{"id":4327,"date":"2021-06-03T11:44:22","date_gmt":"2021-06-03T09:44:22","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4327"},"modified":"2024-02-09T15:38:31","modified_gmt":"2024-02-09T14:38:31","slug":"5-ways-to-ensure-your-website-content-leads-to-sales","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/5-ways-to-ensure-your-website-content-leads-to-sales\/","title":{"rendered":"5 Ways to Ensure Your Website Content Leads to Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you\u2019re selling products, offering a service, or a little bit of both, it\u2019s likely that you\u2019re always looking for ways to make more sales through your website. <strong>The good news is that content marketing can help you <\/strong><\/span><strong><a href=\"https:\/\/loganix.com\/seo-copywriting-service\/\">improve your SEO<\/a>, <a href=\"https:\/\/capturly.com\/blog\/5-conversion-rate-optimization-best-practices-to-boost-sales\/\">boost your conversion rate<\/a>, and attract more traffic to your website.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I\u2019m going to outline how to ensure that your content is optimized to <a href=\"https:\/\/www.deskera.com\/blog\/increase-sales\/\">increase sales<\/a>. Let\u2019s look at powerful calls-to-action, showing your brand\u2019s expertise, addressing customer questions, and helping clients make the purchase that is right for them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\nAlways include a powerful CTA<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes, people just need to be told what to do \u2014 this is what makes calls-to-action, or CTAs, so effective.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u201cSign up,\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cSubscribe,\u201d <\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cTry for Free,\u201d <\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cLearn More\u201d <\/span><span style=\"font-weight: 400;\">are all examples of simple CTAs.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Effective CTAs are clear, straightforward, and to-the-point<\/strong>, which is why they can help to <\/span><a href=\"https:\/\/capturly.com\/blog\/how-to-increase-conversion-rates-the-power-of-ctas-case-studies\/\"><span style=\"font-weight: 400;\">increase your conversion rate<\/span><\/a><span style=\"font-weight: 400;\">. It could be worth running a test of different CTAs to see which performs better.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4328 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/CTA-can-increase-your-conversion-rate.png\" alt=\"Result of CTA testing\" width=\"975\" height=\"619\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/CTA-can-increase-your-conversion-rate.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/CTA-can-increase-your-conversion-rate-300x190.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/CTA-can-increase-your-conversion-rate-768x488.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Capturly, for instance, outlines how ContentVerve changed its CTA from \u201cCreate My Account\u201d to \u201cCreate Your Account.\u201d<\/strong> They saw conversions decrease by 25%, just by changing a single word! This goes to show that using a first-person approach helps the customer envision themselves using your product and get more clicks.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4330 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/better-proposals.png\" alt=\"The homepage of BetterProposals\" width=\"975\" height=\"550\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/better-proposals.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/better-proposals-300x169.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/better-proposals-768x433.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Take a look at how Better Proposals<\/strong> was able to utilize CTAs at the end of their <\/span><a href=\"https:\/\/betterproposals.io\/blog\/business-proposal-ideas\/\"><span style=\"font-weight: 400;\">listicle of expert business proposal ideas<\/span><\/a><span style=\"font-weight: 400;\">. The CTA here is simple: \u201cTRY IT FREE.\u201d Above it, the supporting copy helps convince the customer that they need the company to help them write their business proposals. \u201cJoin the smartest entrepreneurs\u201d is a convincing lead-in to this CTA; people scrolling through this website are looking to improve their business, and they won\u2019t want to feel like they\u2019re missing out on a trick a lot of people are already using.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4331 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/nintendo.png\" alt=\"Buy now CTA on Nintendo's site\" width=\"975\" height=\"542\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/nintendo.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/nintendo-300x167.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/nintendo-768x427.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nintendo has a variety of news articles and blog content on their website; they announce new games, showcase DLC, promote events, and more. Take a look at their article on the release of <\/span><a href=\"https:\/\/www.nintendo.com\/whatsnew\/detail\/2021\/crash-bandicoot-4-its-about-time-is-available-now\/\"><span style=\"font-weight: 400;\">Crash Bandicoot 4 for the Nintendo Switch<\/span><\/a><span style=\"font-weight: 400;\">. They outline the story behind the new game as well as some of the new features; <strong>at the bottom of the page, there\u2019s a CTA that tells readers to \u201cBuy now.<\/strong>\u201d People who click on the article link are likely interested in buying the game \u2014 the combination of the article, the price tag, and the CTA are likely to be effective in encouraging the reader to click.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\nShow you\u2019re an expert in your field to build trust<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to secure sales, you need to convince your target audience that you are a trusted expert in your field. Think about what kinds of content you could create that will position you in this way. Choose topics relevant to your niche and think about what content you could create. <strong>In-depth guides, listicles, and informative videos are great places to start!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only will showcase your expertise lead to more sales, but it will also <\/span><a href=\"https:\/\/capturly.com\/blog\/3-seo-tricks-to-increase-your-e-commerce-website-traffic\/\"><span style=\"font-weight: 400;\">boost your organic web traffic<\/span><\/a><span style=\"font-weight: 400;\">. Google focuses on Expertise, Authority, and Trustworthiness (E-A-T) when directing searchers to websites; in short, they want their viewers to have access to the most accurate and reliable information when making a search. When your E-A-T is high, Google places you higher up on the search engine results pages, boosting your SEO.