{"id":5275,"date":"2022-03-15T02:04:59","date_gmt":"2022-03-15T01:04:59","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=5275"},"modified":"2024-04-16T13:39:11","modified_gmt":"2024-04-16T11:39:11","slug":"how-to-design-a-successful-checkout-page-that-converts","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/","title":{"rendered":"How To Design a Successful Checkout Page That Converts"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">While attracting customers to your site and convincing them to make a purchase is crucial for the success of your e-commerce business, this doesn&#8217;t always guarantee a sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many websites, it&#8217;s usually the shopping cart and checkout page design, along with a site&#8217;s functionality, that can make (or break) a customer&#8217;s purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you optimize the guest checkout flow to make that sale? In this post, we&#8217;ll walk you through some helpful tips on how you can design a successful checkout page that converts. But first, let&#8217;s start with the basics:\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/#Why_is_the_Checkout_Page_So_Important\" title=\"Why is the Checkout Page So Important?\">Why is the Checkout Page So Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/#Why_Do_Users_Abandon_Their_Carts\" title=\"Why Do Users Abandon Their Carts?\">Why Do Users Abandon Their Carts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/#13_Best_Practices_for_Designing_a_Successful_Checkout_Page_That_Converts\" title=\"13 Best Practices for Designing a Successful Checkout Page That Converts\">13 Best Practices for Designing a Successful Checkout Page That Converts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/#Over_to_You\" title=\"Over to You\">Over to You<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_the_Checkout_Page_So_Important\"><\/span><span style=\"font-weight: 400;\">Why is the Checkout Page So Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/capturly.com\/blog\/how-to-optimize-your-checkout-process-for-better-user-experience-and-higher-sales\/\">Optimizing a checkout page experience<\/a> for your customers isn&#8217;t always as easy as it looks. It would be best to consider several factors to improve your conversion rates. One of the most important things to consider is the overall checkout experience that you can provide to your customers or clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer cart abandonment is a serious issue, causing businesses to look for ways to streamline the checkout experience. According to the data by <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><span style=\"font-weight: 400;\">Baymard Institute<\/span><\/a><span style=\"font-weight: 400;\">, seven out of ten shoppers won&#8217;t complete their transaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, cart abandonment happens when a customer abandons the payment after initiating the process. So, if a customer goes all the way to the checkout page but doesn&#8217;t push through with the purchase, then you need to ask what you&#8217;re doing wrong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why optimizing your checkout page is one of the most critical steps you need to take and can go a long way in generating revenue.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Users_Abandon_Their_Carts\"><\/span><span style=\"font-weight: 400;\">Why Do Users Abandon Their Carts?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5276\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture1.png\" alt=\"an empty shopping cart in a parking space\" width=\"975\" height=\"650\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture1.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture1-300x200.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture1-768x512.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture1-760x507.png 760w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><a href=\"https:\/\/unsplash.com\/photos\/wQSe8GKVKoE\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Shopping cart abandonment is a vital metric affecting your business&#8217; growth. There are several reasons why users choose to abandon their carts. It includes, but is not limited to:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Complicated checkout process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0If your customers need to jump through hoops before they can reach the end, then they&#8217;ll likely abandon the process midway. Not only that. Long and complicated checkout processes are annoying to customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having them complete unnecessary forms can reduce their unease and confusion, so make sure that you keep the checkout process simple.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Couldn&#8217;t find a coupon code<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some of your customers want to chase deals and discounts. If they have trouble finding the coupon, or promotional codes, they&#8217;ll likely look for better deals elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best solution to this is to integrate auto-apply coupons. Usually, most carts allow you to pass through parameters through the URL and attach it with emails or pop-ups.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Delivery time was too long<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data shows that <\/span><a href=\"https:\/\/99firms.com\/blog\/shopping-cart-abandonment-stats\/\"><span style=\"font-weight: 400;\">1\/4 of all online consumers<\/span><\/a><span style=\"font-weight: 400;\"> tend to abandon their carts because the products wouldn&#8217;t arrive fast enough. Most people online today want fast shipping and delivery times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you fail to deliver those expectations, it&#8217;s highly likely that they&#8217;ll leave their carts and look somewhere else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid cart abandonment, you need to be competitive in delivery times and shipping reliability. By offering flexible delivery options are premium prices, like expedited shipping, you can quickly meet your customers&#8217; expectations.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Experienced a technical issue or error<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Similarly, your site can also be prone to errors, crashes, and slow loading times- all of which are significant deterrents in completing a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why focusing on the customer experience is essential. Make sure that you regularly go through your site, from <a href=\"https:\/\/capturly.com\/blog\/how-to-create-an-effective-homepage\/\" target=\"_blank\" rel=\"noopener\">your home page<\/a> to the checkout, to ensure that your site remains updated with no issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should check your site on different screen sizes and check your site speed using handy tools like <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google Pagespeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/tools.pingdom.com\/\"><span style=\"font-weight: 400;\">Pingdom<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Payment issues<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most of your customers are lazy. That&#8217;s why you should make your checkout page easy and seamless. Moreover, data shows that <\/span><a href=\"https:\/\/baymard.com\/checkout-usability\"><span style=\"font-weight: 400;\">8% of customers<\/span><\/a><span style=\"font-weight: 400;\"> will abandon their carts if they can&#8217;t see the payment method that they want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you&#8217;re only offering your customers limited payment options, it&#8217;s highly likely that they won&#8217;t purchase again if their payment is declined.