{"id":5148,"date":"2022-02-08T10:00:03","date_gmt":"2022-02-08T09:00:03","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=5148"},"modified":"2023-05-23T13:01:23","modified_gmt":"2023-05-23T11:01:23","slug":"7-best-practices-to-get-more-products-sold-with-e-commerce-seo","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/","title":{"rendered":"7 Best Practices to Sell More Products with E-Commerce SEO"},"content":{"rendered":"<p><a class=\"editor-rtfLink\" href=\"https:\/\/capturly.com\/blog\/starting-your-new-online-business-the-comprehensive-guide-to-launching-and-growing\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">You&#8217;ve launched your e-commerce store<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;and you&#8217;re spending a lot of money to market your products, but the problem is you&#8217;re not getting any more sales. One problem is you could be focussing on the wrong marketing channels.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Why struggle to market your store when you can use&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.chrisbournelis.com\/seo-for-bloggers\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">search engine optimization<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;(SEO) to get free traffic and then convert them into sales? Several e-commerce stores are already doing it\u2013they\u2019re using SEO to keep their businesses running.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The good news is that you can also enjoy similar benefits for your store.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this guide, we will discuss the best practices to get more products sold with e-commerce SEO.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#E-commerce_SEO_defined_What_exactly_is_it\" title=\"E-commerce SEO defined: What exactly is it?&nbsp;\">E-commerce SEO defined: What exactly is it?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#Choosing_The_Right_Keywords\" title=\"Choosing The Right Keywords\">Choosing The Right Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#Design_a_User-friendly_Site\" title=\"Design a User-friendly Site\">Design a User-friendly Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#Ensure_Your_Website_is_Device_Friendly\" title=\"Ensure Your Website is Device Friendly\">Ensure Your Website is Device Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#Write_Fresh_Content\" title=\"Write Fresh Content\">Write Fresh Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#Work_on_Your_On-page_SEO\" title=\"Work on Your On-page SEO\">Work on Your On-page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#Site_Audit\" title=\"Site Audit\">Site Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#Work_on_Your_Off-page_SEO\" title=\"Work on Your Off-page SEO\">Work on Your Off-page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-commerce_SEO_defined_What_exactly_is_it\"><\/span><strong><span data-preserver-spaces=\"true\">E-commerce SEO defined: What exactly is it?&nbsp;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">E-commerce SEO entails optimizing your site for search engines to rank it at the very least on the first page of Google (preferably in the first position of the first page). It&#8217;s the best long-term strategy if you want to sell more products without splurging on ads.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Need proof?&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to SEMrush, organic traffic is responsible for&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.semrush.com\/blog\/how-leading-e-commerce-companies-drive-traffic-to-their-websites\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">32% of monthly traffic in e-commerce stores<\/span><\/a><span data-preserver-spaces=\"true\">.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are other benefits of investing in E-commerce SEO:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Increases your brand awareness<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It&#8217;s an excellent way to scale your profits<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">The sooner you follow the best SEO practices, the higher the chances of your&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">eCommerce website<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;dominating the top-ranking pages on Google. Let&#8217;s discuss those best practices.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5152 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/top-view-cloud-with-word-seo-1024x683.jpg\" alt=\"E-commerce seo\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/top-view-cloud-with-word-seo-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/top-view-cloud-with-word-seo-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/top-view-cloud-with-word-seo-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/top-view-cloud-with-word-seo-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/top-view-cloud-with-word-seo_902783.htm#query=seo&amp;position=4&amp;from_view=search\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_The_Right_Keywords\"><\/span><strong><span data-preserver-spaces=\"true\">Choosing The Right Keywords<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Keyword research can make or break the SEO for your store. The terms you target determine if your site will appear on the first or last page of Google. Seeing as&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/?sh=1225050e44d3\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">up to 92%<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;of people stay on the first page for their answer, if you\u2019re on page two or beyond, you may never get any visitors to your website.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5153 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-02_Single-03-1024x1024.jpg\" alt=\"Keyword research\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-02_Single-03-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-02_Single-03-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-02_Single-03-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-02_Single-03-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/modern-promotion-strategy-keywords-research-online-advertising-business-seo-optimization-internet-promotion-digital-marketing-information-search_12083058.htm#query=keyword%20research&amp;position=2&amp;from_view=search\">Source<\/a><\/p>\n<p><span data-preserver-spaces=\"true\">At this point, most business owners destroy their progress. They go for:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Hard-to-rank keywords dominated by established stores.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Keywords with little to no monetary value&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Instead, here is how to gain an advantage over your competitors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can use a keyword planning tool like Ahrefs or SEMrush to pick easy-to-rank keywords that will make your store grow. Later, you&#8217;ll grow your domain authority which will allow you to go after the more highly competitive terms.