{"id":4845,"date":"2021-11-26T09:30:07","date_gmt":"2021-11-26T08:30:07","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4845"},"modified":"2023-10-02T13:37:58","modified_gmt":"2023-10-02T11:37:58","slug":"digital-marketing-predictions-for-2022","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/","title":{"rendered":"Digital Marketing Predictions for 2022"},"content":{"rendered":"<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4c2t7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4c2t7-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"4c2t7-0-0\">A decade ago, the use of artificial intelligence, voice search, and cryptocurrencies sounded like a sci-fi concept<\/span><\/span><span data-offset-key=\"4c2t7-1-0\">. Today, those are inevitable aspects of the digital marketing landscape. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"4c2t7-2-0\">With their help, marketers can get the most out of their data, personalize customer experiences, and create data-driven marketing campaigns<\/span><\/span><span data-offset-key=\"4c2t7-3-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"2ajuj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2ajuj-0-0\"><span data-offset-key=\"2ajuj-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4g4of-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4g4of-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"4g4of-0-0\">To help you stay on top of these trends, we have compiled a comprehensive list of digital marketing predictions for 2022<\/span><\/span><span data-offset-key=\"4g4of-1-0\">.<\/span><\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#Search_Presence_Will_Go_Beyond_Google\" title=\"Search Presence Will Go Beyond Google\">Search Presence Will Go Beyond Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#Social_Networks_Will_Surpass_Search_Engines\" title=\"Social Networks Will Surpass Search Engines\">Social Networks Will Surpass Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#The_Rise_of_Ecommerce\" title=\"The Rise of Ecommerce\">The Rise of Ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#Social_Networks_as_a_Sales_Channel\" title=\"Social Networks as a Sales Channel\">Social Networks as a Sales Channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#The_Growing_Demand_for_Personalized_Products\" title=\"The Growing Demand for Personalized Products\">The Growing Demand for Personalized Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#Cryptocurrencies_to_New_Customer_Groups\" title=\"Cryptocurrencies to New Customer Groups\">Cryptocurrencies to New Customer Groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#The_Growth_of_Augmented_and_Virtual_Reality_in_Ecommerce\" title=\"The Growth of Augmented and Virtual Reality in Ecommerce\">The Growth of Augmented and Virtual Reality in Ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#Conversational_Marketing_Will_Gain_Momentum_amid_the_Pandemic\" title=\"Conversational Marketing Will Gain Momentum amid the Pandemic\">Conversational Marketing Will Gain Momentum amid the Pandemic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#AI_Chatbots_as_the_Core_of_Conversational_Marketing\" title=\"AI Chatbots as the Core of Conversational Marketing\">AI Chatbots as the Core of Conversational Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#Search_Engines_Will_Become_More_Conversational\" title=\"Search Engines Will Become More Conversational\u00a0\">Search Engines Will Become More Conversational\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#The_Introduction_of_the_MUM_Algorithm\" title=\"The Introduction of the MUM Algorithm\">The Introduction of the MUM Algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d3qdj-0-0\"><span class=\"ez-toc-section\" id=\"Search_Presence_Will_Go_Beyond_Google\"><\/span><span data-offset-key=\"d3qdj-0-0\">Search Presence Will Go Beyond Google<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"1pi25-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1pi25-0-0\"><span data-offset-key=\"1haah-0-0\">In the past, search engines were the primary information source. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"1haah-1-0\">Whether they planned to <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"1haah-2-0\">purchase<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"1haah-3-0\"> something or find helpful information, users\u2019 searches always started with Google\u2019s homepage<\/span><\/span><span data-offset-key=\"1haah-4-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"70f8u-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"70f8u-0-0\"><span data-offset-key=\"70f8u-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5nlkk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5nlkk-0-0\"><span data-offset-key=\"5nlkk-0-0\">However, things have changed since then. <\/span><span class=\"hardreadability\"><span data-offset-key=\"5nlkk-1-0\">Back in 2019, <\/span><\/span><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-marketing-trends-innovation\/\"><span data-offset-key=\"5nlkk-2-0\">Tim Soulo explained<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"5nlkk-3-0\"> that emphasizing that search presence is not restricted to Google anymore<\/span><\/span><span data-offset-key=\"5nlkk-4-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"5nlkk-5-0\">According to the Head of Marketing at Ahrefs, digital marketers should invest in various digital platforms with search functionalities<\/span><\/span><span data-offset-key=\"5nlkk-6-0\">. Search networks are one of them.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"epd9h-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"epd9h-0-0\"><span data-offset-key=\"epd9h-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ns41-0-0\"><span class=\"ez-toc-section\" id=\"Social_Networks_Will_Surpass_Search_Engines\"><\/span><span data-offset-key=\"ns41-0-0\">Social Networks Will Surpass Search Engines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"am5m9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"am5m9-0-0\"><span data-offset-key=\"am5m9-0-0\">Online users are not <\/span><span class=\"qualifier\"><span data-offset-key=\"am5m9-1-0\">just<\/span><\/span><span data-offset-key=\"am5m9-2-0\"> scrolling down social media posts to find engaging content. <\/span><span class=\"hardreadability\"><span data-offset-key=\"am5m9-3-0\">They use these channels to look for new products, compare prices, and communicate with brands<\/span><\/span><span data-offset-key=\"am5m9-4-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"9bada-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9bada-0-0\"><span data-offset-key=\"9bada-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8vbj3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8vbj3-0-0\"><span data-offset-key=\"8vbj3-0-0\">In other words, social networks are search engines, too.\u00a0<\/span><\/div>\n<\/div>\n<div data-offset-key=\"8vbj3-0-0\"><\/div>\n<div data-offset-key=\"8vbj3-0-0\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4846\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/2-1.png\" alt=\"scrolling down social media posts to find engaging content\" width=\"975\" height=\"780\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/2-1.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/2-1-300x240.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/2-1-768x614.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"e5h3p-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e5h3p-0-0\"><span data-offset-key=\"e5h3p-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"1v606-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1v606-0-0\"><a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/\"><span data-offset-key=\"1v606-0-0\">According to the 2021 survey<\/span><\/a><span class=\"veryhardreadability\"><span data-offset-key=\"1v606-1-0\">, social media channels are now the second most significant digital channel after search engines<\/span><\/span><span data-offset-key=\"1v606-2-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"1v606-3-0\">The report also found that users aged 16-24 use social networks more than search engines when researching brands<\/span><\/span><span data-offset-key=\"1v606-4-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"303hp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"303hp-0-0\"><span data-offset-key=\"303hp-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8t2kj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8t2kj-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"8t2kj-0-0\">Thus, in 2022, brands will need to understand that SEO goes far beyond website optimization<\/span><\/span><span data-offset-key=\"8t2kj-1-0\">. It incorporates social media optimization, as well. That includes high-quality content production, keyword optimization, and strategic hashtag use.