{"id":356,"date":"2016-10-04T09:24:14","date_gmt":"2016-10-04T07:24:14","guid":{"rendered":"https:\/\/capturly.com\/blog\/?p=356"},"modified":"2023-09-21T17:38:44","modified_gmt":"2023-09-21T15:38:44","slug":"how-an-optimization-with-heatmaps-resulted-in-20k-app-downloads-for-tep","status":"publish","type":"post","link":"https:\/\/capturly.com\/blog\/how-an-optimization-with-heatmaps-resulted-in-20k-app-downloads-for-tep\/","title":{"rendered":"How an Optimization With Heatmaps Resulted in 20k+ App Downloads for Tep"},"content":{"rendered":"<p><b><\/b>Tep is an adorable fitness tracking app working like a Tamagotchi. We have conducted a short interview with their CEO about how they use <a href=\"https:\/\/capturly.com\" target=\"_blank\" rel=\"noopener\">Capturly<\/a> for the optimization of their website.<\/p>\n<p>For those of you who are too busy to read the whole article, we have made a little summary of the numbers in connection with Tep, before and after their optimization process with Capturly.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4062 size-large\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/1-1024x920.png\" alt=\"tep results\" width=\"760\" height=\"683\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/1-1024x920.png 1024w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/1-300x269.png 300w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/1-768x690.png 768w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/1.png 1333w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capturly.com\/blog\/how-an-optimization-with-heatmaps-resulted-in-20k-app-downloads-for-tep\/#How_did_Capturly_help_you_and_your_startup\" title=\"How did Capturly help you and your startup?\">How did Capturly help you and your startup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capturly.com\/blog\/how-an-optimization-with-heatmaps-resulted-in-20k-app-downloads-for-tep\/#In_your_opinion_what_was_the_biggest_problem_you_have_encountered_with_your_website\" title=\"In your opinion, what was the biggest problem you have encountered with\u00a0your website?\">In your opinion, what was the biggest problem you have encountered with\u00a0your website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capturly.com\/blog\/how-an-optimization-with-heatmaps-resulted-in-20k-app-downloads-for-tep\/#What_is_your_favorite_Capturly_feature\" title=\"What is your favorite Capturly feature?\">What is your favorite Capturly feature?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capturly.com\/blog\/how-an-optimization-with-heatmaps-resulted-in-20k-app-downloads-for-tep\/#Were_there_any_problems_which_really_surprised_you\" title=\"Were there any problems which really surprised you?\">Were there any problems which really surprised you?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_did_Capturly_help_you_and_your_startup\"><\/span>How did Capturly help you and your startup?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><i>Without Capturly, we wouldn\u2019t have been able to implement those changes\u00a0that satisfy the needs of our users. Capturly has helped us to improve our metrics easily and effectively. We own a huge thank you\u00a0to you, guys!\u200a \u2014\u200aAkos, CEO of Tep<\/i><\/p><\/blockquote>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"In_your_opinion_what_was_the_biggest_problem_you_have_encountered_with_your_website\"><\/span><b>In your opinion, what was the biggest problem you have encountered with\u00a0<\/b><b>your website<\/b><b>?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, that is a hard question, because we have made some improvements which are equally crucial, but I can tell you the biggest one.<br \/>\nAt that time we had adequate traffic coming to our website, but for some reason, they didn&#8217;t reach the next step of our conversion funnel, which is obviously downloading the app.<\/p>\n<p>Fortunately (after taking a look at just a few of the <a href=\"https:\/\/capturly.com\/features\/session-recording\" target=\"_blank\" rel=\"noopener\">recordings<\/a>), the visitor playback feature of Capturly made the problem crystal clear. Our visitors were very impatient; they did not even wait until the website completely loaded. It only took minutes to implement a splash page and <b>it resulted in a 10.07% decrease in our bounce rate!<\/b> Since then, we are continuously monitoring our page load time with the <a href=\"https:\/\/capturly.com\/features\/dashboard\" target=\"_blank\" rel=\"noopener\">Capturly Dashboard feature<\/a>.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4063 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/screenshots-e1602759143689.png\" alt=\"yep promotional pics\" width=\"760\" height=\"650\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_is_your_favorite_Capturly_feature\"><\/span><b>What is your favorite Capturly feature?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Definitely the heatmaps.<\/em><\/p>\n<p>The ultimate conversion goal for us is to increase our downloads, so we have to put the emphasis on the CTAs. The heatmaps of Capturly have been a huge help in optimizing them.<\/p>\n<p>With Capturly, we have access to three different <a href=\"https:\/\/capturly.com\/features\/heatmaps\">types of heatmaps<\/a>: click heatmap, segment heatmap, and scroll heatmap.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/capturly.com\/guides\/ultimate-guide-to-heatmaps-everything-you-need-to-know-about-website-heatmaps\/#what-is-a-website-heatmap\">Heatmaps<\/a> are represented by colors. These tell us more about user engagement, and each type of heatmap has different measurements when it comes to colors.\u00a0<\/span><span style=\"font-weight: 400;\">Warm-toned colors indicate a stronger engagement from users, while the cold toned colors tell us the \u201cweak\u201d parts of our website.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4061 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/heatmaps.png\" alt=\"Heatmap examples of Capturly\" width=\"719\" height=\"481\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/heatmaps.png 719w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/heatmaps-300x201.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<h3>Click heatmap<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-4064 size-full\" src=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/giraffe.png\" alt=\"tep giraffe\" width=\"261\" height=\"426\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/giraffe.png 261w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/giraffe-184x300.png 184w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><\/p>\n<p>Capturly summarized the decision-making process of our users. This type of website heatmap shows the exact link position so we got a clear idea of what should and shouldn&#8217;t be clickable on our website. With click heatmaps, we made our user experience a lot smoother. And revealed what motivates our users. It also<span style=\"font-weight: 400;\">\u00a0helped us recognize which elements on our homepage are the most popular and most clicked. The animated little giraffe at the top was one of them even though it is a non-clickable element which caused some frustration.