{"id":3934,"date":"2020-08-07T16:43:36","date_gmt":"2020-08-07T14:43:36","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3934"},"modified":"2024-02-09T15:40:38","modified_gmt":"2024-02-09T14:40:38","slug":"cro-during-covid-19-5-tips-to-improve-your-conversion-rates","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/","title":{"rendered":"CRO During COVID-19: 5 Tips to Improve Your Conversion Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">COVID-19 has brought a sense of uncertainty with it. The world is changing, and so are the buying habits we have. Everything is moving online, becoming more digital (even more than it was), and that has also impacted <a href=\"https:\/\/capturly.com\/blog\/conversion-rate-optimization-nearly-everything\/\">how CRO works<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer expectations are changing. And this uncertainty is also present in the world of CRO. As CRO specialists, we have to adapt to the changes that are implied by <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-covid-19\/\">COVID-19<\/a>.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">After all, how we respond during these times will determine how successful we will be after the end of the crisis.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In this article, we will take a look at how to use CRO during COVID-19. Also, how to increase your conversions during and after the pandemic.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#1_Understand_Your_Customers_Through_Research\" title=\"1, Understand Your Customers Through Research\">1, Understand Your Customers Through Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#2_Testing_is_the_Key_But_What_Tests_Should_I_Make\" title=\"2, Testing is the Key! But What Tests Should I Make?\">2, Testing is the Key! But What Tests Should I Make?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#3_Compare_Data_from_Before\" title=\"3, Compare Data from Before\">3, Compare Data from Before<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#4_Optimize_the_Website\" title=\"4, Optimize the Website\">4, Optimize the Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#5_Play_it_Gentle_%E2%80%93_Don%E2%80%99t_Be_Aggressive\" title=\"5, Play it Gentle \u2013 Don\u2019t Be Aggressive!\">5, Play it Gentle \u2013 Don\u2019t Be Aggressive!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Understand_Your_Customers_Through_Research\"><\/span><b>1, Understand Your Customers Through Research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For all of us, this time right now is uncharted territory. And we\u2019re trying to explain and understand what goes in the minds of customers and potential buyers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we can get a rough explanation with qualitative and quantitative measurement approaches. These can help you get a closer understanding of how to proceed with the marketing.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3321 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/imageedit_2_7266222258-1.png\" alt=\"user psychology ux\" width=\"760\" height=\"570\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/imageedit_2_7266222258-1.png 760w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2019\/11\/imageedit_2_7266222258-1-300x225.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Focus on your <\/span><a href=\"https:\/\/capturly.com\/blog\/bad-user-experience-kills-your-conversion-funnel\/\"><span style=\"font-weight: 400;\">conversion funnels<\/span><\/a><span style=\"font-weight: 400;\">. Has it changed during this time, and if yes, how? You might have to adapt your strategy to comply with these changes, especially if you want to keep up with competitors. The conversions should be made as simple and as smooth as possible.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Secondly, conduct research with on-site surveys<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"> about the customers and how their behaviors have changed during COVID-19. There isn\u2019t a better way of finding out more about the customers. But don\u2019t be pushy about it \u2013 try to tell your customers that you\u2019re trying to improve the experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understand why users are shopping or using your service during this time will help you adapt to their needs; it will increase conversions, improve your marketing, and the whole on-site experience will be better.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Testing_is_the_Key_But_What_Tests_Should_I_Make\"><\/span><b>2, Testing is the Key! But What Tests Should I Make?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all know that A\/B testing is at the heart of CRO, but it has become even more important than ever now. And that\u2019s because we don\u2019t exactly know what will happen next and how things will pan out \u2013 it\u2019s very hard to tell at this stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s crucial to do these tests as quickly as possible before it\u2019s too late. You see, the marketing methods and buyer behaviors are changing almost daily, but nobody can predict how things will pan out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the most important thing to remember is that COVID-19 is a temporary thing, so you\u2019ll need to find a way to revert things to normal at one point. These tests will help you tell you when exactly you need to do that.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3937 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-testing-1024x516.png\" alt=\"website testing\" width=\"760\" height=\"383\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-testing-1024x516.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-testing-300x151.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-testing-768x387.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-testing.png 1181w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Having tangible results from tests on your site will help you proceed with a new CRO strategy. Sometimes, it might require you to make some small, simple changes, which you can easily determine with A\/B testing. But there is no need for the A\/B tests to go through a series of teams in your company, including your CMS teams. You will want to test as quickly as possible if you haven\u2019t already, with new solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what tests are the best to make at the moment?<\/span><\/p>\n<ul>\n<li>\n<h3><b>Changing the Content on your Pages<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to know how exactly to relate to your customers right now. It\u2019s better to play it slightly safer and focus on their feelings, but don\u2019t push too much. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, use some soft copy that is not that aggressive.