<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9oodt-0-0\"><span class=\"ez-toc-section\" id=\"The_Rise_of_Ecommerce\"><\/span><span data-offset-key=\"9oodt-0-0\">The Rise of Ecommerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"vbs0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"vbs0-0-0\"><span data-offset-key=\"2k537-0-0\">The e-commerce market has a continuous growth rate. In 2022, online retail sales will surpass $1 trillion. By 2024, they will make up over 20% of total retail sales, <\/span><a href=\"https:\/\/www.emarketer.com\/content\/3-new-things-retail-growth\"><span data-offset-key=\"2k537-1-0\">studies show<\/span><\/a><span data-offset-key=\"2k537-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8e35j-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8e35j-0-0\"><span data-offset-key=\"8e35j-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"cvd7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cvd7-0-0\"><span data-offset-key=\"cvd7-0-0\">In 2022, e-commerce exceeds traditional website sales. Marketers will need to diversify their sales channels to meet different customers\u2019 expectations.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"6dch9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6dch9-0-0\"><span data-offset-key=\"6dch9-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"dpdnb-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dpdnb-0-0\"><span data-offset-key=\"dpdnb-0-0\">Here are a few trends that will dominate this area in 2022:<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"dil7i-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dil7i-0-0\"><span data-offset-key=\"dil7i-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6rqks-0-0\"><span class=\"ez-toc-section\" id=\"Social_Networks_as_a_Sales_Channel\"><\/span><span data-offset-key=\"6rqks-0-0\">Social Networks as a Sales Channel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"fpql4-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fpql4-0-0\"><span data-offset-key=\"esm0c-0-0\">Social commerce involves product sales and purchases <\/span><span class=\"adverb\"><span data-offset-key=\"esm0c-1-0\">directly<\/span><\/span><span data-offset-key=\"esm0c-2-0\"> within a social network. New technologies have changed the approach to social networks. <\/span><span class=\"adverb\"><span data-offset-key=\"esm0c-3-0\">Simply<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"esm0c-4-0\"> put, the role of social networks is not <\/span><\/span><span class=\"qualifier\"><span data-offset-key=\"esm0c-5-0\">just<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"esm0c-6-0\"> to engage online audiences and point them to your website<\/span><\/span><span data-offset-key=\"esm0c-7-0\">. Today, searchers can <\/span><span class=\"complexword\"><span data-offset-key=\"esm0c-8-0\">finalize<\/span><\/span><span data-offset-key=\"esm0c-9-0\"> purchases without leaving their preferred social media app.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"cm6ef-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cm6ef-0-0\"><span data-offset-key=\"cm6ef-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"9fhgd-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9fhgd-0-0\"><span data-offset-key=\"9fhgd-0-0\">These channels simplify and <\/span><span class=\"complexword\"><span data-offset-key=\"9fhgd-1-0\">accelerate<\/span><\/span><span data-offset-key=\"9fhgd-2-0\"> the <\/span><span class=\"complexword\"><span data-offset-key=\"9fhgd-3-0\">overall<\/span><\/span><span data-offset-key=\"9fhgd-4-0\"> shopping experience. <\/span><span class=\"hardreadability\"><span data-offset-key=\"9fhgd-5-0\">Given that, it is not surprising that they have gained immense popularity among online shoppers<\/span><\/span><span data-offset-key=\"9fhgd-6-0\">. In 2021, global sales through social media <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1251145\/social-commerce-sales-worldwide\/\"><span data-offset-key=\"9fhgd-7-0\">reached $732 billion<\/span><\/a><span data-offset-key=\"9fhgd-8-0\">. Industry experts expect that figure to exceed $958 billion.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4rkho-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4rkho-0-0\"><span data-offset-key=\"4rkho-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"bph40-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bph40-0-0\"><span data-offset-key=\"bph40-0-0\">Social commerce benefits online brands, too. <\/span><span class=\"hardreadability\"><span data-offset-key=\"bph40-1-0\">That is the opportunity to meet customers on the platforms they use and boost user experiences<\/span><\/span><span data-offset-key=\"bph40-2-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"bph40-3-0\">The convenience of social sales can shorten the sales cycle and increase conversion rates<\/span><\/span><span data-offset-key=\"bph40-4-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"b73me-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b73me-0-0\"><span data-offset-key=\"b73me-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"7tnm-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7tnm-0-0\"><span data-offset-key=\"7tnm-0-0\">Statistics claim the same. <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/data\/harris-insights-report\/\"><span data-offset-key=\"7tnm-1-0\">Studies found<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"7tnm-2-0\"> that eight in 10 executives expect to be selling products through social networks within the next three years<\/span><\/span><span data-offset-key=\"7tnm-3-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"1khh7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1khh7-0-0\"><span data-offset-key=\"1khh7-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"cods5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cods5-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"cods5-0-0\">In the sea of social networking channels, two platforms stand out as a perfect online retail channel:<\/span><\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"7rgr-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7rgr-0-0\"><span data-offset-key=\"7rgr-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3c5eb-0-0\"><span data-offset-key=\"3c5eb-0-0\">Instagram<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"ecm1p-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ecm1p-0-0\"><span data-offset-key=\"9euce-0-0\">The social network has one billion users. <\/span><a href=\"https:\/\/business.instagram.com\/\"><span data-offset-key=\"9euce-1-0\">According to Instagram\u2019s statistics<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"9euce-2-0\">, 90% of its users already follow brands on this platform<\/span><\/span><span data-offset-key=\"9euce-3-0\">. Moreover, 50% of them are more interested in a business after seeing an ad on Instagram.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"389hu-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"389hu-0-0\"><span data-offset-key=\"389hu-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"a561a-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a561a-0-0\"><span data-offset-key=\"a561a-0-0\">As such, Instagram is a perfect sales channel. It offers many options you can use to promote and sell your products <\/span><span class=\"adverb\"><span data-offset-key=\"a561a-1-0\">directly<\/span><\/span><span data-offset-key=\"a561a-2-0\"> via your account. Some of them are:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"3odcv-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"3odcv-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3odcv-0-0\"><span data-offset-key=\"3odcv-0-0\">Live Shopping<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"bh4e8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bh4e8-0-0\"><span data-offset-key=\"bh4e8-0-0\">Reels Ads<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"erpc8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"erpc8-0-0\"><span data-offset-key=\"erpc8-0-0\">Shop Tab Ads<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"d0i0g-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d0i0g-0-0\"><span data-offset-key=\"d0i0g-0-0\">Instagram Checkout<\/span><\/div>\n<\/li>\n<\/ul>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"j51i-0-0\"><span data-offset-key=\"j51i-0-0\">TikTok<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"euk5u-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"euk5u-0-0\"><span data-offset-key=\"euk5u-0-0\">TikTok\u2019s user growth rate is impressive. In 2021, it <\/span><a href=\"https:\/\/backlinko.com\/tiktok-users\"><span data-offset-key=\"euk5u-1-0\">has one billion monthly active users<\/span><\/a><span data-offset-key=\"euk5u-2-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"euk5u-3-0\">Today, the social platform is a treasure trove of a variety of content for different audience groups<\/span><\/span><span data-offset-key=\"euk5u-4-0\">.