{"id":6029,"date":"2022-10-14T23:54:04","date_gmt":"2022-10-14T21:54:04","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=6029"},"modified":"2024-01-23T15:14:09","modified_gmt":"2024-01-23T14:14:09","slug":"trust-faxtors-for-ecommerce","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/","title":{"rendered":"Trust Factors for Ecommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As an eCommerce business owner, you know that trust is essential for your success. Building trust with your customers is one of the most important things you can do to encourage them to buy from you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we discuss what trust factors like privacy policy and data protection are, why they are crucial, and how you can include them on your website or within your marketing plan. We&#8217;ll also look at how trust affects customer behavior and online store sales conversions.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#What_Are_Trust_Factors_for_eCommerce\" title=\"What Are Trust Factors for eCommerce?\">What Are Trust Factors for eCommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Why_Is_Customer_Trust_Important_for_Your_Ecommerce\" title=\"Why Is Customer Trust Important for Your Ecommerce?\">Why Is Customer Trust Important for Your Ecommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#A_good_code_behind_your_website\" title=\"A good code behind your website\">A good code behind your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Active_Blog\" title=\"Active Blog\">Active Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Customer_Service\" title=\"Customer Service\">Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Company_Information\" title=\"Company Information\">Company Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Contact_Information\" title=\"Contact Information\">Contact Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Reviews_and_Testimonials\" title=\"Reviews and Testimonials\">Reviews and Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#High-Quality_Images\" title=\"High-Quality Images\">High-Quality Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Team_Member%E2%80%99s_Profile\" title=\"Team Member\u2019s Profile\">Team Member\u2019s Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Secure_Payment_Options\" title=\"Secure Payment Options\">Secure Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Shopping_Cart\" title=\"Shopping Cart\">Shopping Cart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Efficient_and_Fast_Shipping\" title=\"Efficient and Fast Shipping\">Efficient and Fast Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Money-Back_Guarantee\" title=\"Money-Back Guarantee\">Money-Back Guarantee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Product_Benefits_and_Features\" title=\"Product Benefits and Features\">Product Benefits and Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Product_Certificates\" title=\"Product Certificates\">Product Certificates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Awards_and_Recognition\" title=\"Awards and Recognition\">Awards and Recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#SSL_Certificate\" title=\"SSL Certificate\">SSL Certificate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Data_Protection\" title=\"Data Protection\">Data Protection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Trust_Factors_for_eCommerce\"><\/span><span style=\"font-weight: 400;\">What Are Trust Factors for eCommerce?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many factors contribute to trustworthiness on the internet, but some trust factors are more important for eCommerce websites than others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few you should consider for your online store:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The age of your domain name and website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company awards or recognitions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Security seals\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimonials and trust badges\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.websitepolicies.com\/blog\/sample-privacy-policy-template\"><span style=\"font-weight: 400;\">Privacy policy\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.websitepolicies.com\/blog\/sample-return-refund-policy-template\"><span style=\"font-weight: 400;\">Return policy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.websitepolicies.com\/blog\/sample-terms-conditions-template\"><span style=\"font-weight: 400;\">Terms and conditions<\/span><\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Customer_Trust_Important_for_Your_Ecommerce\"><\/span><span style=\"font-weight: 400;\">Why Is Customer Trust Important for Your Ecommerce?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">eCommerce trust is crucial because it helps to convert browsers into buyers. When customers trust your website, they are more likely to make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They do so because they feel confident that their personal information remains safe and that they will receive the product they ordered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep the <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\"><span style=\"font-weight: 400;\">Google EAT<\/span><\/a><span style=\"font-weight: 400;\"> framework in mind as you work on using trust factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EAT stands for Expertise, Authoritativeness, and Trustworthiness. These are the three trust factors that Google looks at when ranking websites on search results pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can you use trust factors on your website? Let&#8217;s take a look at a few ways you can do this.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_good_code_behind_your_website\"><\/span><span style=\"font-weight: 400;\">A good code behind your website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To win a potential customer\u2019s trust you need to start with a good website, which they can rely on. They need it to run the same every time they open it in their browsers. To ensure no errors happen on your end, you could try a code tracking service, like Capturly\u2019s <\/span><a href=\"https:\/\/capturly.com\/features\/javascript-errors\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">JavaScript tracking feature<\/span><\/a><span style=\"font-weight: 400;\">. It highlights when an error has occurred in the display of your website, so you can fix it before it causes a problem.