{"id":5079,"date":"2022-01-26T11:16:05","date_gmt":"2022-01-26T10:16:05","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=5079"},"modified":"2024-02-09T15:35:15","modified_gmt":"2024-02-09T14:35:15","slug":"are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/","title":{"rendered":"Are Website Templates a Good Idea from a Conversion Rate Optimization Standpoint?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">There are currently tens of thousands of website templates to choose from in the market in whatever niche you want. Of course, these templates are much more cost and time-effective, as you don\u2019t need to hire a team of design professionals.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">All you need to do is buy the theme, follow the instructions and get it rolling. Designing a website from scratch indeed costs a lot, but is it still the better option in the long term? After all, leading a successful business is no simple thing to do and you also need to adapt to the <a href=\"https:\/\/capturly.com\/blog\/bad-user-experience-kills-your-conversion-funnel\/\">needs of your customers or clients<\/a>.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/capturly.com\/blog\/5-quick-ways-to-improve-your-websites-conversion-rate-immediately\/\">You want those users to convert<\/a>, and conversion rate optimization often requires you to apply a lot of changes. Now, the real question is, how changeable website templates are? Are they even optimized for conversions in the first place? If the answer is yes, to which degree?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this article, we are going to answer these pressing questions and show you the pain problems of working with website templates from a CRO standpoint.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5082 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/Friends-celebrating-Christmas-together-1024x640.jpg\" alt=\"Website template\" width=\"760\" height=\"475\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/Friends-celebrating-Christmas-together-1024x640.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/Friends-celebrating-Christmas-together-300x188.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/Friends-celebrating-Christmas-together-768x480.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.freepik.com\/free-vector\/friends-celebrating-christmas-together-tree-dinner-table-decoration_18554129.htm#query=website%20template&amp;position=31&amp;from_view=search\">Source<\/a>)<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#How_Often_do_Businesses_Use_Website_Templates\" title=\"How Often do Businesses Use Website Templates?\">How Often do Businesses Use Website Templates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#Does_Your_Website_Have_to_be_One_of_a_Kind\" title=\"Does Your Website Have to be One of a Kind?\">Does Your Website Have to be One of a Kind?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#There_is_No_Reason_to_be_Overly_Cautious\" title=\"There is No Reason to be Overly Cautious\">There is No Reason to be Overly Cautious<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#Website_Templates_are_Great_for_Aspiring_Entrepreneurs\" title=\"Website Templates are Great for Aspiring Entrepreneurs\">Website Templates are Great for Aspiring Entrepreneurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#Working_with_a_Template_is_Like_Building_a_House\" title=\"Working with a Template is Like Building a House\">Working with a Template is Like Building a House<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#Website_Templates_and_Conversion_Optimization_Principles\" title=\"Website Templates and Conversion Optimization Principles\">Website Templates and Conversion Optimization Principles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#Designing_for_Conversion_is_Not_a_Low-End_Business\" title=\"Designing for Conversion is Not a Low-End Business\">Designing for Conversion is Not a Low-End Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#Website_Templates_are_Designed_to_Fit_Common_Needs\" title=\"Website Templates are Designed to Fit Common Needs\">Website Templates are Designed to Fit Common Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/are-website-templates-a-good-idea-from-a-conversion-rate-optimization-standpoint\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Often_do_Businesses_Use_Website_Templates\"><\/span><span data-preserver-spaces=\"true\">How Often do Businesses Use Website Templates?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There is a huge competition between all the different websites that offer website templates. Many of them are widely popular and promise their templates to be fast and optimized for conversions. Many web hosting companies also offer a wide selection of templates along with their hosting packages.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The number of articles talking about the <a href=\"https:\/\/www.zealousweb.com\/how-to-design-a-simple-yet-unique-functional-website\/\">downtrend of custom web design<\/a> is also on the rise. These claim that <a href=\"https:\/\/www.atilus.com\/benefits-using-web-design-templates\/\">you are better off using website templates<\/a>, as they are your best option now. Of course, most of this is only marketing, as who would not want to sell their single template to thousands of people?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They go even further and write about how custom web designers should start making templates and themes themselves. There is a lot of money to be earned in this category indeed, as web designers can not only create templates but also customize already existing ones.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">All we can say is that articles that aimed at popularizing website themes are not going to answer these pressing questions:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Are website templates worth your money in the long run when it comes to <a href=\"https:\/\/capturly.com\/blog\/conversion-rate-optimization-nearly-everything\/\">conversion rate optimization<\/a>?