{"id":4216,"date":"2021-02-05T09:36:59","date_gmt":"2021-02-05T08:36:59","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4216"},"modified":"2024-02-09T15:39:11","modified_gmt":"2024-02-09T14:39:11","slug":"how-to-calculate-social-media-conversion-rate-roi","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/","title":{"rendered":"How To Calculate Social Media Conversion Rate &#038; ROI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Conversion rate and ROI are probably some of the most thrown-around words in the world of internet marketing. And rightly so because these metrics are super-important and can determine the entire growth curve of any business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is being widely used as one of the primary sources for generating leads, driving brand awareness, and <a href=\"https:\/\/capturly.com\/blog\/hello-im-your-customer-why-do-you-hate-me-reasons-why-your-customers-leave-without-buying\/\">converting customers<\/a>. So, determining social media conversion rate and ROI is essential if you want to improve your social media strategies.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#Measuring_Social_Media_Conversions_is_not_Straightforward\" title=\"Measuring Social Media Conversions is not Straightforward\">Measuring Social Media Conversions is not Straightforward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#How_to_Calculate_Social_Media_Conversion_Rate\" title=\"How to Calculate Social Media Conversion Rate?\">How to Calculate Social Media Conversion Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#How_to_Calculate_Social_Media_ROI\" title=\"How to Calculate Social Media ROI?\">How to Calculate Social Media ROI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#How_to_Improve_Social_Media_Conversion_Rate_and_ROI\" title=\"How to Improve Social Media Conversion Rate and ROI?\">How to Improve Social Media Conversion Rate and ROI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#Start_Working_on_Improving_your_Social_Media_Conversions\" title=\"Start Working on Improving your Social Media Conversions\">Start Working on Improving your Social Media Conversions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Measuring_Social_Media_Conversions_is_not_Straightforward\"><\/span><span style=\"font-weight: 400;\">Measuring Social Media Conversions is not Straightforward<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media conversion rate refers to the percentage of visitors converting as a result of your <a href=\"https:\/\/www.outreachway.com\/social-media-marketing\/\">social media marketing<\/a> efforts. These may be the percentage of visitors coming to your <a href=\"https:\/\/capturly.com\/blog\/how-to-create-a-well-performing-landing-page-with-wordpress\/\">landing page<\/a> and converting after going through a social media post that you put out.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4220 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/02\/7-secrets-of-social-media-conversion-infographic2-th-e1613550782177.png\" alt=\"Measuring Social Media Conversions\" width=\"760\" height=\"816\" \/><\/p>\n<p><a href=\"https:\/\/unbounce.com\/landing-pages\/the-7-secrets-of-social-media-conversion-infographic\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Social media conversion can refer to any action that is taken by the user in favor of your business. These can be any of the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signing up for your newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filling up a form<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making a purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signing up for a free trial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contacting you for a product demo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or, even engaging with your website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But, simply measuring these metrics using your analytics wouldn\u2019t suffice. This is because, apart from driving direct sales, social media also helps you improve your brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Branding exercises on social media overtime can also lead to sales. Hence, it is important to take into consideration the conversions that result from these branding exercises as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, apart from tracking conversions using your analytics, you should also measure the effective conversion rate from all of your <a href=\"https:\/\/bloggingdart.com\/social-media-sites-to-consider-for-your-brand-in-2021\/\">social media branding efforts<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for social media ROI also. Traditionally, the ROI is simply measured using quantitative metrics calculated by taking the percentage of net profits compared to the total cost of marketing investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this value of ROI doesn&#8217;t account for the social media engagement and change in brand perception due to the same marketing investment.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Calculate_Social_Media_Conversion_Rate\"><\/span><span style=\"font-weight: 400;\">How to Calculate Social Media Conversion Rate?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The formula for calculating your social media <a href=\"https:\/\/capturly.com\/blog\/cro-case-studies-to-increase-conversion-rate\/\">conversion rate<\/a> is the following:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media conversion rate = (Conversions driven through social media \/ Total visitors) * 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For calculating the conversions driven through <a href=\"https:\/\/breadnbeyond.com\/video-marketing\/social-media-videos\/\">social media marketing<\/a>, you should consider the following social media metrics:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Metrics related to the number of website page views, number of downloads, number of form sign-ups, and similar other metrics should be taken into account. These can be measured using analytics tools such as Google Analytics, Facebook Analytics, Twitter Analytics, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Metrics related to shareability should also be accounted for in your conversions. Were your posts shared and linked to from social media? These can, again, be measured using social media analytics tools.