{"id":5824,"date":"2022-09-13T14:00:25","date_gmt":"2022-09-13T12:00:25","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=5824"},"modified":"2022-09-13T13:42:33","modified_gmt":"2022-09-13T11:42:33","slug":"how-to-select-the-best-word-press-theme-for-e-commerce","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-select-the-best-word-press-theme-for-e-commerce\/","title":{"rendered":"How To Select The Best Word Press Theme For E-Commerce"},"content":{"rendered":"

Hey there! Glad to see that you are all set to make a perfect WordPress website for your e-commerce brand. However, your presence here makes it evident that you have not selected the theme yet, but guess what? There’s nothing to worry about – we’ve got you covered!<\/span><\/p>\n

If you are struggling to choose a perfect <\/span>WordPress theme<\/span><\/a> for your store, take no stress, as we will be making it easy for you. However, before we proceed to discuss the essentials for your WordPress theme, as an expert, I would like to say something.<\/span><\/p>\n

Remember that there’s a massive variety of WordPress themes available, both paid and unpaid, but you must not become a victim of any scam. There is no guarantee that paid themes are better than free themes<\/strong>; similar is the case with their codes.<\/span><\/p>\n

Therefore, you have to be very vigilant before you make up your mind. Ensure that the WordPress theme you are planning to select is high in quality, aesthetically pleasing, and includes all the functions your brand demands. Moreover, it must also offer customer support if you are going with a paid one.<\/span><\/p>\n

To make the selection easier, in this article, we have jotted down 13 essentials that you must pay heed to while choosing the best WordPress theme for your e-commerce store. So, let’s not extend our wait any further and jump straight into the traits!<\/span><\/p>\n

Selecting The Best WordPress Theme For E-Commerce<\/strong><\/h2>\n

1) Understand Your Brand Objectives<\/strong><\/h3>\n

A common mistake that most brands make while selecting the theme for their WordPress site is they don’t pay attention to the requirements of their brand. Before you get your hands on the right theme, first analyze what kind of information you are planning to drop for your e-store<\/strong>. Unless you don’t know the primary goal of your WordPress site, you cannot find a perfect theme that aligns with your aim.<\/span><\/p>\n

There are possibilities that you want to create a business page where your potential clients can find you and know more about you, or you want to set up a blog site where you can drop details about affiliate products, etc.<\/span><\/p>\n

We conducted a survey and concluded the following results after an interaction with 100+ brands regarding their aims and objectives.<\/span><\/p>\n

Many experts also build WordPress sites to showcase their creative work, so they can grow a community and later bring them to their e-commerce store. However, most WordPress sites are made to sell products, for which the theme must be integrated with woo commerce.<\/span><\/p>\n

Therefore, whatever your major goal is, be very clear about it and its requirements. Otherwise, you might have to regret it later.<\/span><\/p>\n

2) Always Go For A Light Weight Theme<\/strong><\/h3>\n

Your theme represents a major fraction of the work for your website, and as such, it has a major impact on the performance and response times of your site. You cannot neglect the <\/span>page speed<\/span><\/a> in a lightweight theme<\/strong> since it affects everything from user experience to conversion rates to search engine optimization.<\/span><\/p>\n

In terms of search engine rankings, you’ll be heading in the right direction only if the theme of your WordPress website is lightweight and quick to load.<\/span><\/p>\n

To know if the theme is lightweight or not, run a test using performance testing tools. Go for the ones that are most reliable for WordPress themes. For the free ones, it is recommended to use a throwaway sandbox first.<\/span><\/p>\n

\"WPSandBox\"<\/p>\n

Screenshot Source: <\/span>WPSandBox<\/span><\/a><\/p>\n

You can install your free WordPress theme there and later run it through the performance testing tool to see how it works. The same goes for premium ones. You can get a decent idea of how optimized your selected theme is.<\/span><\/p>\n

While doing all this testing, you must not forget that your concern here is only finding a lightweight theme first<\/strong> because it is your step towards better performance and fast loading. Users often end up utilizing a lot of time checking for other comments regarding the theme. So, you should avoid it and look for the speed of the theme only.<\/span><\/p>\n

3) The Minimalist Will Be The Design, The More Will Be The Traffic<\/strong><\/h3>\n

If you have been looking for a WordPress theme for your e-commerce for some time now, you must have seen how complex and colorful some themes are. At the same time, you may like a few of them but remember to go for the one that is simple and easy on your eyes<\/strong>. Never ever settle for a complicated one.<\/span><\/p>\n

 <\/p>\n

\"ThemeForest<\/p>\n

Screenshot Source: <\/span>ThemeForest<\/span><\/a><\/p>\n

There are a number of themes available that have excellent animations, great layouts and amazing color palettes with fine sliders. Chances are your brand requires you to go extra, but in most cases, you have to remain minimal and grounded because it is true that a clean design is more appreciated.<\/span><\/p>\n

\"WordPress<\/p>\n

Image Source: <\/span>WordPress<\/span><\/a><\/p>\n

Therefore, better go for the theme that is less complex, decent and yet competent. Remember, the target of your WordPress site is to help your potential client find their required information as quickly as possible<\/strong>, and it is only possible when your theme is uncomplicated. Otherwise, it can cause pain for your customers, which is not a good sign.<\/span><\/p>\n