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4332 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/Venngage.png\" alt=\"Screenshow of Venngage\" width=\"975\" height=\"592\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/Venngage.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/Venngage-300x182.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/Venngage-768x466.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Venngage, an online infographic maker, showcases their expertise well in their blog post on <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-choose-the-best-charts-for-your-infographic\/\"><span style=\"font-weight: 400;\">choosing the best charts for your data<\/span><\/a><span style=\"font-weight: 400;\">. Charts are often used in infographics to express statistic- or data-heavy information, strengthen persuasiveness, and make information more memorable. In their article, they discuss how to determine your visualization goal, how to choose the right chart, and more. Because Venngage is an infographics expert, <strong>this is a great how-to article that proves their expertise on the matter using videos, infographics, and examples.<\/strong><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4333 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/moz.png\" alt=\"Moz showing expertise through its articles\" width=\"975\" height=\"550\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/moz.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/moz-300x169.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/moz-768x433.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, Moz, an expert in content marketing and SEO, showcases their expertise well in their <\/span><a href=\"https:\/\/moz.com\/blog\/link-building-guide\"><span style=\"font-weight: 400;\">beginner\u2019s guide to link building<\/span><\/a><span style=\"font-weight: 400;\">. The piece was originally published in 2014 and, in March 2021, it was updated to include the most accurate and helpful information possible. You can also update your website content to <strong>show Google that you\u2019re always making an effort<\/strong> to ensure it\u2019s trustworthy and accurate. In this guide, they outline the types of different links, how to structure a backlink campaign, finding your audience, and more. This is a great, comprehensive article that shows they are a trusted source of information on the matter.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4334 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/bechewy.png\" alt=\"bechewy blog\" width=\"975\" height=\"560\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/bechewy.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/bechewy-300x172.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/bechewy-768x441.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Chewy, an online pet retail store, also has a blog. They showcase their expertise in a variety of articles, including their piece on <\/span><a href=\"https:\/\/be.chewy.com\/pet-parents-guide-to-hemp-oil-for-dogs-and-cats\/\"><span style=\"font-weight: 400;\">hemp oil for dogs and cats<\/span><\/a><span style=\"font-weight: 400;\">. With hemp and CBD being infused into nearly everything today, there are likely pet parents wondering if hemp treats and oils are safe for their cats or dogs. The article outlines potential benefits, safety concerns, and what some of the best products are. This shows that they care about their customers and are experts in their field; additionally, many of the products they discuss are sold on their website. <strong>This particular tactic can lead to more of them being sold<\/strong>.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\nAddress your customers\u2019 pain points to show you understand them<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People thinking about spending money with you want to feel like you understand them and their concerns. You can show this by <a href=\"https:\/\/mailshake.com\/blog\/pain-points\/\">addressing their pain points<\/a> in your content with how-to guides, free tools that solve their problems, or informative guides that help develop their knowledge in your niche. This will help build a relationship with your customers that will lead to more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, you can <strong>check in with your customer service team to see if there are questions they frequently get<\/strong>. Consider writing an article, filming a video, or making a how-to guide to answer these types of questions. Furthermore, you can check in with your customer reviews to see if there are any common concerns or complaints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also find questions using keyword research. <\/span><a href=\"https:\/\/answerthepublic.com\/\"><span style=\"font-weight: 400;\">Answer the Public<\/span><\/a><span style=\"font-weight: 400;\"> is a great tool that shows what questions people are typing into search engines. Plugging in the phrase \u201cdog food\u201d, for instance, results in questions like \u201cwhat dog food is best for sensitive stomachs\u201d and \u201ccan dog food cause itching\u201d. If you owned a pet store, these are questions you could consider answering with your content.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4335 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks.png\" alt=\"Freshbooks example\" width=\"975\" height=\"556\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks-300x171.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks-768x438.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">FreshBooks, an <a href=\"https:\/\/binery.co\/blog\/best-accounting-software-hk\/\">online accounting software provider<\/a>, helps address customers\u2019 pain points by offering them a <\/span><a href=\"https:\/\/www.freshbooks.com\/hub\/invoicing\/writing-invoice-letters\"><span style=\"font-weight: 400;\">how-to guide on writing an invoice letter<\/span><\/a><span style=\"font-weight: 400;\">. Their ideal audience consists of freelancers and small business owners who are likely to need to know how to compose invoice letters. This step-by-step guide effectively addresses this pain point! They cover formatting, letter content, and more. This type of article shows that <strong>FreshBooks understands its\u2019 audiences\u2019<\/strong> needs and is a trustworthy source of information. If someone uses this guide and required accountancy software in the future, they\u2019d be far more likely to come back and buy it from FreshBooks.