{"id":4488,"date":"2021-08-06T16:15:56","date_gmt":"2021-08-06T14:15:56","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4488"},"modified":"2024-02-09T15:37:05","modified_gmt":"2024-02-09T14:37:05","slug":"15-ux-improvement-tips-to-skyrocket-your-cro-in-2021","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/","title":{"rendered":"15 UX Improvement Tips to Skyrocket Your CRO in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The secret behind running a successful business and keeping things afloat has good conversation rates. Without optimizing conversion rates, you cannot reach your sales and revenue goals and thus may struggle to keep your business going. Hence, Conversion Rate Optimization (CRO) is usually one of the top priorities for most businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, what does User Experience (UX) have to do with CRO? The fact is that UX and CRO are intrinsically linked and go hand in hand. Focusing on CRO solely may yield you good results; however, improving the UX of your website will work wonders in improving your conversion rates even further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because UX is all about enhancing customer satisfaction by improving your website\u2019s usability and interactive experiences. Making UX improvements ensures that every step along the customer journey is enhanced to ensure higher engagements and fewer exits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, we can safely say that improving the UX of your website has the ability to bring about drastic changes to the <a href=\"https:\/\/capturly.com\/blog\/conversion-rate-optimization-nearly-everything\/\">CRO of your website<\/a>. In this extensive guide, let\u2019s have a look at various UX improvement strategies that you can follow to skyrocket your CRO in 2021.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#1_Use_Crisp_Benefit-Driven_Copy\" title=\"1. Use Crisp, Benefit-Driven Copy\">1. Use Crisp, Benefit-Driven Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#2_Do_not_Use_Your_Homepage_as_the_Landing_Page\" title=\"2. Do not Use Your Homepage as the Landing Page\">2. Do not Use Your Homepage as the Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#3_Provide_Easily_Accessible_Contact_Information\" title=\"3. Provide Easily Accessible Contact Information\">3. Provide Easily Accessible Contact Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#4_Use_Abundant_Social_Proof\" title=\"4. Use Abundant Social Proof\">4. Use Abundant Social Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#5_Create_Urgency_and_Scarcity\" title=\"5. Create Urgency and Scarcity\">5. Create Urgency and Scarcity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#6_Keep_your_CTA_and_Form_Above_the_Fold\" title=\"6. Keep your CTA and Form Above the Fold\">6. Keep your CTA and Form Above the Fold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#7_Remove_Distracting_Elements\" title=\"7. Remove Distracting Elements\">7. Remove Distracting Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#8_AB_Test_Your_Landing_Pages\" title=\"8. A\/B Test Your Landing Pages\">8. A\/B Test Your Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#9_Leverage_Videos_to_Improve_Conversions\" title=\"9. Leverage Videos to Improve Conversions\">9. Leverage Videos to Improve Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#10_Optimize_CTA_Color\" title=\"10. Optimize CTA Color\">10. Optimize CTA Color<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#11_Improve_the_Readability_of_Your_Site\" title=\"11. Improve the Readability of Your Site\">11. Improve the Readability of Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#12_Improve_Website_Load_Speed\" title=\"12. Improve Website Load Speed\">12. Improve Website Load Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#13_Ensure_Web_Accessibility_Compliance\" title=\"13. Ensure Web Accessibility Compliance\">13. Ensure Web Accessibility Compliance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#14_Ensure_that_the_Landing_Pages_are_Mobile_Friendly\" title=\"14. Ensure that the Landing Pages are Mobile Friendly\">14. Ensure that the Landing Pages are Mobile Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#15_Keep_Your_Forms_Simple\" title=\"15. Keep Your Forms Simple\">15. Keep Your Forms Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/#Key_Takeaways\" title=\"Key Takeaways\">Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_Crisp_Benefit-Driven_Copy\"><\/span><span style=\"font-weight: 400;\">1. Use Crisp, Benefit-Driven Copy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When we talk about website UX, one of the first things you must focus on is the copy of your website. This includes homepage copy, landing page copy, sign-up form copy, etc. This is because copywriting has a major influence on how users perceive your brand and your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX is all about offering satisfactory experiences to your customers with the ultimate goal of converting them. So, you have to offer your users exactly what they are looking for and urge them to convert. And how do you convince them of that? Through copywriting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips of how you can create crisp, benefit-driven copy for website visitors in order to improve conversions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Before you create copy for your website visitors, try to have a deep understanding of them. Understanding their demographics, likes, dislikes, pain points, goals, aspirations, etc., will help you fuel your copy and make it more persuasive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure to replace feature-driven copy with a benefit-driven copy. Your users are not interested in the features that you offer. They are rather interested in how these features can benefit them. When they are able to visualize these benefits, they are more likely to convert. For example, instead of talking about your <a href=\"https:\/\/www.packsend.com.au\/ecommerce\/order-fulfillment\/how-does-fulfilment-work\/\">fool-proof eCommerce fulfillment<\/a><\/span><span style=\"font-weight: 400;\">, you can talk about how you can offer quick deliveries.