{"id":5564,"date":"2022-07-25T14:00:04","date_gmt":"2022-07-25T12:00:04","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=5564"},"modified":"2023-08-23T14:16:25","modified_gmt":"2023-08-23T12:16:25","slug":"how-to-improve-ux-by-using-heatmaps","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-improve-ux-by-using-heatmaps\/","title":{"rendered":"How to Improve UX by Using Heatmaps"},"content":{"rendered":"

You have a charming-looking site that attracts hundreds of thousands of visitors, but you realize that you only have a few sales compared to that significant user<\/span> flow. So what went wrong? <\/strong><\/span>Low conversion rate<\/span><\/a> could be frustrating when everything feels under control but the numbers are not justifying it. That\u2019s when UX comes into the picture.<\/strong><\/span><\/p>\n

UX (or user experience)<\/span><\/a> is literally what it says – the searcher\u2019s experience on your site. The way they feel on your website, how they interact with different elements on it (images, links, CTA-s, etc.), how easily they can navigate to their desired destination – these are some factors that could be considered as “user experience”<\/em>. These points determine what impression you leave on a visitor about your brand, so when you feel that you don\u2019t convert enough people to customers, you could start your investigation by asking some directive questions:<\/span><\/p>\n