{"id":3944,"date":"2020-08-14T11:14:16","date_gmt":"2020-08-14T09:14:16","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3944"},"modified":"2022-09-28T13:35:51","modified_gmt":"2022-09-28T11:35:51","slug":"7-tips-to-beat-the-global-e-commerce-summer-slump","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/","title":{"rendered":"7 Tips to Beat the Global E-Commerce Summer Slump"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the summer in full swing, we are all looking forward to our summer holidays. Whether it\u2019s lying on a beach all day or spending the vacations actively, probably the last thing most vacationers will be thinking about is spending money online.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">As the temperature soars, the e-commerce sale rates will <\/span><a href=\"https:\/\/www.parcelmonitor.com\/insights\/the-e-commerce-summer-slump-myth-or-not\"><span style=\"font-weight: 400;\">cool off<\/span><span style=\"font-weight: 400;\">. <\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">That is to be expected since many people are away on holiday, far away from e-commerce. People would rather spend money on travel, concerts, and summer festivals.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1040 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2017\/09\/tipoftheiceberg-e1598520428235.png\" alt=\"image_of_iceberg\" width=\"760\" height=\"570\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The months of July and August will hit retailers particularly hard, although there is some slump to be expected also in September.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you don\u2019t need to get left behind by other e-commerce retailers and competitors. Everybody will have to go through this slump. But it\u2019s the business that will be able to go through this period that will also have a more successful campaign every year.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#Considerations_to_Make_Before_Making_Any_Changes\" title=\"Considerations to Make Before Making Any Changes\">Considerations to Make Before Making Any Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#su_highlight_background%22ff8420%22_color%22ffffffff%22The_7_best_tips_to_beat_the_global_e-commerce_summer_slumpsu_highlight\" title=\"&lt;span class=&quot;su-highlight&quot; style=&quot;background:&quot;#ff8420&quot;;color:&quot;#ffffffff&quot;&quot;&gt;&nbsp;The 7 best tips to beat the global e-commerce summer slump&nbsp;&lt;\/span&gt;\"><span class=\"su-highlight\" style=\"background:#ff8420;color:#ffffffff\">&nbsp;The 7 best tips to beat the global e-commerce summer slump&nbsp;<\/span><\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#2_Increase_Your_Social_Media_Visibility\" title=\"2. Increase Your Social Media Visibility\">2. Increase Your Social Media Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#3_Create_a_%E2%80%9CSummer_Feeling%E2%80%9D_on_Your_Website\" title=\"3. Create a \u201cSummer Feeling\u201d on Your Website\">3. Create a \u201cSummer Feeling\u201d on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#4_Offer_Special_Summer_Products\" title=\"4. Offer Special Summer Products\">4. Offer Special Summer Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#5_Improve_the_UX\" title=\"5. Improve the UX\">5. Improve the UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#6_Connect_with_Your_Loyal_Customers\" title=\"6. Connect with Your Loyal Customers\u00a0\">6. Connect with Your Loyal Customers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#7_Go_International\" title=\"7. Go International\">7. Go International<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Considerations_to_Make_Before_Making_Any_Changes\"><\/span><b>Considerations to Make Before Making Any Changes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you jump into making changes, you should know a couple of things that will make your life much easier.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Most purchases will be made through mobile or tablet. <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is especially true of this time of year. Most people will be outside and away from their computer, so even if there is a slump in sales, the prospects who do spend some money on your website will very likely be on a mobile device. If they are on holiday, lying on the beach, browsing your e-commerce website, they are likely to be on a mobile device. So make your website optimized for mobile devices even stronger.<\/span><\/li>\n<li style=\"font-weight: 400;\">\n<h3><b>People, especially millennials, will buy entertainment products this time of year.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> As people are preparing to head to the beach and relax, they will be looking to buy entertainment products \u2013 books, movies, games, and other related accessories and products are likely to be very popular. It might make sense to focus on them (if you offer them, anyway). Clothing will also be very popular during the summer holidays.<\/span><\/li>\n<li style=\"font-weight: 400;\">\n<h3><b>High shipping costs will result in high cart abandonment. <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to this Statista <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379508\/primary-reason-for-digital-shoppers-to-abandon-carts\/\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\">, around 63% of all customers are turned off by high shipping rates and will leave the cart when they find out about them. So especially during this time of year, it might be worth cutting those costs or eliminate them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The good news is that there are some great tips to go ahead and beat your competitors during the slump.\u00a0<\/span><\/p>\n<h2><span class=\"su-highlight\" style=\"background:#ff8420;color:#ffffffff\">&nbsp;The 7 best tips to beat the global e-commerce summer slump&nbsp;<\/span><\/h2>\n<h3><b>1. Start with Summer Discounts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The number one obvious tactic to combat the slump is to start with discounts on your retail site. There is no denying the fact that summer sales have had success before. Who doesn\u2019t love a good sale to save some money, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about saving your customers some money on products for winter, for example. Have them at 40% off, and you\u2019re bound to see some great sales figures.