{"id":415,"date":"2016-10-11T13:34:10","date_gmt":"2016-10-11T11:34:10","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=415"},"modified":"2024-02-09T15:28:36","modified_gmt":"2024-02-09T14:28:36","slug":"conversion-funnels","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/conversion-funnels\/","title":{"rendered":"Why Conversion Optimization is Scarier Than Dating Taylor Swift"},"content":{"rendered":"

Taylor Swift\u2019s love life is more complicated than the explanation of “<\/span>almost surely”<\/span> and you never know who she is dating at the moment. Being Taylor\u2019s boyfriend is quite an unsteady position actually. The singer herself claims, that she’s a typical woman, who cannot be possessed, and is “designed to be single”.<\/span><\/em><\/p>\n

Our website\u2019s sales funnel can be just as unpredictable, precarious, and extremely complex as Taylor. She is also independent, of which men are a bit afraid of. I don\u2019t blame you. As long as she is not our ex, she won\u2019t write another love song about our breakup. This doesn\u2019t differ much from our attitude towards the conversion funnel: as long as it is working and we are having sales, we don\u2019t want to bother it.<\/span><\/em><\/p>\n

\"taylor<\/p>\n

Businesses often tend to be immensely scared of fine-tuning their own conversion funnels even though they might earn\u00a0way more if they did so. The keys are profound analysis, deliberate planning plus a little experience-based refinement.<\/strong> This way your altered sales funnel can achieve amazing results and way more profit than you have ever imagined.<\/span><\/p>\n

All these can be learned. With this article, we wish to provide you with a few tricks and tips on how to plan, analyze and optimize<\/strong> your sales and incoming traffic. You will be able to understand this mystery and increase your website\u2019s performance and sales.<\/span><\/p>\n

First of all, to be completely clear, let us define the term sales funnel<\/em>, or conversion funnel<\/em> itself. Sales funnel, I knew you were trouble when you walked in\u2026<\/span><\/p>\n

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What is it exactly?<\/strong><\/p>\n

Allow me to present the definition by a lively example.<\/span>\u00a0Let\u2019s suppose we wish to put oil in our car – we need a funnel, right? No matter how clumsy we are; as long as the oil ends up in the funnel, it will reach the engine sooner or later. The funnel will lead\u00a0the oil into the engine tank. Now, in the case of a business, our <\/span>website<\/span><\/i> is the funnel that drives all incoming traffic to us. It’s also of what we are able to make sales later on. By definition, the sales funnel describes each step in a consumer\u2019s journey to purchasing an item from an e-commerce site. The shape of the funnel represents a gradual decline in the number of customers who reach each step.<\/span><\/p>\n

The sales funnel \u2026<\/i><\/strong><\/p>\n

Begins where the potential customer visits our website (or decides to visit): this\u00a0is the entry step. As a preceding measure, the company has to generate brand awareness. A paid online advertisement or an AdWords campaign will attract them. Profound analysis and paying close attention to the success rates will help you specify what methods work best for your business.<\/span><\/p>\n

With strategic, user-friendly design and readable content, the sales funnel\u00a0will convert visitors to buyers or at least make them subscribe to your newsletter, register, or spend some time on your website. These visitors are often in need of a special product for which they are purposely searching and, of course, are willing to pay for it. In other words, they are looking for a solution to their problem so they check\u00a0if your website offers one or not. If yes, you made a sale.<\/span><\/p>\n