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If the answer is no, then how should CRO professionals approach the problem?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If the answer is yes, then is there anything for CRO professionals to do when dealing with these websites?<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Does_Your_Website_Have_to_be_One_of_a_Kind\"><\/span><span data-preserver-spaces=\"true\">Does Your Website Have to be One of a Kind?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Do businesses that aim to have a one-of-a-kind website even have an edge over their competitors? According to websites that are based on selling themes, originality does not matter at all. Maybe they are right, but again, it is a marketing tactic that revolves around selling as many themes as possible.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you buy a popular theme, your website is going to look the same as many other websites out there. According to professionals, this is not so much of an issue. After all, there are many entrepreneurs out there who are proficient in optimizing websites, yet they are not proficient in web design.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For them, the abundance of website themes out there can come in handy. The psychology behind it is that people are not going to be upset at all when they see a design they got used to. Similarity means that it is going to be easier to wrap their head around the design.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Although this is not the one best practice everyone should aim for, it certainly works. Website templates are great for kickstarting your online presence. They allow you to quickly get your site going and apply changes later as feedback starts to flow in.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Whether you use a custom design or a ready-made theme, you are going to need to change your site over and over again if you truly care about your customers. Conversion rate optimization is a process that never ends. Launch the site, collect feedback, fix your issues, publish the page, run some A\/B testing, choose what works best, then repeat.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5083 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/OrgCoral_Ofc-01_Concept-06-1024x683.jpg\" alt=\"web design\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/OrgCoral_Ofc-01_Concept-06-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/OrgCoral_Ofc-01_Concept-06-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/OrgCoral_Ofc-01_Concept-06-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/OrgCoral_Ofc-01_Concept-06-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.freepik.com\/free-vector\/designers-are-working-desing-web-page-web-design-user-interface-user-experience-content-organization_13450330.htm#query=web%20design&amp;position=7&amp;from_view=search\">Source<\/a>)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"There_is_No_Reason_to_be_Overly_Cautious\"><\/span><span data-preserver-spaces=\"true\">There is No Reason to be Overly Cautious<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The fact is that there are millions of websites out there and most users genuinely don\u2019t care if they see the same design again. From the online entrepreneur\u2019s standpoint, it might seem disingenuous to use a template that many others have purchased.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But again, templates are customizable and your content is unique. A template is not going to hold you back from creating something special. What is important is to choose a theme that works best for your business and then apply some changes to make it fit your business ideas and target audience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On the other hand, there are many templates out there that follow the same scheme. This is also true for custom-made websites. How many times have you seen the same two-column layout that is so popular among bloggers? Two columns of content, then one column dedicated for promotions on the side.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">People who are browsing the Internet are generally looking for something familiar, something expected and easy to use. If they find it, they are going to appreciate the pattern they are already familiar with. They look for the logo to their top left immediately and then expect the navigation bar to be next to it.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Breaking these patterns is risky, as it exposes users to something new that they might or might not like. If they like it, they are going to find it engaging. If they don\u2019t, they are going to get frustrated.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_Templates_are_Great_for_Aspiring_Entrepreneurs\"><\/span><span data-preserver-spaces=\"true\">Website Templates are Great for Aspiring Entrepreneurs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Buying a <a href=\"https:\/\/betterproposals.io\/proposal-templates\/website-design-proposal-template\">website template<\/a> allows you to start small. After all, building up an online presence is not easy and it also takes some time to build up some revenue. It requires a small investment that average people can afford and start to build something meaningful.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Simple themes and landing pages are available for most of those people who subscribe to a web hosting package. For such a small investment, you not only get a reliable hosting service \u2013 if you choose the right one \u2013 but you often get plenty of templates to choose from.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An online business doesn\u2019t have to be done perfectly at first. With time, effort and experience, you are going to be able to perfect it in the long run. Therefore, we can already see how design templates are a good bang for your buck if you are a beginner.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With a good landing page, you can already start to work on conversion rate optimization. Meanwhile, you can experiment with customization to make that design perfectly fit your brand. To choose the right template, you need to know what to look for in templates.