{"id":4834,"date":"2021-11-20T11:19:25","date_gmt":"2021-11-20T10:19:25","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4834"},"modified":"2024-02-09T15:35:44","modified_gmt":"2024-02-09T14:35:44","slug":"16-tips-on-how-to-improve-blog-conversion-rate","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/","title":{"rendered":"16 Tips on How to Improve Blog Conversion Rate"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keeping your audience interested in your blogs and getting them to convert is not an easy task. You may create the most helpful, <\/span><a href=\"https:\/\/www.unstoppablebrandingagency.com\/seo-strategies\/\"><span style=\"font-weight: 400;\">SEO-friendly blog<\/span><\/a><span style=\"font-weight: 400;\"> and wait for the magic to happen, but your blog <\/span><a href=\"https:\/\/capturly.com\/blog\/best-marketing-strategies-to-maximize-conversion-rate\/\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a><span style=\"font-weight: 400;\"> may still remain low.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surely, there\u2019s something amiss!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many websites get high blog conversion rates and what they do is not rocket science. Small changes can have a significant impact, for example, the placement of a button or the size of the CTA text. Even the speed at which your page loads can decrease your <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/speed-up-your-website\/\"><span style=\"font-weight: 400;\">conversion rate by 7%<\/span><\/a><span style=\"font-weight: 400;\"> for every second delay in loading?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s discuss some significant considerations, tips, and tactics to improve your blog conversion rate. Shall we?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#1_Know_Your_Audience\" title=\"1. Know Your Audience\">1. Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#2_Create_Content_to_Match_User_Intent\" title=\"2. Create Content to Match User Intent\">2. Create Content to Match User Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#3_Provide_a_Ton_of_Value\" title=\"3. Provide a Ton of Value\">3. Provide a Ton of Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#4_Link_to_More_Relevant_Content\" title=\"4. Link to More Relevant Content\">4. Link to More Relevant Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#5_Direct_Readers_to_Relevant_Products\" title=\"5. Direct Readers to Relevant Products\u00a0\">5. Direct Readers to Relevant Products\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#6_Offer_Previews_and_Trial_Versions\" title=\"6. Offer Previews and Trial Versions\">6. Offer Previews and Trial Versions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#7_Invest_in_Remarketing_and_Retargeting\" title=\"7. Invest in Remarketing and Retargeting\">7. Invest in Remarketing and Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#8_Capture_Email_with_Targeted_Lead_Magnets\" title=\"8. Capture Email with Targeted Lead Magnets\">8. Capture Email with Targeted Lead Magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#9_Make_Your_Blog_Appealing_to_Read\" title=\"9. Make Your Blog Appealing to Read\">9. Make Your Blog Appealing to Read<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#10_Use_Engaging_Design_Elements\" title=\"10. Use Engaging Design Elements\">10. Use Engaging Design Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#11_Incentivize_Loyal_Readers\" title=\"11. Incentivize Loyal Readers\">11. Incentivize Loyal Readers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#12_Limit_Forms_to_Three_Fields\" title=\"12. Limit Forms to Three Fields\">12. Limit Forms to Three Fields<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#13_Create_a_Low-Barrier-To-Entry_Conversion\" title=\"13. Create a Low-Barrier-To-Entry Conversion\">13. Create a Low-Barrier-To-Entry Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#14_Be_Honest_and_Persuasive\" title=\"14. Be Honest and Persuasive\">14. Be Honest and Persuasive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#15_Add_Compelling_CTAs_at_Appropriate_Places\" title=\"15. Add Compelling CTAs at Appropriate Places\">15. Add Compelling CTAs at Appropriate Places<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#16_Include_Social_Proof\" title=\"16. Include Social Proof\">16. Include Social Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/#Summing_up\" title=\"Summing up\">Summing up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Know_Your_Audience\"><\/span><span style=\"font-weight: 400;\">1. Know Your Audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First things first, you <\/span><i><span style=\"font-weight: 400;\">must <\/span><\/i><span style=\"font-weight: 400;\">understand your audience to produce content <\/span><i><span style=\"font-weight: 400;\">they need and like<\/span><\/i><span style=\"font-weight: 400;\">. Unrelated topics are a sure-shot recipe for low click-through rate (CTR) and high bounce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you know your audience, you are in a better position to provide them with the information they seek. On-point content builds trust, and when your audience has faith that you\u2019ll solve their problem, they\u2019ll click on your links and buy from you. In other words, they\u2019ll convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways you can understand your audience.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze Comments: <\/b><span style=\"font-weight: 400;\">Interact with your audience and read their comments to find out what they like and dislike about your content and what else they\u2019d like to read about.