{"id":4629,"date":"2021-09-23T16:56:35","date_gmt":"2021-09-23T14:56:35","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4629"},"modified":"2023-09-21T17:50:16","modified_gmt":"2023-09-21T15:50:16","slug":"how-to-get-the-most-out-of-content-analytics","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/","title":{"rendered":"How to Get the Most Out of Content Analytics"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We all know that <\/span><i><span style=\"font-weight: 400;\">content is king, but<\/span><\/i><span style=\"font-weight: 400;\">\u00a0what is content without content analytics?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers today focus on creating high-converting copies that sell their message and help them reach their goals. In addition to, while content creation is a demanding task that requires both creativity and resourcefulness. It means nothing without proper content analysis. Not knowing how your content performs means making content decisions based on intuition instead of facts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, content analytics is crucial for the success of all your future campaigns and strategies. You need to learn as you go and gather the valuable data that provides answers to all your questions. If you\u2019re not sure how it all works, just keep reading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s everything you need to know about content analytics and getting the most out of it.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#What_is_Content_Analytics\" title=\"What is Content Analytics?\">What is Content Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#What_are_the_Benefits_of_Content_Analytics\" title=\"What are the Benefits of Content Analytics?\">What are the Benefits of Content Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#Does_my_content_contribute_to_sales\" title=\"Does my content contribute to sales?\u00a0\">Does my content contribute to sales?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#What_should_I_do_next\" title=\"What should I do next?\">What should I do next?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#What_is_the_bigger_picture\" title=\"What is the bigger picture?\">What is the bigger picture?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#What_Metrics_Should_your_Track\" title=\"What Metrics Should your Track?\">What Metrics Should your Track?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#How_to_Get_the_Most_Out_of_Content_Analytics\" title=\"How to Get the Most Out of Content Analytics?\">How to Get the Most Out of Content Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/how-to-get-the-most-out-of-content-analytics\/#Author%E2%80%99s_Bio\" title=\"Author\u2019s Bio\">Author\u2019s Bio<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Content_Analytics\"><\/span><b>What is Content Analytics?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start by explaining what exactly is content analytics and just how important it is for the success of your content marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a <\/span><a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/content-analytics\"><span style=\"font-weight: 400;\">definition of content analytics<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Content analytics defines a family of technologies that processes digital content and user behavior in consuming and engaging with content, such as documents, news sites, customer conversations (both audio and text), and social network discussions, to answer specific questions.\u00a0<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">If we try and simplify this definition, we could say that content analytics uses tools and technology to measure the success of content in terms of numerous customer-related metrics and data.\u00a0<\/span><span style=\"font-weight: 400;\">That means that content analytics is a powerful tool for marketers. And it can teach them how to create and use content to set and reach their objectives more realistically.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Content_Analytics\"><\/span><b>What are the Benefits of Content Analytics?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When we measure the success of our content, we collect and create data that helps us understand it better. We gain insight into the results of our hard work and learn how to be even better.\u00a0<\/span><span style=\"font-weight: 400;\">The benefits of content analytics can thus be seen in answering these three questions:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_my_content_contribute_to_sales\"><\/span><b>Does my content contribute to sales?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the end, it all depends on your sales.<\/span><span style=\"font-weight: 400;\"> You want to see if your content writing efforts and are paying off. Content analytics will help you measure the success of your current content and show you if it\u2019s positively influencing your figures.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4630 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/pickawood-gf8e6XvG_3E-unsplash-1024x683.jpg\" alt=\"Completing the checkout process via a laptop\n\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/pickawood-gf8e6XvG_3E-unsplash-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/pickawood-gf8e6XvG_3E-unsplash-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/pickawood-gf8e6XvG_3E-unsplash-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/pickawood-gf8e6XvG_3E-unsplash-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/photos\/gf8e6XvG_3E\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"What_should_I_do_next\"><\/span><b>What should I do next?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you analyze your previous content efforts and success, you\u2019re able to make smarter decisions for your future content. Learning from your mistakes or your successes is the best way to learn. That way, you can make fact-based decisions for your future content writing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_bigger_picture\"><\/span><b>What is the bigger picture?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, content analytics lets you see the bigger picture of your entire content creation journey. As you collect data and gain insight, you\u2019re building a valuable database that helps you discover what works, what doesn\u2019t. And you can also figure out, how you can do better in the future.\u00a0<\/span><span style=\"font-weight: 400;\">As you can see, the benefits of content analytics are really strong. That\u2019s why you need to learn how to get the most out of content analytics.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Metrics_Should_your_Track\"><\/span><b>What Metrics Should your Track?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content analytics is such a broad field, and you won\u2019t be able to cover all aspects of it at once. The good news is- you don\u2019t have to.\u00a0<\/span><span style=\"font-weight: 400;\">Based on your specific needs and preferences, you\u2019ll use those tools and resources that will help you conduct a specific type of content analytics.\u00a0<\/span><span style=\"font-weight: 400;\">In other words, you\u2019ll focus on specific metrics to keep track of.