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s how to do keyword research:<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Start With Search Engines<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Search engines like Google, Amazon (yes, this is a search engine also), and eBay are a goldmine for finding profitable keywords. The good thing is you can generate lots of keywords just by doing manual searches as you would anyway.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s start with Google. Here you\u2019ll use the Google autosuggest to find what your target audience is searching for. Think about how they hunt for your products, then let Google handle the rest.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For instance, suppose you own an electric bike store. Here&#8217;s what you&#8217;ll get if you search for &#8220;Best electric bikes for&#8221;.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Add these keywords to a spreadsheet.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Next, proceed to Amazon and eBay. I&#8217;ll give you an example with Amazon, then you will rinse and repeat for your preferred platform.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Amazon search engine helps marketers know the terms that customers enter when they want to purchase something. Let\u2019s see the list of keywords that pop up when I enter &#8220;electric bikes&#8221;.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this example, I\u2019ve found more than 7 keywords that can create good content. I recommend you choose as many keywords as you can.&nbsp;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Note:&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">The battle isn&#8217;t over yet. I recommend using Ahrefs to check the keyword difficulty level and search volumes of the keywords you\u2019ve just compiled, then choose the less competitive ones.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5155 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/tablet-search-engine-system-screen-1024x682.jpg\" alt=\"Search Engine\" width=\"760\" height=\"506\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/tablet-search-engine-system-screen-1024x682.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/tablet-search-engine-system-screen-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/tablet-search-engine-system-screen-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/tablet-search-engine-system-screen-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/tablet-search-engine-system-screen_15559489.htm#query=search%20engine&amp;position=0&amp;from_view=search\">Source<\/a><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Keyword Research Tools<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Using keyword research tools is the quickest way to find easy-to-rank keywords. Ahrefs allow for a 7-day trial for just $7.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s how we use the tools:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Doing a manual search<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Using keywords of your competitors<\/span><\/li>\n<\/ul>\n<h4>Manual research<\/h4>\n<p><span data-preserver-spaces=\"true\">Here are the steps to get keywords using a manual search:&nbsp;<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Log in to Ahrefs. Go to Keywords Explorer and enter the keywords you found through Google Auto Suggest, Amazon, or eBay. I&#8217;ll give you an example with the term &#8220;electric bikes.&#8221;&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click related terms<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Set the keyword difficulty to a maximum of 10 and set the search volume to a maximum of 500. This is just a starting point. If there\u2019s nothing that makes sense to write content about, consider increasing the maximum values slightly.&nbsp;<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Pro Tip:&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">If there\u2019s still nothing that can be used as content then try the \u201cmatching terms\u201d which is located above the \u201crelated terms\u201d link on the far left-hand side of the page.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Export the keywords so that you cherry-pick lucrative ones from the list. From the example above, I would have gone for the keyword \u201csmall e-bikes\u201d. This could be used as a commercial post by adding the terms \u201cbest\u201d in it making the blog post headline read:<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">7 Best Small E-Bikes in 2022.&nbsp;<\/span><\/li>\n<\/ol>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5156 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-03_Single-01-1024x1024.jpg\" alt=\"Manual keyword research\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-03_Single-01-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-03_Single-01-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-03_Single-01-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/Wavy_Bus-03_Single-01-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/h4>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/internet-blogging-vlogging-influencer-viral-content-marketing-social-media-hastag-isolated-design-element-copywriting-keyword-researching_12083068.htm#query=keyword%20research&amp;position=5&amp;from_view=search\">Source<\/a><\/p>\n<h4>Using keywords of your competitors<\/h4>\n<p><span data-preserver-spaces=\"true\">The second method to find keywords is to steal from your competition. It&#8217;s okay to do so but don&#8217;t blatantly copy their content. It\u2019s not cool and definitely could land you in hot water.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">First, look for 3-5 e-commerce blogs you&#8217;re competing with. I found the Electric Bike Store.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Next, follow these steps:&nbsp;<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Go to Site Explorer. Enter the URL of one of the sites you picked.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If your store is new, target low competition keywords; Keyword Difficulty (1-10) Volume (0-500). The site is relatively new, so I&#8217;ll export their keywords.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Target the low competition keywords and pick those that are likely to drive traffic to your site. Something that is trending from the list I found is &#8220;Electric Bike Technologies&#8221;. Now go ahead and create better content than your competition. Rinse and repeat for other blog articles.&nbsp;<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Design_a_User-friendly_Site\"><\/span><strong><span data-preserver-spaces=\"true\">Design a User-friendly Site<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">So, you\u2019ve found lucrative keywords and created good content. Your site should now be getting some traffic after a little bit of time. The next thing to focus on is making a good impression on your visitors.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ensure that your site is simple and easy to use. I recommend you get inspiration from the top stores in your niche. You\u2019ll find lots of good sites on Google.