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conduct Surveys: <\/b><span style=\"font-weight: 400;\">Carefully choose the questions in the survey to get insights into what your audience wants the most, or call some of your dedicated followers to get specific feedback about a topic.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics: <\/b><span style=\"font-weight: 400;\">Google analytics holds immense information about your audience. From demographics to your audience\u2019s likes and dislikes, who converts and who doesn\u2019t, and why\u2014GA has the key to many of these mysteries.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_Content_to_Match_User_Intent\"><\/span><span style=\"font-weight: 400;\">2. Create Content to Match User Intent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the sure-shot ways to improve your blog conversion rate is to understand the user intent for a search query and create content that fulfills that intent. Fulfilling user intent is Google\u2019s top priority, and your content will <\/span><a href=\"https:\/\/www.woorank.com\/en\/blog\/justifying-seo\"><span style=\"font-weight: 400;\">rank faster and convert better<\/span><\/a><span style=\"font-weight: 400;\"> if you make user intent your priority too. Naturally, if your blog offers what the user is looking for, your blog conversion rate is bound to increase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers recognize four primary <\/span><a href=\"https:\/\/soniasvirtualspace.com\/content-optimization-for-search-intent\/\"><span style=\"font-weight: 400;\">search intents<\/span><\/a><span style=\"font-weight: 400;\">; make sure you know which category your topic belongs to and use the right tactics to fulfill users\u2019 end goals.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informational User Intent: <\/b><span style=\"font-weight: 400;\">The user is searching for particular information or solution to a problem. Most blogs are informational.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigational Intent: <\/b><span style=\"font-weight: 400;\">The user is only looking for a brand website or its products. For example, if someone looks for \u201curban outfitters,\u201d they\u2019re hoping to find Urban Outfitters\u2019 website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transactional Intent: <\/b><span style=\"font-weight: 400;\">With money in their hands, these users are ready to buy. Give them a good deal or a discount code or make the buying process easy for them, and they\u2019ll convert in no time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Commercial Intent: <\/b><span style=\"font-weight: 400;\">These people are looking for product reviews, in-depth analysis, or comparisons to understand their options. Answer all their questions and alleviate their concerns, and you will have no problem converting them.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Provide_a_Ton_of_Value\"><\/span><span style=\"font-weight: 400;\">3. Provide a Ton of Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bloggers need a paradigm shift here. Whether it\u2019s actually buying a product or as simple as subscribing to your blog, people typically convert based on their perception of the value they\u2019re getting out of the money or contact information they provide to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bottom line? People are not interested in you and they\u2019re not too concerned about the price either. They\u2019re only interested whether they\u2019re getting enough value out of the deal or not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The greatest testament to the <\/span><i><span style=\"font-weight: 400;\">value before selling <\/span><\/i><span style=\"font-weight: 400;\">is the success of the PWYW strategy. PWYW stands for Pay-What-You-Want and many blogs have successfully applied this scheme to create buzz and increase sales and profits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wikipedia is one of the biggest examples of the success of this strategy as it raised <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Fundraising_statistics\"><span style=\"font-weight: 400;\">more than $120 million in funds<\/span><\/a><span style=\"font-weight: 400;\"> through this strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guardian also has this strategy working for it.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4835 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p1.png\" alt=\"provide value\" width=\"454\" height=\"250\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p1.png 454w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p1-300x165.