{"id":752,"date":"2017-03-01T12:09:59","date_gmt":"2017-03-01T11:09:59","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=752"},"modified":"2023-09-21T11:41:35","modified_gmt":"2023-09-21T09:41:35","slug":"animating-the-right-way-in-ux","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/animating-the-right-way-in-ux\/","title":{"rendered":"Improve User Experience with these Animation Tools and Tips"},"content":{"rendered":"<figure id=\"a9fe\" class=\"graf graf--figure graf--leading\">\n<div class=\"aspectRatioPlaceholder is-locked\"><\/div><figcaption class=\"imageCaption\"><\/figcaption><\/figure>\n<p id=\"5665\" class=\"graf graf--p graf--hasDropCapModel graf--hasDropCap graf-after--h3\"><em><span class=\"graf-dropCap\">I<\/span>n <\/em><em class=\"markup--em markup--p-em\">the past few\u00a0years, UX has changed. A lot. Not only the techniques but also the user&#8217;s expectation. This has an effect on UI design as well. The constantly developing background technologies made animation finally viable. It\u2019s not considered a curse sent upon users by some witches of Salem, something that holds back people.<\/em><\/p>\n<p id=\"75d4\" class=\"graf graf--p graf-after--p\">In fact, it has become a real cornerstone of User Experience since if something moves, it appears to be more alive and responsive. But this is just the tip of the iceberg since animation has many other benefits.<\/p>\n<p id=\"aef6\" class=\"graf graf--p graf-after--p\">As I mentioned, there were times when animations slowed down devices turning out to be a terrible idea for UX. Since those days are gone, now you have the opportunity to pimp up your site\/app with fancy animations and effects.<\/p>\n<blockquote id=\"bcf0\" class=\"graf graf--pullquote graf-after--p\"><p>Wrong.<\/p><\/blockquote>\n<p id=\"697b\" class=\"graf graf--p graf-after--pullquote\">UX isn\u2019t about making a website or app that feels like a movie directed by Micheal Bay.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9654 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/explosion.gif\" alt=\"animation to improve your user experience\" width=\"428\" height=\"241\" \/><\/p>\n<figure id=\"1de3\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*IM7hYYPF52Yk8r83zDY1PQ.gif\" data-width=\"428\" data-height=\"241\" data-scroll=\"native\"><\/div>\n<\/div>\n<\/figure>\n<p id=\"78ad\" class=\"graf graf--p graf-after--figure\">Always keep in mind that a\u00a0coin has two sides and sometimes less is more! With these pieces of information, let\u2019s get into the process itself.<\/p>\n<h2 id=\"c890\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">Be responsive! &#8211; The ultimate UX tip<\/strong><\/h2>\n<p id=\"edd1\" class=\"graf graf--p graf-after--h4\">Google\u2019s search app on iOS uses several animations to make the interface appear more responsive\u00a0during the loading process.<\/p>\n<figure id=\"6c3c\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-9658 size-full aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/google-app-ios.gif\" alt=\"responsive search app Google on ios\" width=\"400\" height=\"300\" \/><\/div>\n<\/div><figcaption class=\"imageCaption\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/figcaption><\/figure>\n<p id=\"9988\" class=\"graf graf--p graf-after--figure\">Due to the immediacy of these transitions, you get the sense that the app is reacting to your input despite the fact that nothing has actually loaded yet.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9659 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/frinkfood-1.gif\" alt=\"app is reacting to your input\" width=\"400\" height=\"300\" \/><\/p>\n<figure id=\"665e\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><\/div>\n<\/div><figcaption class=\"imageCaption\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/figcaption><\/figure>\n<blockquote id=\"515e\" class=\"graf graf--blockquote graf--startsWithDoubleQuote graf-after--figure\"><p><em>\u201e<span class=\"markup--quote markup--blockquote-quote is-other\" data-creator-ids=\"f6efa0078765\">It\u2019s the interface\u2019s responsibility to mediate an information exchange which makes it so important. The challenge for designers is to determine when their design gets in the way of this central UI tenet.<\/span>\u201d <a class=\"markup--user markup--blockquote-user\" href=\"https:\/\/medium.com\/u\/db4146222d43\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/medium.com\/u\/db4146222d43\" data-anchor-type=\"2\" data-user-id=\"db4146222d43\" data-action-value=\"db4146222d43\" data-action=\"show-user-card\" data-action-type=\"hover\">Sophie Paxton<\/a><\/em><\/p><\/blockquote>\n<p><button style=\"background-color: #25b2fa; color: #ffffff; width: 290px; height: 60px; border-radius: 50px; outline: transparent; padding: 8px; border: none; font-size: 0.9em; font-family: Quicksand, Arial, sans-serif; cursor: pointer; display: block; margin: 0px auto; text-align: center;\" type=\"button\"><strong>SHOW ME MY UX<\/strong><\/button><\/p>\n<p id=\"87b3\" class=\"graf graf--p graf-after--blockquote\">You have to answer two simple questions:<\/p>\n<p id=\"391d\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">1. When should you discuss the animations with your developer?