{"id":4388,"date":"2021-06-30T11:09:47","date_gmt":"2021-06-30T09:09:47","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4388"},"modified":"2024-02-09T15:37:46","modified_gmt":"2024-02-09T14:37:46","slug":"13-tips-to-increase-your-email-marketing-conversion-rate","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/13-tips-to-increase-your-email-marketing-conversion-rate\/","title":{"rendered":"13 Tips to Increase Your Email Marketing Conversion Rate"},"content":{"rendered":"

Email marketing is one of the best ways to engage with your prospects and build an exciting relationship with your customers. Why is this so? According to HubSpot, email marketing generates as much as 3,800% ROI if you have your piece together and you are converting efficiently.\u00a0<\/span><\/p>\n

An increase in profits will massively take your business to heights you cannot imagine.<\/span><\/p>\n

Similarly, research conducted by web fx<\/span>, claims that email marketing generates as much as $40 for each dollar spent on investment. If this figure inspires a business spark in you, then you are in for a real deal.\u00a0<\/span><\/p>\n

What happens when you are not converting adequately? Or cannot reap the profits from your marketing campaigns? The first is that your ROI is massively impacted, but not just that, your investment and business growth will surely suffer setbacks.\u00a0<\/span><\/p>\n

Whether you are struggling to <\/span>generate leads<\/span><\/a> or convert your visitors, the major challenge is how to transform first-time buyers into regular purchasers. It all comes down to the truth that your email marketing needs some work. Wrapped in this article are 13 ways to crack open your door to conversion, using email marketing.\u00a0<\/span><\/p>\n

Just before we dive into this all-important topic, knowing how to calculate your email conversion rates will help you arrive at a perfect conclusion on the success or failure of your campaigns. You surely want to know when you are winning, so here is how.<\/span><\/p>\n

How to calculate your email conversion rate<\/b><\/h2>\n

\"calculate<\/p>\n

The number of people who take action on things you require them to, like making a purchase, <\/span>signing up for your subscription list<\/span><\/a>, or even submitting a form is those in your conversion list.<\/span><\/p>\n

So here is how you calculate, divide the total number of conversions, with the total number of emails delivered, then multiply the number by 100, this will work the magic.\u00a0<\/span><\/p>\n

(Conversion metric\/Total number of emails delivered)*100<\/span><\/p><\/blockquote>\n

Let\u2019s assume you sent out 1200 emails, and out of these 1200 emails, only 1000 get delivered. You get 230 clicks on your call to action, now out of these 230 clicks, only 150 sign up for your newsletter (assuming it to be your goal). The math\u2019s will be 150\u00f71000=.15 first step, next step is to get your accurate conversion rate, here it will be. Your email conversion rate will be 15% (15\u00d7100=15%). Hope you understood how to calculate your conversions. Wasn’t it quite simple?\u00a0<\/span><\/p>\n

So let\u2019s see the 10 ways you can improve your email conversion rate:<\/b><\/h2>\n