{"id":3968,"date":"2020-08-28T12:13:10","date_gmt":"2020-08-28T10:13:10","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3968"},"modified":"2023-09-20T15:58:37","modified_gmt":"2023-09-20T13:58:37","slug":"the-connection-between-ux-design-and-seo","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/the-connection-between-ux-design-and-seo\/","title":{"rendered":"The Connection Between UX Design and SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are many key aspects of digital marketing that modern business leaders should invest in. For some, paid ads seem to be the go-to method of attracting leads and <\/span><a href=\"https:\/\/capturly.com\/blog\/5-quick-ways-to-improve-your-websites-conversion-rate-immediately\/\"><span style=\"font-weight: 400;\">improving conversions<\/span><\/a><span style=\"font-weight: 400;\">. For other leaders, the combination of stellar UX and meticulous search engine optimization never fails to deliver the right results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> While it is true that you should invest in various digital marketing tactics, your focus should be on the two methods that bring long-term results and facilitate growth. That\u2019s why today we\u2019re talking about UX and SEO. Together, they share an inextricable bond when it comes to boosting your ranking in the SERPs.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3969 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-example-1024x591.jpg\" alt=\"product page website\" width=\"760\" height=\"439\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-example-1024x591.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-example-300x173.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-example-768x444.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-example.jpg 1920w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a href=\"https:\/\/capturly.com\/blog\/how-to-improve-your-websites-ux-in-2020-effective-tips\/\"><span style=\"font-weight: 400;\">Improving your website\u2019s UX<\/span><\/a><span style=\"font-weight: 400;\"> while focusing on its SEO elements can go a long way in building brand visibility. It also builds awareness and authority, while at the same time ensuring customer satisfaction, engagement, and loyalty. It might seem like a tall order, but not when you understand the link between UX and SEO. Understanding how to use them to your advantage will allow you to take your company to new heights of success in the online world. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you need to know.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/the-connection-between-ux-design-and-seo\/#Why_UX_is_important_for_SEO\" title=\"Why UX is important for SEO\">Why UX is important for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/the-connection-between-ux-design-and-seo\/#Designing_a_website_with_SEO_in_mind\" title=\"Designing a website with SEO in mind\">Designing a website with SEO in mind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/the-connection-between-ux-design-and-seo\/#What_is_RankBrain_and_why_it_matters_for_both\" title=\"What is RankBrain and why it matters for both\">What is RankBrain and why it matters for both<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/the-connection-between-ux-design-and-seo\/#How_to_get_the_UX_right_to_help_boost_ranking\" title=\"How to get the UX right to help boost ranking\">How to get the UX right to help boost ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/the-connection-between-ux-design-and-seo\/#UX_and_SEO_focus_on_user_happiness_and_satisfaction\" title=\"UX and SEO focus on user happiness and satisfaction\">UX and SEO focus on user happiness and satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/the-connection-between-ux-design-and-seo\/#Wrapping_up\" title=\"Wrapping up\">Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_UX_is_important_for_SEO\"><\/span><strong>Why UX is important for SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Experienced marketers and business leaders might intuitively understand how user experience factors into SEO and vice versa. However, if you\u2019re still unsure as to how these two are intertwined, let us paint a clearer picture for you. We\u2019ll delve deeper into <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/google-rankbrain\"><span style=\"font-weight: 400;\">Google\u2019s RankBrain AI algorithm<\/span><\/a><span style=\"font-weight: 400;\"> later, but for now, let\u2019s stick with the UX and SEO basics. Firstly, it\u2019s important to understand that everything Google does and <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">every update the search engine giant rolls out aims to elevate the overall user experience on the web.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Of course, your website is right in the middle of this, and you have to adhere to the latest UX practices. Following the trends will make your website more relevant to the online audience. It\u2019s not just about the aesthetics, it\u2019s also about enhancing your SEO potential with functional UX design.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3568 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/02\/analyze.jpg\" alt=\"analyze conversion rates\" width=\"626\" height=\"455\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/02\/analyze.jpg 626w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/02\/analyze-300x218.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Focus on the following UX functionalities:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rich snippets\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voice search optimization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accelerated mobile pages for mobile browsing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search functions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple site structures\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These and many other factors influence your SEO score. So, if you thought that SEO boils down to keyword implementation and drawn-out articles (and maybe a few backlinks), it\u2019s time to start looking at UX as an integral part of your overarching SEO strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Designing_a_website_with_SEO_in_mind\"><\/span><strong>Designing a website with SEO in mind<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Design and SEO are two different teams, but there mustn\u2019t be a wall between them. Provided that your goal is to create a sleek, responsive website that dominates the SERPs, that is. Rather, <\/span><a href=\"https:\/\/fourdots.com\/seo-website-design\"><span style=\"font-weight: 400;\">modern SEO website design<\/span><\/a><span style=\"font-weight: 400;\"> needs to use the combined skills of both teams to build a website that appeals to search engines and online audiences in terms of its <strong>aesthetics and content<\/strong>.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3970 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/homepage-design.jpg\" alt=\"what to put on a homepage\" width=\"700\" height=\"528\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/homepage-design.jpg 700w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/homepage-design-300x226.