<\/strong><\/p>\n<p id=\"7513\" class=\"graf graf--p graf-after--p\">As a UX designer, you have to determine where your work\u00a0connects to the development. I&#8217;m going to talk about the waterfall and the agile style. <span class=\"markup--quote markup--p-quote is-other\" data-creator-ids=\"3e9bfe03af7\">With agile, the designer has the opportunity to work on the project in parallel with the developers. To answer the question: simply as soon as possible;<\/span>\u00a0for example during and within an early sprint cycle, regardless of the type of sprint you are doing. If you wish to know more about agile, lean, and design sprints I suggest you read <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/uxmastery.com\/enough-agile-sprints-time-design-sprints\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/uxmastery.com\/enough-agile-sprints-time-design-sprints\/\">this article<\/a>.<\/p>\n<p id=\"0c60\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">2.<\/strong> <strong class=\"markup--strong markup--p-strong\">What is the purpose of the animation in my situation?<\/strong><\/p>\n<p id=\"d437\" class=\"graf graf--p graf-after--p\">Sometimes users don\u2019t wish to read your text-based how-to, no matter how easy to understand it. With just-in-time animations, you can provide help in the time of need. Use the interface elements to show where the user has the opportunity to take action with gestures and as they progress, reduce the intensity of these \u2019tutorials\u2019. <span class=\"markup--quote markup--p-quote is-other\" data-creator-ids=\"12b27e2f9326\">If you are willing to highlight something on your website by animating it, don&#8217;t forget\u00a0that animations work as main headings on your website. They draw attention.<\/span><\/p>\n<figure id=\"e8ff\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\">\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-811 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/03\/defaultamex-300x225.gif\" alt=\"illustration_of_animated_creditcard\" width=\"339\" height=\"254\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/defaultamex-300x225.gif 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/defaultamex-768x576.gif 768w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/div>\n<\/div><figcaption class=\"imageCaption\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/figcaption><\/figure>\n<p id=\"3630\" class=\"graf graf--p graf-after--figure\"><span class=\"markup--quote markup--p-quote is-other\" data-creator-ids=\"2ec470e785f8\"><em class=\"markup--em markup--p-em\">You can animate things for all kinds of reasons, for example:<\/em><\/span><\/p>\n<ul>\n<li id=\"9d29\" class=\"graf graf--p graf-after--p\">to create something attractive<\/li>\n<li id=\"8fa5\" class=\"graf graf--p graf-after--p\">to look alive<\/li>\n<li class=\"graf graf--p graf-after--p\">to increase responsiveness<\/li>\n<li id=\"70b6\" class=\"graf graf--p graf-after--p\">to unstuck the user from frustrating situations<\/li>\n<li id=\"dc52\" class=\"graf graf--p graf-after--p\">to slow down user interaction<\/li>\n<li id=\"ac70\" class=\"graf graf--p graf-after--p\">to build up a hierarchy<\/li>\n<\/ul>\n<p id=\"e4fb\" class=\"graf graf--p graf-after--p\">The list goes on.<\/p>\n<p id=\"1330\" class=\"graf graf--p graf-after--p\">Now that you have an idea of when and what you should\u00a0animate, you can start thinking about <strong class=\"markup--strong markup--p-strong\">how<\/strong>.<\/p>\n<p id=\"8f00\" class=\"graf graf--p graf-after--p\">Like any other design process, it starts with a sketch. Now you don\u2019t have to animate every single frame manually\u00a0on paper. There are tons of ways of sketching; for instance, you can use a whiteboard or an app such as Sketchbook Pro and Photoshop.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9656 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/Mockup.png\" alt=\"Website mockup\" width=\"400\" height=\"300\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/Mockup.png 400w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/Mockup-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<figure id=\"5030\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><\/div>\n<\/div>\n<\/figure>\n<p id=\"2026\" class=\"graf graf--p graf--hasDropCapModel graf--hasDropCap graf-after--figure\"><span class=\"graf-dropCap\">A<\/span>fter you have all the requirements, you can start prototyping. Prototyping is a key element of UX and it gives you something to present. It reflects progress and motivates users to give feedback which is very important in reaching your goal as a designer.