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Link_to_More_Relevant_Content\"><\/span><span style=\"font-weight: 400;\">4. Link to More Relevant Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You need your audience to think of your blog as a valuable resource for all the information they need. Only then can you motivate them to share their contact details with you, download your content or buy your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Linking to <\/span><a href=\"https:\/\/neilpatel.com\/blog\/the-complete-guide-to-internal-linking\/\"><span style=\"font-weight: 400;\">relevant internal content<\/span><\/a><span style=\"font-weight: 400;\"> ensures that your readers can find all the information you have on the topic of their interest. If you anticipate a question your readers might have, and you don\u2019t have a resource on it yet, or it doesn\u2019t fall under your domain, it\u2019s best to link to a credible resource so that your readers can still get the answer they\u2019re looking for even if it\u2019s not on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your blog is about \u201cHow to rent a car in Hawaii\u201d and you add links to some of the \u201cBest cheap car rentals in Hawaii,\u201d you will be doing your readers a favor by saving them from the research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if your content is helpful and answers all their confusions and concerns, your readers won\u2019t have any problem converting and booking one of the rentals suggested by you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A word of caution though\u2012it\u2019s best to choose links carefully as irrelevant links will have no value and may even annoy your readers.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4836 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p2.png\" alt=\"link to relevant content\" width=\"455\" height=\"215\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p2.png 455w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p2-300x142.png 300w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Direct_Readers_to_Relevant_Products\"><\/span><span style=\"font-weight: 400;\">5. Direct Readers to Relevant Products\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CTAs are crucial for moving the audience along the <\/span><a href=\"https:\/\/www.cience.com\/blog\/how-to-build-a-sales-funnel-for-b2b-model\"><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-weight: 400;\">. But, even if your blog is informative and aimed at the readers at the awareness stage only, you can and should add CTAs to relevant products and landing pages. The keyword here is <\/span><i><span style=\"font-weight: 400;\">relevancy.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If your product or offer will add a ton of value to the readers and linking to it makes sense naturally, you shouldn\u2019t hold back for fear of coming off as salesy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember\u2012people are looking for solutions, and if your offer can solve their problem, there\u2019s no harm in directing them to your products or landing pages. However, make sure that your blog offers enough value to the readers even if they choose not to buy your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, at the end of my blog on <\/span><a href=\"https:\/\/getwildidea.com\/link-building-strategies\/\"><span style=\"font-weight: 400;\">link-building tactics<\/span><\/a><span style=\"font-weight: 400;\">, I offer my services, but if someone wants to try their hand at link building, they still have a ton of actionable advice that can get them great results.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Offer_Previews_and_Trial_Versions\"><\/span><span style=\"font-weight: 400;\">6. Offer Previews and Trial Versions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s often easier for readers to convert when they can have a sneak peek into what they will get. It helps them judge the value and establish trust that they will get what they signed up for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many websites like Medium and Forbes, etc., have gated content, but they allow readers access to a few blogs before prompting them to subscribe. Similarly, many blogs allow the readers to read a portion of the blog before the pop-up for subscription comes up and blocks further browsing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, conversions that require a major commitment, such as pricey software, often come with a trial version that the customers can download and test. Some tools come with limited premium-service trials, while others offer free versions that can be upgraded to premium services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Internet is full of scams; previews and trial versions help build trust to facilitate conversions. Moreover, there are so many fantastic blogs and helpful tools in each domain. Trials and previews allow users to decide which service or tool suits them the best.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4837 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p3.png\" alt=\"trial version\" width=\"454\" height=\"271\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p3.png 454w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p3-300x179.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Invest_in_Remarketing_and_Retargeting\"><\/span><span style=\"font-weight: 400;\">7. Invest in Remarketing and Retargeting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s always easy to get your regular audience back to your website and convert rather than attract new subscribers. Existing customers <\/span><a href=\"https:\/\/getvoip.com\/uploads\/customer-lifetime-value-infographic.png\"><span style=\"font-weight: 400;\">spend 67% more<\/span><\/a><span style=\"font-weight: 400;\"> than new customers and are 50% more likely to try new products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through retargeting, you can bring your audience blog readers back to your products, blogs, and landing pages. Have you ever noticed that after you visit an e-commerce store, suddenly you start seeing their ads everywhere? That\u2019s because they\u2019re running a retargeting campaign to remarket their offers to you, i.e., those who visited their page previously or did business with them in the past.