{"id":6345,"date":"2023-01-07T17:12:33","date_gmt":"2023-01-07T16:12:33","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=6345"},"modified":"2023-09-21T10:55:59","modified_gmt":"2023-09-21T08:55:59","slug":"8-e-commerce-web-design-trends-for-2023","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/8-e-commerce-web-design-trends-for-2023\/","title":{"rendered":"8 E-Commerce Web Design Trends for 2023"},"content":{"rendered":"\n<p>It&#8217;s time to leave 2022 behind and focus on what\u2019s coming next. Your eCommerce business should be no exception. Building or revamping a good eCommerce website requires an understanding of what\u2019s trending in web design and how to influence user behavior and address your customers&#8217; needs.<\/p>\n\n\n\n<p>In this article, we\u2019ll explore 8 eCommerce web design trends for 2023 that, besides being eye-catching, will help to grow your revenue and business.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/8-e-commerce-web-design-trends-for-2023\/#What_is_web_design\" title=\"What is web design?\">What is web design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/8-e-commerce-web-design-trends-for-2023\/#Why_is_web_design_important_for_eCommerce_businesses\" title=\"Why is web design important for eCommerce businesses?\">Why is web design important for eCommerce businesses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/8-e-commerce-web-design-trends-for-2023\/#What_is_responsive_web_design\" title=\"What is responsive web design?\">What is responsive web design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/8-e-commerce-web-design-trends-for-2023\/#What_are_the_main_components_of_eCommerce_web_design\" title=\"What are the main components of eCommerce web design?\">What are the main components of eCommerce web design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/8-e-commerce-web-design-trends-for-2023\/#What_are_eCommerce_website_design_Best_Practices\" title=\"What are eCommerce website design Best Practices?\">What are eCommerce website design Best Practices?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/8-e-commerce-web-design-trends-for-2023\/#8_eCommerce_design_trends_and_website_design_Inspiration\" title=\"8 eCommerce design trends and website design Inspiration\">8 eCommerce design trends and website design Inspiration<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_web_design\"><\/span>What is web design?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re new to eCommerce, let&#8217;s start by defining what web design is. It refers to the process of planning and building websites on the internet, how they look and how they work for users.&nbsp;<\/p>\n\n\n\n<p>The difference between web design and graphic design is that the first must have user experience in mind, which means considering how users interact with the website. Both should reflect what you&#8217;ve stated in your<a href=\"https:\/\/www.envato.com\/blog\/branding-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\"> branding<\/a> strategy regarding visual identity.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_web_design_important_for_eCommerce_businesses\"><\/span>Why is web design important for eCommerce businesses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web design is relevant in terms of usability and accessibility. Still, for an<a href=\"https:\/\/capturly.com\/blog\/e-commerce-web-analytics-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\"> eCommerce business<\/a>, effective web design is also essential to increase conversion rates, eventually leading to increased sales.<\/p>\n\n\n\n<p>Good web design benefits go beyond transactional goals. Browsing and exploring a useful and responsive eCommerce website will create an overall good experience and, over time, will help to build long-term customer relationships.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_responsive_web_design\"><\/span>What is responsive web design?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Responsive web design means a website is designed to automatically adapt to various screen sizes, whether a desktop, smartphone, tablet, or laptop device.<\/p>\n\n\n\n<p>By using responsive design when building an eCommerce site, customers will get immediate access to the correct version of a site, so their experience is simple and fast. Moreover, images, copy, and other elements are scaled appropriately to fit each device, helping to reach broader audiences.<\/p>\n\n\n\n<p>According to Hubspot,<a href=\"https:\/\/blog.hubspot.com\/marketing\/web-design-stats-for-2020\" target=\"_blank\" rel=\"noreferrer noopener\"> 93% of users leave a website<\/a> if it doesn&#8217;t display correctly on their device, so why take the risk?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_main_components_of_eCommerce_web_design\"><\/span>What are the main components of eCommerce web design?