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s how to create a user-friendly site:&nbsp;<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Work on The Navigation<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The truth is your web visitors will abandon your site if it&#8217;s disorganized. They will instead leave and visit other more user-friendly websites.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are reasons to organize your site:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Gives potential customers an easy time to navigate your site. They will find what they\u2019re looking for.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It keeps visitors scrolling through your products. You might notice an increase in your overall sales.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Makes it easy for people to purchase your products.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Have your web designer help you to design a friendly site. You can tell them to organize your products into categories. For instance, if you have an electric bike store, you can organize them into categories like&nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Best electric bikes for kids<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Best electric bikes for adults<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Best electric bikes under $1000<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Best electric bikes under $200<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Check out how Halfords does it:&nbsp;&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They&#8217;ve organized the bikes into different categories. Potential customers will find what they\u2019re looking for fast.&nbsp;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Pro tip:<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Get feedback from your customers to continue improving your site.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5158 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19197121-1024x1024.jpg\" alt=\"Website navigation\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19197121-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19197121-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19197121-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19197121-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/location-based-advertisement-geolocation-software-online-gps-app-navigation-system-geographic-restriction-man-searching-address-with-magnifier_10780477.htm?query=website%20navigation\">Source<\/a><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Use High-quality Photos<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The images you use represent what your brand stands for. You might have a great product, but it won&#8217;t sell if your images and videos are low-quality. But if you add top-notch photos, you will push potential buyers into making a purchase.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">I recommend you create branded photos and videos. Buy a quality camera to take product photos or hire a good photographer. You&#8217;ll give your buyers a virtual feel of your products\u2014showing them what they will get. The result? You will minimize product returns.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ensure_Your_Website_is_Device_Friendly\"><\/span><strong><span data-preserver-spaces=\"true\">Ensure Your Website is Device Friendly<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Chances are, your potential buyers will use a phone or laptop to view your site. Imagine if your site design breaks down when they view it on different devices. You&#8217;ll chase them away.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That&#8217;s why you need to create a responsive website that adjusts itself according to different devices. Test how your website appears on other browsers. If possible, borrow someone&#8217;s phone and assume you are landing on your site for the first time. Check the following:&nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The amount of time your pages take to load. Is your site taking more time to load?&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How does the navigation look? It should be easy to move around the site.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The font type and size. Are they readable?&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">The trick here is to give potential buyers the best experience. Consider hiring an expert to design a device-friendly site for you. You&#8217;ll reduce your bounce rates meaning people stay on your site longer which could potentially lead to more sales.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Write_Fresh_Content\"><\/span><strong><span data-preserver-spaces=\"true\">Write Fresh Content<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The Google gods are a sucker for fresh content. They will scrutinize your content to determine where to rank it on the search engine results pages (SERPs).&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&#8217;s what happens:&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Most store owners rewrite the posts on page one. Some manage to claim the top rankings, but the problem is the first page gets flooded with similar articles. Visitors read a few posts then move on.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are other traps to avoid like a plague:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Duplicating content on your product pages. It will hurt your rankings.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Copying the product descriptions from a manufacturer&#8217;s website. They might sue you for copying their content.&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">The moral?&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.chrisbournelis.com\/ai-writing-software\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Write fresh content<\/span><\/a><span data-preserver-spaces=\"true\">. Ensure it&#8217;s better than your competitors. You will rank for low competition keywords even without building backlinks. Here&#8217;s how to do it:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Do research on your competitors. Read through all the articles already ranking on page one.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identify the gaps. If your content is thin, create better content, e.g., interviewing experts or adding new information.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Write in your brand&#8217;s unique voice and tone. Showcase your style if you&#8217;re strict, humorous, etc.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Improve the guides. Add high-quality images and videos to improve the on-page time.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Overall, unique content stands a higher chance of ranking higher on Google. Your posts will outrank your competition if your audience spends more time on your site.