{"id":4974,"date":"2022-01-07T08:00:11","date_gmt":"2022-01-07T07:00:11","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4974"},"modified":"2022-02-09T10:53:10","modified_gmt":"2022-02-09T09:53:10","slug":"how-can-e-commerce-brands-optimize-their-content-strategy-to-improve-traffic-to-shopify-marketplaces","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-can-e-commerce-brands-optimize-their-content-strategy-to-improve-traffic-to-shopify-marketplaces\/","title":{"rendered":"How Can E-Commerce Brands Optimize their Content Strategy to Improve Traffic to Shopify Marketplaces?"},"content":{"rendered":"

Shopify is an outstanding platform to streamline your business, yet you need to reconsider your content strategy for attracting more visitors to your store<\/a>. It is interesting to note that around<\/span>\u00a090%\u00a0<\/span>of overall businesses strategize content marketing as a priority in marketing and business growth tactics. Also, when you offer high-value content with relevant information, then it is more likely that your target customers will visit and take action, meaning more sales!\u00a0<\/span><\/p>\n

As per research,\u00a0<\/span>90% of digital consumers\u00a0<\/span><\/a>are more satisfied with receiving informed content on a business and are likely to give it a visit. Content marketing is beneficial for both sellers and consumers. Hence, optimizing it with the right tactics will bring you guaranteed traffic and sales.\u00a0<\/span><\/p>\n

If you are not convinced just yet, then check out how\u00a0<\/span>Robbie Richards boosted traffic on his site to 272%<\/span><\/a>\u00a0in just within a month by optimizing his content and advertising it to the right audience.\u00a0<\/span><\/p>\n

Now, let us move ahead to see why eCommerce brands need to optimize their content strategy and how content optimization can draw in more traffic to your Shopify marketplace:\u00a0<\/span><\/p>\n

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