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your copy crisp and concise. Always assume that the user doesn\u2019t have much time to go through walls of text. So, state how you can benefit them in the most persuasive way through the least amount of words.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Do_not_Use_Your_Homepage_as_the_Landing_Page\"><\/span><span style=\"font-weight: 400;\">2. Do not Use Your Homepage as the Landing Page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you using your homepage as your landing page and wondering why your conversion rates are low? Well, you\u2019re not alone! Statistics show that <\/span><a href=\"https:\/\/niftymarketing.com\/optimal-local-landing-page-infographic\/\"><span style=\"font-weight: 400;\">almost 77% of top landing pages were <\/span><\/a>home pages<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re doing this now, then this can be the biggest reason that is affecting your conversion rates. Here\u2019s why you shouldn\u2019t use your homepage as a landing page:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A landing page should be devoid of any kind of distractions. Your entire landing page UI and copy should lead the user towards one single goal\u2014the Call-To-Action (CTA.) Compare that to a homepage that is full of distractions\u2014navigation bar, social media links, footer links, and more. So, the user can get easily distracted by all these links and deviate from clicking on the CTA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Another reason that directly links to UX is that when you use your homepage as your landing page, you are directing visitors from all your traffic sources to the same page. Ideally, your business may have different target personas with different pain points and aspirations. Hence, having different landing pages for each of these personas will help significantly increase your conversion rate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A great example of this would be <\/span><a href=\"https:\/\/www.shopify.com\/\"><span style=\"font-weight: 400;\">Shopify\u2019s homepage<\/span><\/a><span style=\"font-weight: 400;\"> and landing page:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4494 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-homepage.png\" alt=\"Screenshot of Shopify's homepage\" width=\"940\" height=\"533\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-homepage.png 940w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-homepage-300x170.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-homepage-768x435.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4492 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-landing-page.png\" alt=\"Screenshof of Shopify's landing page\" width=\"940\" height=\"537\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-landing-page.png 940w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-landing-page-300x171.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-landing-page-768x439.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Provide_Easily_Accessible_Contact_Information\"><\/span><span style=\"font-weight: 400;\">3. Provide Easily Accessible Contact Information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As discussed in the previous point, not every visitor who lands on your landing page will be the same. Some users may directly convert from your landing page or product pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some may want to learn more about your products, services, or brand before converting. Not having easily accessible contact information may be a hindrance for such visitors, leading to lowered conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure this doesn\u2019t happen, it is essential that you make your contact information clearly visible and accessible. The user shouldn\u2019t have to spend time looking for contact details such as email ids, addresses, phone numbers, and other information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add access to contact information in the navigation bar as well as the footer area to make things easier for your visitors. Also, make sure that the contact information you provide is accurate and consistent everywhere.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Abundant_Social_Proof\"><\/span><span style=\"font-weight: 400;\">4. Use Abundant Social Proof<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the end of the day, CRO heavily relies on human psychology and interaction. This is probably why there are no fixed set of rules or formulae that can give you a sure-shot improvement in conversion rates. The best you can do is to try your best to persuade your customers by offering them a good experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One such important factor that affects the psychology of your website visitors is social proof. Social conformity helps users value and trust your brand more. Hence, the more social proof you add, the better will be the UX that you offer, and this will help you with CRO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various forms of social proof that you can add to your website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer reviews and ratings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trust badges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brands that you have collaborated with<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer success stories in the form of text or videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media following<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure to use abundant social proof throughout