<\/span><\/p>\n<h3>Segment heatmap<\/h3>\n<p>Segment heatmaps are the best to get an idea of which referral brings the most active users to our website. <span style=\"font-weight: 400;\">Traffic sources can be browsers, operating systems, physical devices, or websites.<\/span>\u00a0It is always interesting to see how each segment behaving differently.\u00a0The segments have different colors which make it easy to distinguish and analyze. It will be helpful anytime we make changes in design or navigation to see how visitors arriving from different browsers or devices react to the modifications. This way we can avoid any problems and frustration from both sides.<\/p>\n<h3>Scroll heatmap<\/h3>\n<p>The <a href=\"https:\/\/capturly.com\/features\/scroll-heatmaps\" target=\"_blank\" rel=\"noopener\">scroll heatmap<\/a>\u00a0showed us how far our visitors scrolled down on our website. It made us realize that people didn&#8217;t care enough to scroll down to the section where we had the OS-specific CTAs. Less than 25% of the users reached that point. That is a huge loss, we want every potential user to see it, so they can continue their journey of becoming one of our users flawlessly.<\/p>\n<p>That&#8217;s why we&#8217;ve decided to place 3 CTAs in the header section. This way it is always above the fold, so every single visitor of our website can see it. <b>This little hack increased our downloads by an incredible 20k. Crazy, right? For just $40, our conversion rates rocketed like never before.<\/b><\/p>\n<p>It also made us realize that we need to create more engaging content so that our visitors are more interested in scrolling further.<b><br \/>\n<\/b><br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1275 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2016\/10\/Tep-Download-heatmap.png\" alt=\"click heatmap on app download call to action\" width=\"540\" height=\"351\" srcset=\"https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/Tep-Download-heatmap.png 540w, https:\/\/capturly.com\/blog\/wp-content\/uploads\/2016\/10\/Tep-Download-heatmap-300x195.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Were_there_any_problems_which_really_surprised_you\"><\/span><b>Were there any problems which really surprised you?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course. There are problems that can be unraveled by examining only statistical data. But some of the problems are not like that. We had a surprising observation in connection with the screenshots. The click heatmap revealed that many of the users wanted to see more. They clicked on the pictures because they might have thought it would zoom in or open up a gallery etc. The truth is that none of them were there.<\/p>\n<p>Our users wanted motion, wanted action, so we gave it to them. Now our little giraffe appears next to the CTAs in the header, so they can see the app working without having to do anything. They do not need to scroll or click on the pictures.<\/p>\n<p>Those heatmaps solved\u00a0problems we would not even think about in the first place. <b>I have to say that the ROI of Capturly is huge, people would be foolish not to choose Capturly\u00a0for their websites.<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1270 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2016\/10\/tep_landing_heatmap.png\" alt=\"illustration of capturly scroll heatmap\" width=\"800\" height=\"558\" \/><\/p>\n<hr \/>\n<h4><b>Conclusion<\/b><\/h4>\n<p>Having the success story of Tep, we can all agree that those minor alternations lead to a huge improvement. Even implementing these small changes resulted<\/p>\n<ul>\n<li>32-second growth in average website duration,<\/li>\n<li>10,07 percent decrease in bounce rate,<\/li>\n<li>plus a 20 thousand increase in app downloads.<\/li>\n<\/ul>\n<p>And it is not everything. Heatmaps have a lot more potential.\u00a0<span style=\"font-weight: 400;\">Click heatmaps are very effective at revealing the broken links. They can also<\/span><span style=\"font-weight: 400;\">\u00a0be very useful at identifying which buttons are receiving enough attention from users, and which ones should be developed. Heatmaps are able to answer if your site\u2019s navigation system works effectively enough. Bug recognition and eradication of them is as simple as it has never been before.<\/span><\/p>\n<p>Traditional web analytics like the number of visitors and bounce rates are important. However, without qualitative web analytics, they might not have realized these problems and their underlying causes.<\/p>\n<p>Do you want to achieve success too? Use the full potential of your website!<\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/capturly.com\/plans\" class=\"su-button su-button-style-default\" style=\"color:#ffffff;background-color:#ff8420;border-color:#cc6a1a;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ffffff;padding:0px 24px;font-size:18px;line-height:36px;border-color:#ffa963;border-radius:20px;-moz-border-radius:20px;-webkit-border-radius:20px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"> Try Heatmaps Now<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tep is an adorable fitness tracking app working like a Tamagotchi. We have conducted a short interview with their CEO about how they use Capturly for the optimization of their website. For those of you who are too busy to read the whole article, we have made a little summary of the numbers in connection<\/p>\n","protected":false},"author":28,"featured_media":393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[21,23,20,29,31,40,32,24,42,33,30,11,9,43,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How an Optimization With Heatmaps Resulted in 20k+ App Downloads for Tep - Capturly Blog<\/title>\n<meta name=\"description\" content=\"How to optimize your conversion funnel and decrease bounce rate with website heatmaps. Get the most efficient web design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capturly.com\/blog\/how-an-optimization-with-heatmaps-resulted-in-20k-app-downloads-for-tep\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How an Optimization With Heatmaps Resulted in 20k+ App Downloads for Tep - Capturly Blog\" \/>\n<meta property=\"og:description\" content=\"How to optimize your conversion funnel and decrease bounce rate with website heatmaps. 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