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5159 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19196979-1024x1024.jpg\" alt=\"Content writing \" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19196979-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19196979-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19196979-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/19196979-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/creative-content-writing-copywriting-blogging-internet-marketing-article-text-editing-publishing-online-documents-writer-editor-character_10780241.htm?query=content%20writing\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Work_on_Your_On-page_SEO\"><\/span><strong><span data-preserver-spaces=\"true\">Work on Your On-page SEO<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">On-page SEO covers the changes you&#8217;ll affect on your site, like the blog posts, landing pages, products pages. It is another factor to outrank your competition and sell more products.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Always work on your on-page SEO after creating content for your main pages. It helps you tell Google what your pages are about.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can do on-page SEO manually or use plugins like Rank Math to optimize those pages. Let&#8217;s discuss the different aspects of on-page SEO.&nbsp;<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Write Catchy Meta Descriptions<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Google features (on average) ten results on the first page. Most people scroll through the titles and if one catches their eye they then read the meta descriptions. Here&#8217;s what the meta description looks like:&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Research shows that&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/optinmonster.com\/seo-statistics\/#:~:text=Meta%20descriptions%20are%20about%20155%20character%20snippets%20that%20summarize%20a%20page's%20content.&amp;text=Your%20meta%20description%20should%20include,based%20on%20the%20meta%20description.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">43% of people click a website<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;depending on the meta description. That means that the content in your meta description is your chance to capture people&#8217;s attention\u2014use it to give web users a reason to visit your store.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are some meta description best practices:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Summarize what readers will find in your post<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Keep it as brief as possible so that Google doesn&#8217;t cut off some text. Keep it to a maximum of 160 characters.&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Bottom line:<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Catchy meta descriptions will help you increase your click-through rates on Google to attract more visitors to your site.&nbsp;<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Optimize Your Content<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">You have to optimize your blog content and pages to get on the first page of Google. Here\u2019s how to do it:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Pick a keyword and know the search intent before creating content.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Optimize your blog posts for the target keyword.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sprinkle some latent semantic index (LSI) keywords in your content to rank for even more keywords that are related to the article.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Also, ensure that you feature your target keyword in your:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Meta description.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Post title.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Blog post content itself.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">URL of the post.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">As I mentioned before, you can use the Rank Math plugin to help you optimize your blogs posts and pages.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Also, it\u2019s a good idea to avoid keyword cannibalization. You don&#8217;t want your pages to compete against each other for similar keywords. This confuses Google and they will choose to show the article they believe to give the most relevant information to searchers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_Audit\"><\/span><strong><span data-preserver-spaces=\"true\">Site Audit<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The tech side of your site can hinder your store from claiming the top spots on Google. Here are the deadly mistakes to check out for:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Duplicate content, broken links, and missing alt text in images.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Thin content. Prune them or create better content.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Low page loading time. Use&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Google Page Speed Insights<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;to track your site\u2019s speed. If it&#8217;s high, install WordPress Cache plugins to boost the speed.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Poor linking practices. Improve the internal and external links.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Low-quality images. Switch them with better ones to entice your customers to order from you.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bad user experience.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">You can use Ahrefs to audit your site with a free account. Fix the errors and make friends with Google again.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5160 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/18918-1024x830.jpg\" alt=\"Site audit\" width=\"760\" height=\"616\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/18918-1024x830.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/18918-300x243.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/18918-768x622.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/business-people-with-magnifying-glass-charts_4332368.htm#query=site%20audit&amp;position=0&amp;from_view=search\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Work_on_Your_Off-page_SEO\"><\/span><strong><span data-preserver-spaces=\"true\">Work on Your Off-page SEO<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Off-page SEO is another key ranking factor. It&#8217;s as important as on-page SEO. As the name suggests, off-page SEO covers everything you&#8217;ll do off your site, like creating backlinks.&nbsp;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Quick note:<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;You can still rank for some keywords without doing much off-page SEO. However, you&#8217;ll have to work on your off-page SEO to compete with the established stores.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are the off-page SEO strategies that will boost your e-commerce rankings.&nbsp;<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Building Backlinks<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The number of backlinks you have can determine where you will rank on the SERPs. Your rankings will increase if high authority blogs link to your store. It automatically tells Google that your site is credible by others \u201cvoting\u201d that your site is worth linking to.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Start building quality backlinks from relevant sites. You will grow your domain authority and get more traffic to your site, translating to quality leads and sales.