{"id":5341,"date":"2022-04-10T11:55:02","date_gmt":"2022-04-10T09:55:02","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=5341"},"modified":"2022-06-23T18:36:21","modified_gmt":"2022-06-23T16:36:21","slug":"using-whatsapp-for-business-in-your-digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/using-whatsapp-for-business-in-your-digital-marketing-strategies\/","title":{"rendered":"Using WhatsApp for Business in Your Digital Marketing Strategies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s a lot of buzz surrounding WhatsApp in today\u2019s age of social media dominance. By using the platform for exchanging personal messages to maintain professional communication,<\/span><a href=\"https:\/\/blog.whatsapp.com\/two-billion-users-connecting-the-world-privately\/\"> <span style=\"font-weight: 400;\">WhatsApp has quickly grown to accumulate around 2 billion active users worldwide<\/span><\/a><span style=\"font-weight: 400;\">. It is convenient and affordable for people to engage in private and secure conversations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the business industry inclining more towards the increased use of social media channels to foster their company\u2019s growth, the influence of WhatsApp cannot be overlooked. So, more companies started to use <\/span><b>WhatsApp for business<\/b><span style=\"font-weight: 400;\"> in their digital marketing strategy.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/using-whatsapp-for-business-in-your-digital-marketing-strategies\/#What_is_the_Importance_of_WhatsApp_for_Businesses\" title=\"What is the Importance of WhatsApp for Businesses?\">What is the Importance of WhatsApp for Businesses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/using-whatsapp-for-business-in-your-digital-marketing-strategies\/#How_to_Set_Up_a_WhatsApp_Business_Account\" title=\"How to Set Up a WhatsApp Business Account?\">How to Set Up a WhatsApp Business Account?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/using-whatsapp-for-business-in-your-digital-marketing-strategies\/#How_to_Use_WhatsApp_for_Business_as_Part_of_Your_Digital_Marketing_Strategy\" title=\"How to Use WhatsApp for Business as Part of Your Digital Marketing Strategy?\">How to Use WhatsApp for Business as Part of Your Digital Marketing Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/using-whatsapp-for-business-in-your-digital-marketing-strategies\/#Key_Takeaways\" title=\"Key Takeaways\">Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Importance_of_WhatsApp_for_Businesses\"><\/span><span style=\"font-weight: 400;\">What is the Importance of WhatsApp for Businesses?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With half of the world&#8217;s population using WhatsApp, business owners can find more audiences. Using your contact base, you can reach out to new customers and potential <a href=\"https:\/\/capturly.com\/features\/conversion-funnel\">leads to increase your conversion rate<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Owing to the numerous<\/span><a href=\"https:\/\/www.amocrm.com\/blog\/benefits-of-whatsapp-business\/\"> <b>benefits of using WhatsApp for business<\/b><\/a><span style=\"font-weight: 400;\">, many incorporate its use in their digital marketing strategy. Some of the significant advantages of using WhatsApp for businesses are listed below.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Fosters Two-Way Communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">WhatsApp facilitates easy two-way communication between business owners and customers, enabling the former to notify the latter with various updates of their service offerings. It acts as a direct gateway of communication between these two parties.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5348\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/3156814-1024x683.jpg\" alt=\"Messenger concept illustration\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/3156814-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/3156814-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/3156814-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/3156814-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Improves Customer Support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before introducing WhatsApp, customer support meant waiting long in the call line for staff to respond to their queries. But with WhatsApp, customers have easy access to a personal chat environment through which they can solve their queries in real-time. It can yield brand loyalty for your business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Increases Customer Connectivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With instant communication, <\/span><b>using WhatsApp for business <\/b><span style=\"font-weight: 400;\">allows entrepreneurs to keep their customers in the know. Customers can easily keep track of their orders or learn about the upcoming product releases. For instance, interactive messages can redirect customers to product pages, and they can check if the products have been restocked.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offers Branding Elements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">WhatsApp enables business owners to create a business account, using which they can insert branding elements into the conversation. For example, you can use this feature to link your website and share your store locations, contact details, and other promotional details.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_Up_a_WhatsApp_Business_Account\"><\/span><span style=\"font-weight: 400;\">How to Set Up a WhatsApp Business Account?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now I will explain<\/span><a href=\"https:\/\/www.amocrm.com\/blog\/how-to-create-whatsapp-business-account\/\"> <b>how to create a WhatsApp Business account.<\/b><\/a><span style=\"font-weight: 400;\">\u00a0To do it, you need to understand some steps.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Google Play Store or App Store, and download the WhatsApp Business app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read and accept the terms and conditions offered by WhatsApp Business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your business contact number and verify it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your business name and set up your profile.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_WhatsApp_for_Business_as_Part_of_Your_Digital_Marketing_Strategy\"><\/span><span style=\"font-weight: 400;\">How to Use WhatsApp for Business as Part of Your Digital Marketing Strategy?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you own a small-scale start-up that targets local audiences or a relatively big business that targets a national or global audience, WhatsApp is an effective marketing tool for all alike. But then, <\/span><b>how to use WhatsApp for business<\/b><span style=\"font-weight: 400;\"> as part of your digital marketing strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some suggestions to help you out.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Chatbots<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Incorporating the use of AI-integrated chatbots can be of great help to businesses. By creating a personal WhatsApp chatbot, you can facilitate the instant in-app booking and scheduling of your customers&#8217; services.