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conversions should also take into account the number of direct sales made through social media platforms. This can be as simple as how much money did you make from a social media post or the number of purchases made from a social media ad. You can measure these by including trackable CTAs in your social media posts. For eCommerce, analytics on your eCommerce platform will give you a measure of this.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">As discussed before, branding activities also contribute to an effective social media conversion rate. There can be various ways to measure the effectiveness of your branding efforts. These may include the number of Google searches for your brand, the number of brand mentions on social media, metrics related to PR activity, amount of referral website traffic, etc. You can track your brand\u2019s share of voice to measure the buzz created around your brand after your social media marketing campaigns launch.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Based on the above categories, you can decide upon the social media metrics that you\u2019d want to consider for your conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on these factors, you can come up with a more accurate and inclusive social media conversion rate for <\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\"><span style=\"font-weight: 400;\">your social media marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Calculate_Social_Media_ROI\"><\/span><span style=\"font-weight: 400;\">How to Calculate Social Media ROI?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Similar to conversion rate, you will need a more holistic approach for calculating your social media ROI. It is interesting to note that many businesses and marketers struggle with this.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4221 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/02\/2-e1613550873485.png\" alt=\"How to Calculate Social Media ROI\" width=\"760\" height=\"726\" \/><\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/316319\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Instead of simply relying on financial metrics to determine your ROI, you should have a wider perspective that will help you work on long-term improvements to your ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The formula for calculating the social media ROI is:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media ROI = (total returns from social media &#8211; total investment in social media marketing) \/ total investment in social media marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While calculating social media marketing investments, traditionally, you would consider the money spent on organic and paid social media efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from these investments, you must also include other costs that are involved in these campaigns. These may include investments in <\/span><a href=\"https:\/\/bulk.ly\/social-media-tools\/\"><span style=\"font-weight: 400;\">social media tools<\/span><\/a><span style=\"font-weight: 400;\"> and agency costs if applicable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For calculating the return on investment, you should, obviously, include the returns generated from direct sales and purchases made from your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the returns from direct sales, you must also take into account the following factors that directly or indirectly contribute to your returns:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Customers&#8217; perceptions of your brand significantly alter after your social media marketing campaigns. These can lead to improved brand awareness, word-of-mouth referrals, and brand advocacy. You must include these factors while calculating your ROI. You can do this through brand marketing research using techniques such as <a href=\"https:\/\/tms-outsource.com\/blog\/posts\/what-are-third-party-cookies\/\">cookie tracking<\/a> or surveying your customers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Social media marketing also results in a better perception of your organization\u2019s culture by your employees. These will, in turn, result in increased <a href=\"https:\/\/matterapp.com\/blog\/employee-engagement\">employee engagement<\/a> and satisfaction. You can also consider including metrics related to these factors in your ROI calculations.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Calculating your social media ROI after consideration of these factors will provide you with a more holistic picture of your returns. This will help you make more informed decisions and tweaks in your social media strategy to bring about huge leaps of improvements in your social media ROI.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Improve_Social_Media_Conversion_Rate_and_ROI\"><\/span><span style=\"font-weight: 400;\">How to Improve Social Media Conversion Rate and ROI?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know about all the factors that affect your social media conversions and ROI, we can talk about how you can go about improving these metrics. For improving your conversion rate and ROI, you should, again, have a holistic approach.