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You need to start with a comprehensive plan. In that case, simply going for the most popular templates out there is often not the right decision.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5084 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/394-1024x445.jpg\" alt=\"website templates\" width=\"760\" height=\"330\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/394-1024x445.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/394-300x130.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/394-768x334.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.freepik.com\/free-psd\/website-design-your-business_4366825.htm#query=website%20templates&amp;position=3&amp;from_view=search\">Source<\/a>)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Working_with_a_Template_is_Like_Building_a_House\"><\/span><span data-preserver-spaces=\"true\">Working with a Template is Like Building a House<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">While looking for website templates, keep in mind that they should only be used as starting points. Look for something simple, as if you were to build a house from scratch. Every house needs a kitchen, a bathroom, a living room, a bedroom, etc.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Once you have the fundamentals, you can continue with the customization part. Maybe you want the bedroom to be a bit bigger, while the kitchen to be somewhat smaller. Choosing paint color, positioning the lights, and choosing the right furniture is also part of the process.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You also need to be aware of the fact that different types of websites appeal to different audiences. For example, a template designed for photographers is not necessarily going to be great for a business that wants to sell gaming hardware.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At first, you need to look for templates in your niche and put the ones you like on a list. Then, take a look at the differences in design and conversion focus so that you can find the perfect one. For starters, it is better to look for simple ones instead of those that come with fancy sliders, parallax, or animations.\u00a0<\/span><\/p>\n<h3>Picking the right template<\/h3>\n<p><span data-preserver-spaces=\"true\">The point is to end up with a template you can start working with, as you are probably going to transform it into something even more appealing. Here are the most important things you need to consider when looking for a website template:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Minimalism \u2013 Your value proposition has to be in the focus so that your target audience immediately understands your message. Choosing a template that makes this easy is the right way to go. Steer clear from those designs that are loaded with design elements you don\u2019t even need.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Responsiveness \u2013 Does the theme look as great on smartphones or tablets as it does on computer screens?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">User experience \u2013 How would the template perform in front of the crowd from a UX standpoint?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Navigation \u2013 Is the navigation bar user-friendly? You won\u2019t need a fancy navigation bar to catch the user\u2019s attention. Keep it simple and stay away from themes that offer a never-ending scroll design that prevents users from reaching the footer.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Customization \u2013 Consider the main ideas behind your brand and choose the template accordingly. Does it fit your needs? Is it easy to customize?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Purchasing the right web template and publishing it is going to be the beginning of your optimization journey. So far, we have been discussing the main benefits of choosing a ready-made website theme. However, there are some risks and downsides to consider as well:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_Templates_and_Conversion_Optimization_Principles\"><\/span><span data-preserver-spaces=\"true\">Website Templates and Conversion Optimization Principles<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">People who design website templates are, oftentimes, not specialized at all at conversion rate optimization. The design themes look awesome while minimizing bugs and hopefully guaranteeing an enjoyable user experience. But that\u2019s about it, as CRO principles are often not considered.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Entrepreneurs often just buy ready-made landing pages, thus saving their time and money and they leave it at that. They get their marketing campaign going and hope for the best. It is about accelerating delivery and reaching the target audience as soon as possible.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You need to consider this: Your everyday web designer is most likely not proficient in conversion rate optimization. What they know is to work with typography, grid systems, trending design patterns, and all that jazz.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Designing a website in a way so that the viewer\u2019s attention is focused on the right things is a completely different field. It is most likely going to be your job to design the site in a way that encourages conversion.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5085 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/6030294-1024x683.jpg\" alt=\"Designing for conversion\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/6030294-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/6030294-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/6030294-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/6030294-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.freepik.com\/free-vector\/conversion-rate-optimization-concept-illustration_18771518.htm#query=conversion%20rate%20optimization&amp;position=0&amp;from_view=search\">Source<\/a>)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Designing_for_Conversion_is_Not_a_Low-End_Business\"><\/span><span data-preserver-spaces=\"true\">Designing for Conversion is Not a Low-End Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Designers who work with templates are not going to do so with CRO principles in mind for a low price of $30. It is simply not worth it, which is why they rather go for looks and functionality. This is why you need to look for website templates that are easy to customize right off the bat.