\u00a0<\/span><span style=\"font-weight: 400;\">On the other hand, try an alternative copy with some bolder statements about your customers during COVID-19.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After a week or two, you should start seeing the results. If it has better outcomes, you can use it for the time of the pandemic and revert changes later on.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h3><b>\u00a0 Testing CTA Button Positioning<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, this test is not that difficult to make, especially because you can make this test without it going through various teams, especially the CMS team, which can take a while.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe it\u2019s better to place CTA buttons somewhere else or make them more visible, or larger. You can make this simple test and see how it works out for you.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Conversion Funnel Testing<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Test out the entire conversion funnel, from copywriting to product pages, and your carts and payment systems.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Compare_Data_from_Before\"><\/span><b>3, Compare Data from Before<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So now that you\u2019ve collected some data with your testing, or even without it, you can start comparing it to the data before the pandemic to see how the marketing world is changing, and how the behaviors are changing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps the users are using different approaches to access your website now. With the customers staying home more, they may use mobile devices more often, which is why you should probably adjust your website to mobile devices better if that\u2019s the case.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3936 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-data-comparison-1024x812.png\" alt=\"website data comparison\" width=\"760\" height=\"603\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-data-comparison-1024x812.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-data-comparison-300x238.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-data-comparison-768x609.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/website-data-comparison.png 1103w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Or, maybe customers are visiting some specific sites on your website more due to the pandemic. Shifting your focus to those pages could bear fruits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One additional type of data to compare with the pre-pandemic data is heatmaps. If you are collecting <\/span><a href=\"https:\/\/capturly.com\/features\/heatmaps\"><span style=\"font-weight: 400;\">website heatmaps<\/span><\/a><span style=\"font-weight: 400;\"> still, you should compare them with how they were before COVID-19. Maybe the focus of the customers has shifted to a very specific part of the page, which is probably an indicator that you should make changes accordingly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Optimize_the_Website\"><\/span><b>4, Optimize the Website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online sales should probably be on the increase right now, and that\u2019s due to the current situation in the world. If you\u2019re seeing worse results than before, then you should analyze why that is, and make changes accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re seeing a downfall in sales, or traffic, then you should reconsider your strategies. But first, you have to know exactly where the problem is.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3691 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Website-Optimization-1024x538.png\" alt=\"website optimization for better user experience\" width=\"760\" height=\"399\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Website-Optimization-1024x538.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Website-Optimization-300x158.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Website-Optimization-768x403.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/03\/Website-Optimization.png 1600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If the problem is on your product pages or copywriting, then you can see that from bounce rates. <\/span><span style=\"font-weight: 400;\">Also, the problem could be the speed of the page. If the traffic has decreased, then it might be time to discuss that with your marketing team. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">It\u2019s important to not be idle but to stay proactive.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Another problem that may cause you to lose conversions is the checkout system or the cart system. Perhaps it\u2019s too complicated. Now it\u2019s more important than ever to have a good checkout system, and it should be very should and sweet. The customer should be able to purchase in a matter of minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest problems is probably having poor browsing speeds. If that\u2019s the problem, then you need to analyze it immediately and try to remedy it as soon as possible.<\/span><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/capturly.com\/plans\" class=\"su-button su-button-style-default\" style=\"color:#ffffff;background-color:#ff8420;border-color:#cc6a1a;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ffffff;padding:0px 24px;font-size:18px;line-height:36px;border-color:#ffa963;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"> OPTIMIZE MY WEBSITE<\/span><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Play_it_Gentle_%E2%80%93_Don%E2%80%99t_Be_Aggressive\"><\/span><b>5, Play it Gentle \u2013 Don\u2019t Be Aggressive!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important things during this time is to adapt your marketing and on-site text to cater to the users\u2019 emotions, but don\u2019t overdo it! You don\u2019t want to sound or appear like you are trying to monetize their hardships and take advantage of them during this time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they get a sense that you\u2019re trying to take advantage of their hardship and their feelings, you might find yourself in a pickle. As soon as one detects your aggressive policies, you are more likely to lose clients and see a sharp decrease in your conversions.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3776 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/05\/customer-satisfaction-e1590655587524.jpg\" alt=\"customer journey satisfaction\" width=\"760\" height=\"456\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you\u2019ll want your customers to relate to you, but stay true to your brand and identity. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Don\u2019t go out of your way just because of the pandemic. