{"id":6036,"date":"2022-10-17T12:49:33","date_gmt":"2022-10-17T10:49:33","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=6036"},"modified":"2024-04-16T13:45:51","modified_gmt":"2024-04-16T11:45:51","slug":"14-ways-to-boost-customer-engagement-in-your-ecommerce-website","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/14-ways-to-boost-customer-engagement-in-your-ecommerce-website\/","title":{"rendered":"14 Ways to Boost Customer Engagement in Your Ecommerce Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Customers want to get a diverse experience when shopping. Competition is becoming increasingly competitive, and the product quality or price is no longer enough to make your brand stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, it would be best to have a well-planned customer engagement strategy, as this keeps your customers coming back for more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer engagement is the emotional bridge that connects a customer to a brand. It\u2019s also likely that highly engaged customers buy more, promote more, and show more loyalty to the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, providing a higher quality experience should be a key part of your customer engagement strategy.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is customer engagement in e-commerce?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a nutshell, customer engagement is the emotional connection customers develop through your brand through an exceptional buying experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It engages customers, so they\u2019ll buy more, promote your products, and become loyal to your brand. This begins and ends in one thing: providing an excellent customer experience.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This experience is one of the most differentiating factors for brands today, more than the price and product. Interestingly, <\/span><a href=\"https:\/\/customerthink.com\/some-customer-experience-statistics-worth-knowing\/\"><span style=\"font-weight: 400;\">86% of customers<\/span><\/a><span style=\"font-weight: 400;\"> are willing to pay more for customer service experiences that blow them away.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Is It Important?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Again, to stand out in a highly competitive marketplace, you need to have a well-crafted customer engagement strategy to keep customers coming back for more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better customer engagement leads to highly personalized experiences, <\/span><a href=\"https:\/\/redstagfulfillment.com\/ecommerce-conversion-rate\/\"><span style=\"font-weight: 400;\">boost your ecommerce conversions<\/span><\/a><span style=\"font-weight: 400;\">, and affects impulse purchases on the part of the customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll walk you through the most effective ways how to boost customer engagement on your ecommerce site:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Real-time live chat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Live chat provides excellent value since it engages users in real-time. It also boosts customer satisfaction allowing customers to get an instant response to whatever their queries are,\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">In fact, according to a report, <\/span><a href=\"https:\/\/econsultancy.com\/consumers-prefer-live-chat-for-customer-service-stats\/\"><span style=\"font-weight: 400;\">79%<\/span><\/a><span style=\"font-weight: 400;\"> say that they prefer live chat over other channels because of the immediacy it provides.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Here are ways how live chat can improve customer engagement:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand your customers\u2019 behavior- <\/b><span style=\"font-weight: 400;\">You get insight into the most visited pages by customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know your customers\u2019 pain points- <\/b><span style=\"font-weight: 400;\">Live chat lets agents tap into these pain points and offer solutions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engages with customers- <\/b><span style=\"font-weight: 400;\">For people who want to browse a site and compare prices, engaging with them enhances the chance of converting them into paying customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More mobile sales:<\/b><span style=\"font-weight: 400;\"> Smartphones have revolutionized the e-commerce world. More and more people prefer to use their smartphones when shopping online. You can incorporate the live chat feature on the mobile chat window, then use it as a guide for customers in their buying journey.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-6037\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/3697516-1024x1024.jpg\" alt=\"colourful live stream chat\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/3697516-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/3697516-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/3697516-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/3697516-768x768.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/3697516.jpg 2000w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"http:\/\/www.freepik.com\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">2. Social media engagement<\/span><\/h3>\n<blockquote><p><span style=\"font-weight: 400;\">Social media\u2019s popularity has grown throughout the years. <\/span><a href=\"https:\/\/www.tugagency.com\/blog\/2021\/03\/04\/b2b-marketing-how-to-appeal-to-millennial-decision-makers\/#:~:text=Social%20media%20for%20millennial%20B2B%20decision%2Dmakers&amp;text=But%20according%20to%20Lead%20Forensics,grown%20up%20with%20social%20media.\"><span style=\"font-weight: 400;\">80% B2B buyers<\/span><\/a><span style=\"font-weight: 400;\"> that are millenials state that social media affects their purchasing decisions. Thus, you must work to boost your presence on these platforms.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">As of 2022, there are approximately 3.62 billion users. However, don\u2019t let these numbers distract you from what is essential in these social media networks. This is to create authentic interactions with people and drive engagement. These things are more important than getting a large online following.