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It is up to you to do some research and start optimizing your website right away. Then, once enough traffic flows in, you can continue by collecting user data. Test your traffic and try to figure out what improvements have to be made to increase conversions.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On the other hand, even if the designer would design the templates with CRO in mind, chances are that it is still not going to work for your business. Conversion rate optimization methods that work for other businesses might not work for yours.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The biggest mistake is to use a website template as a crutch. Even if you choose the right template to work with, it probably won\u2019t be fully ideal for your content or audience. Get ready to apply a few changes here and there before and after you make your website public.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Maybe you have discovered the template by looking at the websites of other businesses. In that case, keep in mind that what might have worked for that business is not necessarily going to work for yours. High-performing templates should be handled with caution because the design is highly dependent on context.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are the questions you need to ask before using a template from a conversion rate optimization standpoint:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">To which degree does the template fit my industry?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How is my content going to be presented in this template?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Is this website theme going to work well with the tools I want to use?<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Website_Templates_are_Designed_to_Fit_Common_Needs\"><\/span><span data-preserver-spaces=\"true\">Website Templates are Designed to Fit Common Needs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If you would consult with a design team to create a custom website, then the design would be specific to your business. There would not be any extras, only those features that you need in accordance with your goals and brand.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is not the case with website templates. After all, if a template is too specific, its target audience is going to be narrower as well. With a template, you usually get a long list of features and elements to work with and you are probably not going to need most of them.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The focus of a web theme is divided into many different features. Just take a look at the previews provided by most templates. They are designed for various purposes and various types of content. You could build up a dozen different websites in different niches with most of them.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can easily fall into the mistake of using too many different sections for your site. What you need to do is cherry-pick the ones you truly need and work from there. It is not to say that either of the sections has a bad UX.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, if you use too many of them at once, you are going to confuse the user for sure. Write down the goals you want to achieve with each web page and make the user able to focus solely on your intent.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><span data-preserver-spaces=\"true\">Final Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">We can conclude that using a website template is a great idea if you are about to start a business. As long as you consider it as a starting base that you will need to work on in the future, it is going to be great.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In the beginning, all that matters is to become visible online. Then, with a few improvements as preparation, you can start publishing content regularly. Once you have accumulated some regular traffic, you can also start to collect data from your users.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By doing some research and applying the right CRO principles, you can start improving the conversion rate of each of your pages as well. Getting your business up and running is only the beginning of the journey.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Keep in mind that every site is different so don\u2019t try to copy the methods of other businesses that use the same design. Instead, focus on doing your own conversion research and iterate until the results you get are satisfying enough.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Website templates are great for saving time and money, yet they are only the starting point when it comes to conversion rate optimization.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are currently tens of thousands of website templates to choose from in the market in whatever niche you want. Of course, these templates are much more cost and time-effective, as you don\u2019t need to hire a team of design professionals.\u00a0 All you need to do is buy the theme, follow the instructions and get<\/p>\n","protected":false},"author":28,"featured_media":5089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Website Templates a Good Idea from a Conversion Rate Optimization Standpoint? - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Hiring a team of web design professionals can cost an arm and a leg for aspiring entrepreneurs. 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