{"id":4956,"date":"2022-01-03T11:34:38","date_gmt":"2022-01-03T10:34:38","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4956"},"modified":"2022-01-12T15:16:49","modified_gmt":"2022-01-12T14:16:49","slug":"e-commerce-crm-what-it-is-why-it-matters","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/e-commerce-crm-what-it-is-why-it-matters\/","title":{"rendered":"E-Commerce CRM: What It Is &#038; Why It Matters?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">When you launch an online business, you will immediately come to realize that competition is intense. More and more e-commerce companies are popping up as\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.emarketer.com\/content\/worldwide-ecommerce-will-approach-5-trillion-this-year\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">estimates<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0show that there will be a 27.6% <a href=\"https:\/\/capturly.com\/blog\/diy-conversion-rate-optimization-for-e-commerce-sites\/\">increase in eCommerce sales<\/a> across the globe in the most recently tracked period.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.emarketer.com\/content\/worldwide-ecommerce-will-approach-5-trillion-this-year\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">global eCommerce marke<\/span><\/a><span data-preserver-spaces=\"true\">t stands at $4.89 trillion and is only expected to grow. This is why online retailers are using multiple channels for connecting with their target audience. E-commerce web pages, online marketplaces, and social media are being leveraged to provide the best experience to customers.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As the customer lifecycle in the online world tends to be a lot faster, the only way that you can keep ahead of the competition is by implementing an e-commerce CRM integration. An e-commerce CRM can help you convert casual customers into loyal clients and more.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/e-commerce-crm-what-it-is-why-it-matters\/#What_Is_E-Commerce_CRM_And_How_Is_It_Different_From_The_Traditional\" title=\"What Is E-Commerce CRM And How Is It Different From The Traditional?\">What Is E-Commerce CRM And How Is It Different From The Traditional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/e-commerce-crm-what-it-is-why-it-matters\/#Why_Do_You_Need_E-Commerce_CRM\" title=\"Why Do You Need E-Commerce CRM?\">Why Do You Need E-Commerce CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/e-commerce-crm-what-it-is-why-it-matters\/#Steps_for_Selecting_the_Best_E-Commerce_CRM_Solution\" title=\"Steps for Selecting the Best E-Commerce CRM Solution\">Steps for Selecting the Best E-Commerce CRM Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/e-commerce-crm-what-it-is-why-it-matters\/#Most_Popular_CRM_Solutions_for_E-Commerce\" title=\"Most Popular CRM Solutions for E-Commerce\">Most Popular CRM Solutions for E-Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/e-commerce-crm-what-it-is-why-it-matters\/#Takeaway\" title=\"Takeaway\">Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_E-Commerce_CRM_And_How_Is_It_Different_From_The_Traditional\"><\/span><strong><span data-preserver-spaces=\"true\">What Is E-Commerce CRM And How Is It Different From The Traditional?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">To better understand an e-commerce CRM, it is important to first understand traditional CRM. A customer relationship management (CRM) system enables businesses to analyze past, present, and future customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Although CRM is essential for every organization, e-commerce websites can make the most of it to grow and succeed. The primary role of a traditional CRM is to record and store customer information in one location. On the other hand, an e-commerce CRM focuses on the online customer and sales experience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An e-commerce CRM analyzes sales patterns and customer information and also evaluates the website metrics such as the following.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Conversion Rates<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Email Subscription Opt-Ins<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Customer Click-Through Rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The Products Customers Are Interested In<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">E-commerce has had a huge impact on CRM and how to manage customer relationships to provide an amazing customer experience. The fact is that it influences the quality of customer relationships, trust, solving customer problems, commitment, capacity to establish the relationship, and competency.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-4965 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/20945988-1024x683.jpg\" alt=\"e-commerce crm\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/20945988-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/20945988-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/20945988-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/20945988-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/global-distribution-international-cargo-freight-company-supply-chain-management-logistics-operations-control-streamline-your-logistics-concept-pinkish-coral-bluevector-isolated-illustration_11667291.htm#query=e-commerce&amp;position=11&amp;from_view=search\">Source\u00a0<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_You_Need_E-Commerce_CRM\"><\/span><strong><span data-preserver-spaces=\"true\">Why Do You Need E-Commerce CRM?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Implementing e-commerce CRM is integral as it not only records and stores customer data but also offers a wide range of capabilities for taking your online business to the next level. There is a lot that you can do with the latest tool to manage client relationships and more.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As you integrate the e-commerce website with your existing system, you get to keep track of customer browsing behavior and even prepare a customer 360 view for maximum insights into your target audience. There is barely a simple thing that the software can&#8217;t do for you.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By adopting an e-commerce CRM, you get to obtain information about what your customers buy and why they buy certain products or services. In addition to this, you also get to keep track of their purchasing history and find out what your marketing strategy needs to do to keep your customers loyal.