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4336 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/semrush.png\" alt=\"Semrush blog\" width=\"975\" height=\"513\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/semrush.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/semrush-300x158.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/semrush-768x404.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The SEMRush blog does a good job of addressing customer pain points, too. Take a look at their <\/span><a href=\"https:\/\/www.semrush.com\/blog\/seo-audit\/\"><span style=\"font-weight: 400;\">guide to performing an SEO audit<\/span><\/a><span style=\"font-weight: 400;\">. They start the article by noting that it\u2019s a difficult process, and it\u2019s tough to know where to start. Fortunately, this guide outlines each and every step. They cover why you need to conduct an audit, what tools you need, how to utilize them, and more. SEMRush knows that audits can be intimidating and time-consuming. By providing their target audience with a step-by-step guide, <strong>they are able to build trust<\/strong> and draw people in to use their other SEO services in the future.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4337 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/mailchimp.png\" alt=\"mailchimp blog\" width=\"975\" height=\"546\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/mailchimp.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/mailchimp-300x168.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/mailchimp-768x430.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, Mailchimp, a newsletter automation platform, has a blog where they explain how to get the most out of their tools. Take a look at their article on <\/span><a href=\"https:\/\/mailchimp.com\/features\/website-builder\/\"><span style=\"font-weight: 400;\">importing contacts to Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">, for instance. For newbies, these types of programs can be confusing, but by creating this helpful guide that answers common questions and concerns, <strong>Mailchimp makes their customers\u2019 lives easier<\/strong>. For people who don\u2019t want to read an entire article, they have a video version on the page, as well. Tutorials like this help ensure their customers are happy and willing to renew their subscriptions!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\nAnswer the questions your audience is asking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Anticipating and answering your customers\u2019 questions will help them feel understood. And, if they feel like your business understands what they\u2019re looking for in products and services, they\u2019ll be more likely to spend money with your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Answering audience questions can help boost your SEO,<\/strong> too, as you\u2019ll be creating content that addresses what your customers are typing into Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a number of ways you can look for questions that your customers are asking. As discussed earlier, you can start by combing through reviews and asking your customer service team what common inquiries they tend to get. Again, Answer the Public is also a great tool to get started with question keyword research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google also has several built-in features that can help you <strong>pinpoint what questions your customers are asking<\/strong>. For instance, when you begin typing something into the Google search bar, autofill shows what common phrases people are looking for. For instance, take a look at what comes up when you begin typing in, \u201chow to use SEO to\u2026\u201d<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4338 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/google.png\" alt=\"google auto fill serach\" width=\"975\" height=\"613\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/google.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/google-300x189.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/google-768x483.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Right off the bat, you have five different potential questions to base new content on. Plus, once you reach the search engine results pages (SERPs), there is a section called \u201cPeople also ask\u201d that shows other questions related to your query. When you type in \u201chow to use SEO,\u201d this shows up:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4339 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/list.png\" alt=\"people also ask\" width=\"975\" height=\"369\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/list.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/list-300x114.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/list-768x291.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Again, you can use this section to help you understand what your customers are searching for, and create content accordingly. Start by brainstorming topics that are related to your business or niche; typing them into Google will provide you with a list of questions.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4340 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/fiverr.png\" alt=\"fiverr blog\" width=\"975\" height=\"569\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/fiverr.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/fiverr-300x175.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/fiverr-768x448.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at how Fiverr, an online freelancing service, answers customer questions on their blog. <\/span><a href=\"https:\/\/blog.fiverr.com\/proofreading-or-copy-editing-which-service-do-you-need\/\"><span style=\"font-weight: 400;\">This particular article<\/span><\/a><span style=\"font-weight: 400;\"> helps readers decide if they need a proofreading service or a copy-editing service. The services are similar, and are often used interchangeably, but have important differences outlined in this piece. People searching for information on this topic are likely going to be looking for editing services; this article not only answers a customer question but also <strong>leads them to a solution<\/strong> that will earn Fiverr more sales.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4341 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/blueapron.png\" alt=\"Blueapron\" width=\"975\" height=\"535\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/blueapron.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/blueapron-300x165.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/blueapron-768x421.