\u00a0\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"33sa6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"33sa6-0-0\"><span data-offset-key=\"33sa6-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"53f7j-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"53f7j-0-0\"><span data-offset-key=\"53f7j-0-0\">The platform\u00a0<\/span><a href=\"https:\/\/blog.hootsuite.com\/tiktok-shopping\/\"><span data-offset-key=\"53f7j-1-0\">launched TikTok Shopping<\/span><\/a><span data-offset-key=\"53f7j-2-0\">\u00a0to help brands connect with their target audiences. The in-app feature lets brands add a shopping tab to their TikTok profiles.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"6lq0q-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6lq0q-0-0\"><span data-offset-key=\"6lq0q-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8i52-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8i52-0-0\"><span data-offset-key=\"8i52-0-0\">Furthermore, TikTok Shopping integrates with Shopify. <\/span><span class=\"adverb\"><span data-offset-key=\"8i52-1-0\">Namely<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"8i52-2-0\">, the e-commerce platform pulls products from the brand\u2019s Shopify catalog and shows them on their TikTok profile<\/span><\/span><span data-offset-key=\"8i52-3-0\">. In other words, it is <\/span><span class=\"complexword\"><span data-offset-key=\"8i52-4-0\">similar to<\/span><\/span><span data-offset-key=\"8i52-5-0\"> Instagram\u2019s Shop Tab.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5tlis-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tlis-0-0\"><span data-offset-key=\"5tlis-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"324gc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"324gc-0-0\"><span class=\"complexword\"><span data-offset-key=\"324gc-0-0\">However<\/span><\/span><span data-offset-key=\"324gc-1-0\">, TikTok Shopping is only available to the U.S. and U.K. brands that host websites via Shopify. They also need to have TikTok for Business accounts.\u00a0<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f3l6h-0-0\"><span class=\"ez-toc-section\" id=\"The_Growing_Demand_for_Personalized_Products\"><\/span><span data-offset-key=\"f3l6h-0-0\">The Growing Demand for Personalized Products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"2bq4i-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2bq4i-0-0\"><span data-offset-key=\"2bq4i-0-0\">User experience personalization remains the hottest e-commerce trend in 2022. Tech-savvy customers have become <\/span><span class=\"adverb\"><span data-offset-key=\"2bq4i-1-0\">highly<\/span><\/span><span data-offset-key=\"2bq4i-2-0\"> demanding. They do not want to receive uniform content recommendations. Instead, they expect online brands to tailor the digital offerings to them.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"16seb-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"16seb-0-0\"><span data-offset-key=\"16seb-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4qrh8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4qrh8-0-0\"><span data-offset-key=\"4qrh8-0-0\">Personalizing shopping experiences delivers <\/span><span class=\"complexword\"><span data-offset-key=\"4qrh8-1-0\">numerous<\/span><\/span><span data-offset-key=\"4qrh8-2-0\"> benefits to online retailers. <\/span><span class=\"hardreadability\"><span data-offset-key=\"4qrh8-3-0\">For starters, that is the opportunity to engage audiences, inspire customer loyalty, and maximize sales<\/span><\/span><span data-offset-key=\"4qrh8-4-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"da77p-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"da77p-0-0\"><span data-offset-key=\"da77p-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"arg96-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"arg96-0-0\"><span data-offset-key=\"arg96-0-0\">Statistics back that statement up. <\/span><a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\"><span data-offset-key=\"arg96-1-0\">According to Epsilon<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"arg96-2-0\">, 80% of buyers are more likely to <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"arg96-3-0\">purchase<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"arg96-4-0\"> from a brand that offers personalized experiences<\/span><\/span><span data-offset-key=\"arg96-5-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8s867-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8s867-0-0\"><span data-offset-key=\"8s867-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"678h2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"678h2-0-0\"><span data-offset-key=\"678h2-0-0\">Now, e-commerce brands can personalize their digital marketing campaigns in many ways. Here are several tactics that will remain relevant in 2022:<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"88iqc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"88iqc-0-0\"><span data-offset-key=\"88iqc-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e31so-0-0\"><span data-offset-key=\"e31so-0-0\">Product-Detail Page Recommendations:\u00a0<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"cbuot-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cbuot-0-0\"><span data-offset-key=\"cbuot-0-0\">Show customers products <\/span><span class=\"complexword\"><span data-offset-key=\"cbuot-1-0\">similar to<\/span><\/span><span data-offset-key=\"cbuot-2-0\"> the ones they have already viewed. <\/span><span class=\"hardreadability\"><span data-offset-key=\"cbuot-3-0\">Top e-commerce brands, <\/span><\/span><a href=\"https:\/\/www.shoppster.com\/\"><span data-offset-key=\"cbuot-4-0\">such as Shoppster<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"cbuot-5-0\"> or Amazon, use that technique to upsell or cross-sell to website visitors<\/span><\/span><span data-offset-key=\"cbuot-6-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"11q66-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11q66-0-0\"><span data-offset-key=\"11q66-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"97otu-0-0\"><span data-offset-key=\"97otu-0-0\">Website Navigation Personalization\u00a0<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"7imp2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7imp2-0-0\"><span data-offset-key=\"7imp2-0-0\">Personalize website navigation based on visitors\u2019 interests. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"7imp2-1-0\">For example, if a visitor views products in the women\u2019s section, the website can <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"7imp2-2-0\">automatically<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"7imp2-3-0\"> redirect them to this section the next time they land on it<\/span><\/span><span data-offset-key=\"7imp2-4-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"acnhg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"acnhg-0-0\"><span data-offset-key=\"acnhg-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eifbg-0-0\"><span data-offset-key=\"eifbg-0-0\">Email Segmentation<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"e0em8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e0em8-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"e0em8-0-0\">Email segmentation is the process of breaking the email newsletter list down into narrower segments<\/span><\/span><span data-offset-key=\"e0em8-1-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"e0em8-2-0\">So, instead of sending out a generic email newsletter to everyone on the list, brands tailor content to their specific needs and preferences<\/span><\/span><span data-offset-key=\"e0em8-3-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"f944k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f944k-0-0\"><span data-offset-key=\"f944k-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"d0tg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d0tg-0-0\"><span data-offset-key=\"d0tg-0-0\">You can <\/span><a href=\"https:\/\/optinmonster.com\/50-smart-ways-to-segment-your-email-list\/\"><span