4) Go For A Theme That You Can Customize The Way You Want<\/strong><\/h3>\n

Themes that are easy to customize are our favorite<\/strong>. Every time you plan to choose a WordPress theme, make sure to go with the one that can be customized, so you can build your e-commerce site exactly the way you like. I am not saying that you can never get a perfectly made site. No, but there are only a few lucky ones who find exactly what they are looking for. Otherwise, in most cases, editing is required.<\/span><\/p>\n

Suppose you have found a theme that is pixel-perfect; that’s great for you! But the probability of this is pretty rare. I had seen many marketers who end up tweaking their themes, even when the demo theme was exactly according to their plan. Therefore, I always recommend going for a theme that you can customize according to your needs<\/strong>.<\/span><\/p>\n

 <\/p>\n

\"Wordpress<\/p>\n

Image Credits: WordPress Screenshot<\/span><\/p>\n

The customization can be done through WordPress theme customizers. However, the theme options panel is also a reliable alternative. A theme that lets you have control over the color scheme, widgets, layout, and font choice is unboundedly the best<\/strong>. However, it’s recommended by the <\/span>Crowd Writer<\/span><\/a> to have sound technical knowledge for it.<\/span><\/p>\n

5) Getting Your Hands On Responsive Design Is Essential<\/strong><\/h3>\n

Amidst all these important points, don’t forget that a <\/span>responsive website<\/span><\/a> and your website looking good on all screen sizes<\/strong> is also essential. According to <\/span>Oberlo<\/span><\/a>, 52.79% of the traffic comes from mobile devices, as compared to 47.21% coming from desktops. The number may vary for the niche of your WordPress site, but the result will not be very distinct. Therefore, your site must not compromise on how it looks on mobile screens.<\/span><\/p>\n

\"Responsive<\/p>\n

Source: <\/span>Unsplash<\/span><\/a><\/p>\n

It is said that a good theme adapts to different browsers, screens and devices<\/strong> so that every single visitor visiting the website can have an excellent experience. It is better to preview your WordPress website theme on all screen sizes first, especially smartphone and tablet screens because it is where the majority of your audience will view your website from. The same goes for browsers. Test your theme in different browsers to see if it’s working perfectly across browsers as well.\u00a0<\/span><\/p>\n

6) Pick A Theme That’s Built To Integrate With A Plugin<\/strong><\/h3>\n

Most WordPress plugins are supported by themes. However, if your theme is inadequately coded or if it adds too many features similar to plugins, you may experience a collision and face WordPress issues. Moreover, you might also\u00a0lose those features if you ever wish\u00a0to switch themes or modify the design of your website. Because of this, we advise selecting a basic WordPress theme and utilizing plugins to increase functionality.<\/span><\/p>\n

\"Wordpress<\/p>\n

Image Credits: WordPress Screenshot<\/span><\/p>\n

How well your theme connects with other plugins is the key factor to take into account in this situation. If it’s already configured to function, you’re off to a fantastic start. Since you are planning to run an e-commerce store, here is a piece of advice. Go for a theme that is built to put together with the Woocommerce plugin. This is especially recommended for e-commerce functionality.\u00a0<\/span><\/p>\n

7) Ensure Your Selected Theme Offers Developer’s Support<\/strong>\u00a0<\/span><\/h3>\n

Your dream theme is fantastic when it offers developer’s support too. If you are a beginner, it is crucial for you to end up with a theme that has a support package.<\/span><\/p>\n

No matter if you are a pro or a newbie and know much about WordPress, always remember this suggestion to get your hands on the theme that has an active customer support team<\/strong>. There are times when even developers and designers with solid WordPress skills get stuck. At such times, you need some guidance or someone who can offer their help, and at such times, there is no one as helpful as active developers.<\/span><\/p>\n

If you are going with a free theme, chances are you might not get regular support. However, if you are opting for the paid one, you can avail of the offer for up to 6 to 12 months, and some also offer an option to renew to continue receiving customer support.\u00a0<\/span><\/p>\n

8) Check Out Customer Testimonials Before You Make The Decision<\/strong><\/h3>\n

If you are someone who often overlooks the power of customer testimonials<\/strong>, you really need to rethink your decision. We always ask our readers to first check out the reputation of the theme they are planning to buy<\/strong> and then invest their hard-earned money in it. Likewise, we are also suggesting you first have a look at review sites, platforms, etc., or talk to someone who has hands-on experience with the theme of your choice.<\/span><\/p>\n

This practice can help you save some good money. Once you have read enough good reviews and are content with the decision, then make your purchase. Check out how the performance of the theme is, whether it is hard to use or is it easy, etc. Also, make sure to confirm if the theme is worth spending money on or not.<\/span><\/p>\n

9) Settle On the Theme That Is Optimized For Search Engines<\/strong><\/h3>\n

To rank your posts on Google or any other search engine, content is not the only key! The theme of your website also plays a very critical role here<\/strong>. The same is the case with the WordPress theme for your e-commerce website.<\/span><\/p>\n

Unless the theme is not SEO friendly, you cannot get your desired traffic. Many people confuse SEO friendliness with a good-looking design, but people, please don’t get dodged! There are many chances that your website’s template is extremely good-looking but still produces weakly coded HTML. This can significantly impact your website’s ranking in search engines.\u00a0<\/span><\/p>\n

This is why during <\/span>assignment assistance<\/span><\/a>, you must ask the WordPress theme developers if their theme is optimized for SEO or not. According to them, you must look for these nine points while selecting an SEO-friendly WordPress theme.<\/span><\/p>\n