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3372 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/justin-lim-JKjBsuKpatU-unsplash-1024x768.jpg\" alt=\"holiday sales\" width=\"760\" height=\"570\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/justin-lim-JKjBsuKpatU-unsplash-1024x768.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/justin-lim-JKjBsuKpatU-unsplash-300x225.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/justin-lim-JKjBsuKpatU-unsplash-768x576.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Or, you can even create a contest that you can post on your social media accounts and offer a giveaway to your customers or some special discounts for the winners. This is bound to crop up more interest than usual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizing a general summer sale should be one of the first things you should try to increase your sales during the summer slump.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Increase_Your_Social_Media_Visibility\"><\/span><b>2. Increase Your Social Media Visibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You should try and focus on creating a good social media campaign when everyone\u2019s away. Think about it: everyone will be checking on social media constantly to see what other people are doing during their summer holidays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Summer is a special time for traveling, and people will like to share their stories on social media. There will be posts about vacation, graduation, and holiday pictures, too.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3815 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social-1024x769.png\" alt=\"social media presence in e-commerce\" width=\"760\" height=\"571\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social-1024x769.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social-300x225.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social-768x577.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/social.png 1324w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So why not increase your social media influence to reach out to these people? You might just see your social media campaign be more successful if you focus on the right channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook and Instagram seem to be especially popular during the summer days, although many people are also gravitating towards TikTok (especially younger people). It might be worth spending more time on creating robust campaigns that will attract these holiday people who regularly post holiday photos on social media.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Create_a_%E2%80%9CSummer_Feeling%E2%80%9D_on_Your_Website\"><\/span><b>3. Create a \u201cSummer Feeling\u201d on Your Website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0If you haven\u2019t done this already, then you should try it. Just like many e-commerce retailers will change their website\u2019s theme during Christmas, they will also do the same during the summer. Creating that summer vibe can attract more customers and <a href=\"https:\/\/capturly.com\/blog\/introduction-to-user-experience-design\/\">provide a better user experience<\/a> on your website.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3946 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/image_processing20200624-18534-femi0i-1024x768.gif\" alt=\"summer web design example\" width=\"760\" height=\"570\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/image_processing20200624-18534-femi0i-1024x768.gif 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/image_processing20200624-18534-femi0i-300x225.gif 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/image_processing20200624-18534-femi0i-768x576.gif 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>(<a href=\"https:\/\/dribbble.com\/shots\/12253446-Summer-and-Chill\/attachments\/3867911?mode=media\">Source<\/a>)<\/p>\n<p><span style=\"font-weight: 400;\">Yes, many sites will do well with their own, standard design during any time of the year. But that will only hold for more established and larger companies; however, many large e-commerce retailers have already tried this tactic, and it\u2019s here to stay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a summer feeling on your website, and you are likely to see an increase of interest, as your customers will feel more at home with this design.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Offer_Special_Summer_Products\"><\/span><b>4. Offer Special Summer Products<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Offering summer-themed products during this time of year can help you increase interest in your website. It can be something related to the beach, sea, or pool. Or something related to the outdoors, since most people will spend their free time outside during the summer.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3949 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/summer-product-1024x683.jpg\" alt=\"summer product\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/summer-product-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/summer-product-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/summer-product-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/summer-product-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not every e-commerce retailer will have the option to do this, but having something ready for the summer is necessary. Whether it\u2019s your product or someone else\u2019s, you should have something to offer for the summer. For this, <a href=\"https:\/\/capturly.com\/blog\/how-to-create-a-well-performing-landing-page-with-wordpress\/\">create a killer landing page<\/a> to boost that conversion rate right away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t, then a slump can be expected, but you\u2019ll have no way to climb out of this slump. Prepare something worthy of your customer\u2019s consideration and that is suitable for the time of year.