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The following reasons will help you understand the importance of e-commerce CRM.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Access to Detailed Customer History<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">One of the best things about e-commerce CRM is that it provides access to detailed customer history. The only way that an online business can succeed is by learning more about its customers. Therefore, it makes sense to use the software to access the entire history of customer buying trends and habits.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When you access customer history, you get to launch new products for a specific type of customer, find out which category of clients to send information to about the new product, and analyze the results to improve your offering.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The software analyzes what customers want and immediately understands whether a new product launch would have a positive impact or not. Besides, customer history allows you to determine which type of products to launch next.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The data stored by the e-commerce CRM also helps you determine the best-sold products, the periods of the year when you have experienced the highest revenue and the prices that generate maximum revenue. Therefore, you can count on the system to meet customer expectations and serve them in the best way possible.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Efficient Team Management<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Another great benefit of e-commerce CRM is efficient team management. You might be wondering how a customer relationship management tool can help you manage your sales team effectively. The answer is quite simple. The way customers behave has a direct connection to how your internal resources are allocated.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With an e-commerce CRM, you get to divide your customers into different groups based on specific criteria since you are likely to have all types of customers, from those that buy the most expensive products to those that buy mid-range products regularly.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The worst mistake that you can make is assigning the same sales team to both of these categories. This is where the software truly shines. It allows you to smartly allocate accounts of different categories of customers to the right team members.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Every online store employs customer sales or service representatives. Integrating your e-commerce site with CRM will increase employee productivity as well as the team will gain access to customer details such as products viewed, payments made, and past orders. They can also utilize this information for upselling and cross-selling.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-4966 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/4380-1024x640.jpg\" alt=\"team management\" width=\"760\" height=\"475\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/4380-1024x640.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/4380-300x188.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/4380-768x480.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.freepik.com\/free-vector\/business-team-discussing-ideas-startup_6974855.htm#query=team%20management&amp;position=4&amp;from_view=search\">Source<\/a><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Personalize the Marketing Strategy<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Market\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/newsroom.accenture.com\/news\/consumers-welcome-personalized-offerings-but-businesses-are-struggling-to-deliver-finds-accenture-interactive-personalization-research.htm\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">research<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0shows that customers are more loyal to a brand when they receive messages that are tailored to their needs and expectations. For instance, sending emails that include the name of each customer and recommend products based on their purchasing history will have a positive impact on how they view the business.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By turning to an e-commerce CRM system, you get to collect details about your customers and their past purchases. Besides this, the CRM would even let you know how customers like to be contacted for a new offer. It makes no sense to send an email to a customer who prefers receiving details about new products through SMS.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When it comes to developing your marketing strategy, you have to gain more details about your customers. For instance, you will have to learn more about the demographics, preferred price range, or location. As an e-commerce CRM stores all the information, you can access it to personalize your marketing strategy for maximum traction.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A CRM e-commerce integration provides online sites with a centralized location for customer data. This helps improve all marketing activities, from targeting to execution and more. You can leverage the system to for ensuring highly personalized email marketing, which will have a direct impact on sales revenue.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Business Expansion<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Business expansion is something that every business owner dreams about. However, you need a great deal of information to get it right. If you fail to gather and analyze customer data and carry on with other business operations, your business will fail to expand.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A major advantage of using an e-commerce CRM is that it takes care of everything. Thus, you can use it to access valuable data anytime you want with just a click of a button. You can rely on it to increase productivity and boost sales.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When you invest your resources right, it makes business expansion a lot less complicated. Besides, the software also helps make sure that you can keep your promises towards customers to strengthen your position in the market. Knowing exactly what your customers want will allow your business to expand in the right direction.