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why you must offer them several payment options to choose from so that those shopping carts can reach the final stage. Make sure that you cover all major credit cards while also offering alternative payment methods like Paypal, Apple Pay, and GooglePay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another helpful tip is to provide a guest checkout option. Most of your customers have come this far to purchase from your e-commerce store. They don&#8217;t want you to ask them to create an account. Make sure that you&#8217;re only asking for essential information.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lack of customer support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lack of customer support can be detrimental to shopping cart abandonment rates. Most people want service and convenience from a company or brand that they&#8217;re purchasing from. So, most of them will likely purchase if you offer them some form of customer support, like a live chat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do not offer live chat, another great alternative is to experiment. You can offer 30-day free shipping, invest in the technology for a month or two, and then measure any lift in sales.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Hidden charges<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another reason why people tend to abandon their shopping carts is hidden fees. If they reach the end of the checkout only to find out that an additional fee was added to the overall costs, likely, they won&#8217;t push through with the purchase.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Doubts in security<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not providing secure payment methods or the right trust signals, then chances are, there&#8217;s also a high risk that people will abandon their carts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Major suspicions for security include design flaws, missing images, no SSL certificate, or an outdated layout. You can prevent this by offering social proof that you&#8217;re a trustworthy store. Utilize product reviews, customer testimonials, and product endorsements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, include your contact information and bios of your employees to let them know that they&#8217;re working with real people who care about their customer experience.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Best_Practices_for_Designing_a_Successful_Checkout_Page_That_Converts\"><\/span><span style=\"font-weight: 400;\">13 Best Practices for Designing a Successful Checkout Page That Converts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5277\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture2.png\" alt=\"adult-books-business-coffee\" width=\"975\" height=\"650\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture2.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture2-300x200.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture2-768x512.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture2-760x507.png 760w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><a href=\"https:\/\/www.pexels.com\/photo\/adult-books-business-coffee-374016\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here are the tops on how you can design a successful checkout page that converts:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use a clean and simple layout<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High converting checkout pages are those that have a simple and minimalist design. They have fewer distractions and appear to be more streamlined.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Sytian Productions (<\/span><a href=\"https:\/\/www.sytian-productions.com\/\"><b>web design Philippines,<\/b><\/a><span style=\"font-weight: 400;\">) we tell clients that ideally, the checkout page shouldn&#8217;t be overwhelming. Leave out the complexities. While you might want to add additional promotions and other recommendations, it deviates your customers&#8217; minds and, at times, forces them to hit the back button. If you want to recommend something to your customers, you can do so, but you can do it on the cart page.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Limit the number of fields<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, let&#8217;s say a visitor wants to make a purchase. They&#8217;ve already made up their mind. Don&#8217;t give them the chance to change their mind and abandon your cart. If you have a long and complicated checkout process, then it&#8217;s highly likely that you won&#8217;t get high conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you simplify the entire process and get rid of the unnecessary steps, you&#8217;ll be making more money in the long run. You should also ask your customers&#8217; information to complete the purchase. If their name is needed in the payment process or shipping information, then don&#8217;t ask them for the exact details twice. If the billing and shipping information are the same, you can add a checkbox that indicates that, rather than having them type their address twice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also might want to consider integrating a two-step checkout process by asking for your customer&#8217;s name and email information on the first page and then asking for their credit card info on the second page. This strategy works because people feel they have already given you their information on the first page. Therefore, they might as well give you the rest of the details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if they don&#8217;t complete the checkout process, you can still email them later to get them back on your site. You can then use retargeting tactics like offering coupons or deals to get their attention.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make checkout buttons clear and prominent<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The process of ranking design elements is known as the visual hierarchy. You can apply its principles on your checkout page. Ideally, your checkout button should be readily noticeable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, you might want to use contrasting colors to make it stand out. For instance, a shopper can easily spot that red button in a sea of white.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keep the users on the product page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a customer places an item on their cart, don&#8217;t take them on a separate page. By keeping them on the product page, you&#8217;re accomplishing two goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you don&#8217;t distract your shopper&#8217;s focus on your products. Second, you don&#8217;t interrupt their shopping experience, which can be frustrating on their part, leading to a negative UX.