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Improve Tracking User Data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No doubt, having an omnichannel social media strategy will help you get better results. But, how do you track all your user data? The easiest way to do so is <\/span><a href=\"https:\/\/www.canddi.com\/blog\/2013\/05\/ip-tracking-vs-cookies-vs-visitor-level-tracking\/\"><span style=\"font-weight: 400;\">through IP or cookie tracking<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every social media post that you put out on any channel can generate sales and conversions for your business. For keeping track of these, you can use a shortened call-to-action link and track it by placing cookies whenever the user clicks on the link.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you can track the number of conversions generated by each social media post or channel.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Use a Personalized Marketing Approach for your Social Outreach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If social media outreach is a part of your strategy, it is a good practice to use personalization to achieve better conversions and sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending large-scale, generic messages to users on LinkedIn and Twitter may seem like a good approach. But the results you\u2019d get out of these wouldn\u2019t be satisfactory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should <\/span><a href=\"https:\/\/hyperise.com\/blog\/the-ultimate-guide-to-social-media-outreach\/\"><span style=\"font-weight: 400;\">personalize your social media outreach<\/span><\/a><span style=\"font-weight: 400;\"> and ensure that it is tailored to the user you\u2019re sending it to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can talk about some common interests you share, talk about the user\u2019s previous social media post, or even compliment a pic of their pet. Or you can even include an image in the personalized message to grab their attention instantly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Automate your Social Media Marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you\u2019d already know, consistency is key for posting on social media. Posting regularly at the right time can make a huge difference to your social media engagement and ROI. But doing this might feel overwhelming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure that you stay on top of your schedule no matter what, you should <a href=\"https:\/\/napoleoncat.com\/features\/social-media-automation\/\">automate social media <\/a>posting. You can use some of the top <\/span><a href=\"https:\/\/www.agorapulse.com\/blog\/social-media-management-tools\/\"><span style=\"font-weight: 400;\">social media management tools<\/span><\/a><span style=\"font-weight: 400;\"> available to bulk <a href=\"https:\/\/postoplan.app\/social-media-scheduling\">schedule your posts<\/a>.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Nurture your Customers to Trigger Repeat Purchases<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that a <\/span><a href=\"https:\/\/smallbiztrends.com\/2014\/09\/increase-in-customer-retention-increases-profits.html\"><span style=\"font-weight: 400;\">5% increase in customer retention<\/span><\/a><span style=\"font-weight: 400;\"> can increase your profits by up to 95%?! What does this say about your conversion rate and ROI? You should be focusing a lot more on repeat customers to boost these metrics.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4222 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/02\/3.png\" alt=\"Trigger Repeat Purchases\" width=\"740\" height=\"681\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/02\/3.png 740w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/02\/3-300x276.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><a href=\"https:\/\/blogs.constantcontact.com\/repeat-customers\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Social media is a great tool to nurture your customers and trigger repeat purchases. The users who made one purchase from you might have forgotten about you in awhile. You can engage and nurture them on social media <\/span><a href=\"https:\/\/www.natalieluneva.com\/blog\/lowering-your-saas-churn-rate\/\"><span style=\"font-weight: 400;\">to reduce your churn<\/span><\/a><span style=\"font-weight: 400;\"> and boost the ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can nurture your customers through various social media strategies, and run retargeting ads on social media platforms. Or, you can use user-generated content to urge the customers to take notice of you and revisit the funnel. Having a consistent presence on these platforms and leveraging the latest trends will also help.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Keep Track of your Social Media Reputation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online reputation, specifically social media reputation, is an essential tool that you can leverage in your favor. Managing your social media reputation will not only help you improve your brand\u2019s reputation but will also help you increase your conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can manage your social media reputation by tracking your brand\u2019s handles and keeping track of branded searches. You should try to respond to both positive and negative feedback promptly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media can be a great customer service platform, and you should make full use of it to improve your conversions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_Working_on_Improving_your_Social_Media_Conversions\"><\/span><span style=\"font-weight: 400;\">Start Working on Improving your Social Media Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media conversion rate and ROI are two vital metrics that can help you stay on track with your competitors and grow your business exponentially. But, many businesses make the mistake of having a very narrow view of these metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the tips and strategies mentioned in this guide, you\u2019ll be able to get a wider, more accurate view of these crucial metrics. This approach will help you have a better view of your success metrics and accelerate your growth multiple folds.