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to pick a social media platform where your target audience is most of the time. Whether on Facebook, YouTube, Twitter, Instagram, or TikTok, you must develop a solid social media strategy to engage them. That way, you can create more meaningful interactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say that you\u2019re a clothing brand. You can ask users to share their posts wearing the outfit for a chance to be featured online. Make sure you also use social media as a support channel. This is another fantastic way to gain more customers and create trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media allows you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage your target audience by providing them customer support and creating user-generated content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look for market trends, and integrate them into your product, marketing, and sales strategies.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your brand reach through targeted ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide purchasing functionalities. Let\u2019s say you let customers place orders directly on these social media platforms. It saves them the hassle of going to your site to buy something.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Create a store-like experience for your website<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many people out there are a bit uncertain about purchasing clothes and other products such as furniture. They usually can\u2019t touch, feel, or try them on virtually.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you create a store-like experience for your website that\u2019s accessible and user-friendly.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Customer loyalty programs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Loyalty programs are one of the most significant factors that lead to customer loyalty and retention. As a business, your goal is not only to make customers buy from you but also to keep coming back for more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an ecommerce business, one of the ways you can achieve this is to make your customers feel valued by giving them rewards for every purchase they make in a customer loyalty program.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loyalty programs incentivize customers to buy and spend more than they normally would. Usually, these programs can take many forms. It could be a point system wherein points are given to customers on every purchase. They get special discounts, premium access to selected stocks, new stock notifications, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">hese loyalty programs make customers feel more valued and gamify the entire shopping experience. It provides them the incentive to keep on buying from you.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">For example, you can give bronze, silver, and gold levels in your loyalty program. Another way is to develop different levels that customers need to achieve. Then, each level comes with additional perks, which improve as they progress.\u00a0<\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-6039\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/68Z_2201.w012.n001.27Z.p3.27-1-1024x341.jpg\" alt=\"Cashback and saving money concept. Flat illustration set of buyer characters pay online and cash refund for purchase on credit card and wallet. Financial savings and coins loyalty rewards program.\" width=\"760\" height=\"253\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/68Z_2201.w012.n001.27Z.p3.27-1-1024x341.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/68Z_2201.w012.n001.27Z.p3.27-1-300x100.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/68Z_2201.w012.n001.27Z.p3.27-1-768x256.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"http:\/\/www.freepik.com\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">5. Use strategies to reduce cart abandonment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cart abandonment is one of the most common behaviors of online shoppers. The average ecommerce store loses sales on cart abandonment alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Fortunately, some strategies can prevent this from happening. Here are some of them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decrease the number of navigations on checkout:<\/b><span style=\"font-weight: 400;\"> This is effective as soon as you develop a highly engaging checkout flow that customers won\u2019t feel lost in.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide live chat support:<\/b><span style=\"font-weight: 400;\"> This reassures prospects and answers their queries immediately.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep it simple:<\/b><span style=\"font-weight: 400;\"> Decrease the header and footer on checkout pages. This is to remove distractions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid hidden shipping fees: <\/b><span style=\"font-weight: 400;\">One of the best ways that you can remedy this is to offer customers free shipping. If you don\u2019t have the budget for it, make sure that you tell customers everything about the shipping cost. If needed, have a built-in calculator that lets users know the estimated shipping costs based on the quantity and number of items.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">6. Improve customer conversations with chatbots<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Chatbots can also be used in your online platforms, letting you assist customers with ease.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Here are some of the benefits of chatbots in your customer engagement strategy:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide personalized experiences:<\/b><span style=\"font-weight: 400;\"> Customers prefer to get personalized responses from brands. A well-trained bot can learn from past conversations and purchase data. This improves the quality of the responses, making customers feel like they\u2019re special.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know customer intent:<\/b><span style=\"font-weight: 400;\"> Chatbots that are AI-powered can find customer intent, follow up conversations, and engage with them. It decreases the chance of you missing out on a sale.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recommending the right products:<\/b><span style=\"font-weight: 400;\"> Bots can also enhance customer service by suggesting the right products. They give a more streamlined experience, reducing unnecessary hassle on the visitor\u2019s part. They no longer have to browse through multiple web pages to find what they\u2019re looking for.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engaging with customers 27\/7:<\/b><span style=\"font-weight: 400;\"> Bots also offer round-the-clock support. They also reply instantly to the most common customer queries. In the same way, they filter out urgent questions from the not-so-urgent ones. Thus, you and your team can prioritize your time much more effectively. You can also put your efforts into other more important business aspects.