data-offset-key=\"d0tg-1-0\">segment your email newsletter list by numerous criteria<\/span><\/a><span data-offset-key=\"d0tg-2-0\">, such as customers\u2019:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"4fdn3-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4fdn3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4fdn3-0-0\"><span data-offset-key=\"4fdn3-0-0\">Age<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"26t8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"26t8-0-0\"><span data-offset-key=\"26t8-0-0\">Gender<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"7msid-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7msid-0-0\"><span data-offset-key=\"7msid-0-0\">Location<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"41us3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"41us3-0-0\"><span data-offset-key=\"41us3-0-0\">Past purchases<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"c30pr-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c30pr-0-0\"><span data-offset-key=\"c30pr-0-0\">Product views<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"ajhp1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ajhp1-0-0\"><span data-offset-key=\"ajhp1-0-0\">Content interests<\/span><\/div>\n<\/li>\n<\/ul>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6ja1c-0-0\"><span class=\"ez-toc-section\" id=\"Cryptocurrencies_to_New_Customer_Groups\"><\/span><span data-offset-key=\"6ja1c-0-0\">Cryptocurrencies to New Customer Groups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"9b8lr-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9b8lr-0-0\"><span data-offset-key=\"9b8lr-0-0\">The cryptocurrency industry is growing at a rate of knots. In May, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1272903\/cryptocurrency-trade-volume\/\"><span data-offset-key=\"9b8lr-1-0\">the crypto trading volume reached $516 billion<\/span><\/a><span data-offset-key=\"9b8lr-2-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"davkg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"davkg-0-0\"><span data-offset-key=\"davkg-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"e7loj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e7loj-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"e7loj-0-0\">Decentralized finance has <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"e7loj-1-0\">impacted<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"e7loj-2-0\"> almost every segment of our lives, and commerce is no exception<\/span><\/span><span data-offset-key=\"e7loj-3-0\">. Businesses are starting to understand its value. <\/span><a href=\"https:\/\/www.fundera.com\/resources\/how-many-businesses-accept-bitcoin\" target=\"_blank\" rel=\"noopener\"><span data-offset-key=\"e7loj-4-0\">According to recent statistics<\/span><\/a><span data-offset-key=\"e7loj-5-0\">, over 2,300 companies in the U.S. accept Bitcoin.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"7hasa-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7hasa-0-0\"><span data-offset-key=\"7hasa-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5g4dh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5g4dh-0-0\"><span data-offset-key=\"5g4dh-0-0\">In 2022, crypto can deliver <\/span><span class=\"complexword\"><span data-offset-key=\"5g4dh-1-0\">multiple<\/span><\/span><span data-offset-key=\"5g4dh-2-0\"> benefits to companies. Crypto <\/span><span class=\"adverb\"><span data-offset-key=\"5g4dh-3-0\">perfectly<\/span><\/span><span data-offset-key=\"5g4dh-4-0\"> aligns with digital marketing and online sales. <\/span><span class=\"hardreadability\"><span data-offset-key=\"5g4dh-5-0\">In the Coronavirus era, where e-commerce has become the new normal, diversifying payments is a top priority for brands<\/span><\/span><span data-offset-key=\"5g4dh-6-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"7gf5u-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7gf5u-0-0\"><span data-offset-key=\"7gf5u-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"b0mbn-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b0mbn-0-0\"><span data-offset-key=\"b0mbn-0-0\">Blockchain technologies enable simple, immediate, and safe money transfers. As such, they build trust with customers and inspire them to convert faster.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"6dqqt-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6dqqt-0-0\"><span data-offset-key=\"6dqqt-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5du5t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5du5t-0-0\"><span data-offset-key=\"5du5t-0-0\">Most <\/span><span class=\"adverb\"><span data-offset-key=\"5du5t-1-0\">importantly<\/span><\/span><span data-offset-key=\"5du5t-2-0\">, crypto can increase brand exposure and attract new demographic groups. Online customers <\/span><span class=\"complexword\"><span data-offset-key=\"5du5t-3-0\">prioritize<\/span><\/span><span data-offset-key=\"5du5t-4-0\"> data safety and transparency. That is why they often choose to <\/span><a href=\"https:\/\/www.bitkeep.io\/\"><span data-offset-key=\"5du5t-5-0\">use a crypto wallet<\/span><\/a><span data-offset-key=\"5du5t-6-0\"> rather than traditional payment methods.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8sn3j-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8sn3j-0-0\"><span data-offset-key=\"8sn3j-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"d0gio-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d0gio-0-0\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20200929005406\/en\/Study-Shows-Merchants-That-Accept-bitcoin-Attract-New-Customers-and-Sales\"><span data-offset-key=\"d0gio-0-0\">According to Business News Wire<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"d0gio-1-0\">, 40% of consumers who pay with digital currencies are new company customers<\/span><\/span><span data-offset-key=\"d0gio-2-0\">. The same report suggests that these customers <\/span><span class=\"complexword\"><span data-offset-key=\"d0gio-3-0\">purchase<\/span><\/span><span data-offset-key=\"d0gio-4-0\"> more than credit card users. Their shopping amounts are twice those of customers using credit cards.\u00a0<\/span><span style=\"color: #000000; font-size: 24px; font-weight: bold;\">\u00a0<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2982i-0-0\"><span class=\"ez-toc-section\" id=\"The_Growth_of_Augmented_and_Virtual_Reality_in_Ecommerce\"><\/span><span data-offset-key=\"2982i-0-0\">The Growth of Augmented and Virtual Reality in Ecommerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"3irid-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3irid-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"3irid-0-0\">Online customers often face discrepancies between what they order online and what they get<\/span><\/span><span data-offset-key=\"3irid-1-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"cessu-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cessu-0-0\"><span data-offset-key=\"cessu-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4hi53-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4hi53-0-0\"><span data-offset-key=\"4hi53-0-0\">Ecommerce brands use high-quality photography to build trust with customers and boost sales. <\/span><span class=\"complexword\"><span data-offset-key=\"4hi53-1-0\">However<\/span><\/span><span data-offset-key=\"4hi53-2-0\">, that is often not enough. They have started investing in extended reality, such as VR, to build trust with customers.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"2guld-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2guld-0-0\"><span data-offset-key=\"2guld-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"9j8ff-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9j8ff-0-0\"><span data-offset-key=\"9j8ff-0-0\">Augmented reality and virtual reality can show how the product looks in real life. By publishing 360-degree product photos, online brands can boost customers\u2019 confidence to convert. <\/span><a href=\"https:\/\/customerthink.com\/how-augmented-reality-virtual-reality-is-transforming-the-ecommerce-industry\/\"><span data-offset-key=\"9j8ff-1-0\">According to research studies<\/span><\/a><span data-offset-key=\"9j8ff-2-0\">, 71% of shoppers say they would shop more from brands that use VR.