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Improve_the_UX\"><\/span><b>5. Improve the UX<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This should go without saying, but your UX should be improved constantly. But especially during this time of year when customers will likely be away, they will gravitate towards sites that are easy to use and offer the purchases almost instantly without painless transactions or long loading times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure everything is perfect before you expect the slump. The loading speeds should be decreased to a minimum, and make sure the shopping cart procedure is short but sweet.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3804 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/06\/image_processing20200521-8262-41v0qc.gif\" alt=\"Shopify stores\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The overall navigation throughout your site should also be flawless and very easy to do. This is certainly something that you should consider, and you can expect to see better results during this time of year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this is something that should be done throughout the entire year and not just now, when the competition is fierce and customers are at a premium.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Connect_with_Your_Loyal_Customers\"><\/span><b>6. Connect with Your Loyal Customers\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ll likely have more success with your loyal customers rather than acquiring new customers during this time of year. So it might be worth some extra time to connect with your existing and happy customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will include extensive social media campaigns for your followers. Be more active on social media and constantly add new posts and promotional offers that will attract existing customers.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3948 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/charles-deluvio-AT5vuPoi8vc-unsplash-1024x868.jpg\" alt=\"loyal e-commerce customer\" width=\"760\" height=\"644\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/charles-deluvio-AT5vuPoi8vc-unsplash-1024x868.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/charles-deluvio-AT5vuPoi8vc-unsplash-300x254.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/charles-deluvio-AT5vuPoi8vc-unsplash-768x651.jpg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, follow up on your old and loyal customers with e-mail promotions. Good e-mail promotion is very likely to improve your success during this time of year. A well-written email campaign can be worth gold, especially this time of year where you might be struggling to find new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How about trying with your old ones? You\u2019ve already been successful with them, so why not giving it another try?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Go_International\"><\/span><b>7. Go International<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re focusing on a specific locale during this time of year, then you might be limiting yourself. Going international is not for everyone, as there is always an additional question of logistics and other important questions that need solving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will encounter several new challenges if you decide on this option. However, the results of going international can have significant results.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3947 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/greg-rosenke-1TjORT2dLOw-unsplash-1024x683.jpg\" alt=\"international e-commerce\" width=\"760\" height=\"507\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/greg-rosenke-1TjORT2dLOw-unsplash-1024x683.jpg 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/greg-rosenke-1TjORT2dLOw-unsplash-300x200.jpg 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/greg-rosenke-1TjORT2dLOw-unsplash-768x512.jpg 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/greg-rosenke-1TjORT2dLOw-unsplash-760x507.jpg 760w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of hidden potentials if you\u2019re only selling for a particular locale. For example, you could tap into the Australian market where during June, July, and August, winter is taking place. So you can sell your winter products to Australia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then again, there comes a question of logistics as well as other problems. However, if you do manage to overcome those challenges, you will be on a good way towards the top.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><b>Wrapping Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Summer is not a great time for e-commerce retailers, as there will expectedly be a slump during this time of year. Many people will be away on holiday. They will prefer to relax on the beach and spend their time traveling rather than spending money online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are many tactics that you can try to go ahead and beat the competition, even during the summer. From improving your UX to having a summer sale and connecting with your customers in a better way, there are always some great things to try. Hopefully, you\u2019ll get through the slump relatively unscathed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the summer in full swing, we are all looking forward to our summer holidays. Whether it\u2019s lying on a beach all day or spending the vacations actively, probably the last thing most vacationers will be thinking about is spending money online.\u00a0 As the temperature soars, the e-commerce sale rates will cool off. That is<\/p>\n","protected":false},"author":28,"featured_media":3952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips to Beat the Global E-Commerce Summer Slump - Capturly Blog<\/title>\n<meta name=\"description\" content=\"There are some great tips to go ahead and beat your competitors during the summer slump.\u00a0We show you 7 things that will make your life much easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/7-tips-to-beat-the-global-e-commerce-summer-slump\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Tips to Beat the Global E-Commerce Summer Slump - 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