{"id":5054,"date":"2022-01-21T08:00:34","date_gmt":"2022-01-21T07:00:34","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=5054"},"modified":"2023-02-16T10:44:32","modified_gmt":"2023-02-16T09:44:32","slug":"how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/","title":{"rendered":"How to Use Website Personalization and Sales Automation to Multiply your Sales"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">In today&#8217;s digital world, customer experience has never been more important. As a result, companies are scrambling to find <a href=\"https:\/\/capturly.com\/blog\/5-ways-chatbots-are-revolutionizing-customer-relationships\/\">new ways of engaging with customers<\/a> and building lasting relationships. One way that businesses can do this is by using website personalization and sales automation. All this to qualify targeted customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ecommerce websites that spend extra time focusing on personal touches for their customers can tap into unique shopping behaviors and improve conversions.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">92% of shoppers<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0feel more influenced to buy products when they\u2019ve been recommended personalized items.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This article will explain how the power of data, personalized marketing, and AI enables eCommerce stores to connect with customers and boost their sales. All backed by research and real-life brand examples.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#What_is_big_data_and_how_can_you_use_it\" title=\"What is big data and how can you use it?\">What is big data and how can you use it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#Why_personalization_is_key\" title=\"Why personalization is key\">Why personalization is key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#Personalizing_your_eCommerce_website\" title=\"Personalizing your eCommerce website\">Personalizing your eCommerce website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#How_the_market_leader_L%E2%80%99Oreal_uses_personalization\" title=\"How the market leader, L\u2019Oreal uses personalization\">How the market leader, L\u2019Oreal uses personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#Smart_techniques_to_utilize_for_website_personalization\" title=\"Smart techniques to utilize for website personalization\">Smart techniques to utilize for website personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#What_are_AI_and_automation\" title=\"What are AI and automation?\">What are AI and automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#The_rise_of_chatbots_and_virtual_assistants\" title=\"The rise of chatbots and virtual assistants\">The rise of chatbots and virtual assistants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#Utilizing_AI_to_improve_the_shopping_experience\" title=\"Utilizing AI to improve the shopping experience\">Utilizing AI to improve the shopping experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#Multiply_your_sales_using_these_key_techniques\" title=\"Multiply your sales using these key techniques\">Multiply your sales using these key techniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capturly.com\/blog\/how-to-use-website-personalization-and-sales-automation-to-multiply-your-sales\/#Harnessing_the_power_of_AI_and_sales_automation\" title=\"Harnessing the power of AI and sales automation\">Harnessing the power of AI and sales automation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_big_data_and_how_can_you_use_it\"><\/span><span data-preserver-spaces=\"true\">What is big data and how can you use it?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If you want to understand website personalization and sales automation, you need to grasp what big data is. Also how it can transform eCommerce.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The term \u201cbig data\u201d is a term applied to datasets collected by organizations in increasing volumes and variety. Meaning that it\u2019s too difficult for traditional processing software to manage them.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5055 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image6-1024x683.jpg\" alt=\"using big data \" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image6-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image6-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image6-768x513.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image6-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image6.jpg 1999w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Yet, such complex data allows businesses to address problems they may not otherwise have been able to. Problems like analyzing customer behavior and buying patterns. What&#8217;s more identifying customer needs, and predicting personalized products. A better understanding of customer expectations helps to <a href=\"https:\/\/blog.powr.io\/how-to-grow-ecommerce-business-and-increase-sales\">increase conversions<\/a>. Not to mention how it creates superior customer experiences.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to data management company Epilson,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">80% of consumers<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0are more likely to purchase a brand that provides <a href=\"https:\/\/www.markettailor.io\/blog\/b2b-website-personalization-tools\">personalized experiences<\/a>. What&#8217;s more, those brands have done so by using the power of big data.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This means that in essence, if every customer compares your business to a brand that uses better personalization techniques, they will be more likely to purchase their products instead of yours.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Big data resources are also becoming more accessible. We will discuss this later in this article. Statistics show that 83% of consumers are willing to share their data to create a more personalized experience. This can be super beneficial for your eCommerce store. Indeed you can use this data later down the line for personalized retargeting.