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before getting into the web design process, let&#8217;s go over its<a href=\"https:\/\/xd.adobe.com\/ideas\/principles\/web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\"> main elements<\/a>:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Layout \u2013 the arrangement of visual elements such as images, texts, graphics, and shapes.&nbsp;<\/li>\n\n\n\n<li>Color palette and typography \u2013 a specific color scheme and set of fonts that match your business&#8217; branding.&nbsp;<\/li>\n\n\n\n<li>Navigation \u2013 how users find what they&#8217;re looking for\u2014similar to a map or directory to guide the online experience in the best way possible.&nbsp;<\/li>\n\n\n\n<li>Content \u2013 the core of the user experience. Copy and images should include essential information.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_eCommerce_website_design_Best_Practices\"><\/span>What are eCommerce website design Best Practices?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we&#8217;ve gone through the basics of web design, how can you ensure that your website works properly? Here are some<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30557\/6-guidelines-for-exceptional-website-design-and-usability.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"> key principles<\/a> that contribute to good eCommerce site design and questions to answer to confirm that your eCommerce site design is functional.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Simplicity \u2013 Just keep it clean. Simple web design is crucial to perform well in selling your products. Focus on the actions that a user needs to take to make a purchase.&nbsp;<\/li>\n\n\n\n<li>Consistency \u2013 The overall look and feel should be cohesive. Does the eCommerce site have uniformity across its product pages?&nbsp;<\/li>\n\n\n\n<li>Navigability \u2013 This means that the design is user-friendly and intuitive. Is it responsive and accessible for all kinds of users? Is it well-organized so users can easily find what they are looking for?&nbsp;<\/li>\n\n\n\n<li>Up-to-date content \u2013 This is pretty straightforward; it means keeping your products, images, pricing, descriptions, and policies updated. For example, is the content on your homepage relevant for this time of year?&nbsp;<\/li>\n\n\n\n<li>Accessibility \u2013 Web accessibility means anyone can use your site \u2013 or shop, for that matter. Visual and written content must be understandable for everyone, regardless of their disabilities or limitations.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_eCommerce_design_trends_and_website_design_Inspiration\"><\/span>8 eCommerce design trends and website design Inspiration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are numerous ways to<a href=\"https:\/\/elements.envato.com\/graphic-templates\/websites\" target=\"_blank\" rel=\"noreferrer noopener\"> design a website<\/a>, but some features work better for eCommerce. Remember that the main goal is to increase sales and keep customers interested and excited about your products.<\/p>\n\n\n\n<p>Take a look at these eCommerce website trends that you should consider in your design if you&#8217;re building a new site or revamping it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Simple and Clean<\/h3>\n\n\n\n<p>Straight lines, neutral colors, and desaturated product pictures using natural lighting are key elements to keep a clean look and feel over your eCommerce site.&nbsp;<\/p>\n\n\n\n<p>Also, short copy using sans serif fonts is a typical element of websites that keep it simple and distraction-free.&nbsp;<\/p>\n\n\n\n<p><em><strong>What are the benefits?<\/strong><\/em><\/p>\n\n\n\n<p>Besides creating a well-balanced look, by building a clean layout, users focus directly on items and their descriptions; navigation becomes easier since website menus display clearly.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><em>How can you implement this trend in your web design?<\/em><\/strong><\/p>\n\n\n\n<p>Good old &#8220;less is more&#8221; is your motto to get it right with this design trend. Start by removing distracting elements such as animated images, pop-ups that don&#8217;t make sense through the browsing journey, and graphic assets that you&#8217;ve previously added to decorate.<\/p>\n\n\n\n<p><strong><em>Which brands are embracing simple and clean web design?<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 1: Muji<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"888\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Muji.jpg\" alt=\"Homepage of Muji\" class=\"wp-image-6501\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Muji.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Muji-300x273.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Muji-768x699.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/www.muji.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>Muji<\/em><\/a><\/p>\n\n\n\n<p>Japan-based brand Muji pays homage to the classic Japanese style. Its core principles rely on quality materials, simple processes, and minimal packaging, which is reflected in the brand&#8217;s online shopping experience: what you see is what you get.