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case study, you can find out how retargeting increased <\/span><a href=\"https:\/\/www.criteo.com\/blog\/power-of-retargeting-computing-high-tech\/\"><span style=\"font-weight: 400;\">Criteo\u2019s conversion rate by 43%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a Nike retargeting ad you\u2019ll start seeing after you\u2019ve visited their shop online.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4838 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p4.png\" alt=\"remarketing and retargeting\" width=\"454\" height=\"71\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p4.png 454w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p4-300x47.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Capture_Email_with_Targeted_Lead_Magnets\"><\/span><span style=\"font-weight: 400;\">8. Capture Email with Targeted Lead Magnets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s an old trick in the book, but not many blogs prioritize it. That\u2019s because it\u2019s time-consuming and laborious but one that can help you capture leads and <\/span><a href=\"https:\/\/aeroleads.com\/blog\/grow-email-list\/\"><span style=\"font-weight: 400;\">build your email list<\/span><\/a><span style=\"font-weight: 400;\"> forever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to <a href=\"https:\/\/www.voilanorbert.com\/email-finder\/\">capture emails<\/a> is through lead magnets. For example, <\/span><a href=\"https:\/\/www.siegemedia.com\/\"><span style=\"font-weight: 400;\">Siege Media<\/span><\/a><span style=\"font-weight: 400;\"> has these in-depth resources available for download with their blogs. Since their blogs are extremely valuable, readers are tempted to trade their email to download the resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can collect a good number of emails, you can increase your blog conversion rate significantly and engage and remarket your customers through email marketing.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4839 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p5.png\" alt=\"targeted lead magnets\" width=\"454\" height=\"239\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p5.png 454w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p5-300x158.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Make_Your_Blog_Appealing_to_Read\"><\/span><span style=\"font-weight: 400;\">9. Make Your Blog Appealing to Read<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even if you write the most helpful, most actionable blog, most people won\u2019t be tempted to read it if it\u2019s bland and dry. Here are a few tips to make your blog attractive and easier for your audience to read.<\/span><\/p>\n<ul>\n<li><b>Catchy Headlines: <\/b><span style=\"font-weight: 400;\">Follow AIDA\u2014Attention, Interest, Desire, and Action.<\/span> <span style=\"font-weight: 400;\">Make sure all headers and headlines are descriptive, relevant, and enticing. When a person lands on your website, you have <\/span><a href=\"https:\/\/www.cision.com\/2018\/01\/declining-attention-killing-content-marketing-strategy\/\"><span style=\"font-weight: 400;\">less than 8 seconds<\/span><\/a><span style=\"font-weight: 400;\"> to catch their attention.<\/span><\/li>\n<li><b>Short Paragraphs: <\/b><span style=\"font-weight: 400;\">Paragraphs shouldn\u2019t be more than 2-3 sentences long.\u00a0<\/span><\/li>\n<li><b>Adding Facts and Statistical Data: <\/b><span style=\"font-weight: 400;\">Prove your point by adding facts from research and data from reputable surveys and studies for credibility.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Add Examples: <span style=\"font-weight: 400;\">The best way to put any advice into perspective is to elaborate it with examples. Otherwise, your blog can come off as a snooze-inducing lecture.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Keep it Fun: <span style=\"font-weight: 400;\">Include fun analogies to motivate your audience to act as <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3156609\/\"><span style=\"font-weight: 400;\">positive emotions<\/span><\/a><span style=\"font-weight: 400;\"> open them to broader possibilities, and remove negativities that may hinder conversion.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10_Use_Engaging_Design_Elements\"><\/span><span style=\"font-weight: 400;\">10. Use Engaging Design Elements<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visually appealing blogs engage and convert better. There are several ways you can make your blog design inviting for your audience. Here are a few tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uniform Font: <\/b><span style=\"font-weight: 400;\">Make sure the font style and size are uniform and easier to read.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bigger Font Size: <\/b><span style=\"font-weight: 400;\">Typically, 18px and above is the correct font size for improving readability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include Text Breaks: <\/b><span style=\"font-weight: 400;\">Text breaks such as images, bullet points, tables, and charts prevent reading fatigue.