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>(<a href=\"http:\/\/neilpatel.com\">Source<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, you need to focus on on-page and off-page optimization, both in terms of SEO and UX design. The former will focus on:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrating the right keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alt text<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website copy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">File names<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Articles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headings\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building internal and external links<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The latter, on the other hand, will focus on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensuring intuitive navigation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Information architecture<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimal dimensions and spaces<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Loading times<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extra site functionalities and features<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_RankBrain_and_why_it_matters_for_both\"><\/span><strong>What is RankBrain and why it matters for both<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By now you\u2019re probably wondering what RankBrain is and how it affects your standing in the SERPs. You\u2019re probably wondering how it brings UX and SEO together as well. RankBrain is a machine-learning algorithm that Google rolled out way back in 2015 to help process online searches. It\u2019s therefore used to deliver better results to the online audience.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3971 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/rankbrain.png\" alt=\"google results accuracy predicting\" width=\"640\" height=\"282\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/rankbrain.png 640w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/rankbrain-300x132.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>(<a href=\"http:\/\/backlinko.com\">Source<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">Unlike previous algorithms, RankBrain now takes a whole host of site features and elements into account. This allows it to decide where to put your site in the SERPs. In turn, this determines whether or not the site is relevant enough to appear on the first page. Because the algorithm is predominantly driven by behavior metrics, it\u2019s imperative to <\/span><a href=\"https:\/\/capturly.com\/blog\/what-is-data-driven-ux\/\"><span style=\"font-weight: 400;\">emphasize data-driven UX<\/span><\/a><span style=\"font-weight: 400;\"> and monitor essential KPIs like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pages per session<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dwell time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic CTR<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">You can improve these behavior metrics along with other ranking factors only by using the aforementioned SEO tactics, and by focusing on the UX tips we\u2019re about to mention.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_the_UX_right_to_help_boost_ranking\"><\/span><strong>How to get the UX right to help boost ranking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">UX design is a science and an art form. Its main focus is to improve the metrics we just mentioned and ensure stellar customer satisfaction. This leads to other positive outcomes like lead generation, conversions, loyalty, and more. Fortunately, there are many ways you can use UX-focused design to engage your visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most powerful ones nowadays is <strong>gamification<\/strong>. Making your site more interactive by introducing quizzes and coming up with <\/span><a href=\"https:\/\/www.leadquizzes.com\/blog\/quiz-ideas-and-titles\/\"><span style=\"font-weight: 400;\">amazing quiz ideas and titles<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to keep your visitors interested. It will inspire them to stay on your site, share their results on social media, and boost word of mouth.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3972 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/gamification-example-1024x648.jpg\" alt=\"gamification example\" width=\"760\" height=\"481\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/gamification-example-1024x648.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/gamification-example-300x190.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/gamification-example-768x486.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/gamification-example.jpg 1856w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>(<a href=\"https:\/\/www.travelzoo.com\">Source<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">Of course, gamification is but a single tool in <\/span><a href=\"https:\/\/capturly.com\/blog\/how-to-use-micro-interactions-to-improve-the-ui-ux\/\"><span style=\"font-weight: 400;\">your UX arsenal<\/span><\/a><span style=\"font-weight: 400;\">. You should also focus on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improving navigation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simplifying the site\u2019s structure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improving loading times<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing for mobile platforms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding an XML sitemap<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quick filters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding a search function<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t forget to integrate voice search as well to appeal to the modern online audience<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"UX_and_SEO_focus_on_user_happiness_and_satisfaction\"><\/span><strong>UX and SEO focus on user happiness and satisfaction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the end, always remember that both UX and SEO serve to elevate user happiness and satisfaction. <\/span><a href=\"https:\/\/capturly.com\/blog\/time-effortless-way-to-understand-your-visitors\/\"><span style=\"font-weight: 400;\">When your visitors are happy<\/span><\/a><span style=\"font-weight: 400;\"> with what they\u2019re getting, you can bet that Google will be satisfied too. This is your ticket to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2017\/01\/30\/how-to-rank-number-one-on-google\/#728c6c6958e8\"><span style=\"font-weight: 400;\">the first spot in the SERPs<\/span><\/a><span style=\"font-weight: 400;\">. Be sure to align both strategies to focus on the user, and you will have no problem appealing to the search engines by default.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><span style=\"font-weight: 400;\">Wrapping up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">UX and SEO are inextricably intertwined in this little dance we call digital marketing. If you want to rank higher in 2020 and beyond, you need to invest in both. Be sure to use these tips to take your company forward in the increasingly competitive online world.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many key aspects of digital marketing that modern business leaders should invest in. For some, paid ads seem to be the go-to method of attracting leads and improving conversions. For other leaders, the combination of stellar UX and meticulous search engine optimization never fails to deliver the right results. While it is true<\/p>\n","protected":false},"author":28,"featured_media":3975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Connection Between UX Design and SEO - Capturly Blog<\/title>\n<meta name=\"description\" content=\"The two methods that bring long-term results and facilitate growth: UX and SEO. They share an inextricable bond when it comes to boosting your ranking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/the-connection-between-ux-design-and-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Connection Between UX Design and SEO - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"The two methods that bring long-term results and facilitate growth: UX and SEO. 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