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8d3ts-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8d3ts-0-0\"><span data-offset-key=\"8d3ts-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"42l0m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"42l0m-0-0\"><span data-offset-key=\"42l0m-0-0\">Their implementation will continue to grow in 2022. <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/a-mixed-reception-for-augmented-reality-in-bricks--mortar-retail-efficiencies-over-engagement-300651752.html\"><span data-offset-key=\"42l0m-1-0\">Industry experts predict<\/span><\/a><span data-offset-key=\"42l0m-2-0\"> that more than 120,000 online retailers will use AR in 2022. Advanced technologies, such as <\/span><a href=\"https:\/\/www.cnet.com\/tech\/mobile\/5g-will-cover-roughly-one-and-a-half-billion-people-by-2024-researchers-say\/\"><span data-offset-key=\"42l0m-3-0\">5G<\/span><\/a><span data-offset-key=\"42l0m-4-0\">, will increase the adoption of extended reality tools.<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ajg1i-0-0\"><span class=\"ez-toc-section\" id=\"Conversational_Marketing_Will_Gain_Momentum_amid_the_Pandemic\"><\/span><span data-offset-key=\"ajg1i-0-0\">Conversational Marketing Will Gain Momentum amid the Pandemic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4n8gn-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4n8gn-0-0\"><span data-offset-key=\"4n8gn-0-0\">With the rise of real-time communication channels, customers\u2019 demands have changed. Today, <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/live-chat-go-to-market-flaw\"><span data-offset-key=\"4n8gn-1-0\">82% of consumers<\/span><\/a><span data-offset-key=\"4n8gn-2-0\"> expect immediate feedback from brands. They also <\/span><span class=\"complexword\"><span data-offset-key=\"4n8gn-3-0\">require<\/span><\/span><span data-offset-key=\"4n8gn-4-0\"> communications to be relevant. That is why conversational marketing has picked up steam over the past few years.\u00a0<\/span><\/div>\n<\/div>\n<div data-offset-key=\"4n8gn-0-0\"><\/div>\n<div data-offset-key=\"4n8gn-0-0\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4847\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/3-1.png\" alt=\"chatbots as a real-time communication channels\" width=\"975\" height=\"780\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/3-1.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/3-1-300x240.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/3-1-768x614.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"a1d7b-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a1d7b-0-0\"><span data-offset-key=\"a1d7b-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"dkj0g-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dkj0g-0-0\"><span data-offset-key=\"dkj0g-0-0\">Conversational marketing goes hand in hand with customer support. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"dkj0g-1-0\">It relies on <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"dkj0g-2-0\">numerous<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"dkj0g-3-0\"> communication channels to <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"dkj0g-4-0\">facilitate<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"dkj0g-5-0\"> faster and more personal communication between marketers and customers<\/span><\/span><span data-offset-key=\"dkj0g-6-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"eeh7j-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eeh7j-0-0\"><span data-offset-key=\"eeh7j-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"o9vm-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"o9vm-0-0\"><span data-offset-key=\"o9vm-0-0\">Its primary purpose is to improve online customers\u2019 experiences via feedback-powered communication. That way, it increases customer engagement, brand loyalty, and conversions.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"do32a-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"do32a-0-0\"><span data-offset-key=\"do32a-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"2qp77-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2qp77-0-0\"><span data-offset-key=\"2qp77-0-0\">Conversational marketing is not all about a single communication channel. <\/span><span class=\"hardreadability\"><span data-offset-key=\"2qp77-1-0\">It includes various tools, platforms, and media that help brands meet customers at every touchpoint<\/span><\/span><span data-offset-key=\"2qp77-2-0\">. Some of them are:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"3u523-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"3u523-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3u523-0-0\"><span data-offset-key=\"3u523-0-0\">Chatbots<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4qbh6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4qbh6-0-0\"><span data-offset-key=\"4qbh6-0-0\">personalized videos<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"f15vr-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f15vr-0-0\"><span data-offset-key=\"f15vr-0-0\">social networks<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"7lvhe-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7lvhe-0-0\"><span data-offset-key=\"7lvhe-0-0\">live chat<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"agq5q-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"agq5q-0-0\"><span data-offset-key=\"agq5q-0-0\">targeted emails<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"6lm8o-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6lm8o-0-0\"><span data-offset-key=\"6lm8o-0-0\">virtual selling assistants<\/span><\/div>\n<\/li>\n<\/ul>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1jns2-0-0\"><span class=\"ez-toc-section\" id=\"AI_Chatbots_as_the_Core_of_Conversational_Marketing\"><\/span><span data-offset-key=\"1jns2-0-0\">AI Chatbots as the Core of Conversational Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"d195g-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d195g-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"d195g-0-0\">Artificial intelligence and chatbots will remain the fastest-growing aspect of conversational marketing in 2022<\/span><\/span><span data-offset-key=\"d195g-1-0\">. <\/span><a href=\"https:\/\/www.juniperresearch.com\/press\/press-releases\/chatbots-to-deliver-11bn-cost-savings-2023\"><span data-offset-key=\"d195g-2-0\">According to research studies<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"d195g-3-0\">, e-commerce transactions via chatbots will reach $112 billion by 2023<\/span><\/span><span data-offset-key=\"d195g-4-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"avqff-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"avqff-0-0\"><span data-offset-key=\"avqff-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"1bc7c-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1bc7c-0-0\"><span data-offset-key=\"1bc7c-0-0\">That is because <\/span><a href=\"https:\/\/www.slideshare.net\/stevenvanbelleghem\/the-self-serving-economy\"><span data-offset-key=\"1bc7c-1-0\">40% of consumers<\/span><\/a><span data-offset-key=\"1bc7c-2-0\"> now prefer self-service over human contact. They choose chatbots because they are available 24\/7 and provide immediate feedback. Above all, virtual assistants recall their purchasing journey, so provide more personalized experiences.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"6dnbp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6dnbp-0-0\"><span data-offset-key=\"6dnbp-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"6eoco-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6eoco-0-0\"><span data-offset-key=\"6eoco-0-0\">When it comes to the use of chatbots in 2022, digital marketers will get more creative.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"pjqk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"pjqk-0-0\"><span data-offset-key=\"pjqk-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"d5e4c-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d5e4c-0-0\"><span data-offset-key=\"d5e4c-0-0\">For starters, chatbots are going to be more human-like. They use sentiment recognition technologies to interpret users\u2019 emotions. <\/span><span class=\"hardreadability\"><span data-offset-key=\"d5e4c-1-0\">Moreover, voice bots will take the communication between brands and customers to a whole new level<\/span><\/span><span data-offset-key=\"d5e4c-2-0\">. Natural Language Processing (NLP) helps them understand human speech and generate meaningful feedback. That is a far engaging way to deliver customer service and boost user engagement.