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The users are already stricken with fear and anxiety, so why would you want to make it worse?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll want to stay transparent and trustworthy \u2013 it\u2019s the only way to gain trust and new potential customers, but also to increase your conversions. And this trustworthiness should be apparent from your on-site marketing and text that you use to promote your content, services, business, or products.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, how you will proceed with CRO during COVID-19 will vary from case to case. Some websites will struggle with traffic, some might see a decrease in sales, while others could see worse results when it comes to conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever the problem is, you should test as much as possible. Nobody can predict what will happen next, as the market is currently shrouded in a cloud of uncertainty. What works for one company might not work for you, so you should come up with your action plan.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 has brought a sense of uncertainty with it. The world is changing, and so are the buying habits we have. Everything is moving online, becoming more digital (even more than it was), and that has also impacted how CRO works.\u00a0 Customer expectations are changing. And this uncertainty is also present in the world of<\/p>\n","protected":false},"author":28,"featured_media":3940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRO During COVID-19: 5 Tips to Improve Your Conversion Rates - Capturly Blog<\/title>\n<meta name=\"description\" content=\"Take a look at how to use CRO during COVID-19. Also, how to increase your e-commerce conversion rates during and after the pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRO During COVID-19: 5 Tips to Improve Your Conversion Rates - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"Take a look at how to use CRO during COVID-19. Also, how to increase your e-commerce conversion rates during and after the pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Capturly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T14:43:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T14:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/CRO-During-Covid-19_-5-Tips-to-improve-your-conversion-rate-e1596724872616.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/\",\"url\":\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/\",\"name\":\"CRO During COVID-19: 5 Tips to Improve Your Conversion Rates - Capturly Blog\",\"isPartOf\":{\"@id\":\"https:\/\/capturly.com\/blog\/#website\"},\"datePublished\":\"2020-08-07T14:43:36+00:00\",\"dateModified\":\"2024-02-09T14:40:38+00:00\",\"author\":{\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\"},\"description\":\"Take a look at how to use CRO during COVID-19. Also, how to increase your e-commerce conversion rates during and after the pandemic.\",\"breadcrumb\":{\"@id\":\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/capturly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRO During COVID-19: 5 Tips to Improve Your Conversion Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/capturly.com\/blog\/#website\",\"url\":\"https:\/\/capturly.com\/blog\/\",\"name\":\"Capturly Blog\",\"description\":\"Optimize your website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/capturly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c\",\"name\":\"Gabriella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g\",\"caption\":\"Gabriella\"},\"url\":\"https:\/\/capturly.com\/blog\/author\/gabriella\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CRO During COVID-19: 5 Tips to Improve Your Conversion Rates - Capturly Blog","description":"Take a look at how to use CRO during COVID-19. Also, how to increase your e-commerce conversion rates during and after the pandemic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/","og_locale":"en_US","og_type":"article","og_title":"CRO During COVID-19: 5 Tips to Improve Your Conversion Rates - Capturly Blog","og_description":"Take a look at how to use CRO during COVID-19. Also, how to increase your e-commerce conversion rates during and after the pandemic.","og_url":"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/","og_site_name":"Capturly Blog","article_published_time":"2020-08-07T14:43:36+00:00","article_modified_time":"2024-02-09T14:40:38+00:00","og_image":[{"width":1100,"height":576,"url":"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2020\/08\/CRO-During-Covid-19_-5-Tips-to-improve-your-conversion-rate-e1596724872616.png","type":"image\/png"}],"author":"Gabriella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabriella","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/","url":"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/","name":"CRO During COVID-19: 5 Tips to Improve Your Conversion Rates - Capturly Blog","isPartOf":{"@id":"https:\/\/capturly.com\/blog\/#website"},"datePublished":"2020-08-07T14:43:36+00:00","dateModified":"2024-02-09T14:40:38+00:00","author":{"@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c"},"description":"Take a look at how to use CRO during COVID-19. Also, how to increase your e-commerce conversion rates during and after the pandemic.","breadcrumb":{"@id":"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capturly.com\/blog\/cro-during-covid-19-5-tips-to-improve-your-conversion-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/capturly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CRO During COVID-19: 5 Tips to Improve Your Conversion Rates"}]},{"@type":"WebSite","@id":"https:\/\/capturly.com\/blog\/#website","url":"https:\/\/capturly.com\/blog\/","name":"Capturly Blog","description":"Optimize your website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capturly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/8f82d825cb4e6832343ec8b5cfb2c56c","name":"Gabriella","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/capturly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/091c6f9c03cf9182f0fcca2711f99667?s=96&d=mm&r=g","caption":"Gabriella"},"url":"https:\/\/capturly.com\/blog\/author\/gabriella\/"}]}},"_links":{"self":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/3934"}],"collection":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/comments?post=3934"}],"version-history":[{"count":7,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/3934\/revisions"}],"predecessor-version":[{"id":11924,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/posts\/3934\/revisions\/11924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media\/3940"}],"wp:attachment":[{"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/media?parent=3934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/categories?post=3934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capturly.com\/blog\/wp-json\/wp\/v2\/tags?post=3934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}