{"id":559,"date":"2017-01-23T10:33:24","date_gmt":"2017-01-23T09:33:24","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=559"},"modified":"2023-09-20T15:39:12","modified_gmt":"2023-09-20T13:39:12","slug":"these-mistakes-might-hurt-your-website-conversions","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/these-mistakes-might-hurt-your-website-conversions\/","title":{"rendered":"Mistakes Might Hurt Your Website Conversion Optimization"},"content":{"rendered":"

Visual analytics to the rescue!<\/b><\/h2>\n

More and more website owners realize the importance of session recording and heatmap services nowadays. They realized that by using such services, they can increase and optimize their website\u2019s conversion rates. Those who wish to ensure the growth of their revenues from their sites are encouraged to consider adding these simple but effective analytic tools to their toolbox.<\/span><\/em><\/p>\n

\"web<\/p>\n

Session recording are video recordings of visitors interacting with your site and it allows you to see everything they do. Heatmaps show you which parts of your site are interesting and engaging to visitors. Together they are a <\/span>powerful visual analytics combo<\/b>. By means of them, you can gather valuable information about\u00a0your visitors and potential customers. With a little adjustment, you can satisfy their needs and increase your conversion rates<\/a> successfully.<\/span><\/p>\n

The first and most important question to ask yourself is <\/span>\u2018What problems on my website could possibly drive my visitors away?\u2019.<\/span><\/i>\u00a0However, you cannot find the answers until you use these in-depth analytics. The conclusion is simple: you can not solve a problem without realizing\u00a0the cause of it.\u00a0<\/span>For a better understanding, we gathered… <\/span><\/p>\n

5 of The Most Common Mistakes Website Owners Make<\/strong><\/h2>\n

#1\u00a0Bad CTA placement<\/strong><\/h3>\n

Call to Actions are the most important elements of your website, their function is to make visitors take immediate action. They are the bread and butter of your conversion funnel.<\/span><\/p>\n

The most common mistakes are the following: bad positioning, confusing, or just simply dull wording and unattractive design, which doesn\u2019t stand out and cannot catch the attention of the visitors.<\/span><\/p>\n

Even the smallest fix to a CTA can generate a conversion lift of 304%<\/a>, so you have to take very good care of them.<\/span><\/p><\/blockquote>\n

How can you identify whether there is a problem with your CTAs or not?<\/span><\/p>\n

\"illustration<\/p>\n

It\u2019s actually quite simple with the right tools. Is your CTA above the fold? If not, the scroll heatmap<\/a><\/strong> will tell. It will allow you to see how many of your visitors are actually scrolling down to the part of the page where your CTA is. <\/span>Keep in mind that the visuals look different on different screens, thus the exact place of \u201cthe fold\u201d can differ, too. For instance, it will be located elsewhere on an HD or a 4K screen than on a mobile device. \u00a0<\/span><\/p>\n

Check a couple of session videos to see whether your visitors can find the CTA easily or not. In case you still have doubts, check out the click heatmap<\/a><\/strong> to get to know on\u00a0which part of the site visitors are focusing on and where they\u2019re clicking the most frequently. Place the CTA to the hot spot! Usability tests show that visitors tend to pay more attention to the left side of a page and are reading content in an <\/span>F-shaped pattern<\/span><\/a>.<\/span><\/p>\n

#2\u00a0CTA not attractive enough:<\/strong><\/h3>\n

\"red<\/p>\n

Ok, so far so good. You placed your CTA above the fold, put it on the most actively viewed and frequently clicked part of your site, but the click heatmap and session recording<\/a> <\/strong>still show that people are just <\/span>not<\/span><\/i> clicking on that damned thing. This suggests that the CTA does not attract enough attention and you either need to change the wording or come up with a better design to make it more eye-catching or both. HubSpot ran a test<\/a>\u00a0and\u00a0found that<\/span><\/p>\n

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\u00a0red buttons perform better than the green ones by an average of 21%.<\/span><\/p>\n<\/blockquote>\n

And here\u2019s another hint. Why not review your entire website and reposition your Google ads or any other paid banners? Locate them right in the middle of the traffic hotspots to increase your ad revenues<\/strong>. Of course, you have to be careful not to hurt your CTA engagement as that should be your top priority.<\/span><\/p>\n

#3\u00a0Dead ends and drop off areas on your site<\/strong><\/h3>\n

\"dead<\/p>\n

A well-designed customer journey induces visitor interaction at each and every step of the funnel. It should be crystal clear on all parts of your website design<\/a> what elements are clickable and actionable. Sadly, ever so often this is not the case.<\/span><\/p>\n

There could be plenty of titles, images, graphic designs on your site that immediately catch the visitors’ attention, but are not clickable. It\u2019s more than natural for modern-day internet users to click on these in the hope of getting to know more about the website. However, they come to a dead end. <\/span><\/p>\n

In a survey<\/a>, 95% of people said that a good user experience just makes sense.<\/p><\/blockquote>\n

This might as well be one of the main reasons why people leave without converting but you end up clueless<\/span>. To solve the mystery, you can just simply check the heatmap of the page to see that\u00a0there are a large number of clicks on non-linking elements. Why not make those linking? And presto, you have just fixed one of your conversion optimization problems. You can always check session playback videos to find out <\/span>how<\/i><\/b> and <\/span>in what order<\/i><\/b> do people try to interact with your content.<\/span><\/p>\n

#4\u00a0Distractions that hijack visitors<\/strong><\/h3>\n

A page is full of information and design elements. Some are more important than others. With the help of an analytics platform<\/a>, you can get to know the average time people spend on a specific page, which is great! But, what you won\u2019t be able to tell is whether they are spending enough time on the important page parts or they get distracted by other page elements and information. <\/span><\/p>\n

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By looking at the session replays<\/strong>, you will be able to determine how and where exactly visitors spend their time on that specific page. <\/span><\/p>\n<\/blockquote>\n

With a little rearrangement and maybe the removal of\u00a0some distracting elements, you can easily keep visitors on the right track. Meanwhile, do not forget to keep your goal with that specific page in mind!<\/span><\/p>\n

\"session<\/p>\n

#5\u00a0Navigation menu too confusing<\/strong><\/h3>\n

You have your menu bar all set up shiny and clean, but the magic just doesn\u2019t happen. Have you asked yourself: <\/span><\/p>\n

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\u2018<\/span>Are my visitors finding the content they need to find?\u2019<\/span><\/i>. <\/span><\/p>\n<\/blockquote>\n

Maybe not – this occurs more frequently\u00a0than you might think. Simply run a click heatmap<\/strong> and analyze to see which menu options your visitors are clicking on or ignoring in the navigation bar. If you find that they avoid some of the most important labels and links, maybe it\u2019s time to:<\/span><\/p>\n