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"djvq0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"djvq0-0-0\"><span data-offset-key=\"djvq0-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"51uj6-0-0\"><span data-offset-key=\"51uj6-0-0\">Chatbots and Data Analytics<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8m68-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8m68-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"8m68-0-0\">Apart from being a superb communication channel, chatbots are also a source of customer information<\/span><\/span><span data-offset-key=\"8m68-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"8m68-2-0\">With the rise of augmented analytics tools, chatbots will be able to measure customer data<\/span><\/span><span data-offset-key=\"8m68-3-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"8m68-4-0\">Includes: search keywords, content preferences, satisfaction rates, letting companies gain more granular insights into their behaviors and create deeper connections with customers<\/span><\/span><span data-offset-key=\"8m68-5-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"c3975-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c3975-0-0\"><span data-offset-key=\"c3975-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"538q1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"538q1-0-0\"><span data-offset-key=\"538q1-0-0\">You can use chatbots to:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"fg0td-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"fg0td-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fg0td-0-0\"><span data-offset-key=\"fg0td-0-0\">Collect feedback from surveys.<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"3v19d-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3v19d-0-0\"><span data-offset-key=\"3v19d-0-0\">Answer <\/span><span class=\"adverb\"><span data-offset-key=\"3v19d-1-0\">frequently<\/span><\/span><span data-offset-key=\"3v19d-2-0\"> asked questions.<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5dses-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5dses-0-0\"><span data-offset-key=\"5dses-0-0\">Recommend relevant products.<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8sj0a-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8sj0a-0-0\"><span data-offset-key=\"8sj0a-0-0\">Inform users about the product launches or deals.<\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"60jm4-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"60jm4-0-0\"><span data-offset-key=\"60jm4-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f7a68-0-0\"><span data-offset-key=\"f7a68-0-0\">Data-Driven Marketing Remains the Industry Paramount<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"ea7ve-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ea7ve-0-0\"><span data-offset-key=\"ea7ve-0-0\">Advanced digital technologies have changed customer data analytics. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"ea7ve-1-0\">With a wide range of digital marketing analytics tools, industry professionals can track, collect, and analyze customer data from <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"ea7ve-2-0\">multiple<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"ea7ve-3-0\"> channels and devices<\/span><\/span><span data-offset-key=\"ea7ve-4-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"ea7ve-5-0\">That way, they gain more granular insights into customer behaviors and design more relevant user experiences<\/span><\/span><span data-offset-key=\"ea7ve-6-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"c81gs-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c81gs-0-0\"><span data-offset-key=\"c81gs-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"dua-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dua-0-0\"><span data-offset-key=\"dua-0-0\">Data-driven marketing increases sales, marketing ROI, and customer loyalty. <\/span><span class=\"hardreadability\"><span data-offset-key=\"dua-1-0\">It is not surprising that the number of businesses investing in data analytics will continue to grow in 2022<\/span><\/span><span data-offset-key=\"dua-2-0\">. <\/span><a href=\"https:\/\/www.gartner.com\/en\/documents\/3883171\"><span data-offset-key=\"dua-3-0\">According to research studies<\/span><\/a><span data-offset-key=\"dua-4-0\">, 76% of marketing professionals base decisions on data analytics. <\/span><span class=\"hardreadability\"><span data-offset-key=\"dua-5-0\">Moreover, <\/span><\/span><a href=\"https:\/\/www.invespcro.com\/blog\/data-driven-marketing\/\"><span data-offset-key=\"dua-6-0\">40% of companies<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"dua-7-0\"> plan to increase their data analytics budgets in the following year<\/span><\/span><span data-offset-key=\"dua-8-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"co8te-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"co8te-0-0\"><span data-offset-key=\"co8te-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"6t1ev-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6t1ev-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"6t1ev-0-0\">Here are a few data analytics trends that will dominate the data-driven marketing area in 2022:<\/span><\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"2jf0r-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2jf0r-0-0\"><span data-offset-key=\"2jf0r-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"be4jj-0-0\"><span data-offset-key=\"be4jj-0-0\">Predictive Analytics<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"37upn-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"37upn-0-0\"><span data-offset-key=\"37upn-0-0\">Predictive analytics uses data mining, predictive modeling, and machine learning. These are for identify patterns in customer behaviors. <\/span><span class=\"hardreadability\"><span data-offset-key=\"37upn-1-0\">Based on this data, ML helps digital marketers predict the future and better organize their marketing campaigns<\/span><\/span><span data-offset-key=\"37upn-2-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"846kf-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"846kf-0-0\"><span data-offset-key=\"846kf-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4pd11-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4pd11-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"4pd11-0-0\">In 2022, brands will use predictive analytics can help marketers gain a competitive advantage<\/span><\/span><span data-offset-key=\"4pd11-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"4pd11-2-0\">By staying on top of the market trends, they can create data-driven marketing campaigns and generate a higher ROI<\/span><\/span><span data-offset-key=\"4pd11-3-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"6hi5v-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6hi5v-0-0\"><span data-offset-key=\"6hi5v-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"585k8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"585k8-0-0\"><span data-offset-key=\"585k8-0-0\">Here are several predictive analytics use cases:\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8safv-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8safv-0-0\"><span data-offset-key=\"8safv-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3fvup-0-0\"><span data-offset-key=\"3fvup-0-0\">Recommendation Engines<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"99eng-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"99eng-0-0\"><span data-offset-key=\"99eng-0-0\">Recommendation engines use algorithms to identify buying patterns among like-minded consumer groups. <\/span><span class=\"hardreadability\"><span data-offset-key=\"99eng-1-0\">They analyze consumers\u2019 browsing behaviors and <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"99eng-2-0\">purchase<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"99eng-3-0\"> habits to help them find the right products<\/span><\/span><span data-offset-key=\"99eng-4-0\">. <\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/what-is-product-recommendation-engine\/\"><span data-offset-key=\"99eng-5-0\">According to Salesforce<\/span><\/a><span data-offset-key=\"99eng-6-0\">, these technologies impact approximately 26.34% of purchases.