<\/p>\n\n\n\n<p>You won\u2019t find flashy discount text or over-the-top editorial photoshoots on the Muji website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 2: Lunya<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"450\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Lunya-main-page.jpg\" alt=\"Lunya main page as example\" class=\"wp-image-6503\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Lunya-main-page.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Lunya-main-page-300x138.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Lunya-main-page-768x354.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/lunya.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>Lunya<\/em><\/a><\/p>\n\n\n\n<p>The brand&#8217;s statement is to focus on rest and helping women achieve their &#8220;dreamstate.&#8221; Hence, it&#8217;s logical that Lunya&#8217;s website is committed to a neutral color palette that inspires comfort, calm, and relaxation.<\/p>\n\n\n\n<p>Product pages include images of all product variations that users can add to the cart using a &#8220;Quick add&#8221; button that grants users a<a href=\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/\" target=\"_blank\" rel=\"noreferrer noopener\"> fast checkout,<\/a> so the experience is also straightforward.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 3: Brooklyn Candle Studio<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"504\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Brooklyn-Candle-Studio-website-.jpg\" alt=\"Brooklyn Candle Studio homepage\" class=\"wp-image-6504\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Brooklyn-Candle-Studio-website-.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Brooklyn-Candle-Studio-website--300x155.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Brooklyn-Candle-Studio-website--768x397.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/brooklyncandlestudio.world\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>Brooklyn Candle Studio&nbsp;<\/em><\/a><\/p>\n\n\n\n<p>The &#8220;full sensory experience&#8221; and artful minimal packaging of the Brooklyn Candle Studio translate to an online experience with items and collections featuring short copy, classic sans-serif font, and white background product pictures.&nbsp;<\/p>\n\n\n\n<p>Since this studio is interested in selling internationally through wholesale buyers, the experience adapts for both US and EU users. It displays a pop-up to calculate duties and taxes applicable to each potential buyer&#8217;s location.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Real-life, unedited images<\/strong><\/h3>\n\n\n\n<p>Given that web design relies on solid creative imagery, this trend also means a positive outcome for eCommerce businesses in terms of engagement and brand loyalty.&nbsp;<\/p>\n\n\n\n<p>Non-detectable editing allows brands to keep it real and balance style with authenticity, which is much valued, especially among younger consumers.&nbsp;<\/p>\n\n\n\n<p><strong><em>What are the benefits?<\/em><\/strong><\/p>\n\n\n\n<p>Real-life pictures reinforce the message of inclusion and self-acceptance, and brands benefit from this by offering an authentic experience for customers. Organic imagery and user-generated content (UGC) help drive social proof for a brand\u2019s products and boost overall engagement.&nbsp;<\/p>\n\n\n\n<p><strong><em>How do you get the look?<\/em><\/strong><\/p>\n\n\n\n<p>The trend has been building over the last few years. It started to gain popularity during the lockdown when large-scale photoshoots weren\u2019t possible. Many brands \u2013 particularly beauty and lifestyle brands that work closely with influencers \u2013 have embraced no-edit images.&nbsp;<\/p>\n\n\n\n<p><strong><em>Which brands are embracing unedited images?<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 1: The Inkey List<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"913\" height=\"529\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/The-Inkey-List-online-tiktok-advertise.jpg\" alt=\"Inkey List UGC\" class=\"wp-image-6505\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/The-Inkey-List-online-tiktok-advertise.jpg 913w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/The-Inkey-List-online-tiktok-advertise-300x174.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/The-Inkey-List-online-tiktok-advertise-768x445.jpg 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/www.theinkeylist.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>The Inkey List<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Using unedited photos and showcasing UGC is an excellent move for a skincare brand that claims that knowledge powers better decisions.<\/p>\n\n\n\n<p>The Inkey List states that &#8220;skincare is a journey, and we are in it together,&#8221; and young customers are here for it; the brand has over 400K followers and 10 million likes on TikTok.