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Improve Customer Experience<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">In addition to the above, e-commerce CRM also helps improve customer experience in several ways. It offers shipment tracking, inventory checks, status updates, and more capabilities. Thus, e-commerce businesses can help keep customers informed to improve their overall experience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">E-commerce CRM is particularly useful for implementing an omnichannel strategy. The reality is that a multichannel strategy is just not enough. Online businesses have to go the extra mile for customers. Hence, the software is necessary.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Better Inventory Planning and Forecasting<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">An e-commerce CRM can even be used for better inventory planning and forecasting as it provides data about the most popular products. You can use real sales data for forecasting sourcing, manufacturing, and sales.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Since inventory management plays a huge role in customer loyalty and retention, you need to invest in the implementation of e-commerce CRM. It will help keep you on top of inventory to ensure that you never experience a stock-out situation.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-4970 aligncenter\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/pexels-fauxels-3184292-1024x576.jpg\" alt=\"inventory planning\" width=\"760\" height=\"428\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/pexels-fauxels-3184292-1024x576.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/pexels-fauxels-3184292-300x169.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/pexels-fauxels-3184292-768x432.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/www.pexels.com\/hu-hu\/foto\/kezek-emberek-kave-csesze-3184292\/\">Source<\/a><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Drive Services after Sale<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Every successful online business knows the importance of after-sale services. As it can improve customer loyalty, increase customer lifetime value, and boost sales, you need to find ways to drive services after the sale. One of the ways that you can take advantage of the opportunity is by turning to a CRM for e-commerce. It will provide your sales team with the information needed to address customer concerns.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With the software by your side, it is possible to resolve product education issues, inventory shortages, and order issues in the most precise manner. Sales representatives will have access to a wealth of resources for understanding customer behavior and utilizing their newfound knowledge to boost after-sale services.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Minimize Costs and Losses\u00a0<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Without an e-commerce CRM integration, your online store would experience all types of problems due to simple typographical mistakes and other mistakes. The fact is that manual data entries are highly prone to such issues, which directly affect customer loyalty and sales. This is why you must invest in CRM and e-commerce integration. It will help eliminate the possibility of mistakes and ensure that you have access to accurate data for making decisions that boost profitability rather than result in losses.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Improve Competitive Edge<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Lastly, an e-commerce CRM also improves your competitive edge. Better analytics, monitoring, and synchronized data transfer increase the overall efficiency of the business, which allows you to compete with major players in the market.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The software allows you to always have access to vital information which you can personalize and leverage for uncovering untapped opportunities. The dashboard will generate sales reports, marketing reports, and performance reports to ensure that you focus on improving your competitive edge.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For instance, you can even generate a report of customers who have not made a purchase for the last 6 months and create an email marketing strategy to convince them to purchase with just a push of a button. Thus, you will have no trouble competing with even the biggest online stores.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_for_Selecting_the_Best_E-Commerce_CRM_Solution\"><\/span><strong><span data-preserver-spaces=\"true\">Steps for Selecting the Best E-Commerce CRM Solution<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you know why an e-commerce CRM matters, you need to know how to choose the best solution to grow your business. You must take some time out to find a solution that fits your specific needs. The following steps will help you make the right decision.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Develop a plan on how you aim to use the solution for growing your business.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Think about the features that you will need from the solution to achieve your objectives.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Consider how the solution would integrate and work with other business tools and platforms. It would require you to think about how to train employees to make the most out of it.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Prepare a budget for the solution.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Conduct thorough research into different solutions in the market and compare them to pick out one that meets the above requirements.\u00a0<\/span><\/li>\n<\/ul>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4967 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/finger-pressing-circle-1024x868.jpg\" alt=\"selecting crm solution\" width=\"760\" height=\"644\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/finger-pressing-circle-1024x868.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/finger-pressing-circle-300x254.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2022\/01\/finger-pressing-circle-768x651.