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Active_Blog\"><\/span><span style=\"font-weight: 400;\">Active Blog<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/capturly.com\/blog\/why-and-how-often-should-a-website-be-updated\/\"><span style=\"font-weight: 400;\">An active blog<\/span><\/a><span style=\"font-weight: 400;\"> is a trust factor that can help to improve your website&#8217;s ranking on search engines. It shows that your website is up-to-date and relevant. It also allows you to show your expertise on topics related to your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many eCommerce companies fail to understand the importance of blogging. When you blog, you can generate a lot of &#8220;top of the funnel&#8221; traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you sell women&#8217;s clothing, you can write blog posts about the latest fashion trends. It will attract people interested in those topics to your website. Customers are more likely to purchase once they come to trust your opinion on fashion trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, you can use &#8220;how to&#8221; content to attract your target market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you might write a blog post titled &#8220;How To Choose the Perfect Jeans for Your Body Type.&#8221; Providing helpful and informative content will attract people looking for guidance on choosing the right jeans. These readers are your target market.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_Service\"><\/span><span style=\"font-weight: 400;\">Customer Service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your customer service process can help improve customer trust and confidence in your online store. There are several ways you can provide excellent customer support.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6031\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Capturly-Help-Center-Pge.png\" alt=\"Capturly Help Center Pge\" width=\"849\" height=\"478\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Capturly-Help-Center-Pge.png 849w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Capturly-Help-Center-Pge-300x169.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Capturly-Help-Center-Pge-768x432.png 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">24\/7 Live Chat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Providing 24\/7 live chat support instills immediate trust with customers who need help before placing an order.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a part of your chat support system, you can include messenger bots to start the conversations. It lessens the need for a human representative to answer common questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take time to plan which questions to answer via bots so your human reps can focus on higher-level questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can use bots to answer product questions but not questions about shipping times or return policy. Or, you can use bots to answer pre-sales questions but not post-purchase questions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Phone Support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to chat support, provide phone support for your customers. This factor is especially important if you sell high-priced items or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phone support allows customers to speak to a human representative who can answer their questions and address concerns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email Support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email support is another way to provide excellent customer service. Customers can send an email to your customer service team and receive a response within a certain time frame.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a good option for those who prefer not to speak on the phone or who need more time to explain their issue.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social Media Support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offering support via <\/span><a href=\"https:\/\/communications.tufts.edu\/marketing-and-branding\/social-media-overview\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> is vital in today&#8217;s environment. Especially for younger people, who expect to get an answer from a company&#8217;s Twitter or Facebook account. You can use social media to answer customer questions and address various concerns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tips for Using Online Customer Service Systems<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The above online support systems, such as live chat and social media, improve your opportunities to gain customer loyalty. You can also use them to increase your sales conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, your live chat system will collect vital data about customers. Use this information to understand why some customers won&#8217;t convert into sales. You can adjust your sales funnel accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t allow chat windows to interfere with your website&#8217;s user experience. For instance, make sure visitors can easily close the popups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don&#8217;t place the chat window in a prominent location on the screen. Make it easy to find without becoming intrusive. Typically, you want to display it at the bottom right of the screen.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Company_Information\"><\/span><span style=\"font-weight: 400;\">Company Information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers want to know that they&#8217;re dealing with a reputable company when they decide to make a website purchase. Google needs to see that your business is legitimate, as well.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6032\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Company-Information-page-from-Capturly.png\" alt=\"Company Information page from Capturly\" width=\"898\" height=\"430\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Company-Information-page-from-Capturly.png 898w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Company-Information-page-from-Capturly-300x144.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Company-Information-page-from-Capturly-768x368.png 768w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">About Us Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure your &#8220;About Us&#8221; page is up-to-date and includes information about your team, your mission, and your company&#8217;s history. Customers will appreciate gaining more knowledge about who they&#8217;re doing business with.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">News Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create a &#8220;News&#8221; page on your website and include any press releases or blog posts that you&#8217;ve published. It is a way to showcase your company&#8217;s successes and build trust with potential customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Employees Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Highlight your employees. Allow your audience to get to know the people who work for your company. Allow the personalities of employees to shine through.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers love seeing the people involved in helping deliver their products. It makes your company more transparent and reveals the human side of your business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Contact Us Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure your &#8220;Contact Us&#8221; page is easily accessible from your website&#8217;s main menu. Customers should find it quickly and easily. Include a little company information on it to encourage prospects to reach out to you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Media Mentions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you benefited from features in the news, on a podcast, or in an article? Be sure to include that information on your website. Customers want to see that you&#8217;re an authority in your industry. Media mentions help to differentiate you from your competitors.