your website wherever it is relevant, and you\u2019ll most likely start seeing better conversion rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Create_Urgency_and_Scarcity\"><\/span><span style=\"font-weight: 400;\">5. Create Urgency and Scarcity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">FOMO or Fear OF Missing Out is a term coined by millennials for a phenomenon that holds true across all ages. We, humans, are social beings and hence want to be a part of interesting things happening around us. You can use this fact to your advantage to convince your audience to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many times it so happens that users may be interested in your offering. However, they may decide to rethink it and revisit your website at a later time. Most of the time, users will forget about your offering. To tackle this, you can use urgency as a tool. When you convey a now-or-never kind of offer to your users, they are more likely to take action right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scarcity is another powerful tool that works on similar lines. When you say that your offering is limited and scarce, the user will take action now instead of deciding to come back later. You can use urgency and scarcity at the places where you talk about your offering and add a CTA button.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Keep_your_CTA_and_Form_Above_the_Fold\"><\/span><span style=\"font-weight: 400;\">6. Keep your CTA and Form Above the Fold<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cAbove the fold\u201d refers to all the elements that you add to your website that are visible on the device screen without scrolling vertically. Now, why are we talking about above the fold?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/page-fold-manifesto\/\"><span style=\"font-weight: 400;\">study by Neilson Norman group<\/span><\/a><span style=\"font-weight: 400;\">, what you place above the fold matters a lot. Here\u2019s what the study has to say \u201cWhat appears at the top of the page vs. what\u2019s hidden will always influence the user experience \u2014 regardless of screen size. The average difference in how users treat info above vs. below the fold is 84%.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that if you bury your sign-up form and CTA down below the webpage somewhere, users are less likely to scroll down and convert. So, to improve the UX that you offer and work towards CRO, it is vital that you place important elements such as lead generation form and CTA above the fold.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Remove_Distracting_Elements\"><\/span><span style=\"font-weight: 400;\">7. Remove Distracting Elements<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As discussed in one of the previous points, everything on your <a href=\"https:\/\/www.apexure.com\/blog\/microsite-vs-landing-page-which-is-better-for-your-campaign\">website landing page<\/a> should direct the user towards one goal\u2014the CTA that you want the user to click and convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, many websites make the mistake of adding distracting elements that deviate the users from the intended action. This way, the user would not give undivided attention to the intended CTA, and your conversions will automatically dip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few measures you can take to avoid this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refrain from using different types of CTA on one page. For instance, you do not want to add two types of CTAs\u2014\u201dSign up for ABC\u201d and \u201cSign up for XYZ\u201d on the same page. The chances are that the users will get distracted and click on neither. So, always stick to one CTA for each landing page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove any unnecessary pop-ups, ads, etc., from the landing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not add navigation bars, search buttons, and footer links to your landing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove any unnecessary internal and external links from your landing pages.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_AB_Test_Your_Landing_Pages\"><\/span><span style=\"font-weight: 400;\">8. A\/B Test Your Landing Pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned before, there is no magic formula using which you can guarantee better conversion rates for your website. However, testing can get closest to this. How? Testing strategies such as A\/B or split testing can help you run tests on two different versions of your landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through these tests, you will know the version of the landing page that works better for CRO. On similar lines, you can conduct<a href=\"https:\/\/capturly.com\/blog\/131-simple-ways-to-use-heatmaps-for-a-b-testing\/\"> A\/B tests on different elements<\/a> of your landing pages and consistently improve your landing conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can test various different elements of your landing pages one at a time\u2014colors, design, copy, CTA copy, CTA design, form placement, form fields, fonts, social proof, and the list goes on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/capturly.com\/features\/session-recording\"><span style=\"font-weight: 400;\">session recording<\/span><\/a> <span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/capturly.com\/features\/heatmaps\"><span style=\"font-weight: 400;\">heatmaps<\/span><\/a><span style=\"font-weight: 400;\"> to understand how users navigate through your site. This way, you\u2019ll have a better idea about the landing page elements that you should tweak for A\/B testing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Leverage_Videos_to_Improve_Conversions\"><\/span><span style=\"font-weight: 400;\">9. Leverage Videos to Improve Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a consumer, you\u2019d know that videos offer a whole new experience than other forms of media. Videos are way more attractive, compelling, interactive, and effective at conveying your message than texts or images.