<\/p>\n<p id=\"b6d0\" class=\"graf graf--p graf-after--p\">An animation is awesome, but how can you start creating and prototyping actual animations?<\/p>\n<p id=\"8e71\" class=\"graf graf--p graf-after--p\">There are plenty of applications for creating and testing applications; it only depends on you what tool you use.<\/p>\n<p>Let\u2019s go through a few apps that are available out there. Some are free and some need investment &#8212; it really depends on you.<\/p>\n<h2>UX tools for creating animations<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9652 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/tools.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/tools.png 800w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/tools-300x169.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/tools-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<figure id=\"e4b9\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder-fill\"><\/div>\n<\/figure>\n<h3 id=\"7221\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">Adobe Photoshop<\/strong><\/h3>\n<p id=\"54fe\" class=\"graf graf--p graf-after--p\">Yes, Photoshop is a great tool if you want to get into animation. It doesn\u2019t require that much skill to get started; in fact, once you\u2019ve mastered the basics you\u2019re pretty much good to go. In case you get stuck in one point, well, the good news is You can find tons of guides out there including YouTube videos, books, forums, etc. Moreover,\u00a0there is a good chance that you\u2019ll get an inspiration for your project during one of these learning processes.<\/p>\n<p id=\"09a5\" class=\"graf graf--p graf-after--p\">For a detailed description of animating in Photoshop check out this <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.smashingmagazine.com\/2015\/06\/creating-advanced-animations-in-photoshop\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.smashingmagazine.com\/2015\/06\/creating-advanced-animations-in-photoshop\/\">guide<\/a>.<\/p>\n<h3 id=\"b8a9\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Adobe Animate CC<\/strong><\/h3>\n<p id=\"dcb1\" class=\"graf graf--p graf-after--p\">This is a real treat for animators. You might be wondering: why not After Effects? While they are very look alike, Animate CC is a better choice for the web or graphic designers. The things you can do with it are simply fantastic. The limit is basically your imagination and expertise. Again, you have plenty of resources to learn from <a href=\"https:\/\/www.softwarehow.com\/adobe-animate-review\/\">like this review from SoftwareHow<\/a>.<\/p>\n<h3 id=\"8f1d\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">CodePen<\/strong><\/h3>\n<p id=\"9be7\" class=\"graf graf--p graf-after--p\">If you don\u2019t fear the mystical world of coding, there&#8217;s\u00a0good news for you. This app gives you high flexibility, with also a ton of resources that can give you plenty of ideas to choose from. Who knows you might find just what you need on a silver plate. With a bit of practice you can create neat little forms like this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9655 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/03\/codepen.gif\" alt=\"log in process in e-commerce\" width=\"320\" height=\"312\" \/><\/p>\n<figure id=\"f5d5\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><\/div>\n<\/div><figcaption class=\"imageCaption\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/figcaption><\/figure>\n<blockquote id=\"e93d\" class=\"graf graf--blockquote graf-after--figure\"><p>One thing is for sure,<\/p><\/blockquote>\n<blockquote id=\"5cb4\" class=\"graf graf--pullquote graf--startsWithDoubleQuote graf-after--blockquote graf--trailing\"><p>\u201eSome say buy a whole arsenal of equipment, while others say grab a piece of paper and pen. Tools are just tools. You are the designer, don\u2019t forget\u00a0that!\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In the past few\u00a0years, UX has changed. A lot. Not only the techniques but also the user&#8217;s expectation. This has an effect on UI design as well. The constantly developing background technologies made animation finally viable. It\u2019s not considered a curse sent upon users by some witches of Salem, something that holds back people. In<\/p>\n","protected":false},"author":28,"featured_media":753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve User Experience with these Animation Tools and Tips - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Animations are finally viable on your website. UX and user\u2019s expectations have changed. Animations have many benefits for your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/animating-the-right-way-in-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve User Experience with these Animation Tools and Tips - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"Animations are finally viable on your website. UX and user\u2019s expectations have changed. 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