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In essence, big data allows you to tweak your marketing strategy based on customer trends and insights. As well as personalizing your website,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/mikekhorev.com\/how-to-create-a-successful-seo-strategy\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">adjusting your SEO<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and marketing efforts, you can determine which products and services are most popular amongst your customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The question is:\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How can eCommerce businesses harness this data to connect with their customers and multiply their sales?\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_personalization_is_key\"><\/span><span data-preserver-spaces=\"true\">Why personalization is key<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Know as much as you possibly can about the type of customers that are buying from you. Being able to use this information to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.cloudtalk.io\/blog\/how-to-improve-customer-experience-cx\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">enhance the customer experience<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0has huge advantages.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">First, it offers convenience and a sense of belonging for the customer. It makes them feel like you care about their interests as opposed to just the size of their purchase. On the other hand, it helps you to achieve targeted eCommerce sales. Like building a rapport with your customers, and increasing the chances of them returning to your website.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s also crucial to think about the lifetime of your customers. Whether you\u2019re a startup trying to find your way in the industry or you\u2019re just testing a different strategy. It\u2019s much more valuable to calculate the total value of a customer throughout your entire relationship than it is to focus on one-off sales.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5056 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image10-1024x683.jpg\" alt=\"customer personalization \" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image10-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image10-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image10-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image10-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image10.jpg 1999w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">You don\u2019t want to attract 100 customers who never come back, only for the sake of attracting those customers in the first place.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In an era where customers are spending more time than ever online and on their mobile or computer devices. E-commerce retailers are in an excellent position to get customers onside. There\u2019s a whole new world of shoppers to tap into as more and more people opt to stay indoors. So learning about\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/hyperise.com\/blog\/website-personalization-your-guide-to-getting-started\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">website personalization<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0should be a priority.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalizing_your_eCommerce_website\"><\/span><span data-preserver-spaces=\"true\">Personalizing your eCommerce website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If you\u2019re a business owner you may want to boost your revenue, improve customer relationships, and grow your business. To achieve this you need a plan that\u2019s sustainable for the long term. You can have the best product or service in the world, but without the right customers, your business will eventually fail.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Personalize your website for each visitor to increase sales conversions through automation. It is one of the best ways to grow your customer base. When visitors are exposed to content that speaks directly to them, they\u2019re more likely to convert into customers. It\u2019s as simple as that.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5057 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image8-1024x680.jpg\" alt=\"e-commerce personalization\" width=\"760\" height=\"505\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image8-1024x680.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image8-300x199.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image8-768x510.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image8.jpg 1999w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">What&#8217;s even better is that this information isn&#8217;t gathered by chance. It&#8217;s all done automatically thanks to advances in\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/kruschecompany.com\/software-development\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">software development<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and big data tech, as we mentioned above.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Aside from convenience, personalization also helps to make your customers feel special. It improves their shopping experience. This means you end up with loyal customers who will return to your website. Their loyalty allows you to achieve higher conversion rates than ever before.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What\u2019s more, with hundreds of eCommerce stores rising to the surface every day, the competition has never been so huge. Personalization adds a sense of trust and security. It&#8217;s giving you a competitive advantage that similar eCommerce stores might not have.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Finally, eCommerce websites that focus on personalization are also able to resonate more with customers across multiple platforms. This makes it much easier to multiply sales and make a valuable impression on customers in your industry.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_the_market_leader_L%E2%80%99Oreal_uses_personalization\"><\/span><span data-preserver-spaces=\"true\">How the market leader, L\u2019Oreal uses personalization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Personalization is one of the key attributes for creating engaging and profitable user experiences in your eCommerce store. The more you tap into big data and use it to your advantage, the better you\u2019re able to personalize it. So it becomes easier to meet the specific needs of your customers.<\/span><\/p>\n<h3>Virtual try-on<\/h3>\n<p><span data-preserver-spaces=\"true\">Let\u2019s take L\u2019Oreal for example, a world leader in makeup, cosmetics, and hair care. Their beauty consumer experience includes a virtual try-on from Modiface. As well as a customized beauty offering from Perso. These digital technologies allow customers to connect with L\u2019Oreal\u2019s products without the need to visit their store.