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"2sr2s-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2sr2s-0-0\"><span data-offset-key=\"2sr2s-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dqe3q-0-0\"><span data-offset-key=\"dqe3q-0-0\">Lead Scoring<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4l0mi-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4l0mi-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"4l0mi-0-0\">Digital marketers can use ML to score leads based on their customers\u2019 buying activities and interests<\/span><\/span><span data-offset-key=\"4l0mi-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"4l0mi-2-0\">That way, you can create <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"4l0mi-3-0\">highly<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"4l0mi-4-0\"> targeted lead nurturing campaigns that inspire customers to <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"4l0mi-5-0\">purchase<\/span><\/span><span data-offset-key=\"4l0mi-6-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"fbsda-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsda-0-0\"><span data-offset-key=\"fbsda-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8td9s-0-0\"><span data-offset-key=\"8td9s-0-0\">Lifetime Value Prediction<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"9u6gp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9u6gp-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"9u6gp-0-0\">Customer lifetime value estimates how much your customer is worth throughout their whole buying journey<\/span><\/span><span data-offset-key=\"9u6gp-1-0\">. Predictive analytics helps brands analyze customers\u2019 historical data and predict their future behaviors.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"4q5gm-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4q5gm-0-0\"><span data-offset-key=\"4q5gm-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f9ld2-0-0\"><span data-offset-key=\"f9ld2-0-0\">Augmented Analytics<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"et7st-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"et7st-0-0\"><a href=\"https:\/\/www.gartner.com\/en\/documents\/3773164\"><span data-offset-key=\"et7st-0-0\">Augmented analytics<\/span><\/a><span class=\"veryhardreadability\"><span data-offset-key=\"et7st-1-0\"> relies on AI technologies, including machine learning, data mining, and natural language processing<\/span><\/span><span data-offset-key=\"et7st-2-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"et7st-3-0\">With their help, it streamlines the data preparation process and provides marketers with more granular insights<\/span><\/span><span data-offset-key=\"et7st-4-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"b5kd1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b5kd1-0-0\"><span data-offset-key=\"b5kd1-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"bvi09-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bvi09-0-0\"><span data-offset-key=\"bvi09-0-0\">Predictive analytics and AI-powered data analytics are a match made in heaven. Predictive analytics prepares brands for future marketing trends, augmented analytics answers <\/span><span data-offset-key=\"bvi09-0-1\">the why.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"ofa6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ofa6-0-0\"><span data-offset-key=\"ofa6-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"b47c2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b47c2-0-0\"><span data-offset-key=\"b47c2-0-0\">The investments in AI data analytics in marketing are growing <\/span><span class=\"adverb\"><span data-offset-key=\"b47c2-1-0\">impressively<\/span><\/span><span data-offset-key=\"b47c2-2-0\"> fast. <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/augmented-analytics-market-size-worth-22-4-billion-by-2025-grand-view-research-inc-300897740.html\"><span data-offset-key=\"b47c2-3-0\">According to research studies<\/span><\/a><span class=\"hardreadability\"><span data-offset-key=\"b47c2-4-0\">, the augmented analytics industry will grow at a yearly rate of 25% in the next five years<\/span><\/span><span data-offset-key=\"b47c2-5-0\">. By 2025, its market size worth will reach $22.4 billion.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"f5eao-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f5eao-0-0\"><span data-offset-key=\"f5eao-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fh9vr-0-0\"><span class=\"ez-toc-section\" id=\"Search_Engines_Will_Become_More_Conversational\"><\/span><span data-offset-key=\"fh9vr-0-0\">Search Engines Will Become More Conversational\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"7lkba-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7lkba-0-0\"><span data-offset-key=\"7lkba-0-0\">The SEO landscape is changing at an astounding rate. The trends that dominated the industry a few years ago may not be relevant in 2022 anymore. Google tends to <\/span><span class=\"adverb\"><span data-offset-key=\"7lkba-1-0\">continuously<\/span><\/span><span data-offset-key=\"7lkba-2-0\"> update its algorithms to meet searchers\u2019 needs and experiences.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"56akr-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"56akr-0-0\"><span data-offset-key=\"56akr-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5ot7o-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5ot7o-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"5ot7o-0-0\">In 2022, Google aims to introduce several innovations that will change how we communicate with search engines for good<\/span><\/span><span data-offset-key=\"5ot7o-1-0\">. Above all, these updates will have an immense impact on website optimization. The most important update is the rollout of the MUM algorithm.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"ail27-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ail27-0-0\"><span data-offset-key=\"ail27-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eph5k-0-0\"><span class=\"ez-toc-section\" id=\"The_Introduction_of_the_MUM_Algorithm\"><\/span><span data-offset-key=\"eph5k-0-0\">The Introduction of the MUM Algorithm<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"8kdt4-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8kdt4-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"8kdt4-0-0\">The rollout of the BERT algorithm back in 2019 enabled Google to understand search intent<\/span><\/span><span data-offset-key=\"8kdt4-1-0\">. By knowing user intent, it could provide searchers with more relevant results.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"48flv-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"48flv-0-0\"><span data-offset-key=\"48flv-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"ct4g2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ct4g2-0-0\"><span class=\"adverb\"><span data-offset-key=\"ct4g2-0-0\">Simply<\/span><\/span><span data-offset-key=\"ct4g2-1-0\"> put, users <\/span><a href=\"https:\/\/yoast.com\/search-intent\/\"><span data-offset-key=\"ct4g2-2-0\">perform searches for multiple reasons<\/span><\/a><span data-offset-key=\"ct4g2-3-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"ct4g2-4-0\">If you google marketing trends for 2022, you want to learn more about the topic, not <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"ct4g2-5-0\">purchase<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"ct4g2-6-0\"> anything<\/span><\/span><span data-offset-key=\"ct4g2-7-0\">. <\/span><span class=\"complexword\"><span data-offset-key=\"ct4g2-8-0\">On the other hand<\/span><\/span><span data-offset-key=\"ct4g2-9-0\">, searches like \u201cbuy jackets online\u201d have a clear commercial intent.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"9kfkg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9kfkg-0-0\"><span data-offset-key=\"9kfkg-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"1a3vt-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1a3vt-0-0\"><span data-offset-key=\"1a3vt-0-0\">Keyword intent has also enabled more efficient use of voice search. <\/span><span class=\"hardreadability\"><span data-offset-key=\"1a3vt-1-0\">Google understands that searchers are no longer typing exact-match phrases into the search box<\/span><\/span><span data-offset-key=\"1a3vt-2-0\">. They communicate with search engines via their voice assistants. These searches are more fluid and conversational.\u00a0\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"91tnc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"91tnc-0-0\"><span data-offset-key=\"91tnc-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5mg79-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5mg79-0-0\"><span data-offset-key=\"5mg79-0-0\">BERT uses artificial intelligence and natural language processing to keep these interactions relevant.