{"id":5882,"date":"2022-09-23T11:00:33","date_gmt":"2022-09-23T09:00:33","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=5882"},"modified":"2024-01-23T15:08:41","modified_gmt":"2024-01-23T14:08:41","slug":"the-importance-of-data-analytics-in-the-digital-world","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/","title":{"rendered":"The Importance Of Data Analytics In The Digital World"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ever since the pandemic upended our world, businesses across multiple sectors are fast evolving to drive successful digital transformations. They have more or less learned to work and thrive online, help their workforce find a balance between work and home lives, and still drive greater profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rise in online activity naturally resulted in a <a href=\"https:\/\/capturly.com\/blog\/complete-guide-for-social-media-analysis\/\"><strong>massive spike of data<\/strong> that businesses can collect, use, and analyze<\/a> for various purposes:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">to boost sales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">understand the intended audience and target markets better<\/span><\/li>\n<li><span style=\"font-weight: 400;\">refine their products and services<\/span><\/li>\n<li><span style=\"font-weight: 400;\">and so on.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, the inflow of data <strong>puts forth a new challenge<\/strong> (and a huge opportunity &#8211; depends on how you see it) <strong>for businesses<\/strong>: <em>how do they convert this wealth of new data into actionable insights?<\/em> With the help of data analytics, of course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is true businesses are not shying away from leveraging different ways to record and utilize data for making better business decisions. And data analytics presents them with a platform to extract value from the sheer scale of data.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#But_what_is_data_analytics\" title=\"But\u00a0what is data analytics?\">But\u00a0what is data analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#Types_of_data_analytics\" title=\"Types of data analytics\">Types of data analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#Components_of_data_analytics\" title=\"Components of data analytics\">Components of data analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#Data_analytics_vs_business_analytics_Common_differences\" title=\"Data analytics v.s business analytics: Common differences\">Data analytics v.s business analytics: Common differences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#Data_analytics_in_digital_marketing\" title=\"Data analytics in digital marketing\">Data analytics in digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#How_data_analytics_can_boost_your_business_in_the_digital_world\" title=\"How data analytics can boost your business in the digital world\">How data analytics can boost your business in the digital world<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#Steps_involved_in_data_analytics\" title=\"Steps involved in data analytics\">Steps involved in data analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#Top_data_analytics_tools\" title=\"Top data analytics tools\">Top data analytics tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#Over_to_you\" title=\"Over to you\">Over to you<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"But_what_is_data_analytics\"><\/span><b>But\u00a0<\/b><b>what is data analytics?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/capturly.com\/blog\/the-benefits-of-utilizing-data-analytics-in-your-online-store\/#What_Is_Data_Analytics\">Data analytics<\/a> is the process of analyzing raw data to retrieve meaningful and actionable insights, which can be used for informing and driving smart business decisions. Besides, it refers to the tools and methodologies that come into play for processing data.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-5886\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-analytics-1024x683.jpg\" alt=\"Data analysis and visualization on graphs\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-analytics-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-analytics-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-analytics-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-analytics-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-analytics.jpg 1380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/data-inform-illustration-concept_6195525.htm#query=data%20analytics&amp;position=49&amp;from_view=search\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">From manufacturing and marketing to automotive and green energy to education and human resources &#8211; all sectors use data analytics in some way or another. <a href=\"https:\/\/www.pipartners.com\/data-analytics-statistics\/\">According to Splunk<\/a>, companies that emphasize much on data experience an annual increase of <\/span><span style=\"font-weight: 400;\">5.32%<\/span><span style=\"font-weight: 400;\"> on average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.prweb.com\/releases\/2022\/8\/prweb18855343.htm\">HBR reports<\/a> that <\/span><span style=\"font-weight: 400;\">74%<\/span><span style=\"font-weight: 400;\"> of business leaders expect long-term productivity gains by making data insights available to frontline employees. Data analytics helps businesses develop robust advertising campaigns, modify offerings ahead of the curve, and enhance client relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not surprising since <\/span><a href=\"https:\/\/techjury.net\/blog\/how-much-data-is-created-every-day\/#gref\"><span style=\"font-weight: 400;\">2.5 quintillion<\/span><\/a><span style=\"font-weight: 400;\"> data bytes are created every day. This statistic will only increase as the Internet of Things (IoT) in data analytics takes center stage and businesses rush to understand the emergent complexities of data management.