{"id":6673,"date":"2023-03-02T18:28:06","date_gmt":"2023-03-02T17:28:06","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=6673"},"modified":"2023-03-02T18:41:03","modified_gmt":"2023-03-02T17:41:03","slug":"uncovering-the-heatmap-history","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/uncovering-the-heatmap-history\/","title":{"rendered":"Uncovering the heatmap history"},"content":{"rendered":"\n

Heatmaps are unavoidable nowadays if we want to speak or write something about web analytics. <\/strong>Numerous sites on the internet provide heatmap tools for other businesses who want a 2 or 3D representation of qualitative data. Mostly these are about their users’ habits, to filter the mistakes and make things better. <\/p>\n\n\n\n

Although other tools must do the math first, various data are well-represented through heatmaps<\/a>.<\/strong> Moreover, a non-expert can also easily understand the exact way this tool works, also graphical representations can be both eye-catching and interesting<\/strong>, so the user recognizes them better later on.\u00a0<\/p>\n\n\n\n

The name of the heatmap refers to the color which is the most essential part of the tool. In our mind, heat is associated with the red color since people first met with fires and flames. The expression \u201cheatmap\u201d tries to make a benefit from this association. In this graphical tool, the \u201cwarm\u201d or red parts are usually the most interesting elements.<\/strong> Those are the busiest, highest or most influential parts of the map, it depends on how the creator imagines it and what type of heatmap he uses. Thus, there are almost infinite types of heatmaps; the limitations are our imaginations. People created heatmaps to understand sports better, to examine biological correlations, to represent weather reports, or, like I said, for web analytical reasons. <\/strong><\/p>\n\n\n\n

You can read many articles and guides about <\/strong>the usage of heatmaps<\/strong><\/a> as every corner of the internet is full of them. However, somehow fewer people mention its history and impact.<\/strong> Too bad, because it hides a tremendous amount of stories which are both exciting and interesting. It will fly us back to the 19th and 20th centuries, when there was no internet and websites. How did they yet develop this whole graphical visualization and shape it for 150 years long? In this article, you find all the answers!<\/p>\n\n\n\n

\n
\n

Table of Contents<\/p>\n<\/span><\/div>\n