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/h2>\n<p><a href=\"https:\/\/www.freepik.com\/free-photo\/finger-pressing-circle_944354.htm?query=select\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Most_Popular_CRM_Solutions_for_E-Commerce\"><\/span><strong><span data-preserver-spaces=\"true\">Most Popular CRM Solutions for E-Commerce<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">CRM software development is an industry that continues to grow rapidly. According to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.statista.com\/statistics\/605933\/worldwide-customer-relationship-management-market-forecast\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Statista<\/span><\/a><span data-preserver-spaces=\"true\">, it was expected to grow to $26.6 billion by 2021. It means that there are countless companies in the market that provide well-developed CRM solutions for e-commerce businesses. The following are some of the best e-commerce CRM solutions that will help you in ways that you cannot even imagine.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Salesforce<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">One of the best e-commerce CRM solutions in the market is Salesforce. It is the largest player in the market and generates billions in revenue every year. The company provides the ultimate solution for e-commerce businesses which is called Salesforce IQ. It is a SaaS suite that both small and midsize companies can use to better manage and grow their online presence.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The reason why it is a great option is that it offers amazing scalability. As your e-commerce site grows, you can easily upgrade to Sales Cloud CRM, which features Einstein artificial intelligence technology. Thus, you can use it to analyze data collected by the CRM.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Zoho<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The next name that we had to include is Zoho. It is a CRM software that enables one to build an impressive rapport with customers. Some of its features include sales forecasting, mass mailing, and reports. Its cutting-edge Zia software utilizes machine learning algorithms and artificial intelligence to help e-commerce websites boost sales.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Act<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If you are an entrepreneur or small business owner running an e-commerce website, it makes sense to use Act. It is a CRM that is easy to use and provides all the capabilities that you need, such as collecting customer information, creating databases for grouping clients, and managing email marketing.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What sets Act apart in the industry is its lightning-fast synchronization. Besides this, it even stores changes offline and propagates them once the internet connection is restored. Hence, you can rely on it to manage your business on the go.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Microsoft Dynamics<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Microsoft has also joined the CRM market with Microsoft Dynamic, which is a great solution for customer support, marketing, and sales. Although it has a high price tag, it makes up for it with powerful features such as predictive intelligence that can help you create personalized email marketing campaigns to boost sales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As it is a Microsoft product, it is compatible with Windows computers. The reason why Microsoft Dynamic is a notable option is that it takes a modular approach to CRM by making it applicable for just about every sphere, from marketing to human resources and collaboration. Users have the option to select modules and apps based on their business goals.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">HubSpot<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">HubSpot is also an amazing e-commerce solution that online retailers can use to grow. The best thing about it is that it offers a free plan which you can use to manage your customer database. The tool automatically logs client interactions, creates emails based on customer segments, analyzes data for valuable insights, and even integrates phone calls into marketing analytics.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">The Real Estate CRM<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Lastly, The Real Estate CRM is a powerful tool that is designed to help real estate and other service providers grow their businesses. It is the ultimate\u00a0<\/span><a href=\"https:\/\/therealestatecrm.com\/\"><span data-preserver-spaces=\"true\">CRM for Real Estate<\/span><\/a><span data-preserver-spaces=\"true\">. It is highly customizable and offers features that you cannot expect to find elsewhere, including a reports builder, workflow automation, real-time analytics, third APIs integration, lead management, and customization.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Manage listings, gain insights into every single detail, and monitor strategies to boost revenue with this solution. The Real Estate CRM is just the tool that e-commerce sites should use.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span><strong><span data-preserver-spaces=\"true\">Takeaway<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">After you have finished reading our post, you will learn everything there is to know about e-commerce CRM, from what it is to why you need it. There is a lot that you can achieve with the software, which is why you should not go on without out.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Make sure to consider the steps mentioned above to choose the best solution. Only the best solutions have been suggested. Hence, you should go through them to determine the right option for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you launch an online business, you will immediately come to realize that competition is intense. More and more e-commerce companies are popping up as\u00a0estimates\u00a0show that there will be a 27.6% increase in eCommerce sales across the globe in the most recently tracked period.\u00a0 The\u00a0global eCommerce market stands at $4.89 trillion and is only expected<\/p>\n","protected":false},"author":28,"featured_media":4971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Commerce CRM: What It Is &amp; Why It Matters? - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Implementing e-commerce CRM is integral as it offers a wide range of capabilities for taking your online business to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/e-commerce-crm-what-it-is-why-it-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce CRM: What It Is &amp; Why It Matters? 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