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">7. Offer an omnichannel customer experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your customers are present on all internet channels. That\u2019s precisely why delivering a successful omnichannel experience is vital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omnichannel marketing helps you boost your conversions. Ensure you have all the essential contact details on your site, like your visible email address.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-crafted omnichannel experience enhances customer service. This can be improved if you know the customer journey and have consistent brand messaging, proactive customer support, etc.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Using cross-sell and up-sell techniques<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using these tactics for your customers helps you boost customer engagement and sales. It\u2019s <a href=\"https:\/\/capturly.com\/blog\/cross-sell-vs-upsell-vs-down-sell-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">relatively easy to cross-sell any product to a customer<\/a>, especially if they\u2019re looking at items on your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Up-selling trends are usually more practical since most customers are unaware that there are far more superior products than the products they choose.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-6040\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Wavy_Tech-31_Single-06-1024x1024.jpg\" alt=\"Upselling abstract concept vector illustration. Sales technique, sell advanced option, upgrade plan, upselling marketing, additional service, customer motivation, extra purchase abstract metaphor.\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Wavy_Tech-31_Single-06-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Wavy_Tech-31_Single-06-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Wavy_Tech-31_Single-06-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Wavy_Tech-31_Single-06-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"http:\/\/www.freepik.com\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">9. Create an impactful content strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The primary purpose of content marketing is to solve your customers\u2019 pain points. You can incorporate interviews, blogs, infographics, and videos on your selling products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say that you\u2019re running an ecommerce store selling fashion products. Thus, you can create content that gives fashion tips, style trends, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also have an excellent image quality to capture your customers\u2019 attention.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. Co-browsing at checkout\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Co-browsing, also known as collaborative browsing, is a support medium. It allows agents to connect to the customers\u2019 browsers in real time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only is it a highly effective way to engage customers visually, but it guides them with their journey on your ecommerce platform. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Furthermore, co-browsing can significantly decrease the net impact of support costs. It can also lead to a 7.2% increase in the top-line revenue of a business annually.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Let\u2019s say a customer is finding it hard to complete an order they made on your site. Implementing co-browsing in your checkout pages helps with these concerns. It also guides users from the different aspects of the form to help them complete their order.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">11. Augmented and Virtual Reality for a virtual store experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As ecommerce shopping has become more popular, many people are looking for ways to enjoy this highly immersive experience. Customer sentiments have also been increasingly pinning on situations wherein they want to purchase products by experiencing them the way they would in physical stores. This is by trying these products virtually.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, many technological advancements have been made in AR\/VR. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Augmented reality has become pretty standard these days. <\/span><a href=\"https:\/\/www.aircards.co\/blog\/7-benefits-augmented-reality-ecommerce\"><span style=\"font-weight: 400;\">40% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> say they\u2019ll buy products if they can first experience them through augmented reality.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">IKEA is the industry standard in this case as they\u2019ve used AR to engage with customers effectively. They\u2019ve launched an AR-focused app wherein shoppers can virtually put products in their homes. It also allows them to pick the right furniture for their homes.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">12. Don\u2019t leave out customer reviews\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer reviews are essential in creating customer proof. There are plenty of ways to inform customers about the best-selling products that are good in terms of performance and quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer reviews and your profits go hand in hand. Many of your prospects will read the review first. It also helps them with the buying process, making it easier for them to decide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great reviews are a sign of customer loyalty. Moreover, businesses with an abundance of positive reviews can grow their revenues twice as fast as their competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you need to work on a strategy to know how your business can get from customer reviews. Here are some of the crucial benefits of customer reviews to improve customer engagement in your ecommerce store:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instilling confidence in new customers:<\/b><span style=\"font-weight: 400;\"> If a product has excellent ratings, customers tend to rely more on it, boosting the confidence of new customers buying the product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create solid customer relationships:<\/b><span style=\"font-weight: 400;\"> Online review sites allow you to create strong customer relationships. You\u2019re able to get genuine options from a wide range of customers. You can ensure they\u2019ll return for more by staying in touch with these customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feedback enhances your business:<\/b><span style=\"font-weight: 400;\"> You can also use the feedback you\u2019ve gained from these customer reviews to get a good insight into your products and website. If things need to be improved, this is one of the best ways to find out.