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Contact_Information\"><\/span><span style=\"font-weight: 400;\">Contact Information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although we previously mentioned your contact page, let&#8217;s go into more detail about the type of contact information to reveal on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the correct contact information reassures customers and helps them feel confident in your company. It also improves how Google sees your business and boosts your <\/span><a href=\"https:\/\/blogs.cornell.edu\/info2040\/2019\/10\/23\/user-experience-vs-popularity-in-determining-domain-authority\/\"><span style=\"font-weight: 400;\">domain authority<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Phone Number<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When a customer sees a phone number on a website, the confidence level rises immediately. If they have any questions or problems, they know that they can quickly reach out and get the help they need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The header represents a good place to put your phone number. You might also use a link to a &#8220;request call&#8221; form so customers can fill it out when you can&#8217;t answer the phone.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Feedback Form<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A feedback form is a way for customers to leave comments or suggestions about your products or services. It&#8217;s also a way for you to get direct feedback from your target audience. Use it to improve your customer service or the <\/span><a href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/the-user-experience-why-data-not-just-design-hits-the-sweet-spot\/\"><span style=\"font-weight: 400;\">user experience<\/span><\/a><span style=\"font-weight: 400;\"> on your website.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Address and Working Hours<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re a local business, it&#8217;s critical to include your address and working hours on your website. Customers need to know when they can come to your store or office.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Company Address on the Map<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Help your customers to easily see where you&#8217;re located by including a map on your website. If you have multiple locations, be sure to include them all. You can use Google Maps or another mapping service.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social Networks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Including links to your social media profiles on your website helps customers connect with you and learn more about your company. It also helps improve trust and confidence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are three areas to consider placing your social media links:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the header<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Near the contact information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the footer<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Reviews_and_Testimonials\"><\/span><span style=\"font-weight: 400;\">Reviews and Testimonials<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Make sure you&#8217;re actively collecting reviews and testimonials from your customers. Include them on your website so potential customers can see what others say about your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Provide a link to your review page in the confirmation email you send after customers make a purchase. Add a review widget to your website so customers can leave their feedback without having to leave your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another tactic is to ask happy customers if they would leave a review on your Google My Business page, Yelp, or another platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To gather testimonials, send an email to customers after they&#8217;ve received their product or service. Ask them to leave a testimonial on your website or social media page. You can also ask for a video testimonial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Place the video on your website and social media channels. Another way to get testimonials is to offer something in exchange, such as a discount on their next purchase.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"High-Quality_Images\"><\/span><span style=\"font-weight: 400;\">High-Quality Images<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use clear and high-quality images on your website. Customers should easily see what they&#8217;re buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re selling physical products, use professional photos or high-quality photos. If you&#8217;re selling digital products, create clear and concise screenshots.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Team_Member%E2%80%99s_Profile\"><\/span><span style=\"font-weight: 400;\">Team Member\u2019s Profile<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Include photos of people on your website. Post pictures of your employees when they&#8217;re working or doing something related to your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These types of photos help improve trust and confidence because they show that there are real people behind your website. It reveals the &#8220;expertise&#8221; side of your business as Google looks at how well you fit into its EAT algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for customers using your products across social media. As a part of your user-generated content campaigns, ask them if you can re-post their pictures on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images of customers loving what you sell go a long way to creating trust with new prospects.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6033\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Capturly-Team-Members-Profile.png\" alt=\"Capturly Team Member's Profile\" width=\"807\" height=\"553\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Capturly-Team-Members-Profile.png 807w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Capturly-Team-Members-Profile-300x206.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Capturly-Team-Members-Profile-768x526.png 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Secure_Payment_Options\"><\/span><span style=\"font-weight: 400;\">Secure Payment Options<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Offer secure payment options to your customers. Allow customers to use payment methods like credit cards, PayPal, Apple Pay, and Google Pay. The more options you offer, the more likely customers are to trust your website enough to make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include the logos of the payment methods you accept on your website. It helps build trust with potential customers because they recognize the secure and trusted payment method they prefer to use.