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are the best ways to build backlinks:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Collaborate with other stores. Email the web admins and request for a collaboration like exchanging links. It&#8217;s a win-win.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Create high-quality content. Use the&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">skyscraper technique<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;to create content that will rank on Google. The content should be better than your competition to attract natural links.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Guest blogging on relevant sites. Reach out to websites you&#8217;d love to get a link from. Give them free content in exchange for a link.&nbsp;&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Broken link building. Use Ahrefs to find the broken links in your competitor\u2019s sites. Create great content, then request the web owners to link to your guide.&nbsp; &nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Link building is simple but time-consuming. I recommend you hire a virtual assistant to help you handle the tasks.&nbsp;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Warning:&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">Avoid buying cheap links from freelance platforms.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5161 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/517386-PILICJ-808-1024x1024.jpg\" alt=\"Link building\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/517386-PILICJ-808-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/517386-PILICJ-808-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/517386-PILICJ-808-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/517386-PILICJ-808-768x768.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/02\/517386-PILICJ-808.jpg 2000w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/link-building-concept_3467398.htm#query=backlink&amp;position=11&amp;from_view=search\">Source<\/a><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Capitalize on Social Media<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">To sell more products, you can&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.chrisbournelis.com\/how-to-make-money-on-youtube\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">use social media<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;to make your rankings soar. One example could be by interviewing experts in a post and requesting them to share your guides with their audience. Chances are your post will get more shares, likes, tweets, and retweets. The result?&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You&#8217;ll attract natural backlinks to your site.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your social media organic rankings will increase.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increased traffic to your product pages.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Here are other ways to use social media to spread the word about your brand:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Partner with brand influencers. Ask them to create user-generated content to share with their audience. They will sway their followers to buy from you.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Start an ambassador program to expand your reach. Here your fans advertise your products for you.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use paid ads to boost your reach.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Social media is the best way to show that you are an authority in your industry. Your social media rankings will increase, which might positively impact your Google rankings.&nbsp;<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Optimize Your Images for Search Engines<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Completing the Alt-text for an image is crucial for SEO, but a lot of e-commerce owners ignore it. It helps search engines crawl your site\u2019s images, so it has a positive impact on your SEO.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Always add the alt text after you upload an image on your site. Your site will rank for the target keyword when potential customers do an image search.&nbsp;&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are other benefits of including alt text:&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Gives your users the best experience. Alt text tells Google what&#8217;s missing in the image section when your links are broken or your website is down.&nbsp;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Assists the visually impaired people and those having trouble viewing your pages. They will see the alt text instead of the images.&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Note:&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">Don&#8217;t create alt text for search engines. Instead, do it for your audience. Here&#8217;s what I mean: If you add an image of someone pushing a lawnmower, write &#8220;man pushing lawnmower&#8221;, not &#8220;lawnmower.&#8221;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span data-preserver-spaces=\"true\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">SEO is, in my opinion, the best marketing channel. Several brands are banking on it to scale their profits. You can use it to grow your e-commerce store and sell more products if you do it right.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The good news is that I&#8217;ve walked you through what you should know about e-commerce SEO. You now know different ways to make your store rank high within the search result pages.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ensure that you pick the right keywords and then work on your on-page and off-page SEO. Soon, your rankings will improve. Just remember that this is not a quick way to increase sales. The benefit is that it\u2019s free. If you want quick, then stick to PPC.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Eventually, you&#8217;ll get your share of leads and sales from Google and reduce your ad spend therefore increasing your overall profits.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve launched your e-commerce store&nbsp;and you&#8217;re spending a lot of money to market your products, but the problem is you&#8217;re not getting any more sales. One problem is you could be focussing on the wrong marketing channels.&nbsp; Why struggle to market your store when you can use&nbsp;search engine optimization&nbsp;(SEO) to get free traffic and then<\/p>\n","protected":false},"author":28,"featured_media":5179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Best Practices to Sell More Products with E-Commerce SEO - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Use search engine optimization (SEO) to get free traffic and and follow the best practices to convert them and sell more products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/7-best-practices-to-get-more-products-sold-with-e-commerce-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Best Practices to Sell More Products with E-Commerce SEO - 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