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, Blue Apron, a meal kit subscription service, answers relevant audience questions very with their blog content! They offer a variety of recipes, cooking tips, drink ideas, and more. Take a look at their article on <\/span><a href=\"https:\/\/blog.blueapron.com\/how-to-make-a-fancy-crudite-platter-for-your-holiday-party\/\"><span style=\"font-weight: 400;\">how to make a crudit\u00e9 platter for a holiday party<\/span><\/a><span style=\"font-weight: 400;\">. Articles like this target their ideal audience well; the people who are willing to subscribe to Blue Apron are likely to be searching for help with cooking, and their blog posts assist them well. <strong>This can help get Blue Apron more subscribers!<\/strong><\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\nCreate content that will help your customers make the best purchase<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People like to feel like they\u2019re making informed purchasing decisions; by making this easier for your customers, you can increase your sales.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/capturly.com\/blog\/which-is-the-best-behavioral-analytics-tool\/\"><span style=\"font-weight: 400;\">Buying guides<\/span><\/a><span style=\"font-weight: 400;\"> are great for this! They compare similar products and outline their most important features as well as their pros and cons. If you sell several of the same types of products \u2014 say, for instance, you sell several different kinds of laptops \u2014 they can also help save your customer service team time and lead to better reviews. This is because <strong>buying guides help customers determine which of the products you sell will best suit their needs.<\/strong><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4342 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/socialpilot.png\" alt=\"social pilot\" width=\"975\" height=\"560\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/socialpilot.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/socialpilot-300x172.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/socialpilot-768x441.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, SocialPilot, a social media management tool, has a guide comparing some of the <\/span><a href=\"https:\/\/www.socialpilot.co\/linkedin-tools\"><span style=\"font-weight: 400;\">best LinkedIn tools for marketing<\/span><\/a><span style=\"font-weight: 400;\">. In this article, they provide just about all of the necessary information one could think of when looking to make a purchase. They outline the price and main features of each and every tool, what types of free trials they have, and reviews for each. They <strong>compare the pros and cons<\/strong> of each tool, too, which is especially useful because different types of products will have different features that may or may not be beneficial to different customers. This guide helps encourage sales because it is straightforward and thorough.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4343 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/costco.png\" alt=\"costco wholesale\" width=\"975\" height=\"540\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/costco.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/costco-300x166.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/costco-768x425.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Costco also assists its audience with a <\/span><a href=\"https:\/\/www.costco.com\/computer-buying-guide.html\"><span style=\"font-weight: 400;\">computer buying guide<\/span><\/a><span style=\"font-weight: 400;\">. This article outlines all sorts of different considerations people need to keep in mind when buying a computer, including the operating system, the type of processors, graphics cards, memory, and more. This type of content is helpful to their customers who might not be very tech-savvy. After finding this guide, a reader will typically be much more likely to make a purchase from Costco as opposed to another retailer.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4344 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/apartment-therapy.png\" alt=\"apartment therapy\" width=\"975\" height=\"573\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/apartment-therapy.png 975w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/apartment-therapy-300x176.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/06\/apartment-therapy-768x451.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apartment Therapy also has a great guide on <\/span><a href=\"https:\/\/www.apartmenttherapy.com\/how-to-buy-sofa-36809606\"><span style=\"font-weight: 400;\">how to buy a sofa<\/span><\/a><span style=\"font-weight: 400;\">. Sofas are expensive, large, and usually long-term purchases. The piece discusses all sorts of factors to consider, like choosing a style, selecting a fabric, finding the right size, checking the construction, and the best places to shop. Apartment Therapy targets people (particularly those who live in smaller spaces like apartments) looking to improve their home or living space; by offering their customers a sofa buying guide, in addition to links for purchasing, they draw in their ideal audience and encourage more sales.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\nSummary<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter what kind of <\/span><a href=\"https:\/\/capturly.com\/blog\/e-commerce-web-analytics-everything-you-need-to-know\/\"><span style=\"font-weight: 400;\">e-commerce business<\/span><\/a><span style=\"font-weight: 400;\"> you have, <strong>content is huge for driving sales<\/strong>. In this article, I outlined five different ways you can ensure that your website content leads to more sales and more money in your pocket! Use powerful CTAs, showcase your expertise, answer customer questions, address their pain points, and create buying guides to start. See what works with your customers, and go from there!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re selling products, offering a service, or a little bit of both, it\u2019s likely that you\u2019re always looking for ways to make more sales through your website. The good news is that content marketing can help you improve your SEO, boost your conversion rate, and attract more traffic to your website.\u00a0 In this article,<\/p>\n","protected":false},"author":28,"featured_media":4349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Ensure Your Website Content Leads to Sales - Capturly Blog<\/title>\n<meta name=\"description\" content=\"content marketing can help you improve your SEO, boost your conversion rate, and attract more traffic to your website. 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