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why adding videos to any website\u2019s homepage and landing pages can be a great UX improvement tip that will lead to higher conversions. You can add animation videos related to your offering, customer success stories, etc., to your web pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use a <\/span><a href=\"https:\/\/whatfix.com\/digital-adoption-platform\/\"><span style=\"font-weight: 400;\">digital adoption platform<\/span><\/a><span style=\"font-weight: 400;\"> to add quick demo or walkthrough videos to offer the user a brief gist about your product. If you run an eCommerce store, you should consider adding product videos to your product pages to increase conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, consider the <\/span><a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/case-study-using-video-to-lift-landing-page-conversion-rate-by-100\/\"><span style=\"font-weight: 400;\">case study of Vidyard<\/span><\/a><span style=\"font-weight: 400;\">. They used videos to lift their landing page conversion rate by 100%, which is massive!<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4490 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/vidyark-landing-page.jpeg\" alt=\"Vidyard uses video on its landing page\" width=\"560\" height=\"350\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/vidyark-landing-page.jpeg 560w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/vidyark-landing-page-300x188.jpeg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Optimize_CTA_Color\"><\/span><span style=\"font-weight: 400;\">10. Optimize CTA Color<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Psychologically, colors have a profound effect on human behavior. The right colors can influence your website visitors to take favorable action, while the wrong color can make them ignore the CTA altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use brand identity, contrast, audience demographics, and other similar factors to determine the colors that will work best for your CTA buttons. A\/B testing different CTA colors can help you land on the color that works best for CRO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of this would be the case study by HubSpot where they ran A\/B tests for determining the best CTA button color\u2014red or green. Results revealed that the <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/the-button-color-a-b-test-red-beats-green.aspx\"><span style=\"font-weight: 400;\">red button outperformed the green button<\/span><\/a><span style=\"font-weight: 400;\"> by 21%.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4489 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/red_green_button.png\" alt=\"Green and red CTA button A\/B testing\" width=\"500\" height=\"266\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/red_green_button.png 500w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/red_green_button-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Improve_the_Readability_of_Your_Site\"><\/span><span style=\"font-weight: 400;\">11. Improve the Readability of Your Site<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Readability is probably one of the most basic concepts of good UX. However, you\u2019ll find it appalling to see the number of business websites still scoring poor on readability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Readability acts as a repelling factor that drives visitors away from your website. Because let\u2019s face it\u2014most consumers today are impatient skimmers who do not have the time and effort to go through difficult-to-read web pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, improving the readability of your website is very important for good UX. It can also bring about considerable improvements to your conversion rates. To ensure readability, make sure you work on the UI of your website by seeking help from experts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the right fonts, colors, and media for your web pages. Avoid adding walls of text; instead, space out the text content well. A\/B testing can, again, come to your help here.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Improve_Website_Load_Speed\"><\/span><span style=\"font-weight: 400;\">12. Improve Website Load Speed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consumers today are impatient and do not have the time to wait for your website to load. If your website takes time to load, the visitors will probably bounce and move on to your competitors. In fact, <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/page-load-time-statistics\/\"><span style=\"font-weight: 400;\">studies show that<\/span><\/a><span style=\"font-weight: 400;\"> the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, to offer a good user experience and help with CRO, it is essential that you work on your<a href=\"https:\/\/capturly.com\/blog\/load-testing\/\" target=\"_blank\" rel=\"noopener\"> website load speed<\/a>. Here are a few ways you can ensure good website performance and speed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick your hosting provider wisely as your website load speed largely depends on the performance of your hosting provider.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work on technical strategies like JS and CSS minification, browser caching, using Content Delivery Network (CDN), lazy loading, image optimization, etc., to bring about significant improvements in your website speed. You can hire technical support to work on these strategies if need be.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use tools such as <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> to check the speed of the desktop and mobile versions of your website. Make sure you consistently work on improving the same.