<\/span><\/p>\n<h4><b>Unfortunately, not all is hunky-dory.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/press-releases\/deloitte-survey-analytics-and-ai-driven-enterprises-thrive.html\">A Deloitte study says<\/a> that <\/span><span style=\"font-weight: 400;\">67%<\/span><span style=\"font-weight: 400;\"> of executives are not comfortable accessing or utilizing data with the existing tools and resources, and 55% of data collected by businesses is never used. There is a greater need to resort to data analytics so that businesses know how to use data the way it is supposed to.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_data_analytics\"><\/span><b>Types of data analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To understand dive deep into the concept of data analytics, it is imperative to find out the different types of data analytics:<\/span><\/p>\n<h3><b>1. Descriptive analytics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Descriptive analytics<\/strong> answers the big picture questions and helps create a summary of the large data sets. It helps businesses discover essential information using data visualization and analysis. <\/span><a href=\"https:\/\/www.intuz.com\/future-proof-your-business-with-iot-analytics\"><span style=\"font-weight: 400;\">IoT-based data analytics<\/span><\/a><span style=\"font-weight: 400;\"> revolves around that.<\/span><\/p>\n<h3><b>2. Diagnostic analytics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This type of analytics explores information received from descriptive analytics in greater detail. Diagnostic analytics helps identify anomalies and trends by leveraging data science &#8211; a field of study that combines programming skills, domain expertise, and knowledge of statistics to fetch meaningful insights from large volumes of data.<\/span><\/p>\n<h3><b>3. Predictive analytics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It is a branch of advanced analytics that forecasts outcomes using historical data combined with statistical modeling, ML, and data mining techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses utilize predictive analytics for finding patterns in the data to identify risks and opportunities in their business and customer life cycles.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Components_of_data_analytics\"><\/span><b>Components of data analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are essentially four methods you can opt for to process any set of data, including:<\/span><\/p>\n<h3><b>1. Data mining<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Data mining<\/strong> breaks down vast volumes of raw data into granular chunks of information for use. It also helps <strong>identify anomalies in data groups and assesses the dependencies<\/strong> between different data groups to arrive at correlations between them.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-5888\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-mining-1024x683.jpg\" alt=\"Data mining from users' devices\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-mining-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-mining-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-mining-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-mining-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/data-mining.jpg 1380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/tiny-people-scientists-tablet-with-pickaxe-mining-data-mining-data-warehouse-sourcing-data-collecting-techniques-concept_11669231.htm#query=data%20mining&amp;position=6&amp;from_view=search\">Source<\/a><\/p>\n<h3><b>2. Data visualization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As the name suggests, data visualization<strong> lays down data visually for better assessment<\/strong>. In simple words, it makes complex data easily understandable &#8211; even by a novice. This could include pie charts, histograms, bar charts, and graphs.<\/span><\/p>\n<h3><b>3. Text analytics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Simply put, text analytics is used for <strong>predictive typing for your emails and developing auto-correct for your phone<\/strong>. It processes enormous chunks of unstructured texts for building algorithms, including linguistic analysis and pattern recognition in textual data.<\/span><\/p>\n<h3><b>4. <\/b><b>Business Intelligence<\/b><b> (BI)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>BI<\/strong> comprises technologies and strategies used by businesses for data analysis and business information management. It helps <strong>detect industry trends, monitor customer behavior, and monitor public sentiment<\/strong>. BI is useful in product placements and fixing product or service pricing. It uses visual tools such as pivot tables and <a href=\"https:\/\/capturly.com\/features\/heatmaps\">heat maps<\/a> to do the job.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-5890\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/business-intelligence-1024x304.jpg\" alt=\"Business intelligence helps multiple ways to understand your market\" width=\"760\" height=\"226\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/business-intelligence-1024x304.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/business-intelligence-300x89.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/business-intelligence-768x228.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/business-intelligence.jpg 1800w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/idea-icons-doodle-business-signs-light-bulbs-set_24025449.htm#query=business%20intelligence&amp;position=1&amp;from_view=search\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_analytics_vs_business_analytics_Common_differences\"><\/span><b>Data analytics v.s business analytics: Common differences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Contrary to popular belief, the two terminologies differ by leaps and bounds despite manipulating data, extracting insights from it, and using the information to enhance operational efficiency. You may think &#8211; they basically do the same job! No.