],"predecessor-version":[{"id":11151,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/7762\/revisions\/11151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/7765"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=7762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=7762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=7762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}