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4493 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Page-Speed-Insights.png\" alt=\"Google Page Speed Insight\" width=\"940\" height=\"525\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Page-Speed-Insights.png 940w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Page-Speed-Insights-300x168.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/08\/Page-Speed-Insights-768x429.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Ensure_Web_Accessibility_Compliance\"><\/span><span style=\"font-weight: 400;\">13. Ensure Web Accessibility Compliance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to the CDC, <\/span><a href=\"https:\/\/www.cdc.gov\/ncbddd\/disabilityandhealth\/infographic-disability-impacts-all.html\"><span style=\"font-weight: 400;\">25% of Americans have some type of disability<\/span><\/a><span style=\"font-weight: 400;\">. These may be physical, mental, and emotional disabilities. Such users may not be able to access your website as others can if you haven\u2019t worked on website accessibility compliance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website accessibility compliance ensures that your website is accessible to all types of people, irrespective of any disabilities they suffer from. You can ensure website accessibility by seeking manual help from experts to work on the UI and design of your website. Or, you can also use AI-based website accessibility tools to ensure compliance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring website accessibility brings drastic improvements to your website UX. You\u2019ll find more visitors interacting with your website. This will ultimately lead to higher conversion rates. Website accessibility also helps you build trust with your users and improve brand awareness.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Ensure_that_the_Landing_Pages_are_Mobile_Friendly\"><\/span><span style=\"font-weight: 400;\">14. Ensure that the Landing Pages are Mobile Friendly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that 54.8% or <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Mobile%20accounts%20for%20approximately%20half,since%20the%20beginning%20of%202017.\"><span style=\"font-weight: 400;\">more than half of global website traffic<\/span><\/a><span style=\"font-weight: 400;\"> comes from mobile devices? This means that more than half of your visitors will land on the mobile version of your web pages\u2014be it the homepage or landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it does make sense that you give utmost importance to the mobile-friendliness of your landing pages to work towards CRO by offering good UX. You should ensure the mobile-friendliness of your website right from the start by picking the right CMS solution and theme that comes with mobile-friendly features out-of-the-box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you should also conduct extensive tests on the mobile version of your web pages to make sure that every UX\/UX aspect is working as expected. You should also work on speed optimization of the mobile version of your website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Keep_Your_Forms_Simple\"><\/span><span style=\"font-weight: 400;\">15. Keep Your Forms Simple<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t you hate it when you are really interested in signing up for an offer, but the form asks you to fill up lots of unnecessary, irrelevant questions? The same goes for your website visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When users fill up forms on your website, they are essentially giving away their private information to you. This takes a lot of trust. And, you should respect this by keeping your forms simple and minimalistic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your form fields bare minimum. You can ask for other details later on as the customer progresses through the different buyer journey stages. For example, if you are asking for contact information, try to stick to the first name and email address instead of asking for a contact number and other information that may not be entirely necessary.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><span style=\"font-weight: 400;\">Key Takeaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">UX and CRO are highly interdependent and go hand in hand. When you work towards improving the UX offered by your website, you automatically prep your website for higher conversions. Hence, as a prerequisite to CRO, you should consider working towards a better UX for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can take the help of the strategies offered in this guide to work on your website UX and subsequently bring about significant improvements to your website conversion rates. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The secret behind running a successful business and keeping things afloat has good conversation rates. Without optimizing conversion rates, you cannot reach your sales and revenue goals and thus may struggle to keep your business going. Hence, Conversion Rate Optimization (CRO) is usually one of the top priorities for most businesses. But, what does User<\/p>\n","protected":false},"author":28,"featured_media":4498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 UX Improvement Tips to Skyrocket Your CRO in 2021 - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Making UX improvements ensures that every step along the customer journey is enhanced to ensure higher engagements and fewer exits.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/15-ux-improvement-tips-to-skyrocket-your-cro-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 UX Improvement Tips to Skyrocket Your CRO in 2021 - 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