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5058 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image4-1024x392.png\" alt=\"L'Oreal user experience\" width=\"760\" height=\"291\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image4-1024x392.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image4-300x115.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image4-768x294.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image4.png 1353w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">This provides ultimate convenience and ensures all L\u2019Oreal shoppers purchase makeup products that suit their exact skin tone. The same goes for desired shade, therefore reducing the number of refunds or complaints.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It also speeds up the shopping experience, giving customers confidence in their purchases. Rather than leading them to feel unsure and abandon their shopping cart.<\/span><\/p>\n<h3>Personalized website<\/h3>\n<p><span data-preserver-spaces=\"true\">Furthermore, based on your browser history and past interactions, L\u2019Oreal\u2019s website can also determine the exact color of makeup you would require. Their website uses the data to provide personalized recommendations for your next purchase. This is an excellent example of utilizing big data to improve website personalization. Also great inspiration for content marketing.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5059 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image9-1024x382.png\" alt=\"website automation\" width=\"760\" height=\"284\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image9-1024x382.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image9-300x112.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image9-768x286.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image9.png 1408w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">According to L\u2019Oreal, this type of automation and personalization is also helping them to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/sellcoursesonline.com\/best-online-community-platforms\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">build an even stronger community.\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0It also enables \u201ccreate more opportunities for people to come together\u201d. This makes them much more than an eCommerce site, and an all-encompassing brand that caters to a wide target audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A notable example of personalization and community is L\u2019Oreal\u2019s partnership with Armani. The partnership encompasses Armani\u2019s 30-minute video consultation with a brand expert. This makes their advice and beauty recommendations even more personalized. It multiplies their sales and consistently builds on customer relationships.<\/span><\/p>\n<h3>AI tools<\/h3>\n<p><span data-preserver-spaces=\"true\">Regardless of the nature of your eCommerce store, you can use digital tools too. These improve your website personalization and multiply your sales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For instance, AI tools such as\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/zetaglobal.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">ZetaGlobal<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0allow you to analyze customer data from multiple touchpoints. So that they can better understand specific user interactions. Insights such as these enable eCommerce stores to offer an appealing personalized experience. All that by offering suitable product recommendations. Just like providing a consistent user experience across both mobile and computer devices.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5060 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image2-1-1024x357.png\" alt=\"Zeta AI tools\" width=\"760\" height=\"265\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image2-1-1024x357.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image2-1-300x105.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image2-1-768x268.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image2-1.png 1212w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/econsultancy.com\/94-of-businesses-say-personalisation-is-critical-to-their-success\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">94% of companies agree<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that personalization is critical to current and future success. So if you don\u2019t get involved with upcoming trends now, you\u2019re essentially giving away customers to your competitors.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Smart_techniques_to_utilize_for_website_personalization\"><\/span><span data-preserver-spaces=\"true\">Smart techniques to utilize for website personalization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">It might seem daunting at first, but personalizing your eCommerce store is pretty straightforward.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One of the most obvious techniques is by using cookies on your eCommerce site. Cookies are allowing you to retain login credentials. By using them you can easily identify which customers have visited your website before. In turn, you can use this data to provide a customized shopping experience.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5061 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image1-1-1024x683.jpg\" alt=\"website automation\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image1-1-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image1-1-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image1-1-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image1-1-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image1-1.jpg 1920w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">You can also offer personalized guides based on what your visitors have visited previously. It increases the chances of them buying more than one item. Not only that, but it adds an element of convenience. That is one of the main reasons people favor online shopping over visiting high-street stores.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In fact, according to Statista, \u200b\u200b<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">over two billion people<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0purchased goods or services online in 2020. With e-retail sales surpassing 4.2 trillion U.S. dollars worldwide.