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Provide product attributes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another excellent way to create a more positive UX is to make your customers feel confident about their purchases. You can do this by providing them with details about the products as much as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also include product attributes like dimensions, color, and the material used. You can also have descriptions to help maintain clarity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By including specific descriptions of the product, shoppers can quickly verify whether or not they&#8217;ve chosen the right product or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being specific with product attributes is essential if you&#8217;re offering similar products. If a user places the wrong item because the product name is confusing or there&#8217;s an incomplete description, then they&#8217;ll feel that you&#8217;re the one that&#8217;s responsible for that mistake.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, make sure that you specify product names and descriptions to help you build trust. Doing so increases brand loyalty, leading to increased sales and higher ROI.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offer autofill for shipping and billing information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another way that you can offer a smooth checkout experience is by providing an autofill for your shipping and billing information. Filling up complicated forms takes time, and most customers feel that the item they want to purchase isn&#8217;t worth the trouble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also worth noting that e-commerce sites that require their customers to re-enter their shipping information will lose at least <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379508\/primary-reason-for-digital-shoppers-to-abandon-carts\/\"><span style=\"font-weight: 400;\">30% <\/span><\/a><span style=\"font-weight: 400;\">\u00a0of their customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web browsers will securely store credit card numbers and store addresses for faster and easier checkout. The simpler and less complicated your checkout process is, the more customers will make.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, make sure that you provide your customers the option to autofill their billing address. If it&#8217;s the same with their shipping address, include the check box that includes previously entered information.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Allow users to save products for later<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As much as possible, allow shoppers to get rid of selected items from the checkout by saving a &#8220;Save for Later&#8221; button, and let them add specific products on their &#8220;Wishlists.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing so enables customers to come back for these items later on.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Let users edit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of shoppers wanted to make edits on the checkout page. For instance, they wanted to update their delivery address, change the size, the number of items they&#8217;ve ordered, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s crucial that you provide them with this option since going back and forth from the checkout and storefront can be frustrating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your page doesn&#8217;t allow users to completely delete items by pressing the &#8216;remove&#8217; button, then at least give them the option to change the quantity of the product to &#8220;0.&#8221;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Add multiple checkout buttons<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For site visitors to make a purchase, they must navigate your checkout page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, as soon as someone decides to make a purchase, they can easily add the item they want to their shopping carts. Ideally, you want to let them keep on shopping so that they&#8217;ll be spending more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if your checkout buttons aren&#8217;t labeled clearly, customers might ultimately leave items on the cart without pushing through with the purchase.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make the checkout page look secure<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Security should be one of the top priorities of your e-commerce site. If these pages appear untrustworthy, people won&#8217;t be willing to purchase anything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are constantly on high alert when protecting their security online. So, if your checkout process isn&#8217;t secure, they won&#8217;t feel safe entering their credit card information, which you need to make a sale ultimately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, all of your checkout pages should be secure. You also need to include security badges like McAfee, Norton, or everything else that you&#8217;re using to protect your customers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Allow guest checkout option<\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5278 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture3.png\" alt=\"Woman holding a phone and credit card while doing the checkout from a webshop\" width=\"975\" height=\"650\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture3.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture3-300x200.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture3-768x512.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/Picture3-760x507.png 760w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><a href=\"https:\/\/www.pexels.com\/photo\/person-using-black-and-white-smartphone-and-holding-blue-card-230544\/\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">In the same way, you should also build momentum for the shopper to purchase. Let&#8217;s say that an interested buyer lands on your site, find an item that they love, and clicks, &#8216;Add to Cart.&#8217;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything is going well until you create friction by letting users register to your site before purchasing. Doing so causes unnecessary interruptions to buyers who are eager to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, adding a guest checkout allows you to continue with the natural workflow of your customers&#8217; shopping experience since it gets straight to the payment forms. By not having to register, you&#8217;re not creating that extra roadblock that will make them stop and think about whether they want to continue.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimize for mobile devices<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We&#8217;re now living in a highly mobile world. Mobile is now the default shopping platform for many of your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focusing on your mobile conversion rates should be one of your top priorities. That&#8217;s why you need to design a form that can fit on smaller screens.\u00a0<\/span><span style=\"font-weight: 400;\">Here are some tips that you can try:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use bigger, &#8216;tappable&#8217; buttons.