{"id":4257,"date":"2021-03-20T21:15:51","date_gmt":"2021-03-20T20:15:51","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4257"},"modified":"2024-02-09T15:38:45","modified_gmt":"2024-02-09T14:38:45","slug":"everything-you-need-to-know-about-non-linear-customer-journeys","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/everything-you-need-to-know-about-non-linear-customer-journeys\/","title":{"rendered":"Everything You Need to Know About Non-Linear Customer Journeys"},"content":{"rendered":"

Did you know that <\/span>86<\/span><\/a> percent of senior-level marketers agree that it is crucial to create a cohesive customer journey<\/a> across all touchpoints and channels? However, in our ever-evolving digital world, the classic AIDA model and the linear buyer\u2019s journey are just simply not enough.\u00a0<\/span><\/p>\n

Customer expectations are assuredly going through a considerable transformation. Can your brand and website meet these expectations and guarantee that the customer journey is smooth?\u00a0<\/span><\/p>\n

In this article, we will take a look at what a nonlinear customer journey is, and how to optimize your e-commerce site for nonlinear customer journeys. Also, we will give you a few tips and tricks on how to build a funnel for different types of buyer\u2019s journeys. And even introduce you to a few tools to optimize your website and conversion rates.<\/span><\/p>\n

Are you interested in using the full potential of an optimized nonlinear customer journey? <\/span>Keep on reading.<\/span><\/i>\u00a0<\/span><\/p>\n

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