<\/span><\/p>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:15px 0;border-width:2px;border-color:#999999\"><\/div>\n<p><b><em>Author Bio:<\/em>\u00a0<\/b><span style=\"font-weight: 400;\">Anand Srinivasan is the founder of Hubbion, a suite of business tools and resources. He loves building viral micro products and shares his experiences on his blog, Rafrador.com. His latest project is <\/span><a href=\"https:\/\/rafrador.com\/category\/quickxls\/\"><span style=\"font-weight: 400;\">QuickXLS<\/span><\/a><span style=\"font-weight: 400;\">, an easy way to share spreadsheets online.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion rate and ROI are probably some of the most thrown-around words in the world of internet marketing. And rightly so because these metrics are super-important and can determine the entire growth curve of any business. Social media is being widely used as one of the primary sources for generating leads, driving brand awareness, and<\/p>\n","protected":false},"author":28,"featured_media":4217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Calculate Social Media Conversion Rate &amp; ROI - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Conversion rate and ROI are metrics that can help you stay on track with your competitors and grow your business. But, many businesses make the mistake...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Calculate Social Media Conversion Rate &amp; ROI - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"Conversion rate and ROI are metrics that can help you stay on track with your competitors and grow your business. But, many businesses make the mistake...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-05T08:36:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T14:39:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/02\/Conversion-Rate-and-ROI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"851\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/\",\"url\":\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/\",\"name\":\"How To Calculate Social Media Conversion Rate & ROI - Capturly Blog\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2021-02-05T08:36:59+00:00\",\"dateModified\":\"2024-02-09T14:39:11+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\"},\"description\":\"Conversion rate and ROI are metrics that can help you stay on track with your competitors and grow your business. But, many businesses make the mistake...\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Calculate Social Media Conversion Rate &#038; ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\",\"name\":\"Gabriella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"caption\":\"Gabriella\"},\"url\":\"https:\/\/capturly.com\/blog\/author\/gabriella\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Calculate Social Media Conversion Rate & ROI - Capturly Blog","description":"Conversion rate and ROI are metrics that can help you stay on track with your competitors and grow your business. But, many businesses make the mistake...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/","og_locale":"en_US","og_type":"article","og_title":"How To Calculate Social Media Conversion Rate & ROI - Capturly Blog","og_description":"Conversion rate and ROI are metrics that can help you stay on track with your competitors and grow your business. But, many businesses make the mistake...","og_url":"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/","og_site_name":"Capturly Blog","article_published_time":"2021-02-05T08:36:59+00:00","article_modified_time":"2024-02-09T14:39:11+00:00","og_image":[{"width":851,"height":700,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2021\/02\/Conversion-Rate-and-ROI.png","type":"image\/png"}],"author":"Gabriella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabriella","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/","url":"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/","name":"How To Calculate Social Media Conversion Rate & ROI - Capturly Blog","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2021-02-05T08:36:59+00:00","dateModified":"2024-02-09T14:39:11+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c"},"description":"Conversion rate and ROI are metrics that can help you stay on track with your competitors and grow your business. But, many businesses make the mistake...","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/how-to-calculate-social-media-conversion-rate-roi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Calculate Social Media Conversion Rate &#038; ROI"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c","name":"Gabriella","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","caption":"Gabriella"},"url":"https:\/\/capturly.com\/blog\/author\/gabriella\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/4216"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=4216"}],"version-history":[{"count":14,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/4216\/revisions"}],"predecessor-version":[{"id":11919,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/4216\/revisions\/11919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/4217"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=4216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=4216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=4216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}