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"28m1b-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"28m1b-0-0\"><span data-offset-key=\"28m1b-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"1drlg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1drlg-0-0\"><span data-offset-key=\"1drlg-0-0\">Say you want to find a shoe store in Austin. You do not need to google phrases like <\/span><span data-offset-key=\"1drlg-0-1\">shoe store Austin <\/span><span data-offset-key=\"1drlg-0-2\">anymore. Instead, you can tell your voice assistant to find <\/span><span data-offset-key=\"1drlg-0-3\">shoe stores near you<\/span><span data-offset-key=\"1drlg-0-4\"> or <\/span><span data-offset-key=\"1drlg-0-5\">shoe stores that are open now<\/span><span data-offset-key=\"1drlg-0-6\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"1drlg-1-0\">Using your location and AI, Google understands the purpose of your search and provides you with more relevant, local listings<\/span><\/span><span data-offset-key=\"1drlg-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5a0a6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5a0a6-0-0\"><span data-offset-key=\"5a0a6-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"c3nc9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c3nc9-0-0\"><span class=\"complexword\"><span data-offset-key=\"c3nc9-0-0\">However<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"c3nc9-1-0\">, Google decided to take its service to the next level by launching the Multitask United Model (MUM)<\/span><\/span><span data-offset-key=\"c3nc9-2-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5k8kb-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5k8kb-0-0\"><span data-offset-key=\"5k8kb-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"fbiqi-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbiqi-0-0\"><span data-offset-key=\"fbiqi-0-0\">According to the IT leader, MUM is 1,000 times more powerful than BERT. The AI-driven algorithm can <\/span><a href=\"https:\/\/blog.google\/products\/search\/introducing-mum\/\"><span data-offset-key=\"fbiqi-1-0\">analyze textual and visual searches in 75 languages<\/span><\/a><span data-offset-key=\"fbiqi-2-0\">. It can understand search intent, as well as more abstract feelings such as users\u2019 emotions. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"fbiqi-3-0\">By understanding the context of multi-language searches, Google can provide faster and more precise search results<\/span><\/span><span data-offset-key=\"fbiqi-4-0\">.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"101sl-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"101sl-0-0\"><span data-offset-key=\"101sl-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5fmh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5fmh-0-0\"><span data-offset-key=\"5fmh-2-0\">MUM is an efficient multitasker. You may be able to take a photo of a plant you got from a friend and ask Google how you should plant it. <\/span><span class=\"hardreadability\"><span data-offset-key=\"5fmh-3-0\">MUM will <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"5fmh-4-0\">automatically<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"5fmh-5-0\"> link the image with your question and provide a straightforward answer<\/span><\/span><span data-offset-key=\"5fmh-6-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"e50qj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e50qj-0-0\"><span data-offset-key=\"e50qj-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"84nd0-0-0\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span data-offset-key=\"84nd0-0-0\">Wrapping Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"5dtl0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5dtl0-0-0\"><span data-offset-key=\"5dtl0-0-0\">Those are <\/span><span class=\"qualifier\"><span data-offset-key=\"5dtl0-1-0\">just<\/span><\/span><span data-offset-key=\"5dtl0-2-0\"> some of the <\/span><span class=\"complexword\"><span data-offset-key=\"5dtl0-3-0\">numerous<\/span><\/span><span data-offset-key=\"5dtl0-4-0\"> digital marketing predictions for 2022. The online marketing landscape is expanding at an astounding pace. Artificial intelligence, machine learning, 5G, and virtual reality empower to grow faster. To stay competitive in 2022, brands need to keep looking ahead and adapt to these changes.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"cj6a6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cj6a6-0-0\"><span data-offset-key=\"cj6a6-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"8bvdm\" data-offset-key=\"2sca9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2sca9-0-0\"><span data-offset-key=\"2sca9-0-0\">We hope these insights will help!<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A decade ago, the use of artificial intelligence, voice search, and cryptocurrencies sounded like a sci-fi concept. Today, those are inevitable aspects of the digital marketing landscape. With their help, marketers can get the most out of their data, personalize customer experiences, and create data-driven marketing campaigns.\u00a0 \u00a0 To help you stay on top of<\/p>\n","protected":false},"author":28,"featured_media":4848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Predictions for 2022 - Capturly Blog<\/title>\n<meta name=\"description\" content=\"To help you stay on top of trends, we have compiled a comprehensive list of digital marketing predictions for 2022. Get the most out of your data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Predictions for 2022 - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"To help you stay on top of trends, we have compiled a comprehensive list of digital marketing predictions for 2022. Get the most out of your data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T08:30:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T11:37:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/\",\"url\":\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/\",\"name\":\"Digital Marketing Predictions for 2022 - Capturly Blog\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2021-11-26T08:30:07+00:00\",\"dateModified\":\"2023-10-02T11:37:58+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\"},\"description\":\"To help you stay on top of trends, we have compiled a comprehensive list of digital marketing predictions for 2022. Get the most out of your data.\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Predictions for 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\",\"name\":\"Gabriella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"caption\":\"Gabriella\"},\"url\":\"https:\/\/capturly.com\/blog\/author\/gabriella\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Predictions for 2022 - Capturly Blog","description":"To help you stay on top of trends, we have compiled a comprehensive list of digital marketing predictions for 2022. Get the most out of your data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Predictions for 2022 - Capturly Blog","og_description":"To help you stay on top of trends, we have compiled a comprehensive list of digital marketing predictions for 2022. Get the most out of your data.","og_url":"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/","og_site_name":"Capturly Blog","article_published_time":"2021-11-26T08:30:07+00:00","article_modified_time":"2023-10-02T11:37:58+00:00","og_image":[{"width":975,"height":780,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/1-1.png","type":"image\/png"}],"author":"Gabriella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabriella","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/","url":"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/","name":"Digital Marketing Predictions for 2022 - Capturly Blog","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2021-11-26T08:30:07+00:00","dateModified":"2023-10-02T11:37:58+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c"},"description":"To help you stay on top of trends, we have compiled a comprehensive list of digital marketing predictions for 2022. Get the most out of your data.","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/digital-marketing-predictions-for-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing Predictions for 2022"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c","name":"Gabriella","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","caption":"Gabriella"},"url":"https:\/\/capturly.com\/blog\/author\/gabriella\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/4845"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=4845"}],"version-history":[{"count":8,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/4845\/revisions"}],"predecessor-version":[{"id":10199,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/4845\/revisions\/10199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/4848"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=4845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=4845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=4845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}