\u00a0<\/span><span style=\"font-weight: 400;\">Here are the metrics you can and should consider tracking:<\/span><\/p>\n<h4><b>Traffic<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Web traffic is often the number one metric that marketers look into. Tracking your web traffic means knowing where the traffic is coming from and what type of content works best for your target audience.\u00a0<\/span><span style=\"font-weight: 400;\">This helps you learn about organic and paid traffic as well, and is an important metric you need to follow.<\/span><\/p>\n<h4><b>CTR (Click-Through-Rate)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">CTR is usually measured for paid campaigns, ads, and promotions. It\u2019s the number of clicks that your ad receives divided by the number of times your ad is shown i.e. per number of impressions. The formula is:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">clicks\/impressions=CTR<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTR is important both as proof of the success of your paid ads, but also for giving you high Quality Scores. Moreover, it allows you to lower the cost of your ads, but maintain a great ad position.<\/span><\/p>\n<h4><b>User-behavior<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Content analytics allows you to look deeper into the user behavior and see what your potential customers are doing with your content. User behavior is based on numerous minor metrics such as time on page, bounce rate, or the number of sessions.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4631 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_414157705-820x545.jpg\" alt=\"user behavior\n\" width=\"820\" height=\"545\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_414157705-820x545.jpg 820w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_414157705-820x545-300x199.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_414157705-820x545-768x510.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.teachertoolkit.co.uk\/2018\/05\/07\/teach-behaviour\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Knowing how your users are acting when in contact with your content will tell you more about improving your content and making it more dynamic, attention-grabbing, or persuasive.<\/span><\/p>\n<h4><strong>Social shares<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You want to know if your content is interesting and valuable, does it resonate with your audience the way it should. Measuring social shares will help you see which content got their full attention and which didn\u2019t quite.<\/span><\/p>\n<h4><b>Backlinks\u00a0\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If other people are referring to your content, sharing it in their blog posts, or across their other media, you&#8217;re doing a great job. If not, you need to try harder. Measure the backlinks to your content, do a cross-comparison for different pieces of your content, and understand what brings you the most attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The metrics you follow will determine what you learn about your content and how you change and adapt over time. It removes any guessing or intuition intake on your marketing campaigns and allows you to use data, insight, and facts to decide what your next move is.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_the_Most_Out_of_Content_Analytics\"><\/span><b>How to Get the Most Out of Content Analytics?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand the potential of content analytics and the options it gives you for improving your content and your marketing strategy in general. Let\u2019s take a look at the practical ways you can use it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve made a list of the best methods and content analytics uses, that will help you get the most out of it. Here\u2019s what you should do.<\/span><\/p>\n<h4><b>Set Content Objectives<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">First things first, you need to start by setting clear objectives for your content. Answer these questions and define your content goals. What&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">do I want to achieve with this content?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">are the results I&#8217;m hoping to see?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">benefits will this bring me?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your goal can be anything from raising brand awareness to increasing sales. You just need to focus on it, before you start creating it and then applying your content analytics efforts.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4632 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_318915104_360067-1024x576.jpg\" alt=\"Target represent goals\" width=\"760\" height=\"428\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_318915104_360067-1024x576.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_318915104_360067-300x169.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_318915104_360067-768x432.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/shutterstock_318915104_360067.jpg 1920w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.inc.com\/marcel-schwantes\/science-says-only-8-percent-of-people-actually-achieve-their-goals-here-are-7-things-they-do-differently.html\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>Do an Initial Assessment<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Before you venture into a new content marketing campaign and start any new chapters, you need to do an assessment of the current situation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you\u2019ll use content analytics to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">measure your share of conversation (SOC) to position yourself against competitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">try and understand the success or failure of your previous campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">remind yourself of your goals and look for the best type of content to achieve it<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This way, you\u2019ll be using content analytics as a part of the preparation stage, which will allow you to make smarter decisions.<\/span><\/p>\n<h4><b>Know Who\u2019s Consuming<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To get more quality leads, firstly you need to adapt your content to your target audience. Furthermore, it\u2019s one thing for you to set a target audience and try and reach them, and a whole other thing to analyze who\u2019s consuming your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two groups of people can differ significantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use content analytics to learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Who\u2019s consuming your content?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to turn these people into customers?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For instance, you may have targeted experts from your niche wanting to give them quality content as proof of your professionalism. Turns out, beginners are consuming your content as a source of valuable information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will change your perspective and approach to future content creation.<\/span><\/p>\n<h4><b>Find Evergreen Topics<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Content analytics is not just about how your content performs now. It\u2019s about the long-term success of your content as well.