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stimulates the buying decision of customers: <\/b><span style=\"font-weight: 400;\">Users are highly influenced by reviews. Positive reviews will lead to more purchases.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5117\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/5482-1024x619.jpg\" alt=\"Customer review\" width=\"760\" height=\"459\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/5482-1024x619.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/5482-300x181.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/5482-768x464.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"http:\/\/www.freepik.com\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">13. Reduce the hassle in the checkout process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How often do you get customers close to buying and then lose the sale?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The checkout process consists of a series of steps customers must take to complete the ecommerce purchase. It\u2019s where your prospects finalize their products, choose any add-ons, confirm the shipping options, and go through with the payment.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Still, shopping cart abandonment accounts for up to<\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><span style=\"font-weight: 400;\"> 70% loss in sales<\/span><\/a><span style=\"font-weight: 400;\"> on average. The customers\u2019 journey, from awareness to interest, comprises a series of decisions visitors usually have to make. However, failure in the checkout process means losing when you\u2019re so close to the goal.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Here are some tips:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep it simple:<\/b><span style=\"font-weight: 400;\"> As much as possible, remove any distractions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decrease the alternative navigation during checkout:<\/b><span style=\"font-weight: 400;\"> This is highly effective when you make a smooth checkout flow. That way, customers won\u2019t feel lost and leave your site.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer excellent live chat support:<\/b><span style=\"font-weight: 400;\"> You reassure prospects and allow them to get answers to their queries.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prevent any surprises on the shipping costs:<\/b><span style=\"font-weight: 400;\"> One of the best ways to do this is by offering free shipping. This significantly reduces checkout abandonment.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">14. Get customer feedback to improve<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online feedback is one of the best ways to get deep and meaningful insights from your customers. It also allows you to keep up and be at par with their expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same way, gathering customer feedback is one of the best ways that you can decrease shopping cart abandonment. When you use exit feedback forms, you can gather insights into why your customers leave during checkout.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting customer feedback also has the right metrics for customer engagement. It allows you to uncover essential insights in real time quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This, in turn, lets you implement the right measure to drive improvements for site performance and customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use three workflows to gather feedback efficiently throughout your customers\u2019 journey in your online store. Here are the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website feedback: <\/b><span style=\"font-weight: 400;\">The overall experience when it comes to the UI\/UX of your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>After checkout feedback:<\/b><span style=\"font-weight: 400;\"> Overall experience in your site and checkout funnel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>After delivery feedback:<\/b><span style=\"font-weight: 400;\"> This often concerns delivery and is product specific.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the same way, adding user-generated content is a great way to increase product sales\u2014many popular online brands engage in hyper engagement as part of their marketing and other promotional activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User-generated photos and videos can act as social proof that your brand can use to show how customers love your products, and this, in turn, boosts customer engagement.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5174\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/20945362-1024x1024.jpg\" alt=\"Post feedback\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/20945362-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/20945362-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/20945362-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/20945362-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"http:\/\/www.freepik.com\">Source<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Over to You<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As an ecommerce business, you shouldn\u2019t purely focus on promotions. Today\u2019s average customer expects stellar customer service more than good products and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because they already have plenty of options in the market, and there\u2019s little scarcity of these products. Your customer engagement should be enhanced to succeed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will boost your brand reputation, customer loyalty, satisfaction, and sales. Focus on enhancing customer engagement by using customer data and take on a more personalized approach. You\u2019ll significantly impact the customer\u2019s lifetime value and your ROI. Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers want to get a diverse experience when shopping. Competition is becoming increasingly competitive, and the product quality or price is no longer enough to make your brand stand out.\u00a0 Instead, it would be best to have a well-planned customer engagement strategy, as this keeps your customers coming back for more. Customer engagement is the<\/p>\n","protected":false},"author":28,"featured_media":6043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 Ways to Boost Customer Engagement in Your Ecommerce Website - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Customer engagement is the emotional bridge that connects a customer to a brand. providing a higher quality experience should be a key part of it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/14-ways-to-boost-customer-engagement-in-your-ecommerce-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Ways to Boost Customer Engagement in Your Ecommerce Website - 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