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 2: Tree Hut<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"494\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tree-Hut-website.jpg\" alt=\"Homepage of Tree Hut\" class=\"wp-image-6506\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tree-Hut-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tree-Hut-website-300x152.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tree-Hut-website-768x389.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/www.treehutshea.com\/\"> <em>Tree Hut<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>This online store website design is all about tropical vibes and healthy skin rituals to make customers &#8220;feel good from head to toe.&#8221;<\/p>\n\n\n\n<p>Since Tree Hut claims to be committed to making self-care accessible for everyone, product pictures include unedited photos and handwritten fonts.&nbsp;<\/p>\n\n\n\n<p>Another detail to make the website seem more down-to-earth is the all-lowercase copy for menus and product categories, which reads as an honest and unedited approach.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 3: Aerie<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"469\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Aerie-website.jpg\" alt=\"Homepage of Aerie \" class=\"wp-image-6507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Aerie-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Aerie-website-300x144.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Aerie-website-768x369.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/www.ae.com\/ca\/en\/c\/aerie\/activewear\/cat1090003?pagetype=plp\"> <em>Aerie<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>For a business built on inclusion and diversity, Aerie continues to deliver a powerful message that celebrates all body types and empowers people to stay active regardless of their physique.<\/p>\n\n\n\n<p>The AEO&#8217;s sub-brand website promotes activewear design for &#8220;real comfort,&#8221; which is reflected in each item, copy, and graphics focusing on what customers love doing in real-life scenarios.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. XL fonts and graphics<\/strong><\/h3>\n\n\n\n<p>Oversized images and fonts provide great structure for product-design-focused eCommerce sites. Hero images should communicate a strong brand identity.&nbsp;<\/p>\n\n\n\n<p><strong><em>What are the benefits?<\/em><\/strong><\/p>\n\n\n\n<p>Large, unusual, and bold visuals are great for catching users&#8217; attention by creating a crafty, artistic feel.<\/p>\n\n\n\n<p><strong><em>How do you get the look?<\/em><\/strong><\/p>\n\n\n\n<p>Make your products the star of the show. Users visit your website to get a closer look at what they&#8217;re purchasing, so high-quality and zoom-in images are essential.&nbsp;<\/p>\n\n\n\n<p>Oversized typography is a great way to create eye-catching visuals without cluttering your site.&nbsp;<\/p>\n\n\n\n<p><strong><em>Which brands are embracing XL fonts and graphics?<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 1: Bodum<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"535\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bodum-website.jpg\" alt=\"Homepage of Bodum\" class=\"wp-image-6508\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bodum-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bodum-website-300x165.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bodum-website-768x421.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/www.bodum.com\/gb\/en\/\"> <em>Bodum<\/em><\/a><\/p>\n\n\n\n<p>Danish company Bodum&#8217;s motto is that &#8220;good design doesn&#8217;t have to be expensive,&#8221; and its eCommerce site portrays that beautifully and simply.<\/p>\n\n\n\n<p>Bodum presents its products, such as coffee makers, tumblers, and mugs, like art pieces in a museum.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 2: Bose&nbsp;<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"444\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bose-website.jpg\" alt=\"Homepage of Bose\" class=\"wp-image-6509\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bose-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bose-website-300x137.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bose-website-768x350.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/www.bose.com\/en_us\/index.html\"> <em>Bose<\/em><\/a><em>&nbsp;<\/em><\/p>\n\n\n\n<p>American audio equipment brand Bose has a stunning eCommerce site design. The oversized text resembles sound waves, making it look like the fonts are moving across the screen.&nbsp;<\/p>\n\n\n\n<p>Besides its large graphics, this website&#8217;s call-to-action buttons are also featured front and center.<\/p>\n\n\n\n<p>To encourage sales during the holiday season, each item shows a &#8220;Drop a hint&#8221; button that allows users to email a recipient, telling them they\u2019re interested in a specific product.