\u00a0<\/span><span style=\"font-weight: 400;\">There are evergreen topics that can continue to bring traffic even years after they\u2019ve been published. This is also known as <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/03\/29\/lengthen-your-contents-shelf-life-with-these-13-tips\/?sh=329b60cc1bb6\"><span style=\"font-weight: 400;\">content shelf life<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, don&#8217;t forget to measure the success of your existing content and see what keeps bringing engagement, traffic, and interactions. Then, use this information to continue creating such content. If you need help with writing evergreen pieces, this <\/span><a href=\"https:\/\/bestwritersonline.com\/best-cheap-essay-writing-service\"><span style=\"font-weight: 400;\">cheapest essay writing service<\/span><\/a><span style=\"font-weight: 400;\"> can do the job for you. Just make sure you\u2019ve detected the type of content that lasts longer with your target audience.<\/span><\/p>\n<h4><b>Use A\/B testing<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Content analytics can be combined with A\/B testing to see what content works best when you run the metrics you want. A\/B testing means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">creating two sets of content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">making clear differences (e.g. one ad shows a face of a woman while the other shows an entire family)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">setting the same goal (e.g. increasing engagement)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">measuring what works better<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By isolating certain content features through A\/B testing and then using the right metrics to measure their success, you get valuable insight that you can start applying immediately. So, consider this strategy when you need to learn more about your content and its consumers.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4633 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/ab-testing-blog-768x479.png\" alt=\"A\/B test\" width=\"768\" height=\"479\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/ab-testing-blog-768x479.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/09\/ab-testing-blog-768x479-300x187.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><a href=\"https:\/\/www.advance-metrics.com\/de\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>Understand User Behavior<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When a piece of content is performing great, your work there is not done. You need to<\/span><a href=\"https:\/\/capturly.com\/blog\/time-effortless-way-to-understand-your-visitors\/\"><span style=\"font-weight: 400;\"> understand what makes it so engaging or valuable for your customers.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tracking user behavior will help you find the answer to these questions. What&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">are they navigating to?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">part of the content do they like the most?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">makes this piece of content so successful?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By looking into user behavior, you&#8217;ll learn more about the specific parts of your content and not just your content as a whole. It&#8217;s the type of valuable information you need to keep creating brilliant pieces of content.<\/span><\/p>\n<h4><b>Before &amp; After<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Constant content assessment is another thing you need to do when it comes to content analytics. You have to make sure you\u2019re seeing progress in your content marketing efforts, which means never letting your guard down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use content analytics to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">assess old content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">assess new content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">measure the same metrics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A before and after assessment will tell you whether your content improvement efforts are working, or you need to make additional changes to have your content perform higher. If you\u2019re not learning from your content, your content analytics efforts will be in vain.<\/span><\/p>\n<h4><b>Find Your Strongest Weapons<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Finally, content analytics will help you learn about the cornerstone of your content strategy. You\u2019ll be able to determine what or who brings in the most traffic, engagement, and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, you\u2019ll be able to define what&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">are your top content writers, based on the performance of their content?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">topics work best with your target audience?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">posts have made the best success for a certain timeframe that you set?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sources of traffic have been most successful in your previous campaign?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more you analyze, the more data you\u2019ll have. And the more data and insights you have, the more you\u2019ll know about your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, use content analytics to determine what makes you a strong competitor on the market, and how you can do even better in the future.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content analytics is truly a powerful tool for digital marketers. It makes all aspects of <a href=\"https:\/\/acodez.in\/content-marketing-strategy\/\">content marketing<\/a> easier and more successful. You\u2019ll learn about content creation, promotion, and assessment, which will boost all your future content marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, the ideas and advice we\u2019ve shared above will get you to start using content analytics more actively. You have to just find the right spots in your content strategy that need analysis and improvement.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Author%E2%80%99s_Bio\"><\/span><b>Author\u2019s Bio<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nicole Garrison is a digital marketer and a blogger. She mainly writes about winning copywriting techniques and tools for writing high-converting content. She\u2019s also an editor at several writing services. You can read those <\/span><a href=\"https:\/\/www.writingjudge.com\/dissertation-writing-services-reviews\"><span style=\"font-weight: 400;\">dissertation writing services reviews<\/span><\/a><span style=\"font-weight: 400;\"> for more information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that content is king, but\u00a0what is content without content analytics? Marketers today focus on creating high-converting copies that sell their message and help them reach their goals. In addition to, while content creation is a demanding task that requires both creativity and resourcefulness. It means nothing without proper content analysis. Not knowing<\/p>\n","protected":false},"author":5,"featured_media":4635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get the Most Out of Content Analytics - Capturly Blog<\/title>\n<meta name=\"description\" content=\"We all know that content is king, but\u00a0what is content without content analytics? 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