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shopping_Cart\"><\/span><span style=\"font-weight: 400;\">Shopping Cart<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It isn&#8217;t enough to offer a payment option trusted by most people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Work to create a simple ordering process. Keep your order page sleek and avoid distractions. Set up &#8220;one-click&#8221; purchase buttons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a customer is ready to buy, you want to present an easy and frictionless process. If they&#8217;re struggling with your shopping cart, they may abandon their purchase altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it easy for buyers to perform the following actions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust product quantities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Return to the product page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media registration options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove products from the cart<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consider your website&#8217;s layout when providing a call-to-action to the shopping cart. Make it easy to return to the cart by placing cart buttons in your header and footer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nothing will create distrust more than confusing or frustrating customers while they place their orders.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Efficient_and_Fast_Shipping\"><\/span><span style=\"font-weight: 400;\">Efficient and Fast Shipping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers trust eCommerce stores that ship orders quickly and efficiently. When customers trust your shipping process, they are more likely to shop with you again in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can build trust by being transparent about your shipping policies and delivery times. Include this information on your website and in your confirmation email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also create trust by offering free shipping. It is a great way to encourage customers to shop with you again.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Money-Back_Guarantee\"><\/span><span style=\"font-weight: 400;\">Money-Back Guarantee<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Including a <\/span><a href=\"https:\/\/www.websitepolicies.com\/blog\/money-back-guarantee\"><span style=\"font-weight: 400;\">money-back guarantee<\/span><\/a><span style=\"font-weight: 400;\"> on your website helps build trust with potential customers. It shows that you&#8217;re confident in your products or services and that you&#8217;re willing to stand behind them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your money-back guarantee is clear and easy to find on your website. You can include it on the product page, in the checkout process, or the footer of your website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Product_Benefits_and_Features\"><\/span><span style=\"font-weight: 400;\">Product Benefits and Features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">List the benefits and features of your products on your website. Customers need to know what they&#8217;re buying and why it&#8217;s worth their money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include as much detail as possible about your products, such as the following information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dimensions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weight<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Color options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Material<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more information you provide, the more likely customers are to trust your website and make a purchase.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Product_Certificates\"><\/span><span style=\"font-weight: 400;\">Product Certificates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If applicable, use certificates that verify the authenticity of your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you sell food items, include a certificate from the <\/span><a href=\"https:\/\/www.fda.gov\/food\"><span style=\"font-weight: 400;\">FDA<\/span><\/a><span style=\"font-weight: 400;\"> that verifies your products as safe to eat. If you sell jewelry, include a certificate from a <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/g\/gemology.asp#:~:text=Gemology%20is%20the%20science%20of,goldsmiths%20also%20may%20be%20gemologists.\"><span style=\"font-weight: 400;\">gemological<\/span><\/a><span style=\"font-weight: 400;\"> laboratory. Product certificates increase the perceived value that customers sense about your company.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Awards_and_Recognition\"><\/span><span style=\"font-weight: 400;\">Awards and Recognition<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Has your company received recognition or garnered awards? Post this information on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use recognition received from industry publications, media outlets, or even customers. Using this information will help with not only customers but also Google&#8217;s view of your reputation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SSL_Certificate\"><\/span><span style=\"font-weight: 400;\">SSL Certificate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/computing.ece.vt.edu\/~jkh\/Understanding_SSL_TLS.pdf\"><span style=\"font-weight: 400;\">SSL certificate<\/span><\/a><span style=\"font-weight: 400;\"> is a trust factor that helps to protect your website from hackers. It encrypts the information sent between your website and the customer&#8217;s browser. It makes it difficult for hackers to access personal information, such as credit card numbers or passwords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get an SSL certificate from a hosting provider or a security company. You&#8217;ll know it&#8217;s working if you see a green padlock in the browser&#8217;s address bar.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_Protection\"><\/span><span style=\"font-weight: 400;\">Data Protection<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alongside any links to pages that explain your <\/span><a href=\"https:\/\/capturly.com\/terms\"><span style=\"font-weight: 400;\">terms<\/span><\/a><span style=\"font-weight: 400;\"> or opt-out <\/span><a href=\"https:\/\/capturly.com\/optout\"><span style=\"font-weight: 400;\">policies<\/span><\/a><span style=\"font-weight: 400;\">, list your privacy policy prominently in the footer. Doing so will allow visitors to read about how you protect their data. As you explain how you deal with <\/span><a href=\"https:\/\/capturly.com\/privacy\"><span style=\"font-weight: 400;\">privacy<\/span><\/a><span style=\"font-weight: 400;\"> for your website vistors, include information about the following topics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The type of data you collect?