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scannable Content: <\/b><span style=\"font-weight: 400;\">Use relevant and descriptive headers to improve readability and scannability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile Optimization: <\/b><span style=\"font-weight: 400;\">Make sure the user experience is <\/span><a href=\"https:\/\/capturly.com\/blog\/what-will-happen-to-the-ux-design-of-mobile-apps-in-5-years\/\"><span style=\"font-weight: 400;\">optimized for mobile<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"11_Incentivize_Loyal_Readers\"><\/span><span style=\"font-weight: 400;\">11. Incentivize Loyal Readers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just a 5% increase in customer retention can <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"><span style=\"font-weight: 400;\">increase profits by 25% to 95%<\/span><\/a><span style=\"font-weight: 400;\"> because they\u2019re the ones who are most receptive to your prompts. Therefore, it makes sense to take care of your existing customers and reward them for their loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many well-known brands have easy-to-understand yet lucrative loyalty programs that offer readers discounts or redemption points. Blogs can also follow suit and offer their loyal customers personalized service. Following are some of the ways to pamper your longstanding supporters.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond to their emails and comments quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create video content or organize live sessions to hang out with them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide them exclusive or early access to products and offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer redemption points that can be redeemed for branded products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer membership-only content for loyal followers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each blog is different, so the key is to understand the needs and wishes of your audience and create a loyalty program customized for them.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Limit_Forms_to_Three_Fields\"><\/span><span style=\"font-weight: 400;\">12. Limit Forms to Three Fields<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most marketers recommend using a one-field form to make conversions super easy for the audience. Typically such forms only require you to input your email address to download the resource or sign up for the newsletter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, sometimes you need more information about the user. In those cases, it\u2019s recommended to limit the forms to a maximum of three fields. If you ask too many questions, you may lose the reader. Maybe they don\u2019t want to share that much information, or they may not have that much time or patience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, it\u2019s the readers\u2019 perception of the value they\u2019re going to get that determines the number of fields they\u2019re willing to fill for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are examples of two forms that you can see in the footer of the Additude website. Their newsletter subscription has two fields, while the hard copy subscription has more fields, which also correlates with the offered value.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4840 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p6.png\" alt=\"form design\" width=\"454\" height=\"174\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p6.png 454w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p6-300x115.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Create_a_Low-Barrier-To-Entry_Conversion\"><\/span><span style=\"font-weight: 400;\">13. Create a Low-Barrier-To-Entry Conversion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Low-Barrier-To-Entry allows you to build a relationship with the audience before asking them for a bigger commitment. These small offers like free trials are crucial for building trust and taking the connection to the next level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversion isn\u2019t only about selling products or memberships. Conversion occurs every time your readers perform the desired actions as a result of your marketing campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A series of small conversions, i.e., the next logical steps your audience should take, are all it takes to keep the customers moving through the <\/span><a href=\"https:\/\/capturly.com\/blog\/how-to-create-and-optimize-a-website-conversion-funnel-step-by-step-guide\/\"><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-weight: 400;\"> till they become your loyal followers and fierce advocates. Each of these steps shouldn\u2019t require more than a few clicks or seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the low-barrier-to-entry conversions are as follows.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email subscriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downloadable resources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media shares and likes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Youtube subscription<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"14_Be_Honest_and_Persuasive\"><\/span><span style=\"font-weight: 400;\">14. Be Honest and Persuasive<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Users like it when you try to help them, and it benefits you as well. You do not have to lie or hide your efforts to convert your audience. If you\u2019re offering them valuable information and making a genuine difference in their lives, they\u2019ll be happy to support you in your journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask them what you want them to do, and they\u2019ll oblige. You want a bunch of likes or shares, email subscriptions, or donations; add the respective CTAs or prompt them to do so, and you\u2019ll see your