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 3: Samsung&nbsp;<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"496\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Samsung-website.jpg\" alt=\"Homepage of Samsung\" class=\"wp-image-6510\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Samsung-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Samsung-website-300x153.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Samsung-website-768x391.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/www.samsung.com\/us\/watches\/galaxy-watch5\/\"> <em>Samsung<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Electronics company Samsung offers a wide variety of products. The website displays products in full detail and provides an augmented reality experience that allows customers to try them before they buy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Nostalgic Design<\/strong><\/h3>\n\n\n\n<p>This blast from the past is about connecting with users through their nostalgic memories.&nbsp;<\/p>\n\n\n\n<p>A trend that\u2019s dominated fashion and graphic design over the last few years, web designers are now mixing retro fonts, textures, and colors from various eras \u2013 such as the 60s, 70s, 80s, and 90s \u2013 to create a nostalgic aesthetic.&nbsp;<\/p>\n\n\n\n<p><strong><em>What are the benefits?<\/em><\/strong><\/p>\n\n\n\n<p>Nostalgic design works like a magnet for customers\u2019 yearning for an old-school aesthetic and products that recreate.<\/p>\n\n\n\n<p><strong><em>How do you get the look?<\/em><\/strong><\/p>\n\n\n\n<p>Retro fonts and graphics are at the heart of this design trend. Think bright hues and floral patterns from the 60s, psychedelic fonts from the 70s, neon from the 80s, or 8-bit graphics from the 90s.<\/p>\n\n\n\n<p><strong><em>Which brands are embracing nostalgia design?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 1: Bando<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"860\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/ban.do-website.jpg\" alt=\"ban.do website design\" class=\"wp-image-6511\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/ban.do-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/ban.do-website-300x265.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/ban.do-website-768x677.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p>Source:<a href=\"https:\/\/www.bando.com\/\"> Ban.do<\/a><\/p>\n\n\n\n<p>Exploding with the 60s and 70s patterns, fonts, and details, Bando is anything but boring.&nbsp;<\/p>\n\n\n\n<p>While other websites use minimal UI to highlight their products, this brand does the exact opposite without neglecting the user experience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 2: Center Stage<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"1017\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Center-Stage-Store-website.jpg\" alt=\"Center Stage homepage\" class=\"wp-image-6512\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Center-Stage-Store-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Center-Stage-Store-website-288x300.jpg 288w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Center-Stage-Store-website-768x801.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/jazz.centerstagestore.com\/pages\/rewards\"> <em>Center Stage Store<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>An eCommerce site built especially for nostalgia and vinyl enthusiasts, Center Stage and its labels aims to achieve a retro feel.<\/p>\n\n\n\n<p>It features graphics such as classic martini glasses and an atomic age-inspired design that combines organic shapes with sleek lines.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 3: Reebok<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"571\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Reebok-website-copy.jpg\" alt=\"Reebok website - center alignment\" class=\"wp-image-6513\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Reebok-website-copy.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Reebok-website-copy-300x176.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Reebok-website-copy-768x450.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/www.reebok.com\/us\/reebokunlocked\"> <em>Reebok<\/em><\/a><\/p>\n\n\n\n<p>While this brand is not necessarily nostalgic, the website\u2019s nostalgic-inspired pop-up immediately catches users&#8217; attention by browsing its product pages. The retro animation features 8-bit sneakers and icons that ask visitors to join Reebook&#8217;s loyalty program, which allows customers to earn points for every online or in-store purchase.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Y2K Aesthetic<\/strong><\/h3>\n\n\n\n<p>The 2000s are back in style. Bright and pastel colors, gradients, glitter, and 3D fonts are coming back across many popular eCommerce sites.<\/p>\n\n\n\n<p>The iconic Y2K trend was fueled mainly by the fashion industry, quickly skyrocketing to popularity across social media platforms like Instagram and TikTok.