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do data analytics and business analytics differ from each other? <\/span><\/p>\n<h3><strong>Data analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Data analytics<\/strong> involves sifting through enormous data sets to identify patterns and trends and arrive at conclusions about hypotheses, which, in turn, help make business decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of data analysis, companies can answer questions like, <em>\u201cWhat is the likelihood of the customer switching to a competitor?<\/em>\u201d or <em>\u201cWhat is the influence of political unrest in a country x on consumer preferences?\u201d<\/em>\u00a0 It leverages various techniques <strong>like data modeling, data mining, and data science<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The analysis is more ad-hoc, with data sources added on the go as correlations are uncovered. Data analytics is typically more predictive than prescriptive because it aims to find answers to specific questions and discover new insights for competitive advantage.<\/span><\/p>\n<h3><strong>Business analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">On the other hand,<strong> business analytics<\/strong> focuses on <strong>managing the more significant business implications of data and its actions,<\/strong> which could be developing a new product or prioritizing one task over another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business analytics supports continuous improvement in technology and operational processes. The data sources are defined in advance based on project goals or company objectives. This form of analytics is more retrospective and descriptive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common business analytics team members include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">CDO<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CIO<\/span><\/li>\n<li><span style=\"font-weight: 400;\">business analysts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">data warehouse engineers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">and so on.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let us say data analytics is a more niche version of business analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To perform data analysis, you need an algorithm to find out the patterns in your data and determine which variables are crucial and which are not for the sake of your business outcomes. Data analytics utilizes machine learning to predict datasets better and give more accurate results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_analytics_in_digital_marketing\"><\/span><b>Data analytics in digital marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Understandably, the <strong>core of digital analytics<\/strong> revolves around its <strong>ability to spot patterns<\/strong>. Given the number of marketing sources we have now &#8211; social media, email, website traffic &#8211; it is only viable to have a robust tool that can help you gather all data points and make sense of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, businesses can carefully study their site visitors and optimize the site\u2019s <a href=\"https:\/\/capturly.com\/blog\/introduction-to-user-experience-design\/\">user experience<\/a> and flow. Similarly, by collecting data about products similar to <a href=\"https:\/\/capturly.com\/blog\/utilizing-competitor-data-to-give-your-business-a-leg-up\/\">another business\u2019 products<\/a>, you can adjust your pricing for a more competitive edge.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_data_analytics_can_boost_your_business_in_the_digital_world\"><\/span><b>How data analytics can boost your business in the digital world<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the digital world, data analytics is beneficial as it offers many advantages to businesses. In the current times, you certainly cannot thrive without studying and leveraging data for the betterment of their operations, we should learn of different ways that data analytics helps:<\/span><\/p>\n<h3><b>1. Customer experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As businesses have become more digitized, the amount of customer data available has also increased in a short span.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can now combine location, chatbot interactions, the Internet of Things (IoT), mobile app solutions usage, and social media marketing feeds with data from transaction histories, phone calls, email conversations, chats, and in-store interactions.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5891\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Customer-data.jpg\" alt=\"Different personal data collected to improve customer experience\" width=\"826\" height=\"826\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Customer-data.jpg 826w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Customer-data-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Customer-data-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Customer-data-768x768.jpg 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/personal-data-concept-illustration_10594782.htm#query=user%20data&amp;position=14&amp;from_view=search\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">These channels, on combining, can capture tons of data comprising valuable insights into where and how customers like to engage with businesses. For instance, if specific customer questions are being asked to chatbots, it makes sense to make adjustments accordingly and offer customers a higher level of service by giving access to widely-asked questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example could be highlighting errors that occur on your website from your end in the JavaScript code. Catch these errors with <\/span><a href=\"https:\/\/capturly.com\/features\/javascript-errors\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Capturly\u2019s new JavaScript tool<\/span><\/a><span style=\"font-weight: 400;\">, which was designed to help you find and fix them.