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5346\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/Wavy_Tech-12_Single-04-1024x1024.jpg\" alt=\"Chatbot Artificial Intelligence abstract concept vector illustration. Artificial intelligence, chatbot service, interactive support, machine learning, natural language processing abstract metaphor.\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/Wavy_Tech-12_Single-04-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/Wavy_Tech-12_Single-04-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/Wavy_Tech-12_Single-04-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/Wavy_Tech-12_Single-04-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Automate Messages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With a WhatsApp business account, you can quickly generate templated messages and schedule them to automate conversations. Moreover, it enables you to send timely messages and auto-replies to your customers when you or your admin is unavailable. Thus, it sets a good benchmark of your response time to your customers and renders them an enhanced <a href=\"https:\/\/capturly.com\/blog\/user-experience-guide-what-makes-a-good-website\/\">user experience<\/a>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Send Notifications and Alerts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By<\/span><a href=\"https:\/\/www.amocrm.com\/blog\/whatsapp-business\/\"> <b>using WhatsApp for business<\/b><\/a><span style=\"font-weight: 400;\">, you can send notifications and alerts to your customers about the latest updates of your new products or services, discounts, offers, ongoing sales, and more. In addition, you can also notify them of the time-sensitive information pertaining to shipping, system outage, or change in the itinerary.<\/span><\/p>\n<h3><b>Using this automated messaging feature, you can also send reminders to your customers about completing their signup processes of any service or purchases left in the cart to do away with application drop-offs and abandoned carts.<\/b><\/h3>\n<h3><span style=\"font-weight: 400;\">Share Surveys<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Surveys are a creative and engaging way to learn how customers feel about your products and services. But do you know <\/span><b>how to use WhatsApp for business<\/b><span style=\"font-weight: 400;\"> surveys?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, create a survey form related to your business offerings. Next, share its link on WhatsApp, encouraging your customers to participate in it and leave valuable and honest feedback. Then, you can utilize this feedback to streamline your business\u2019 efficiency by understanding buyers\u2019 preferences and requirements.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use the WhatsApp Pay Option<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital payment is no longer characterized by the limited usage of a particular group of people because more users have started relying on it. Therefore, setting up the WhatsApp Pay option for your business account is crucial. It fosters the ease of payments for your customers. This convenience can lead them to opt for your business offerings even in the future.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Labels<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating labels in WhatsApp and segregating your customers and contacts accordingly can be helpful. For instance, you can create a label for pending payments and add the contacts who fit in this list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, you can create labels for various other purposes, such as new orders, completed orders, paid orders, and more. It can help in effective contact tracking and seamless business management.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Utilize WhatsApp Status<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a creative corner on WhatsApp where you can get imaginative and share engaging posts related to your business, it is the WhatsApp status. Start <\/span><b>using WhatsApp for businesses\u00a0<\/b><span style=\"font-weight: 400;\">to post arresting stories updating your customers about the latest product releases, upcoming sales, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, do not limit your posts to stories. Instead, share some aesthetic videos of your products or services, behind-the-scenes (BTS) videos of your business, success stories, achievements, memes, and the like to connect more with your consumers.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5347\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/WHATSAPP-MOCKUP-SMARTPHONE-3D-1024x717.jpg\" alt=\"WHATSAPP-MOCKUP-SMARTPHONE-3D\" width=\"760\" height=\"532\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/WHATSAPP-MOCKUP-SMARTPHONE-3D-1024x717.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/WHATSAPP-MOCKUP-SMARTPHONE-3D-300x210.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/04\/WHATSAPP-MOCKUP-SMARTPHONE-3D-768x538.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><span style=\"font-weight: 400;\">Key Takeaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More companies have started relying on WhatsApp to promote their businesses and increase conversions in the past few years. It has led the sphere to be competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, developing better digital marketing strategies with WhatsApp has become necessary.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start by switching to the WhatsApp Business application.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp\u2019s end-to-end encryption keeps your conversation with customers private and secure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your customers engaged and updated with reminders and alerts at regular intervals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add payment options to facilitate convenience and deliver a better customer experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Categorize labels for better contact and sales management.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get creative with WhatsApp status to boost your engagement rate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from leveraging your customer service, <\/span><b>using WhatsApp for business<\/b><span style=\"font-weight: 400;\"> can also facilitate easy collaboration and hassle-free communication among your team members, increasing the overall growth of your company.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of buzz surrounding WhatsApp in today\u2019s age of social media dominance. By using the platform for exchanging personal messages to maintain professional communication, WhatsApp has quickly grown to accumulate around 2 billion active users worldwide. It is convenient and affordable for people to engage in private and secure conversations. With the business<\/p>\n","protected":false},"author":28,"featured_media":5345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using WhatsApp for Business in Your Digital Marketing Strategies - Capturly Blog<\/title>\n<meta name=\"description\" content=\"The influence of WhatsApp cannot be overlooked. We listed some of the significant advantages of using WhatsApp for businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/using-whatsapp-for-business-in-your-digital-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using WhatsApp for Business in Your Digital Marketing Strategies - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"The influence of WhatsApp cannot be overlooked. 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