{"id":4031,"date":"2020-09-18T13:16:21","date_gmt":"2020-09-18T11:16:21","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=4031"},"modified":"2022-01-03T13:47:21","modified_gmt":"2022-01-03T12:47:21","slug":"responsive-website-or-mobile-app-how-to-make-the-right-choice","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/responsive-website-or-mobile-app-how-to-make-the-right-choice\/","title":{"rendered":"Responsive Website or Mobile App? &#8211; How to Make the Right Choice"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The world switches to mobile: there are already <\/span><a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\"><span style=\"font-weight: 400;\">3.5<\/span><\/a><span style=\"font-weight: 400;\"> billion people use smartphones, and the number will grow to 3.8 billion by 2021.\u00a0<\/span><span style=\"font-weight: 400;\">The desktop-only approach isn&#8217;t going to work these days. No matter what product you&#8217;re making\u2014a blog, news portal, online shop, or e-learning website\u2014it must look good on mobile devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two popular options: make a native (iOS or Android) mobile application or create a responsive design for your website.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">App development isn&#8217;t a cheap service, though. It takes time, and it costs a lot. That&#8217;s why responsive web design may be your way out.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we are explaining what responsive web design is, why it is used, and when it&#8217;s better to make a bet on web design rather than app development.<\/span><\/p>\n<h2><strong>What&#8217;s Responsive Web Design?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone knows what a mobile app is, but what&#8217;s unusual about a responsive website?<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Responsive websites adapt their design to the screen of your device. No matter what the target device screen size is. It allows the web page to change its height and width and show correctly on any screen because of a &#8216;fluid&#8217; layout and &#8216;fluid&#8217; grid. <\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4032 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-5-1-1024x647.png\" alt=\"Responsive web design\" width=\"760\" height=\"480\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-5-1-1024x647.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-5-1-300x190.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-5-1-768x485.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-5-1.png 1600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3>What&#8217;s the difference between responsive and adaptive\u00a0design?<\/h3>\n<p><span style=\"font-weight: 400;\">Responsive design is often confused with adaptive web design. Both adaptive and responsive web designs solve the same problem\u2014 make your content look well on various devices.\u00a0<\/span><span style=\"font-weight: 400;\">But they do it in different ways.\u00a0<\/span><\/p>\n<ul>\n<li><b>Responsive<\/b><span style=\"font-weight: 400;\"> web design shows the content based on the available browser space: one website\u2014all devices.\u00a0<\/span><\/li>\n<li><b>Adaptive<\/b><span style=\"font-weight: 400;\"> design has multiple fixed layout sizes:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4\u2019-6\u2019for smartphones<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7\u2019-11\u2019 for tablets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">12\u2019 and over for desktops<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When the websites detect the available space, it picks the most appropriate layout for the screen and shows it to the user. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here\u2019s how it looks like in practice:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4033 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/adaptiveGif.gif\" alt=\"how responsive and adaptive design works\" width=\"800\" height=\"450\" \/><\/p>\n<p><a href=\"https:\/\/pavelmednikov.com\/img\/blog_img\/2017-09-12\/adaptiveGif.gif\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h2><strong>Responsive Website Design vs. Native Mobile App<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s finally figure out which is better\u2014mobile app vs. responsive website, and when.\u00a0<\/span><\/p>\n<h3><strong>You need a mobile app when&#8230;<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">You use native functionality\u00a0<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take Instagram\u2014it has a web version, but its audience uses mobile devices. That&#8217;s because Instagram makes use of phone cameras, audio, and geolocation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your product needs to access the native functionality of the device (camera, GPS, microphone, NFC, Face ID), you need to <\/span><a href=\"https:\/\/www.cleveroad.com\/blog\/how-to-create-an-app\"><span style=\"font-weight: 400;\">create an app<\/span><\/a><span style=\"font-weight: 400;\">, not a responsive website.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4034 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-6-1-1024x647.png\" alt=\"responsive web design geolocation\" width=\"760\" height=\"480\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-6-1-1024x647.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-6-1-300x190.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-6-1-768x485.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Responsive-web-design-Copy-6-1.png 1600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">You need 24\/7 access<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can&#8217;t use a website without an Internet connection but can use a mobile app. Like when you double-check messages on WhatsApp or listen to tracks saved on Spotify.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can&#8217;t access a website if you&#8217;re offline, but most app features will continue working even if there&#8217;s no Internet connection. Apple Music (as well as similar music streaming or <a href=\"https:\/\/www.garagebandonpc.org\/alternatives-to-garageband\/\">music production apps<\/a>) allows its users to download tracks for offline listening.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4035 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Artboard-3-1024x683.png\" alt=\"offline app opportunities\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Artboard-3-1024x683.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Artboard-3-300x200.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Artboard-3-768x512.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Artboard-3-760x507.png 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/Artboard-3.png 1600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">You need it to run fast<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Native apps work faster. Well-written native code always performs better than a responsive web code.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s because mobile apps can store data on devices\u2019 file systems and not rely on a linking processor (your web browser) to perform the most elementary functions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">You need it to be consistent with Android\/iOS design<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Native apps act and look the same. The design remains the same for your user, as well as the process of interacting with the app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In turn, people spend less time figuring out how to use your application. <\/span><span style=\"font-weight: 400;\">And there\u2019s an icon on users&#8217; phones which remind them about your product, so brand visibility is in action.