<\/span><\/p>\n<h3><b>2. Risk mitigation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The use of data analytics is not just restricted to identifying and predicting business opportunities. In fact, it also <strong>highlights potential risks and helps businesses or departments take preventative measures<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, retail chain companies can apply statistical models based on crime data. This way, they can determine which of their brick-and-mortar stores are at the highest risk of being targeted by shoplifters so they can increase security accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, data analytics also <strong>highlights financial risks<\/strong>. Data can limit losses by determining the optimal price for selling older stock.<\/span><\/p>\n<h3><b>3. Enhanced security<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Data security threats are not uncommon these days. Even though no business can predict the future, especially where security threats are concerned, deploying analytics tools to analyze security events helps manifold.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5892\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Security.jpg\" alt=\"Security enhancement\" width=\"826\" height=\"826\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Security.jpg 826w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Security-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Security-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Security-768x768.jpg 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/cloud-computing-security-abstract-concept-illustration_11668583.htm#query=security&amp;position=0&amp;from_view=search\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">With the help of such tools, it is possible to <strong>detect a threat before it even has a chance to impact your infrastructure and bottom line<\/strong>. For instance, monitored network traffic can be used to identify indicators of compromise or abnormal behaviors and take remedial measures before an actual threat occurs.<\/span><\/p>\n<h3><b>4. Streamlined supply chain management<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses can improve operational efficiency through data analytics by <strong>collecting and analyzing data about the supply chain<\/strong>. The data can show where production delays or bottlenecks originate and help forecast where future problems may arise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if a demand forecast shows that a specific vendor would not be able to handle the volume for product \u201cA\u201d required for the holiday season, you could find a replacement for the vendor to procure that product and avoid production delays.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-5893\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Supply-chain-management-1024x683.jpg\" alt=\"Streamlined supply chain\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Supply-chain-management-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Supply-chain-management-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Supply-chain-management-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Supply-chain-management-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Supply-chain-management.jpg 1380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/internet-store-goods-international-shipment_11669286.htm#query=supply%20chain&amp;position=10&amp;from_view=search\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">In the world of retail, many businesses struggle to maintain optimal inventory levels. Data analytics comes in handy for ensuring an optimal supply of all products based on multiple factors, such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">holiday seasons<\/span><\/li>\n<li><span style=\"font-weight: 400;\">seasonality<\/span><\/li>\n<li><span style=\"font-weight: 400;\">consumer behaviors<\/span><\/li>\n<li><span style=\"font-weight: 400;\">and so on.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This type of analytics prepares you better to run your business. Who does not want that?<\/span><\/p>\n<h3><b>5. Better business opportunities<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The most obvious benefit of data analytics is that it <strong>helps spot key business opportunities<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is usually done in two steps. First, predictive analytics helps suggest what may happen in the future based on collected data.\u00a0<\/span><span style=\"font-weight: 400;\">Afterward, prescriptive analytics can indicate how your business should react to those predicted changes, trends, or opportunities. For example, your business can adapt its offerings and pricing based on customer data and directly increase sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce giant Amazon showcases product recommendations on the homepage for every repeat visitor that comes back to their site or mobile app. These suggestions are based on what they browsed through or bought in the past.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_involved_in_data_analytics\"><\/span><b>Steps involved in data analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know data analytics, its major types and components, and how it can help enhance your business in the digital world, have you ever wondered what steps are involved in data analysis? Intrigued? Come, let us have a look:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine a scenario: You have a successful eCommerce firm with 1 million customers in your kitty. Everything is excellent, but you cannot just yet be relaxed or put up your feet. There are still specific chinks in your armor that you would like to rectify. OKAY!