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Particularly if you\u2019re in the fashion industry, allow your online visitors to see style guides and recommended sizes based on past behaviors. This provides them with a personalized wardrobe. If not, you can still learn more about your customers through quizzes on your eCommerce site. Then you can use the data to offer custom recommendations.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Create dynamic landing page content to combine this with\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.helloclicks.co.uk\/increase-ecommerce-sales\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">your pay-per-click ads<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Personalize product pages based on location<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Customize deals, banners, and offers to attract your customers at the right time<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Run targeted email campaigns, using personalized video to improve click-through rates<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Using sales automation also allows you to eliminate time-consuming tasks and speed up your processes using the software. Also AI, and other digital tools. The next few sections will discuss how you can harness the power of big data and AI together to achieve the best results for your eCommerce business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_AI_and_automation\"><\/span><span data-preserver-spaces=\"true\">What are AI and automation?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Sales automation comes in a variety of forms, and the most simple terms. It is about accelerating processes through technology that eliminates manual tasks and\/or automates back-end work. In turn, sales and marketing teams can put more time and resources into the core of their business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Today, technologies such as machine learning and AI (Artificial Intelligence) are at the forefront of many business operations. According to a study by Gartner, the number of enterprises implementing AI software\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-01-21-gartner-survey-shows-37-percent-of-organizations-have\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">grew an astonishing 270%<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0between 2015 and the beginning of 2019.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5062 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image7-1024x682.jpg\" alt=\"AI and automation\" width=\"760\" height=\"506\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image7-1024x682.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image7-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image7-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image7-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image7.jpg 1999w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">A significant benefit of machine learning is that it allows computers to improve themselves. They reach this through repeated tasks and algorithms. Thus acting as a backbone behind a lot of the systems used in digital marketing. It also allows these systems to \u201clearn\u201d from data, and make better decisions that humans may have missed.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With this in mind, the future of artificial intelligence in eCommerce is bright and shouldn\u2019t be ignored. Hyper personalization is\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/hyperise.com\/blog\/growthhack\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">the next frontier<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0for digital businesses. This is where many touchpoints across the customer journey are personalized to specific people. Also enabled through advancements in big data and AI.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_rise_of_chatbots_and_virtual_assistants\"><\/span><span data-preserver-spaces=\"true\">The rise of chatbots and virtual assistants<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Chatbots and virtual assistants are becoming more and more popular. It would be impossible to discuss AI and automation without mentioning their potential.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Online retailers are increasingly turning to chatbots and digital assistants. To provide around-the-clock support to their customers. Like personalized product recommendations, chatbots allow businesses to improve their customer service. They make id possible by managing multiple customer requests. Thus boosting average response time and increasing customer satisfaction.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Chatbots are becoming more intuitive by being multilingual and reaching new markets. They are communicating with customers through various channels while maintaining a great level of consistency. All these happen without the need for human interaction.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5063 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image3-1024x683.jpg\" alt=\"Virtual assistants\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image3-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image3-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image3-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image3-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image3.jpg 1999w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Sales automation such as creating email templates, reporting, and meeting schedules are useful. Unfortunately, they are often<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">underrated. Find the right balance of automation tools to speed up processes. So that you can focus on increasing sales can improve your business dramatically.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s been proven that customers also favor their ease of use and consistency, as recent statistics show:<\/span><\/p>\n<ul>\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/outgrow.co\/blog\/vital-chatbot-statistics\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">69% prefer chatbots<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0because they provide quick answers to simple questions<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">47% of users are open to purchasing items through a chatbot<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">56% prefer to use chatbots than call customer support<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Utilizing_AI_to_improve_the_shopping_experience\"><\/span><span data-preserver-spaces=\"true\">Utilizing AI to improve the shopping experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The adoption of AI is important for various reasons. Particularly because it\u2019s transforming the shopping experience. L\u2019Oreal\u2019s eCommerce store is just one example, but one of the major case studies in the world of eCommerce is Amazon.