<\/p>\n\n\n\n<p><strong><em>What are the benefits?<\/em><\/strong><\/p>\n\n\n\n<p>This nostalgic aesthetic works for web design because it gives viewers a sense of comfort and meaning.<\/p>\n\n\n\n<p>If your brand targets Millennials and Gen Zers,<a href=\"https:\/\/www.envato.com\/blog\/y2k-aesthetic\/\"> 00&#8217;s design<\/a> is a significant trend to catch their attention.&nbsp;<\/p>\n\n\n\n<p><strong><em>How do you get the look?<\/em><\/strong><\/p>\n\n\n\n<p>The Y2K aesthetic comprises all things plastic, sparkly, and metallic. Pastel and holographic color palettes, rainbow and sunset gradients, and hot, pastel, or baby pink are all colors reminiscent of the noughties.&nbsp;<\/p>\n\n\n\n<p>GIFs are also a great way to play on the&nbsp; Y2K aesthetic. Did you know that the file extension is thirty-something years old? The same age as older millennials!<\/p>\n\n\n\n<p><strong><em>Which brands are embracing Y2K design?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 1: KimChi Chic<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"494\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Kimchi-Chic-website.jpg\" alt=\"Kimchi Chic website design\" class=\"wp-image-6514\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Kimchi-Chic-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Kimchi-Chic-website-300x152.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Kimchi-Chic-website-768x389.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/kimchichicbeauty.com\/\"> <em>Kimchi Chic<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>This beauty brand, created by Korean-American drag queen Kim Chi, takes inspiration from the Y2K style and makes its own across its website and socials. The hero section features a rainbow of citrus, while their other product pages explode with gradients and bubble gum colors.<\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 2: Bliss<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"500\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bliss-website.jpg\" alt=\"Bliss website design\" class=\"wp-image-6515\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bliss-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bliss-website-300x154.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Bliss-website-768x394.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/www.blissworld.com\/\"> <em>Bliss&nbsp;<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>The American self-care brand Bliss perfectly aligns its web design with the Y2K aesthetic. Its product pages are simple yet colorful, ranging from baby pink to lemon yellow to baby blue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Collage Art<\/strong><\/h3>\n\n\n\n<p>Digital collage incorporates shapes, patterns, mixed media, and various colors layered on top of each other. tt. This creates a hand-made effect, replicating the look of an old-school collage, often using newspapers, magazines, paper, and fabrics.<\/p>\n\n\n\n<p><strong><em>What are the benefits?<\/em><\/strong><\/p>\n\n\n\n<p>This design trend is perfect for creative brands \u2013 such as lifestyle, fashion, or home decor \u2013 as it emulates an artistic, crafty vibe.&nbsp;<\/p>\n\n\n\n<p>Collage allows you to display a wide range of imagery within one graphic. The busier, the better \u2013 collage reflects a laid-back, creative brand personality.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><em>How do you get the look?<\/em><\/strong><\/p>\n\n\n\n<p>Take some of your favorite graphic elements \u2013 such as photos, fonts, and illustrations\u2013 and assemble them creatively as a graphic for your homepage. Remember that collage doesn\u2019t have to be perfect; instead, try to be creative and try different arrangements.&nbsp;<\/p>\n\n\n\n<p><strong><em>Which brands are embracing collage?<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 1: Jungalow<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"500\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Jungalow-website.jpg\" alt=\"Jungalo website design\" class=\"wp-image-6516\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Jungalow-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Jungalow-website-300x154.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Jungalow-website-768x394.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a href=\"https:\/\/www.jungalow.com\/\"><em>Jungalow<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>For this bohemian brand, collage works quite well. Displaying products like clippings from a magazine gives an artsy vibe.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 2: Tokyo Treat<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"867\" height=\"1024\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tokyo-Treat-website-1-867x1024.jpg\" alt=\"Tokyo treat website\" class=\"wp-image-6518\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tokyo-Treat-website-1-867x1024.jpg 867w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tokyo-Treat-website-1-254x300.jpg 254w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tokyo-Treat-website-1-768x907.