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to identify specific problems related to your eCommerce business and develop custom data-driven solutions for business growth. Here are the five concrete steps you will follow to achieve your goals via data analytics:<\/span><\/p>\n<h3><b>1. Understand the problem<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First things first &#8211; what are the most visibly common problems in your operations? Ecommerce firms often face issues, like:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> predicting the return of items<\/span><\/li>\n<li><span style=\"font-weight: 400;\">number of canceled orders<\/span><\/li>\n<li><span style=\"font-weight: 400;\">vehicle routing optimization<\/span><\/li>\n<li><span style=\"font-weight: 400;\">fraud identification<\/span><\/li>\n<li><span style=\"font-weight: 400;\">and so on.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What is it that is troubling you? What needs fixing?<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5895 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Uncovering-the-problem-1024x709.jpg\" alt=\"Asking questions to identify the problem\" width=\"760\" height=\"526\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Uncovering-the-problem-1024x709.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Uncovering-the-problem-300x208.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Uncovering-the-problem-768x531.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Uncovering-the-problem.jpg 1380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/people-ask-question_10837981.htm#query=problem&amp;position=27&amp;from_view=search\">Source<\/a><\/p>\n<h3><b>2. Collect the data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Gather transactional business data and customer-related information from the last few years. This way you can address the problems your business is facing. The data can have information about the total units sold for a product and the profits made in a specific timeline. Even <a href=\"https:\/\/capturly.com\/features\/survey\" target=\"_blank\" rel=\"noopener\">customer feedback from your email surveys<\/a>! Past data plays a critical role in shaping the future of the business. Therefore, fetch as many data sets as possible.<\/span><\/p>\n<h3><b>3. Clean the data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not every data set you gather will be worthy of analysis. In fact, when you choose the data, it will most probably be in a messy and disorderly state. Some data sets will not be suitable or relevant for any analysis and thus must be removed from the mix. Clean the data to remove redundant, unwanted, and missing values and prepare it for analysis.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-5894\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Clean-data-1024x683.jpg\" alt=\"Data filtering\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Clean-data-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Clean-data-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Clean-data-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Clean-data-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/Clean-data.jpg 1380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/dashboard-consolidating-metrics-computer-screen-business-intelligence-dashboard-business-analytics-tool-business-intelligence-metrics-concept_11667716.htm#query=filter%20data&amp;position=2&amp;from_view=search\">Source<\/a><\/p>\n<h3><b>4. Data exploration<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once the data gathered, has been cleaned and prep, execute exploratory data analysis. Make use of data visualization, data mining tools, and business intelligence technologies to analyze and predict future outcomes from the data sets. There are specific outcomes you can expect on completing the step for your eCommerce firm. You can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine when a customer purchases the next product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predict the sales and profit for the next quarter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculate the shortest route to deliver the product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify how long it takes you to complete a shipment.<\/span><\/li>\n<\/ul>\n<h3><b>5. Interpret the results<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The final step is interpreting the results and checking if the outcomes meet your expectations. Also, you can discover hidden patterns and future trends, which will help you supplement your business decision-making.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_data_analytics_tools\"><\/span><b>Top data analytics tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now we understand the various steps that are a part of a typical data analytics process. To begin you journey, let us discuss the top tools to use for undertaking this function:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tableau helps develop various visualizations for presenting data interactively and building reports and dashboards for showcasing business trends and insights. It offers limitless data exploration capabilities without interrupting the flow of analysis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apache Spark is an open-source data analytics machine that helps process data in real time. It carries out sophisticated analytics with the help of SQL queries and machine learning algorithms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R is an open-source programming language used for statistical and numerical analysis. It helps in data analysis and visualization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Power BI, as the name suggests, is a business intelligence tool with an easy drag n\u2019 drop functionality, which supports various data sources and helps you ask questions about your data, fetching immediate insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SAS helps visualize data, write SQL queries, and perform analytics that helps create machine learning models for predictions and forecasting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Python, an object-oriented open-source programming language, supports various libraries for data visualization, modeling, and manipulation.