conversion rates soar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share with them your journey and the difference their contributions make and reward them for their actions. The reward can be as little as sending welcome emails or featuring them on social media, or sending them free merch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Add_Compelling_CTAs_at_Appropriate_Places\"><\/span><span style=\"font-weight: 400;\">15. Add Compelling CTAs at Appropriate Places<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned above in the article, CTAs can help you improve your blog conversion rate, but finding the right place for them is the next big thing. If you hide the CTAs in your blog, it won\u2019t be that much of a help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to place the CTAs at strategic places in your blog to capture the user\u2019s eye. Some of the best places to add compelling CTAs are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bottom of the page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top banner\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Within the post<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the side panel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pop-ups<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Optimize the CTA location according to your audience habits. You can use heatmaps to find the best places where your audience spends the most time or do A\/B testing to find the best locations for your CTAs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Include_Social_Proof\"><\/span><span style=\"font-weight: 400;\">16. Include Social Proof<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We already know how testimonials and reviews on shopping sites can help develop the trust required for conversion. But they can be really beneficial for your blog conversion rate as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to turn your readers into subscribers, include social proof such as Facebook or Twitter shares, reviews, testimonials, or the number of subscribers in the pop-ups and around CTAs to benefit from herd mentality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After everything is said and done, the blog conversion<\/span><span style=\"font-weight: 400;\">\u00a0rate is the fundamental metric that defines the success of your digital marketing strategies. No matter how much traffic your blog gets, if it\u2019s not converting, then it\u2019s of no good to you. That\u2019s why your blog should have a solid blog conversion optimization strategy so that your <\/span><a href=\"https:\/\/capturly.com\/blog\/best-marketing-strategies-to-maximize-conversion-rate\/\"><span style=\"font-weight: 400;\">content marketing efforts<\/span><\/a><span style=\"font-weight: 400;\"> can bear fruit.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4841 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p7.png\" alt=\"social proof\" width=\"454\" height=\"393\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p7.png 454w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/Ke\u0301p7-300x260.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summing_up\"><\/span><span style=\"font-weight: 400;\">Summing up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating and regularly updating a blog with relevant, quality content is essential for today&#8217;s successful digital marketing activities. An optimized blog can help you educate your audience, build your brand, boost your SEO, and increase sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article provides an excellent basis for optimizing your blog conversion rate, whether you are a beginner or an advanced blogger. If you want more information, visit a content marketing and SEO collective like <\/span><a href=\"https:\/\/getwildidea.com\/\"><span style=\"font-weight: 400;\">Wild Idea<\/span><\/a><span style=\"font-weight: 400;\">, but if you&#8217;re ready to <\/span><a href=\"https:\/\/capturly.com\"><span style=\"font-weight: 400;\">optimize your entire website<\/span><\/a><span style=\"font-weight: 400;\">, start now.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping your audience interested in your blogs and getting them to convert is not an easy task. You may create the most helpful, SEO-friendly blog and wait for the magic to happen, but your blog conversion rate may still remain low.\u00a0 Surely, there\u2019s something amiss!\u00a0 Many websites get high blog conversion rates and what they<\/p>\n","protected":false},"author":28,"featured_media":4853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 Tips on How to Improve Blog Conversion Rate - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Discover crucial considerations, tips, and tactics to improve your blog conversion rate and boost return on investment, and sales.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16 Tips on How to Improve Blog Conversion Rate - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"Discover crucial considerations, tips, and tactics to improve your blog conversion rate and boost return on investment, and sales.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-20T10:19:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T14:35:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/11\/blog-conversion-rate.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/\",\"url\":\"https:\/\/capturly.com\/blog\/16-tips-on-how-to-improve-blog-conversion-rate\/\",\"name\":\"16 Tips on How to Improve Blog Conversion Rate - 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