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Tokyo-Treat-website-1.jpg 975w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/tokyotreat.com\/\"> <em>Tokyo Treat&nbsp;<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>This online subscription service delivers Japanese snack boxes worldwide. Just like their product, Tokyo Treat&#8217;s eCommerce website gives party vibes party all year round. Every visual element is fun to watch, and anime-inspired collages present what&#8217;s inside each box.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 3: Dr. Martens<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"410\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Dr.-Martens-website.jpg\" alt=\"Dr. Martens website design\" class=\"wp-image-6519\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Dr.-Martens-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Dr.-Martens-website-300x126.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Dr.-Martens-website-768x323.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\">Source:<a href=\"https:\/\/www.drmartens.com\/us\/en\/\"> Dr. Martens&nbsp;<\/a><\/figcaption><\/figure>\n\n\n\n<p>Famous footwear and clothing brand Doc Martens remains true to its style and brand identity.<\/p>\n\n\n\n<p>This eCommerce website includes plenty of edgy collages\u2013 from lo-res digital pictures to scratched and scribbled photos and black and white stills\u2013 to create an urban, grunge aesthetic.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. White Space<\/strong><\/h3>\n\n\n\n<p>This minimalist design trend focuses on delivering a flawless user experience. The goal is to declutter a website\u2019s design and make the navigation as smooth and straightforward as possible.&nbsp;<\/p>\n\n\n\n<p><strong><em>What are the benefits?<\/em><\/strong><\/p>\n\n\n\n<p>White space works wonderfully in terms of responsiveness. User interfaces that prioritize negative space load faster and are easier to optimize for different devices.&nbsp;<\/p>\n\n\n\n<p><strong><em>How do you get the look?<\/em><\/strong><\/p>\n\n\n\n<p>The goal is simple: keep what you need. No more. Avoid adding unnecessary information or graphics to make it look a certain way. Remember that this is about arranging your products most efficiently and straightforwardly as possible.&nbsp;<\/p>\n\n\n\n<p><strong><em>Which brands are embracing white space?<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 1: Cavallini<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"902\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Cavallini-Papers-website.jpg\" alt=\"Cavallini papers homepage\" class=\"wp-image-6520\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Cavallini-Papers-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Cavallini-Papers-website-300x278.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Cavallini-Papers-website-768x710.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em><a href=\"https:\/\/www.cavallini.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>Cavallini Papers<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Beautiful paper, wall art, and office supplies are the focal point of this eCommerce website. Cavallini specializes in gift and stationery products that look elegant however you use them.<\/p>\n\n\n\n<p>In this case, negative space works as a white wall that drives attention to each item.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 2: MoMA Store<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"604\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/MoMa-Store-website.jpg\" alt=\"MoMA Design Store website design\" class=\"wp-image-6521\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/MoMa-Store-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/MoMa-Store-website-300x186.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/MoMa-Store-website-768x476.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/store.moma.org\/collections\/for-the-home\" target=\"_blank\" rel=\"noreferrer noopener\"><em> MoMA Store<\/em><\/a><\/p>\n\n\n\n<p>This web design is like walking around a museum. There are no unnecessary elements, and the exquisitely curated items on display allow users to take a moment to ponder and appreciate each product before purchasing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 3: TASCHEN<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"975\" height=\"506\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Taschen-website.jpg\" alt=\"Taschen website design\" class=\"wp-image-6522\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Taschen-website.jpg 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Taschen-website-300x156.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Taschen-website-768x399.