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How are you planning to collected data?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With whom do you share that data?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reveal how your website deals with cookies and third-party trackers. Customers trust websites that protect their data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By being upfront about your data protection and <\/span><a href=\"https:\/\/www.websitepolicies.com\/blog\/sample-cookie-policy-template\"><span style=\"font-weight: 400;\">cookies policies<\/span><\/a><span style=\"font-weight: 400;\">, you can build trust with potential customers and encourage them to shop with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to remain mindful of GDPR. It stands for <\/span><a href=\"https:\/\/www.websitepolicies.com\/blog\/gdpr-privacy-policy\"><span style=\"font-weight: 400;\">General Data Protection Regulation<\/span><\/a><span style=\"font-weight: 400;\">, and it&#8217;s a set of regulations that protect the data of individuals in the European Union.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have customers in the EU, you need to stay <\/span><a href=\"https:\/\/capturly.com\/gdpr\/commitment\"><span style=\"font-weight: 400;\">compliant with GDPR<\/span><\/a><span style=\"font-weight: 400;\">. You can find more information about it on the GDPR website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><span style=\"font-weight: 400;\">Final Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By increasing trust, you can encourage customers to buy from you and return in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether privacy policy explanations or an active blog, identify any of the above trust factors you aren&#8217;t currently using.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Work to implement them into your website and marketing strategy. Doing so will help you achieve long-term success in the eCommerce industry.<\/span><\/p>\n<hr \/>\n<p><b>Author Bio<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vlad Khorkhorov is an entrepreneur, web developer and marketer. He has years of experience growing and helping small businesses successfully compete with the big guys. He\u2019s the founder and CEO of<\/span><a href=\"https:\/\/www.websitepolicies.com\/\"> <span style=\"font-weight: 400;\">WebsitePolicies<\/span><\/a><span style=\"font-weight: 400;\"> that aims to help online businesses create essential legal policies to get compliant and legally protected without spending a fortune on lawyers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an eCommerce business owner, you know that trust is essential for your success. Building trust with your customers is one of the most important things you can do to encourage them to buy from you.\u00a0 In this article, we discuss what trust factors like privacy policy and data protection are, why they are crucial,<\/p>\n","protected":false},"author":28,"featured_media":6030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trust Factors for Ecommerce - Capturly Blog<\/title>\n<meta name=\"description\" content=\"What trust factors for e-commerce are, why they are crucial, and how you can include them on your website or within your marketing plan?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trust Factors for Ecommerce - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"What trust factors for e-commerce are, why they are crucial, and how you can include them on your website or within your marketing plan?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-14T21:54:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T14:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Brown-Modern-Woman-Business-Blog-Banner-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/\",\"url\":\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/\",\"name\":\"Trust Factors for Ecommerce - Capturly Blog\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2022-10-14T21:54:04+00:00\",\"dateModified\":\"2024-01-23T14:14:09+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\"},\"description\":\"What trust factors for e-commerce are, why they are crucial, and how you can include them on your website or within your marketing plan?\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trust Factors for Ecommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\",\"name\":\"Gabriella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"caption\":\"Gabriella\"},\"url\":\"https:\/\/capturly.com\/blog\/author\/gabriella\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trust Factors for Ecommerce - Capturly Blog","description":"What trust factors for e-commerce are, why they are crucial, and how you can include them on your website or within your marketing plan?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/","og_locale":"en_US","og_type":"article","og_title":"Trust Factors for Ecommerce - Capturly Blog","og_description":"What trust factors for e-commerce are, why they are crucial, and how you can include them on your website or within your marketing plan?","og_url":"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/","og_site_name":"Capturly Blog","article_published_time":"2022-10-14T21:54:04+00:00","article_modified_time":"2024-01-23T14:14:09+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/10\/Brown-Modern-Woman-Business-Blog-Banner-3.png","type":"image\/png"}],"author":"Gabriella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabriella","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/","url":"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/","name":"Trust Factors for Ecommerce - Capturly Blog","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2022-10-14T21:54:04+00:00","dateModified":"2024-01-23T14:14:09+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c"},"description":"What trust factors for e-commerce are, why they are crucial, and how you can include them on your website or within your marketing plan?","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/trust-faxtors-for-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Trust Factors for Ecommerce"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c","name":"Gabriella","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","caption":"Gabriella"},"url":"https:\/\/capturly.com\/blog\/author\/gabriella\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/6029"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=6029"}],"version-history":[{"count":4,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/6029\/revisions"}],"predecessor-version":[{"id":11630,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/6029\/revisions\/11630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/6030"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=6029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=6029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=6029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}