<\/span><\/p>\n<h3><strong>Responsive web design is enough&#8230;<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">When you have specific content<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Responsive websites are more suitable when there is no difference between viewing and using the website on a mobile device or PC. Considering different <a href=\"https:\/\/capturly.com\/blog\/trends-in-ux-design-the-iot-perspective\/\">UX design trends<\/a> on your website is important though.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3687 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Proven-Tips-to-Boost-your-Websit-UX-in-2020-1024x610.jpg\" alt=\"website UX in 2020\" width=\"760\" height=\"453\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Proven-Tips-to-Boost-your-Websit-UX-in-2020-1024x610.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Proven-Tips-to-Boost-your-Websit-UX-in-2020-300x179.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Proven-Tips-to-Boost-your-Websit-UX-in-2020-768x458.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Proven-Tips-to-Boost-your-Websit-UX-in-2020.jpg 1856w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">News websites, blogs, or websites with food recipes don&#8217;t need a mobile app\u2014people already use the product. At least, until you have the audience of The New York Times and the need to expand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Same for e-mail services. Of course, Gmail and Yahoo have mobile clients, but it all depends on your audience&#8217;s size and end target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, website content is more sharable \u2014 you only need to send someone a URL to the website, not ask them to download and install an app.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">When you have a limited budget\u00a0<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Native apps cost a lot. You&#8217;d most likely want to cover two platforms\u2014 iOS and Android\u2014thus, you need to pay for at least two developers. Not to mention designers and QA engineers.\u00a0<\/span><span style=\"font-weight: 400;\">While responsive websites can be accessed from any browser, working equally on various platforms and devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you still need an app but don&#8217;t have much money, you may try multi-platform technologies like Flutter or React Native. They allow using one codebase for two apps, cutting down the development cost.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">When you have limited time and resources<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s hard to get new users on mobile\u2014they need to have a reason to install your app. And not abandon it after the first launch (that&#8217;s what <\/span><a href=\"https:\/\/info.localytics.com\/blog\/21-percent-of-users-abandon-apps-after-one-use\"><span style=\"font-weight: 400;\">21% of app users<\/span><\/a><span style=\"font-weight: 400;\"> do).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For you, it means spending more on marketing services and advertising in order to get more downloads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a responsive website, there&#8217;s no need to install something on your device. Just type your website URL into the browser address field, and you can access it. Content from the website appears in Google or Yahoo, and people will see it in search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The website will be visible as soon as the domain name and <a href=\"https:\/\/firstsiteguide.com\/monthly-web-hosting\/\">web hosting<\/a> are ready. Developers don&#8217;t need to wait a few days to get approval at the App Store and Google Play as with mobile apps. Which reduces time to market.\u00a0<\/span><\/p>\n<h2><strong>Which One to Choose: App or Responsive Website?<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4036 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/131-1024x1024.jpg\" alt=\"choice in e-commerce\" width=\"760\" height=\"760\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/131-1024x1024.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/131-150x150.jpg 150w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/131-300x300.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/10\/131-768x768.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.freepik.com\/free-vector\/choice-isometric-concept_4330510.htm#page=1&amp;query=decision&amp;position=16\">Source<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">Ideally, both. Even if your website is already responsive, in time, you may need to create an app, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram uses both a responsive website and an application, giving its users a choice of how to access the content. Still, you can&#8217;t upload photos on the Instagram website, only view them. Some app features aren&#8217;t available on websites because of tech reasons\u2014you need to download the app to get full access.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, what if you only have one shot\u2014an app or a responsive website? It depends on your audience, then.\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If your target audience uses PCs or laptops, go for responsive design. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your audience spends more time on smartphones or tablets, make native apps. For that, learn <a href=\"https:\/\/capturly.com\/blog\/how-to-create-a-better-app-ui-and-ux-design\/\">h<\/a><\/span><\/span><a href=\"https:\/\/capturly.com\/blog\/how-to-create-a-better-app-ui-and-ux-design\/\">ow to create a better app UI and UX design<\/a>.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What if the users are split 50-50? Then look up the current trends and where they&#8217;ll be going, evaluate your budget, and where your business will be in three years.\u00a0<\/span><\/p>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:15px 0;border-width:2px;border-color:#999999\"><\/div>\n<p><span style=\"font-weight: 400;\"><em>Author\u2019s bio<\/em>:\u00a0<\/span><span style=\"font-weight: 400;\">Vitaly Kuprenko is a tech writer at Cleveroad, which is a mobile &amp;\u00a0<\/span><a href=\"https:\/\/www.cleveroad.com\/web-development-company\"><span style=\"font-weight: 400;\">web app development company<\/span><\/a><span style=\"font-weight: 400;\"> in Ukraine. Vitaly enjoys telling about startups, tech innovations, and digital ways to boost businesses.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world switches to mobile: there are already 3.5 billion people use smartphones, and the number will grow to 3.8 billion by 2021.\u00a0The desktop-only approach isn&#8217;t going to work these days. No matter what product you&#8217;re making\u2014a blog, news portal, online shop, or e-learning website\u2014it must look good on mobile devices.\u00a0 There are two popular<\/p>\n","protected":false},"author":28,"featured_media":4037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Responsive Website or Mobile App? - How to Make the Right Choice - Capturly Blog<\/title>\n<meta name=\"description\" content=\"What responsive web design is, why it is used, and when it&#039;s better to make a bet on web design rather than app development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/responsive-website-or-mobile-app-how-to-make-the-right-choice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsive Website or Mobile App? 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