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vertically align your form fields to make navigation easier.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get rid of menus and complicated multi-step checkouts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make date selection easy by using the native date UI of your phone.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decrease the number of images used to make your form load faster on mobile.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use mobile UI elements as increment buttons or selections rather than the drop-down menu to select the quantity.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Show the order summary during checkout<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s standard practice to keep your customers informed of their order summary. Doing so keeps them updated on every step of the checkout flow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers wanted to be sure that they were purchasing the right items. By reminding them of these items every step of the way, you&#8217;re preventing them from being sidetracked and leaving the checkout page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;re also encouraging customers to maintain an emotional connection with the item they chose even during checkout by displaying an order summary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, showing the order summary allows you to bypass a review page. So, unless you want to confirm a vital shopping detail, we suggest you skip the final review page to eliminate the extra step in the review process.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Over_to_You\"><\/span><span style=\"font-weight: 400;\">Over to You<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So there you have it. These tips will allow you to streamline your checkout process and maximize your online sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While optimizing your checkout page might at first seem complicated, it isn&#8217;t. The most important thing is paying attention to what your customer wants and taking inspiration from the earlier points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily overcome e-commerce challenges that might come your way by doing so. Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While attracting customers to your site and convincing them to make a purchase is crucial for the success of your e-commerce business, this doesn&#8217;t always guarantee a sale.\u00a0 For many websites, it&#8217;s usually the shopping cart and checkout page design, along with a site&#8217;s functionality, that can make (or break) a customer&#8217;s purchase.\u00a0 So, how<\/p>\n","protected":false},"author":5,"featured_media":5300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Design a Successful Checkout Page That Converts - Capturly Blog<\/title>\n<meta name=\"description\" content=\"How do you optimize the guest checkout flow to make sale? Here are some helpful tips on how you can design a successful checkout page that converts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Design a Successful Checkout Page That Converts - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"How do you optimize the guest checkout flow to make sale? Here are some helpful tips on how you can design a successful checkout page that converts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T01:04:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T11:39:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/How-To-Design-a-Successful-Checkout-Page-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"6912\" \/>\n\t<meta property=\"og:image:height\" content=\"3456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/\",\"url\":\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/\",\"name\":\"How To Design a Successful Checkout Page That Converts - Capturly Blog\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2022-03-15T01:04:59+00:00\",\"dateModified\":\"2024-04-16T11:39:11+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/d2fa9a6984d3c94b27710eb3307d4cdc\"},\"description\":\"How do you optimize the guest checkout flow to make sale? Here are some helpful tips on how you can design a successful checkout page that converts.\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Design a Successful Checkout Page That Converts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/d2fa9a6984d3c94b27710eb3307d4cdc\",\"name\":\"Sophie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/211636dc42cdb9c80a0ea48309f82b5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/211636dc42cdb9c80a0ea48309f82b5e?s=96&d=mm&r=g\",\"caption\":\"Sophie\"},\"url\":\"https:\/\/capturly.com\/blog\/author\/sophie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Design a Successful Checkout Page That Converts - Capturly Blog","description":"How do you optimize the guest checkout flow to make sale? Here are some helpful tips on how you can design a successful checkout page that converts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/","og_locale":"en_US","og_type":"article","og_title":"How To Design a Successful Checkout Page That Converts - Capturly Blog","og_description":"How do you optimize the guest checkout flow to make sale? Here are some helpful tips on how you can design a successful checkout page that converts.","og_url":"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/","og_site_name":"Capturly Blog","article_published_time":"2022-03-15T01:04:59+00:00","article_modified_time":"2024-04-16T11:39:11+00:00","og_image":[{"width":6912,"height":3456,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/03\/How-To-Design-a-Successful-Checkout-Page-1.png","type":"image\/png"}],"author":"Sophie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/","url":"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/","name":"How To Design a Successful Checkout Page That Converts - Capturly Blog","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2022-03-15T01:04:59+00:00","dateModified":"2024-04-16T11:39:11+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/d2fa9a6984d3c94b27710eb3307d4cdc"},"description":"How do you optimize the guest checkout flow to make sale? Here are some helpful tips on how you can design a successful checkout page that converts.","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/how-to-design-a-successful-checkout-page-that-converts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Design a Successful Checkout Page That Converts"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/d2fa9a6984d3c94b27710eb3307d4cdc","name":"Sophie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/211636dc42cdb9c80a0ea48309f82b5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/211636dc42cdb9c80a0ea48309f82b5e?s=96&d=mm&r=g","caption":"Sophie"},"url":"https:\/\/capturly.com\/blog\/author\/sophie\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/5275"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=5275"}],"version-history":[{"count":7,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/5275\/revisions"}],"predecessor-version":[{"id":12367,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/5275\/revisions\/12367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/5300"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=5275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=5275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=5275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}