{"id":3666,"date":"2020-03-13T13:36:15","date_gmt":"2020-03-13T12:36:15","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=3666"},"modified":"2024-02-09T15:41:20","modified_gmt":"2024-02-09T14:41:20","slug":"are-these-mistakes-killing-your-conversion-rate","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/are-these-mistakes-killing-your-conversion-rate\/","title":{"rendered":"Are These Mistakes Killing Your Conversion Rate?"},"content":{"rendered":"

Only <\/span>22% of businesses are satisfied with their conversion rates.<\/span><\/a> It\u2019s not a particularly motivating statistic, but it <\/span>does <\/span><\/i>mean there\u2019s a lot of room for improvement.\u00a0<\/span><\/p>\n

Increasing the conversion rate is the number one goal for the majority of businesses. <\/span><\/p>\n

More conversions obviously mean more sales, more customers, and more revenue – what\u2019s not to like?\u00a0<\/span><\/p><\/blockquote>\n

But increasing conversions can be hard.\u00a0<\/span>According to research<\/span><\/a>, 68% of small businesses don\u2019t have a documented conversion rate optimization strategy.\u00a0<\/span>This makes them amateurs<\/span><\/a> and leaves them open to making mistakes that can cause conversions to plummet.<\/span><\/p>\n

So how can you make sure you\u2019re not turning away customers and revenue? The key is to avoid making these mistakes:<\/span><\/p>\n

1. Trying to Be Relevant to Everyone<\/b><\/p>\n

There\u2019s a popular saying: if you try and appeal to everyone, you end up appealing to no one. This is particularly true in the world of online conversions.\u00a0<\/span><\/p>\n

The endless choice available to consumers today means that if a brand doesn\u2019t give them what they want, they can easily go elsewhere. This often happens if they feel like they don\u2019t resonate with a brand or it\u2019s not a good fit for them.<\/span><\/p>\n

There\u2019s a reason that <\/span>marketers say segmentation is the most powerful method of improving conversion rate<\/span><\/a>. It\u2019s because, <\/span><\/p>\n

by segmenting your audience into groups based on their interests, behaviors, or demographics, you can create content and information that <\/span>really <\/span><\/i>resonates with them.\u00a0\u00a0<\/span><\/p><\/blockquote>\n

Before your segment, you\u2019ll need to create buyer personas. These are 2-3 profiles of different potential customers, complete with their needs.<\/span><\/p>\n

\"buyer<\/p>\n

HubSpot has a great free <\/span>persona generator tool<\/span><\/a> you can use to get started.\u00a0<\/span><\/p>\n

As well as figuring out their age, location, and job role, consider digging deeper to identify information like:<\/span><\/p>\n