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Over_to_you\"><\/span><b>Over to you<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The world of data is truly fascinating. Data analytics helps businesses make sense of vast volumes of information for development. Statista reports that the global Big Data market will be valued at $103 billion by 2027. The future of data analytics is bright!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a share of 45%, the software (data analytics tools) segment would become the large Big Data market segment by the same year. How is your business benefiting from data? Are you taking help from any data analytics tools?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surely, the above-mentioned processes and tools will help you gain the most support from data analytics. If you have not yet given data much emphasis, now is the time to start, lest you want to get left behind. All the best!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever since the pandemic upended our world, businesses across multiple sectors are fast evolving to drive successful digital transformations. They have more or less learned to work and thrive online, help their workforce find a balance between work and home lives, and still drive greater profits. The rise in online activity naturally resulted in a<\/p>\n","protected":false},"author":28,"featured_media":5902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance Of Data Analytics In The Digital World - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Digital transformation is inevitable nowadays, thus generating a vast amount of data. Data analytics can transform these data into business opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance Of Data Analytics In The Digital World - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"Digital transformation is inevitable nowadays, thus generating a vast amount of data. Data analytics can transform these data into business opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-23T09:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T14:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/The-Importance-Of-Data-Analytics-In-The-Digital-World-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/\",\"url\":\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/\",\"name\":\"The Importance Of Data Analytics In The Digital World - Capturly Blog\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2022-09-23T09:00:33+00:00\",\"dateModified\":\"2024-01-23T14:08:41+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\"},\"description\":\"Digital transformation is inevitable nowadays, thus generating a vast amount of data. Data analytics can transform these data into business opportunities.\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance Of Data Analytics In The Digital World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\",\"name\":\"Gabriella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"caption\":\"Gabriella\"},\"url\":\"https:\/\/capturly.com\/blog\/author\/gabriella\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance Of Data Analytics In The Digital World - Capturly Blog","description":"Digital transformation is inevitable nowadays, thus generating a vast amount of data. Data analytics can transform these data into business opportunities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/","og_locale":"en_US","og_type":"article","og_title":"The Importance Of Data Analytics In The Digital World - Capturly Blog","og_description":"Digital transformation is inevitable nowadays, thus generating a vast amount of data. Data analytics can transform these data into business opportunities.","og_url":"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/","og_site_name":"Capturly Blog","article_published_time":"2022-09-23T09:00:33+00:00","article_modified_time":"2024-01-23T14:08:41+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/09\/The-Importance-Of-Data-Analytics-In-The-Digital-World-2.png","type":"image\/png"}],"author":"Gabriella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabriella","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/","url":"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/","name":"The Importance Of Data Analytics In The Digital World - Capturly Blog","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2022-09-23T09:00:33+00:00","dateModified":"2024-01-23T14:08:41+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c"},"description":"Digital transformation is inevitable nowadays, thus generating a vast amount of data. Data analytics can transform these data into business opportunities.","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/the-importance-of-data-analytics-in-the-digital-world\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Importance Of Data Analytics In The Digital World"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c","name":"Gabriella","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","caption":"Gabriella"},"url":"https:\/\/capturly.com\/blog\/author\/gabriella\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/5882"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=5882"}],"version-history":[{"count":10,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/5882\/revisions"}],"predecessor-version":[{"id":11628,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/5882\/revisions\/11628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/5902"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=5882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=5882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=5882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}