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5064 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image5-1024x683.jpg\" alt=\"Amazon e-commerce\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image5-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image5-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image5-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image5-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image5.jpg 1999w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">When you think of Amazon, you might think of the huge powerhouse where millions of shoppers purchase items online. Mainly due to speed and convenience. The truth is, AI and machine learning powers Alexa, the Amazon Go Store, and the Amazon recommendation engine.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Amazon uses machine learning technology to improve its product forecasts and tap into shopping trends. If you\u2019ve been on your Amazon account recently, you might have seen specific products recommended for you. Especially under the categories \u2018Items, you\u2019ve viewed recently\u2019 or \u2018Inspired by your shopping trends.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is exactly how Amazon has capitalized from machine learning. All by making personalized suggestions. It&#8217;s based on your past behavior which, again, improves the customer experience.<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.aboutamazon.com\/amazon-fulfillment\/our-innovation\/what-robots-do-and-dont-do-at-amazon-fulfillment-centers\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">According to Amazon<\/span><\/a><span data-preserver-spaces=\"true\">, the integration of machine learning and AI at fulfillment centers make it possible for them to store as much as 40% more\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/feedvisor.com\/resources\/amazon-shipping-fba\/year-round-amazon-inventory-management-strategies\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">inventory<\/span><\/a><span data-preserver-spaces=\"true\">. Thus allowing them to fulfill orders in one or two days.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You don\u2019t have to utilize automation to this scale for your eCommerce store. Although it\u2019s clear from this data that automation is so powerful it\u2019s taking over the industry.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Multiply_your_sales_using_these_key_techniques\"><\/span><span data-preserver-spaces=\"true\">Multiply your sales using these key techniques<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Using website personalization and sales automation software to multiply your sales is excellent. On the other hand, you must remember some takeaways.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, you don\u2019t want to get so caught up in the technicalities of AI and automation that you forget to focus on what your customers want. After reading our tips and taking advice on board, make sure to keep in mind:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">As an eCommerce retailer, you want to create a personalized omnichannel experience. This is to ensure you remain consistent and can build trust with your customers.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">The items or services you\u2019re selling and your processes are important, but it\u2019s equal to investing in elements. These can be high-quality content and design, especially when it comes to personalization.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Customers don\u2019t want marketing. Personal engagement is what increases their loyalty and influences them to go ahead with their next purchase.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5065 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image11-1024x683.jpg\" alt=\"Sales multiplication\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image11-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image11-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image11-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image11-760x507.jpg 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/image11.jpg 1999w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Harnessing_the_power_of_AI_and_sales_automation\"><\/span><span data-preserver-spaces=\"true\">Harnessing the power of AI and sales automation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">As highlighted above, website personalization and automation technologies are playing a leading role. Mostly in driving innovative solutions and customer experiences in eCommerce. They allow online retailers to strengthen customer relationships, increase click-through rates, and boost conversions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Not only that but AI has been applied to everything. From optimizing the shopping experience for customers. Through enhancing product recommendations, and personalizing marketing messages. To improve warehouse logistics and supply chain management process efficiency.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When it comes to retail today, you can\u2019t afford not to be utilizing these techniques. If you are considering how to implement website personalization or AI into your marketing strategy, this article should help to guide you in the right direction. Use our tips and multiply your sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital world, customer experience has never been more important. As a result, companies are scrambling to find new ways of engaging with customers and building lasting relationships. One way that businesses can do this is by using website personalization and sales automation. All this to qualify targeted customers. Ecommerce websites that spend extra<\/p>\n","protected":false},"author":28,"featured_media":5068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Website Personalization and Sales Automation to Multiply your Sales - Capturly Blog<\/title>\n<meta name=\"description\" content=\"In today&#039;s digital world, customer experience has never been more important. 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