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/www.taschen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>Taschen<\/em><\/a><\/p>\n\n\n\n<p>For cultural archeologists and founders of Taschen, the key is to be inclusive, independent, and inspiring. Their books are world-renowned and beautifully designed, which comes across clearly on their website.&nbsp;<\/p>\n\n\n\n<p>The white space is distraction-free for users, driving their attention straight to the featured book covers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Hero Video<\/strong><\/h3>\n\n\n\n<p>First impressions count \u2013 it only takes<a href=\"https:\/\/uxplanet.org\/how-to-design-a-hero-image-website-in-2022-best-practices-and-examples-256b7e8c31fb\" target=\"_blank\" rel=\"noreferrer noopener\"> 50 milliseconds<\/a> for users to form an opinion about a website. So, using a video for your hero section can be a clever move.&nbsp;<\/p>\n\n\n\n<p>&nbsp;Many luxury and fashion brands<a href=\"https:\/\/elements.envato.com\/lp\/create\/video-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\"> use video to advertise<\/a> numerous products, moods, and settings instantly.&nbsp;<\/p>\n\n\n\n<p><strong>What are the benefits?<\/strong><\/p>\n\n\n\n<p>Using a video for your eCommerce website\u2019s first impression encourages users to dive deeper into the site. Remember, this is the first chance to communicate your unique selling point.&nbsp;<\/p>\n\n\n\n<p><strong>How do you get the look?<\/strong><\/p>\n\n\n\n<p>Create your video with user experience in mind. A beautiful video is one thing, but your products must be the hero. Make sure to include clear CTA buttons that send users right to your products.&nbsp;<\/p>\n\n\n\n<p><strong>Which brands are using video?&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Example 1: Marc Jacobs<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"938\" height=\"529\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Marc-Jacobs-website.jpg\" alt=\"Marc Jacobs website\" class=\"wp-image-6523\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Marc-Jacobs-website.jpg 938w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Marc-Jacobs-website-300x169.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Marc-Jacobs-website-768x433.jpg 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p>Source:<a href=\"https:\/\/www.marcjacobs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Marc Jacobs<\/a><\/p>\n\n\n\n<p>Featuring their products and brand identity in one place, Marc Jacobs has done an impeccable job with this hero video.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Example 2: Pull &amp; Bear<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"938\" height=\"473\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Pull-and-Bear-website.jpg\" alt=\"Pull and Bear website design\" class=\"wp-image-6524\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Pull-and-Bear-website.jpg 938w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Pull-and-Bear-website-300x151.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2023\/01\/Pull-and-Bear-website-768x387.jpg 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p><em>Source:<\/em><a href=\"https:\/\/www.pullandbear.com\/us\/man-n6228\" target=\"_blank\" rel=\"noreferrer noopener\"><em> Pull and Bear<\/em><\/a><\/p>\n\n\n\n<p>This is the perfect example of why video is so compelling. Above, we look at nice products within two seconds, giving Pull &amp; Bear\u2019s products maximum exposure in a short time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>To Wrap Up<\/strong><\/h3>\n\n\n\n<p>These trends will help your eCommerce business increase sales, reach new audiences, and improve relationships with existing customers.<\/p>\n\n\n\n<p>Whether you&#8217;re building a new eCommerce website or revamping an old one, continually iterate your design and keep<a href=\"https:\/\/www.ideo.com\/blog\/8-designers-tips-for-better-visual-storytelling\" target=\"_blank\" rel=\"noreferrer noopener\"> exploring, experimenting, and looking for inspiration<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s time to leave 2022 behind and focus on what\u2019s coming next. Your eCommerce business should be no exception. Building or revamping a good eCommerce website requires an understanding of what\u2019s trending in web design and how to influence user behavior and address your customers&#8217; needs. In this article, we\u2019ll explore 8 eCommerce web design<\/p>\n","protected":false},"author":28,"featured_media":6526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 E-Commerce Web Design Trends for 2023 - Capturly Blog<\/title>\n<meta name=\"description\" content=\"In this article, we\u2019ll explore 8 eCommerce web design trends for 2023 that, besides being eye-catching, will help to grow your revenue and business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/8-e-commerce-web-design-trends-for-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 E-Commerce Web Design Trends for 2023 - 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